Rebag Funding, Investors & Competitors

Rebag has raised $101M across 7 funding rounds, most recently a $33M Series E in December 2021.

See full Rebag profile

Last Rebag funding round

$33M

Series E · Dec 2021

Cumulative funding Rebag raised

$101M

across 7 funding rounds

Key investors in Rebag

  • General Catalyst
  • FJ Labs
  • Big Sur Ventures
  • Novator
  • Crosslink Capital
  • Acurio Ventures
  • Founder Collective
  • Compound

Rebag Overview

About Rebag

Rebag is a New York-headquartered luxury resale platform specializing in authenticated designer handbags, jewelry, watches, and accessories. Founded in 2014, it uses proprietary valuation technology analyzing millions of data points for instant quotes and payments. Rebag operates retail stores in New York, Los Angeles, and Florida, plus Bloomingdale's partnerships and wholesale via Rebag for Business. Launched Consignment in 2023 and Rebag+ membership in 2024, earning Fast Company recognition in 2020 and 2021.


Founded

2014

HQ

United StatesNew York City, NY

Website

rebag.com

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Rebag Funding History

Rebag has raised a total of $101M across 7 funding rounds.

Rebag's first fundraising round was a $800K seed round in July 2014. The most recent completed round was a $33M Series E in December 2021.

Rebag funding rounds

Rebag funding rounds
DateStageInvestorsRaisedDeal Summary
Dec 2021Series ENovator (lead); General Catalyst$33MRebag is a digitally native company founded in 2014 that serves as an authority for buying, selling, and trading luxury goods, particularly handbags, fine jewelry, and watches, using proprietary AI technology called Clair for instant appraisals and pricing. It operates both online via rebag.com and physical stores in locations like New York, Los Angeles, Greenwich, Connecticut, and Beverly Hills, California, integrating seamless in-store and on-the-go experiences. The company positions itself as a leader in the luxury re-commerce space, fueling the circular economy by providing transparency in the resale market through tools like the annual Clair Report, which analyzes brand value retention, pricing trends, and market shifts based on six years of data. On December 15, 2021, Rebag announced a $33 million Series E funding round led by private equity firm Novator, with participation from existing investor General Catalyst, bringing total funding raised to $101 million. This round followed a strong year of growth, including 4x expansion in new categories like fine jewelry and watches since 2020, tripled sourcing from Clair AI and Clair Trade launches, and one in five buyers trading items simultaneously. The funds are intended to support further technological development, new features for consumer and retailer ecosystems, additional store openings planned for 2022, and accelerated innovation in the resale market.
May 2020Series DNovator (lead); General Catalyst; Acurio Ventures$15MRebag is a digitally native brand launched in 2014 that revolutionized luxury handbag resale with a transparent, instantaneous process offering upfront payment. Shoppers can buy, sell, and trade designer handbags online, via app, or at retail locations in New York, LA, and Miami. On May 14, 2020, Rebag announced a $15 million Series D funding round led by Novator, with participation from General Catalyst and Acurio Ventures, bringing total funding to $68 million. The round was secured amid the COVID-19 pandemic, highlighting investor confidence in the resale market's growth and Rebag's positioning in circular fashion. Despite store closures, Rebag's online business thrived, with e-commerce comprising 80% of sales pre-quarantine and a mid-April promotion yielding its biggest week ever, surpassing Black Friday. Sales rose over 50% year-to-date versus the prior year. The funding supported cash flow for inventory holding, with the company described as financially sound and approaching profitability.
Feb 2019Series CNovator (lead); General Catalyst; Acurio Ventures; FJ Labs; Big Sur Ventures; Angel Capital Management$25MRebag is a luxury resale platform that buys and sells high-end handbags outright, offering immediate payments to sellers and transparent pricing powered by proprietary algorithms, positioning itself as the 'Kelley Blue Book' for luxury bags. Founded in 2014, it combines online sales with physical 'Handbag Heavens' stores, starting in NYC and LA, with plans to expand to 30 locations using data-driven site selection in luxury markets. In February 2019, Rebag closed a $25 million Series C round led by Novator, with participation from General Catalyst and FJ Labs, bringing total funding to $52 million. Funds will accelerate retail expansion into major US cities and luxury malls, scale technology for pricing and evaluation tools, and enhance product offerings amid growing resale demand. Investors view Rebag as transformative for the luxury resale market, projected to outpace the $29.2 billion 2019 luxury sector, emphasizing sustainability and investment-like appeal of bags.
Jul 2017Series BGeneral Catalyst (lead); Novator (lead); Acurio Ventures; FJ Labs; Big Sur Ventures; Angel Capital Management; Necotium; Crosslink Capital; Rancilio Cube Sicaf; Secocha Ventures; U-Start$16MRebag raised $15.5 million in its Series B funding round in July 2017, led by General Catalyst and Novator, with participation from investors including Acurio Ventures, Angel Capital Management, Big Sur Ventures, Crosslink Capital, FJ Labs, Necotium, Rancilio Cube Sicaf, Secocha Ventures, and U-Start. The funds were intended to hire more employees, develop resale pricing technology, and expand its sourcing network. Rebag operates as a luxury resale platform that buys handbags outright from sellers with upfront payments, differentiating from consignment models. At the time, Rebag focused on building a seamless platform for buying and selling luxury handbags, targeting the growing secondary market where only 10% of luxury owners participated. The US luxury accessory market saw $13 billion in sales in 2017, growing over 7% annually, with Rebag estimating $50 billion in cumulative value across luxury handbag owners' closets.
May 2016Series AGeneral Catalyst (lead); Compound; Runway Venture Partners; FJ Labs; Big Sur Ventures; Founder Collective; Eastward Capital Partners; Crosslink Capital; German Ventures; U-Start$8MRebag is an end-to-end luxury handbag resale marketplace that provides a frictionless platform for buying and selling previously-owned designer handbags. The company distinguishes itself by enabling sellers to receive payment within 2-3 business days and maintains a network of over 3,500 third-party stylists, personal shoppers, and retail sales associates who supply inventory. In May 2016, Rebag closed an $8 million Series A funding round led by General Catalyst, with participation from FJ Labs, Metamorphic Ventures, Crosslink Capital, Founder Collective, and Big Sur Ventures-Necotium. By the time of the Series A, monthly revenues were growing at 7x the rate from January 2015, with the company reporting an average transaction value exceeding $1,200 per sale. The company was based in New York with a team of 30 employees and operated trendlee.com as its luxury e-commerce platform, where authenticated and quality-checked handbags were resold at significant discounts. With the funding, Rebag planned to expand warehouse operations to Los Angeles, San Francisco, and Chicago, and to hire additional staff in marketing and operations roles.
Aug 2015SeedGeneral Catalyst (lead); Jose Marin; Compound; Marco Valta; FJ Labs; Fabrice Grinda; Big Sur Ventures; Founder Collective; Crosslink Capital$4MRebag is an end-to-end luxury handbag resale platform that purchases pre-owned designer bags directly from consumers and resells them online. The company operates on a buyer-first model, offering sellers quick and transparent payment for their items. In August 2015, Rebag closed a $4 million Seed round led by General Catalyst. The round also included participation from FJ Labs (the holding company of Fabrice Grinda and Jose Marin), Metamorphic Ventures, Crosslink Capital, Founder Collective, and Big Sur Ventures-Necotium. By May 2016, the company had achieved strong traction, with monthly revenues growing 7 times since January 2015 and an average transaction value exceeding $1,200. Rebag had built a sourcing network of over 3,500 third-party stylists, personal shoppers, and retail sales associates to secure inventory.
Jul 2014SeedJose Marin; Marco Valta; TriplePoint Ventures; Rough Draft Ventures; Fabrice Grinda; Güimar Vaca Sittic; TA Ventures; Teodoro D'Ambrosio$800K-

Who has invested in Rebag?

24 investors have backed Rebag across its funding rounds, including General Catalyst, FJ Labs, Big Sur Ventures, Novator, Crosslink Capital and Acurio Ventures.

Lead investors include Novator and General Catalyst.


Rebag Investors

Investors in Rebag by funding rounds participated
InvestorHQRoundsRoleFirst check
General CatalystUnited StatesSan Francisco, CA6LeadAug 2015
FJ LabsUnited StatesNew York City, NY4ParticipantAug 2015
NovatorUnited KingdomLondon4LeadJul 2017
Big Sur VenturesSpainMadrid4ParticipantAug 2015
Acurio VenturesSpainBilbao3ParticipantJul 2017
Crosslink CapitalUnited StatesSan Francisco, CA3ParticipantAug 2015
Jose MarinSpainMadrid2ParticipantJul 2014
CompoundUnited StatesNew York City, NY2ParticipantAug 2015
Marco ValtaSwitzerlandZurich2ParticipantJul 2014
Fabrice GrindaUnited StatesNew York City, NY2ParticipantJul 2014
Angel Capital ManagementItalyMilan2ParticipantJul 2017
Founder CollectiveUnited StatesUnited States2ParticipantAug 2015
U-StartItalyMilan2ParticipantMay 2016

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Rebag Competitors

Rebag competitors include listed companies like Modivo, THG, Alibaba Group and Carvana, and private ones like Kavak and Valentino.

Public and private companies comparable to Rebag
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ModivoPolandPolandPublicly listed$2.9B$224M$1.8B0.9x
THGUnited KingdomUnited KingdomPublicly listed$2.3B$133M$573M0.5x
Alibaba GroupChinaChinaPublicly listed$153B$15B$266B1.6x
CarvanaUnited StatesUnited StatesPublicly listed$20B($110M)$72B2.9x
KavakMexicoMexico CityPrivate$750M-$8.7B11.6x
ValentinoUnited StatesItaly, TXPrivate$1.6B$402M$5.8B3.6x

Rebag Public Comps

Rebag is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, JD.com, Coupang and LY Corporation.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Tencent$112B$51B4.5x4.2x9.9x9.9x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Carvana$20B($110M)3.7x2.9x(691.4x)27.7x
Sea$23B$2.4B2.5x2.0x24.3x16.5x
JD.com$195B$4.3B0.1x0.1x6.7x6.7x

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Common questions about Rebag

When was Rebag founded?Rebag was founded in 2014.
Where is Rebag headquartered?Rebag is headquartered in New York City, NY, United States.
Is Rebag publicly listed?No, Rebag is a private, VC-backed company.
How much funding has Rebag raised?Rebag has raised $101M across 7 funding rounds.
What was Rebag's last funding round?Rebag's last funding round was a $33M Series E in December 2021, led by Novator.
Who are Rebag's investors?Rebag's investors include General Catalyst, FJ Labs, Novator, Big Sur Ventures, Acurio Ventures, Crosslink Capital, Jose Marin, Compound, Marco Valta, Fabrice Grinda and 14 others.
Which companies are comparable to Rebag?Companies comparable to Rebag include Modivo, THG, Alibaba Group, Carvana, Kavak and Valentino.

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