PriceRunner Acquisition, Valuation, Funding & Investors

PriceRunner was acquired by Klarna for $1B in November 2021, a 21.8x multiple on $46M of revenue.

PriceRunner acquisition price

$1B

Acquired by Klarna · Nov 2021

PriceRunner revenue at acquisition

$46M

Last twelve months · Nov 2021

PriceRunner revenue multiple at acquisition

21.8x

EV/Revenue · Nov 2021

PriceRunner EBITDA multiple at acquisition

42.1x

EV/EBITDA · Nov 2021

PriceRunner Overview

About PriceRunner

PriceRunner is a shopping comparison website operating in Sweden, Denmark, and the United Kingdom. Users compare products, deals, attributes, and review shops through professional evaluations and consumer feedback.


Founded

1999

HQ

SwedenStockholm

Status

Acquired

Customer focus

B2C

Revenue model

Commission

Revenue

$48M (Apr 2021)

Valuation

$353M (Apr 2021)

PriceRunner Acquisition

PriceRunner was acquired by Klarna for $1B on 2 November 2021.

The acquisition price implies a 21.8x revenue and 42.1x EBITDA multiple on $46M of revenue.

Before the acquisition PriceRunner had raised $44M across 1 funding round.

PriceRunner acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
2 Nov 2021Strategic M&A$1B21.8x42.1x

PriceRunner Valuation

PriceRunner is currently valued at $353M, based on its undisclosed-stage round in April 2021.

The $44M round was led by Creades.

PriceRunner valuation by funding round

PriceRunner valuation by funding round
DateStageValuationRevenue Multiple
Apr 2021Undisclosed stage$353M7.4x

PriceRunner Revenue

PriceRunner's latest recorded revenue is $48M, as of its undisclosed-stage round in April 2021. At a $353M valuation, that implies a 7.4x revenue multiple.

PriceRunner revenue by funding round

PriceRunner revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Apr 2021$48M$353M7.4xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

PriceRunner Funding History

PriceRunner has raised a total of $44M across 1 funding round.

PriceRunner funding rounds

PriceRunner funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Apr 2021Undisclosed stageCreades (lead)$44M$353MPriceRunner International is a Stockholm-based digital retail price comparison platform founded in 1999 by Magnus Wiberg, Kristofer Arwin, and Martin Alexanderson, who re-acquired it in 2020. It enables users to compare products from thousands of retailers across multiple countries. On April 6, 2021, PriceRunner announced a SEK 370 million ($42.8 million) capital raise from Swedish investor Creades, which took a 12% stake in the company. For the fiscal year 2020, the company reported sales of SEK 398 million ($46.1 million) with a 35% operating margin. The investment positioned Creades as a significant shareholder alongside others like Karl-Johan Persson (31% via Philian Invest) and former CEO Nicklas Storåkers (23%). PriceRunner focused on enhancing its comparison shopping service and supporting retail partners' businesses during this period. Later in 2021, for the 12 months ending September 30, 2021, PriceRunner achieved revenues of SEK 460 million ($53.7 million) with a 52% adjusted EBITDA margin, employing over 200 staff across Sweden, Denmark, and Norway. This traction preceded its acquisition by Klarna, announced November 2, 2021, and completed April 4, 2022, with varying reported enterprise values from SEK 1.1 billion (Creades stake sale basis) to over SEK 9 billion.

Who has invested in PriceRunner?

1 investor has backed PriceRunner across its funding rounds, including Creades.

Lead investors include Creades.


PriceRunner Investors

Investors in PriceRunner by funding rounds participated
InvestorHQRoundsRoleFirst check

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PriceRunner Competitors

PriceRunner competitors include listed companies like SMZDM.com, QuinStreet, Ziff Davis and Adventure, and private ones like Whop and The Zebra.

Public and private companies comparable to PriceRunner
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SMZDM.comChinaChinaPublicly listed$192M$19M$1B4.7x
QuinStreetUnited StatesUnited StatesPublicly listed$1.3B$61M$1B0.7x
Ziff DavisUnited StatesUnited StatesPublicly listed$1.5B$335M$2B1.0x
AdventureItalyItalyPublicly listed$19M$4M$266M-
WhopUnited StatesNew York City, NYPrivate$142M-$1.6B11.3x
The ZebraUnited StatesAustin, TXPrivate$150M-$1B6.7x

PriceRunner Public Comps

PriceRunner is no longer listed, but its public comps include SMZDM.com, QuinStreet, Grupa Pracuj, Ibotta, LegalZoom, Nextdoor, Upwork, Baltic Classifieds Group, Yelp and Trustpilot Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
SMZDM.com$192M$19M4.9x4.7x47.8x42.1x
QuinStreet$1.3B$61M0.7x0.7x15.8x7.9x
Grupa Pracuj$214M$95M4.6x4.4x10.3x9.7x
Ibotta$342M$7M2.5x2.4x114.9x15.3x
LegalZoom$756M$74M1.2x1.1x12.1x4.8x
Nextdoor$258M($69M)2.4x2.2x(8.8x)27.8x
Upwork$788M$180M1.0x1.1x4.6x3.6x
Baltic Classifieds Group$102M$79M11.2x10.9x14.5x14.1x

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Common questions about PriceRunner

When was PriceRunner founded?PriceRunner was founded in 1999.
Where is PriceRunner headquartered?PriceRunner is headquartered in Stockholm, Sweden.
Is PriceRunner publicly listed?No, PriceRunner was acquired by Klarna in November 2021.
Who acquired PriceRunner?PriceRunner was acquired by Klarna in November 2021.
How much was PriceRunner acquired for?PriceRunner was acquired for $1B in November 2021, a 21.8x revenue multiple.
What is PriceRunner's valuation?PriceRunner was last valued at $353M in its undisclosed-stage round in April 2021.
How much funding has PriceRunner raised?PriceRunner has raised $44M across 1 funding round.
What was PriceRunner's last funding round?PriceRunner's last funding round was a $44M undisclosed-stage round in April 2021, led by Creades.
Who are PriceRunner's investors?PriceRunner's investors include Creades.
What is PriceRunner's revenue?PriceRunner's latest recorded revenue is $48M (April 2021).
What is PriceRunner's revenue multiple?PriceRunner's latest valuation implies a 7.4x revenue multiple ($353M valuation on $48M of revenue).
Which companies are comparable to PriceRunner?Companies comparable to PriceRunner include SMZDM.com, QuinStreet, Ziff Davis, Adventure, Whop and The Zebra.

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