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Mixue Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Mixue Group and similar public comparables like WH Group, Coca-Cola Consolidated, Kerry Group, McCormick & Co. and more.

Mixue Group Overview

About Mixue Group

Mixue Group is a freshly-made drinks company. It is committed to providing value-for-money products to consumers, including freshly-made fruit drinks, tea drinks, ice cream, and coffee, typically priced around one U.S. dollar (approximately RMB6) per item. The company has two brands - a freshly-made tea drinks brand, Mixue, and a freshly-made coffee brand, Lucky Cup. Through a franchise model, it has cultivated a network of over 46,000 stores spanning China and 11 overseas countries. The company derives the majority of its revenue from mainland China.


Founded

2008

HQ

China

Employees

7.0K

Website

mxbc.com

Financials (LTM)

Revenue: $5B
EBITDA: $1B

EV

$11B

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Mixue Group Financials

Mixue Group reported last 12-month revenue of $5B and EBITDA of $1B.

In the same LTM period, Mixue Group generated $2B in gross profit, $1B in EBITDA, and $880M in net income.

Revenue (LTM)


Mixue Group P&L

In the most recent fiscal year, Mixue Group reported revenue of $5B and EBITDA of $1B.

Mixue Group is profitable as of last fiscal year, with gross margin of 31%, EBITDA margin of 24%, and net margin of 18%.

See analyst estimates for Mixue Group
LTMLast FY202320242025202620272028
Revenue$5B$5B$3B$4B$5B
Gross Profit$2B$2B$879M$1B$2B
Gross Margin31%31%30%32%31%
EBITDA$1B$1B$650M$913M$1B
EBITDA Margin23%24%22%25%24%
EBIT Margin22%22%20%23%22%
Net Profit$880M$862M$460M$650M$862M
Net Margin17%18%15%18%18%

Financial data powered by Morningstar, Inc.

Mixue Group Stock Performance

Mixue Group has current market cap of $14B, and enterprise value of $11B.

Market Cap Evolution


Mixue Group's stock price is $36.73.

Mixue Group share price decreased by 47.0% in the last year.

Mixue Group has an EPS (earnings per share) of $2.27.

See more trading valuation data for Mixue Group
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$11B$14B-0.0%0.0%-19.4%-47.0%$2.27

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Mixue Group Valuation Multiples

Mixue Group trades at 2.3x EV/Revenue multiple, and 9.8x EV/EBITDA.

See NTM and 2027E valuation multiples for Mixue Group

EV / Revenue (LTM)


Mixue Group Financial Valuation Multiples

As of May 3, 2026, Mixue Group has market cap of $14B and EV of $11B.

Mixue Group has a P/E ratio of 15.9x.

LTMLast FY202320242025202620272028
EV/Revenue2.3x2.3x3.8x3.1x2.3x
EV/EBITDA9.8x9.6x17.6x12.5x9.6x
EV/EBIT10.4x10.6x19.1x13.9x10.7x
EV/Gross Profit7.3x7.5x13.0x9.7x7.5x
P/E15.9x16.2x30.3x21.5x16.2x
EV/FCF16.9x14.6x37.2x17.1x14.6x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Mixue Group Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Mixue Group Margins & Growth Rates

Mixue Group grew revenue by 12% and EBITDA by 4% in the last fiscal year.

In the most recent fiscal year, Mixue Group reported gross margin of 31%, EBITDA margin of 24%, and net margin of 18%.

See estimated margins and future growth rates for Mixue Group

Mixue Group Margins

Last FY202420252026202720282029
Gross Margin31%32%31%30%
EBITDA Margin24%25%24%23%
EBIT Margin22%23%22%21%
Net Margin18%18%18%17%
FCF Margin16%18%16%14%

Mixue Group Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth12%22%35%12%
Gross Profit Growth9%34%30%9%
EBITDA Growth4%41%30%4%
EBIT Growth8%37%29%9%
Net Profit Growth8%41%33%8%
FCF Growth(1%)117%17%(1%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Mixue Group Operational KPIs

Mixue Group's revenue per employee in the last FY averaged $0.7M, while opex per employee averaged $0.1M for the same period.

Mixue Group's Rule of 40 is 34% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Mixue Group's Rule of X is 52% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Mixue Group
LTMLast FY202320242025202620272028
Rule of 4035%34%———
Bessemer Rule of X53%52%———
Revenue per Employee—$0.7M———
Opex per Employee—$0.1M———
S&M Expenses to Revenue6%6%3%6%6%
G&A Expenses to Revenue3%3%1%3%3%
R&D Expenses to Revenue0%0%0%0%0%
Opex to Revenue—9%9%10%9%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Mixue Group Competitors

Mixue Group competitors include WH Group, Coca-Cola Consolidated, Kerry Group, McCormick & Co., Britannia Industries, Grupo Bimbo, BUA Foods, Uni-President Enterprises, WH Group HK and Saputo.

Most Mixue Group public comparables operate across Food & Beverages.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
WH Group1.7x1.7x12.2x12.5x
Coca-Cola Consolidated2.2x2.2x15.7x—
Kerry Group2.0x2.0x11.2x11.1x
McCormick & Co.2.7x2.5x13.6x12.8x
Britannia Industries7.0x7.1x39.1x37.5x
Grupo Bimbo1.0x1.0x7.2x7.2x
BUA Foods9.8x8.9x31.3x—
Uni-President Enterprises0.8x0.8x6.3x6.9x

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Mixue Group Funding History

Before going public, Mixue Group raised $309M in total equity funding, across 1 round.

Last private valuation of Mixue Group was $3B, after raising $309M in January 2021 from CPE, Hillhouse Investment, and Longzhu Capital.


Mixue Group Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Jan-21Series ACPE; Hillhouse Investment; Longzhu Capital$309M$3BMixue Group (also known as Mixue Bingcheng), China's largest tea drinks chain specializing in affordable ice cream and bubble tea priced around 6 yuan, completed its only public financing round at the end of 2020. Hillhouse Capital and Longzhu Capital (Meituan-backed) led the investment, each contributing 933 million RMB for 4% stakes, while CPE Yuanfeng invested 467 million RMB for 2%. The post-money valuation was set at 23.333 billion CNY after a competitive three-month negotiation process among investors targeting Mixue's dominance in lower-tier city markets. The round totaled approximately 2.333 billion RMB, reflecting Mixue's strong financial position even without urgent capital needs; its 2021 net profit reached 1.9 billion CNY, nearly matching the investment amount. Investors like Hillhouse identified Mixue through street-level research in third- and fourth-tier cities, recognizing its potential in China's sinking markets, similar to strategies applied to PDD Holdings. Longzhu and Hillhouse prioritized fairness in stake allocation to avoid escalating competition. This investment has yielded substantial returns following Mixue's March 2025 Hong Kong IPO, where shares surged over 40% on debut, pushing market cap above HKD 100 billion. Cornerstone investors in the IPO included affiliates of Hillhouse and Longzhu, committing USD 200 million with a six-month lock-up. As of late 2024, Mixue operated 46,479 stores with annual beverage output of 9 billion cups and terminal retail sales of CNY 58.3 billion, up 21.7% year-over-year.

Mixue Group Investment Activity

Mixue Group has invested in 1 company to date.

Latest investment by Mixue Group was on April 24th 2022. Mixue Group invested in Chicken Catering in their $1M Strategic investment round (EV/Revenue multiple of ).

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Latest Investments by Mixue Group

Chicken Catering
Description
Chicken Catering is a Seoul-based fast-food chain specializing in Korean fried chicken varieties like yangnyeom and ganjang, served with cola cups, turkey noodles, and kimchi fried rice. It operates over 50 outlets across South Korea, offering delivery through Baemin and Coupang Eats apps. Menu items feature double-fried chicken for crispiness and sauces developed in-house. Launched in 2018, the brand expanded to Busan and Incheon with drive-thru locations.
HQ CountryChina
HQ City
Henan
Deal Date24 Apr 2022
RoundStrategic investment
Raised$1M
InvestorsMixue Group
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Mixue Group

When was Mixue Group founded?Mixue Group was founded in 2008.
Where is Mixue Group headquartered?Mixue Group is headquartered in China.
How many employees does Mixue Group have?As of today, Mixue Group has over 7K employees.
Who is the CEO of Mixue Group?Mixue Group's CEO is Hongfu Zhang.
Is Mixue Group publicly listed?Yes, Mixue Group is a public company listed on HKEX.
What is the stock symbol of Mixue Group?Mixue Group trades under 02097 ticker.
When did Mixue Group go public?Mixue Group went public in 2025.
Who are competitors of Mixue Group?Mixue Group main competitors include WH Group, Coca-Cola Consolidated, Kerry Group, McCormick & Co., Britannia Industries, Grupo Bimbo, BUA Foods, Uni-President Enterprises, WH Group HK, Saputo.
What is the current market cap of Mixue Group?Mixue Group's current market cap is $14B.
What is the current revenue of Mixue Group?Mixue Group's last 12 months revenue is $5B.
What is the current revenue growth of Mixue Group?Mixue Group revenue growth (NTM/LTM) is 12%.
What is the current EV/Revenue multiple of Mixue Group?Current revenue multiple of Mixue Group is 2.3x.
Is Mixue Group profitable?Yes, Mixue Group is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Mixue Group?Mixue Group's last 12 months EBITDA is $1B.
What is Mixue Group's EBITDA margin?Mixue Group's last 12 months EBITDA margin is 23%.
What is the current EV/EBITDA multiple of Mixue Group?Current EBITDA multiple of Mixue Group is 9.8x.
What is the current FCF of Mixue Group?Mixue Group's last 12 months FCF is $676M.
What is Mixue Group's FCF margin?Mixue Group's last 12 months FCF margin is 13%.
What is the current EV/FCF multiple of Mixue Group?Current FCF multiple of Mixue Group is 16.9x.
How many companies Mixue Group has acquired to date?Mixue Group hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Mixue Group has invested to date?As of May 2026, Mixue Group has invested in 1 company.
What was the last Mixue Group investment?On 24th April 2022 Mixue Group invested in Chicken Catering, participating in a $1M Strategic investment round.
In what companies Mixue Group invested in?Mixue Group invested in Chicken Catering.

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