WeRoad Funding, Investors & Competitors

WeRoad has raised $108M across 7 funding rounds, most recently a $12M strategic investment round in August 2026.

Last WeRoad funding round

$12M

Strategic investment · Aug 2026

Cumulative funding WeRoad raised

$108M

across 7 funding rounds

Key investors in WeRoad

  • H14
  • Airbnb
  • Luca Ascani
  • Giovanni Gardelli
  • Alchimia Investments
  • Luca Ferrante Carrante
  • OneDay Group

WeRoad Overview

About WeRoad

WeRoad is an adventure travel platform connecting Millennial and Gen Z travelers for group trips in over 1000 destinations worldwide. Operations span the UK, Germany, France, Spain, Italy, and the EU with English-speaking and local-language adventures coordinated by 3000 individuals. The platform builds loyalty through repeat bookings and word-of-mouth referrals. Recognized by Interbrand as a next-generation Italian brand and listed by Sifted as a top European startup in 2024. Headquartered in Milan, WeRoad launched in 2017.


Founded

2017

HQ

ItalyMilan

Website

weroad.com

Status

Privately held

Customer focus

B2C

Revenue model

Commission

WeRoad Funding History

WeRoad has raised a total of $108M across 7 funding rounds.

WeRoad's first fundraising round was a $1M pre-seed round in January 2017. The most recent completed round was a $12M strategic investment round in August 2026.

WeRoad funding rounds

WeRoad funding rounds
DateStageInvestorsRaisedDeal Summary
Aug 2026Strategic investmentOneDay Group$12MIn August 2026, WeRoad raised EUR 10 million through a capital increase subscribed by a club deal of ultra-high-net-worth clients of UniCredit, with OneDay Group among the main shareholders alongside H14 and Airbnb. The transaction followed WeRoad’s Series C round closed in May 2026, which raised USD 58 million and was led by Airbnb to support the company’s first major expansion outside Europe, starting with the United States. The strategic rationale was to back WeRoad’s international growth and consolidate its leadership in key European markets while accelerating its U.S. expansion. UniCredit said the deal was structured as a co-investment club deal involving more than 100 client families and entrepreneurs, with the bank’s deal team originating and structuring the initiative. WeRoad’s shareholder base after the financing included OneDay Group, H14 through Annapurna, and Airbnb as lead investor from the Series C. WeRoad is a Milan-based travel-tech company founded by Paolo De Nadai in 2017, focused on group travel and community-led travel experiences. The company said its May 2026 Series C brought total funding to about USD 100 million and would fund its entry into the U.S. market, beginning with Austin.
May 2026Series CAirbnb (lead); H14$58MWeRoad raised $58 million in a Series C round led by Airbnb, with participation from existing investors including H14. The funding brings total capital raised to about $100 million and is intended to support WeRoad’s first major expansion outside Europe, beginning with the U.S. market and launch plans in Austin, with WeMeet events planned across multiple U.S. cities in 2026. The strategic rationale is to accelerate international growth by combining capital with Airbnb’s backing as WeRoad expands its community-driven group travel and local social experiences model into the United States. Reported use of proceeds includes launching itineraries and social experiences in key cities, building a local coordinator network, strengthening partnerships, and increasing marketing to scale the platform internationally. WeRoad is a Milan-based group travel startup focused on small-group adventure trips and community-led social travel experiences. The company described the round as its first major expansion outside Europe and said the new capital will support its U.S. rollout.
Nov 2023Series BH14 (lead)$20MWeRoad is a Milan-based travel tech startup specializing in group adventure travel for millennials, offering curated itineraries to over 90 destinations via an app-based marketplace connecting travel producers, coordinators, and service suppliers. It differentiates with WeRoadX, a platform launched in 2023 that enabled over 200 new itineraries to 50 destinations in Italy, fostering personalized group trips that build interpersonal relationships. Operating in Italy, Spain, UK, France, and Germany, the company targets pan-European expansion followed by the US and English-speaking markets. On November 27, 2023, WeRoad closed an €18 million ($19.6 million) Series B funding round led by Italian family office H14, with participation from a consortium of investors including the Grassi and Rovati families via a dedicated vehicle named Annapurna, bringing total funding raised to €36 million ($39.3 million). New Deal Advisors supported H14 in the capital increase. CEO Andrea D’Amico highlighted the round as an endorsement of WeRoad's growth despite the pandemic, noting the travel coordinator community in Europe doubled from 1,200 to 2,500 over the past 12 months and that turnover doubled in the same period. The funds will accelerate growth, enhance technology for scalability, and expand the model across Europe and beyond. H14's Riccardo Porcelli praised WeRoad's resilient platform in the non-discretionary millennial travel sector, part of a $750 billion global adventure travel market growing at double digits. Competitors include Contiki, Intrepid, and G Adventures, but WeRoad stands out with its coordinator-driven marketplace.
Oct 2021Series A-$11MWeRoad is a Milan-based traveltech scaleup focused on group adventure travel for millennials, offering tours in small groups led by vetted travel coordinators who act as companions. The platform operates in Italy, Spain, the UK, France, and Germany, with plans to expand across Europe and into the US and other English-speaking markets. It features a marketplace called WeRoad X for custom itineraries, travel producers, coordinators, and suppliers, plus an app for bookings, events, and off-travel activities. In late 2021 or early 2023, WeRoad closed an €18 million ($19-19.7 million) Series B round led by Italian family office H14 via a dedicated vehicle named Annapurna, joined by a consortium of investors. This brought total funding to €36 million. Funds will enhance technology for scalability, expand the marketplace, and support growth. Over the 12 months prior to the round, WeRoad doubled its turnover, grew its community of European travel coordinators from 1,200 to 2,500, and demonstrated resilience amid the global pandemic. The global adventure travel market is valued at around $750 billion annually with double-digit growth projected.
Oct 2021Pre-seed-$5MWeRoad is an Italian adventure travel startup founded in 2017 that specializes in group travel experiences designed for millennials and Gen Z travelers. The company connects small groups of travelers with shared interests and pairs them with Travel Coordinators who facilitate immersive cultural experiences across diverse global destinations. In October 2021, WeRoad raised €13.5 million ($15.6 million USD) in a Series A funding round led by Riccardo Schiavotto, founder of Lanieri.com, with additional support from a crowdinvesting campaign that included €4 million from 100 clients of Intesa Sanpaolo Private Banking. The round brought WeRoad's cumulative funding to €16.5 million ($19 million USD). CEO Andrea D'Amico reported that the company had doubled its turnover over the 12 months preceding the round and maintained strong community growth, with over 30,000 travelers having used the platform and 600 active travel coordinators. WeRoad operated across Italy, Spain, and the UK at the time of the funding, with plans to expand internationally throughout Europe and eventually globally into English-speaking markets.
Jul 2018SeedLuca Ferrante Carrante; Alchimia Investments; Giovanni Gardelli; Luca Ascani$2M-
Jan 2017Pre-seed-$1M-

Who has invested in WeRoad?

7 investors have backed WeRoad across its funding rounds, including H14, Airbnb, Luca Ascani, Giovanni Gardelli, Alchimia Investments and Luca Ferrante Carrante.

Lead investors include Airbnb and H14.


WeRoad Investors

Investors in WeRoad by funding rounds participated
InvestorHQRoundsRoleFirst check
H14ItalyItaly2LeadNov 2023
AirbnbUnited StatesUnited States1LeadMay 2026
Luca Ferrante CarranteUnited KingdomLondon1ParticipantJul 2018
Alchimia InvestmentsItalyRome1ParticipantJul 2018
OneDay GroupItalyMilan1ParticipantAug 2026

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WeRoad Competitors

WeRoad competitors include listed companies like Amazon, Pinduoduo, MercadoLibre and Prosus, and private ones like Whop and Whatnot.

Public and private companies comparable to WeRoad
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
WhopUnited StatesNew York City, NYPrivate$142M-$1.6B11.3x
AmazonUnited StatesUnited StatesPublicly listed$717B$161B$2.7T3.5x
PinduoduoChinaChinaPublicly listed$64B$14B$111B0.7x
MercadoLibreArgentinaArgentinaPublicly listed$29B$3.7B$93B2.6x
ProsusNetherlandsNetherlandsPublicly listed$9.7B$1.1B$86B8.0x
WhatnotUnited StatesSan Francisco, CAPrivate$1B-$20B20.0x

WeRoad Public Comps

WeRoad is still privately-owned, but its public comps include Amazon, Alibaba Group, Recruit Holdings, Uber, Booking Holdings, Pinduoduo, Airbnb, MercadoLibre, Prosus and DoorDash.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
Booking Holdings$27B$8.3B4.9x4.6x15.9x12.4x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
Airbnb$12B$2.4B7.2x6.5x36.3x18.2x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x

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Common questions about WeRoad

When was WeRoad founded?WeRoad was founded in 2017.
Where is WeRoad headquartered?WeRoad is headquartered in Milan, Italy.
Is WeRoad publicly listed?No, WeRoad is a private, VC-backed company.
How much funding has WeRoad raised?WeRoad has raised $108M across 7 funding rounds.
What was WeRoad's last funding round?WeRoad's last funding round was a $12M strategic investment round in August 2026.
Who are WeRoad's investors?WeRoad's investors include H14, Airbnb, Luca Ferrante Carrante, Alchimia Investments, OneDay Group, Giovanni Gardelli and Luca Ascani.
Which companies are comparable to WeRoad?Companies comparable to WeRoad include Whop, Amazon, Pinduoduo, MercadoLibre, Prosus and Whatnot.

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