Qogita Funding, Investors & Competitors

Qogita has raised $124M across 4 funding rounds, most recently a $88M Series B in December 2023.

Last Qogita funding round

$88M

Series B · Dec 2023

Cumulative funding Qogita raised

$124M

across 4 funding rounds

Key investors in Qogita

  • Bessemer Venture Partners
  • LocalGlobe
  • Accel
  • Dawn Capital
  • Michael Pennington

Qogita Overview

About Qogita

Qogita leads as a global B2B wholesale marketplace offering over 100 product categories from thousands of brands to retailers worldwide. Amsterdam-headquartered, it serves small shops to enterprise buyers with tools for fast sourcing, automated order processing, and logistics integration, enabling higher margins through competitive pricing and reduced operational overhead.


Founded

2021

HQ

United KingdomLondon

Website

qogita.com

Status

Privately held

Customer focus

B2B

Revenue model

Commission

Qogita Funding History

Qogita has raised a total of $124M across 4 funding rounds.

Qogita's first fundraising round was a $3M seed round in March 2021. The most recent completed round was a $88M Series B in December 2023.

Qogita funding rounds

Qogita funding rounds
DateStageInvestorsRaisedDeal Summary
Dec 2023Series BDawn Capital (lead); LocalGlobe; Bessemer Venture Partners; Accel$88MQogita is a London- and Amsterdam-based B2B wholesale procurement platform that simplifies sourcing branded products for small and medium-sized retailers, primarily in health and beauty sectors, by offering Amazon-like ease with competitive pricing, instant checkout, shipping, delivery, and analytics tools. Founded in 2021, it connects over 10,000 buyers across 28 countries in Europe, the UK, and US with more than 300 sellers, managing a vast inventory worth over €500M, while providing sellers zero listing fees, instant payments, and real-time feedback. The platform emerged from stealth on December 14, 2023, announcing a €80 million ($86M/£69M) Series B funding round led by Dawn Capital, with participation from prior investors Accel (Series A lead), Bessemer Venture Partners, and LocalGlobe (Seed co-leads), bringing total funding to €119 million. Funds are earmarked for product development and category expansion beyond its core focus. At the time, Qogita had grown to 75 employees across 12 countries, led by CEO Manolis Manassakis, formerly Uber's EMEA Operations Director, who drives marketplace growth amid a wholesale market projected to exceed $20 trillion annually in US and Europe. Qogita differentiates through an algorithm-based allocation system optimizing post-discovery value, short-term credit, and insurance, positioning it against competitors like Ankorstore in a fragmented $6 trillion e-commerce procurement space.
Oct 2021Series AAccel (lead); LocalGlobe; Bessemer Venture Partners$28M-
Jul 2021SeedBessemer Venture Partners (lead); LocalGlobe (lead)$6M-
Mar 2021SeedBessemer Venture Partners (lead); LocalGlobe (lead); Michael Pennington$3M-

Who has invested in Qogita?

5 investors have backed Qogita across its funding rounds, including Bessemer Venture Partners, LocalGlobe, Accel, Dawn Capital and Michael Pennington.

Lead investors include Dawn Capital, Accel, Bessemer Venture Partners and LocalGlobe.


Qogita Investors

Investors in Qogita by funding rounds participated
InvestorHQRoundsRoleFirst check
LocalGlobeUnited KingdomLondon4LeadMar 2021
Bessemer Venture PartnersUnited StatesSan Francisco, CA4LeadMar 2021
AccelUnited StatesPalo Alto, CA2LeadOct 2021

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Qogita Competitors

Qogita competitors include listed companies like RB Global and Liquidity Services, and private ones like Whop, Olist, Mirakl and Udaan.

Public and private companies comparable to Qogita
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
WhopUnited StatesNew York City, NYPrivate$142M-$1.6B11.3x
OlistBrazilCuritibaPrivate--$1.5B-
RB GlobalUnited StatesUnited StatesPublicly listed$4.6B$1.4B$16B4.1x
MiraklFranceParisPrivate$100M-$3.5B35.0x
UdaanIndiaBangalorePrivate$65M-$1.8B-
Liquidity ServicesUnited StatesUnited StatesPublicly listed$477M$45M$1.4B2.4x

Qogita Public Comps

Qogita is still privately-owned, but its public comps include Amazon, Pinduoduo, MercadoLibre, Prosus, Sea, eBay, Naspers, Copart, Amadeus and Kuaishou.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Prosus$9.7B$1.1B9.1x8.0x83.8x123.7x
Sea$23B$2.4B2.5x2.0x24.3x16.5x
eBay$11B$2.7B4.9x4.5x20.1x14.7x
Naspers$11B$1.1B6.4x5.8x63.7x83.1x
Copart$4.6B$1.9B5.0x4.9x11.9x12.1x

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Common questions about Qogita

When was Qogita founded?Qogita was founded in 2021.
Where is Qogita headquartered?Qogita is headquartered in London, United Kingdom.
Is Qogita publicly listed?No, Qogita is a private, VC-backed company.
How much funding has Qogita raised?Qogita has raised $124M across 4 funding rounds.
What was Qogita's last funding round?Qogita's last funding round was a $88M Series B in December 2023, led by Dawn Capital.
Who are Qogita's investors?Qogita's investors include LocalGlobe, Bessemer Venture Partners, Accel, Michael Pennington and Dawn Capital.
Which companies are comparable to Qogita?Companies comparable to Qogita include Whop, Olist, RB Global, Mirakl, Udaan and Liquidity Services.

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