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Mixue Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Mixue Group and similar public comparables like McCormick & Co., JBS, Arca Continental, Associated British Foods and more.

Mixue Group Overview

About Mixue Group

Mixue Group is a freshly-made drinks company. It is committed to providing value-for-money products to consumers, including freshly-made fruit drinks, tea drinks, ice cream, and coffee, typically priced around one U.S. dollar (approximately RMB6) per item. The company has two brands - a freshly-made tea drinks brand, Mixue, and a freshly-made coffee brand, Lucky Cup. Through a franchise model, it has cultivated a network of over 46,000 stores spanning China and 11 overseas countries. The company derives the majority of its revenue from mainland China.


Founded

2008

HQ

China

Employees

7.0K

Website

mxbc.com

Financials (LTM)

Revenue: $5B
EBITDA: $1B

EV

$17B

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Mixue Group Financials

Mixue Group reported last 12-month revenue of $5B and EBITDA of $1B.

In the same LTM period, Mixue Group generated $2B in gross profit, $1B in EBITDA, and $869M in net income.

Revenue (LTM)


Mixue Group P&L

In the most recent fiscal year, Mixue Group reported revenue of $4B and EBITDA of $897M.

Mixue Group expects next 12-month revenue of XXX and NTM EBITDA of XXX

See Mixue Group forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$5BXXX$4BXXXXXXXXX
Gross Profit$2BXXX$1BXXXXXXXXX
Gross Margin32%XXX33%XXXXXXXXX
EBITDA$1BXXX$897MXXXXXXXXX
EBITDA Margin24%XXX25%XXXXXXXXX
EBIT Margin23%XXX23%XXXXXXXXX
Net Profit$869MXXX$638MXXXXXXXXX
Net Margin18%XXX18%XXXXXXXXX

Financial data powered by Morningstar, Inc.

Mixue Group Stock Performance

Mixue Group has current market cap of $19B, and enterprise value of $17B.

Market Cap Evolution


Mixue Group's stock price is $50.14.

See Mixue Group trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$17B$19B0.0%XXXXXXXXX$1.68

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Mixue Group Valuation Multiples

Mixue Group trades at 3.4x EV/Revenue multiple, and 14.4x EV/EBITDA.

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EV / Revenue (LTM)


Mixue Group Financial Valuation Multiples

As of March 19, 2026, Mixue Group has market cap of $19B and EV of $17B.

Equity research analysts estimate Mixue Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Mixue Group has a P/E ratio of 21.9x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$19BXXX$19BXXXXXXXXX
EV (current)$17BXXX$17BXXXXXXXXX
EV/Revenue3.4xXXX4.7xXXXXXXXXX
EV/EBITDA14.4xXXX18.8xXXXXXXXXX
EV/EBIT15.2xXXX20.9xXXXXXXXXX
EV/Gross Profit10.9xXXX14.6xXXXXXXXXX
P/E21.9xXXX29.8xXXXXXXXXX
EV/FCF27.9xXXX25.8xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Mixue Group Valuation Multiples

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Mixue Group Margins & Growth Rates

Mixue Group's revenue in the last 12 month grew by 13%.

Mixue Group's revenue per employee in the last FY averaged $0.7M.

Mixue Group's rule of 40 is 36% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Mixue Group's rule of X is 55% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for Mixue Group and other 15K+ public comps

Mixue Group Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth13%XXX35%XXXXXXXXX
EBITDA Margin24%XXX25%XXXXXXXXX
EBITDA Growth12%XXX28%XXXXXXXXX
Rule of 40—XXX36%XXXXXXXXX
Bessemer Rule of X—XXX55%XXXXXXXXX
Revenue per Employee—XXX$0.7MXXXXXXXXX
S&M Expenses to Revenue6%XXX6%XXXXXXXXX
G&A Expenses to Revenue3%XXX3%XXXXXXXXX
R&D Expenses to Revenue0%XXX0%XXXXXXXXX
Opex to Revenue—XXX10%XXXXXXXXX

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Valuation Multiples Across 230+ Verticals

Mixue Group Public Comps

See public comps and valuation multiples for other Food & Beverages comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
McCormick & Co.XXXXXXXXXXXXXXXXXX
JBSXXXXXXXXXXXXXXXXXX
Arca ContinentalXXXXXXXXXXXXXXXXXX
Associated British FoodsXXXXXXXXXXXXXXXXXX
JDE Peet'sXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

Mixue Group M&A Activity

Mixue Group acquired XXX companies to date.

Last acquisition by Mixue Group was on XXXXXXXX, XXXXX. Mixue Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by Mixue Group

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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Mixue Group Investment Activity

Mixue Group invested in XXX companies to date.

Mixue Group made its latest investment on XXXXXXXX, XXXXX. Mixue Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by Mixue Group

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About Mixue Group

When was Mixue Group founded?Mixue Group was founded in 2008.
Where is Mixue Group headquartered?Mixue Group is headquartered in China.
How many employees does Mixue Group have?As of today, Mixue Group has over 7K employees.
Who is the CEO of Mixue Group?Mixue Group's CEO is Hongfu Zhang.
Is Mixue Group publicly listed?Yes, Mixue Group is a public company listed on HKEX.
What is the stock symbol of Mixue Group?Mixue Group trades under 02097 ticker.
When did Mixue Group go public?Mixue Group went public in 2025.
Who are competitors of Mixue Group?Mixue Group main competitors are McCormick & Co., JBS, Arca Continental, Associated British Foods.
What is the current market cap of Mixue Group?Mixue Group's current market cap is $19B.
What is the current revenue of Mixue Group?Mixue Group's last 12 months revenue is $5B.
What is the current revenue growth of Mixue Group?Mixue Group revenue growth (NTM/LTM) is 13%.
What is the current EV/Revenue multiple of Mixue Group?Current revenue multiple of Mixue Group is 3.4x.
Is Mixue Group profitable?Yes, Mixue Group is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Mixue Group?Mixue Group's last 12 months EBITDA is $1B.
What is Mixue Group's EBITDA margin?Mixue Group's last 12 months EBITDA margin is 24%.
What is the current EV/EBITDA multiple of Mixue Group?Current EBITDA multiple of Mixue Group is 14.4x.
What is the current FCF of Mixue Group?Mixue Group's last 12 months FCF is $606M.
What is Mixue Group's FCF margin?Mixue Group's last 12 months FCF margin is 12%.
What is the current EV/FCF multiple of Mixue Group?Current FCF multiple of Mixue Group is 27.9x.

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