Flipkart Marketplace Funding, Investors & Competitors

Flipkart Marketplace has raised $941M across 3 funding rounds, most recently a $358M strategic investment round in April 2023.

Last Flipkart Marketplace funding round

$358M

Strategic investment · Apr 2023

Cumulative funding Flipkart Marketplace raised

$941M

across 3 funding rounds

Key investors in Flipkart Marketplace

  • Flipkart

Flipkart Marketplace Overview

About Flipkart Marketplace

Flipkart Marketplace is a Bengaluru-based seller platform enabling third-party vendors on Flipkart's e-commerce site. It supports 300,000 sellers listing products with tools for inventory, pricing, and advertising. The service processes billions in GMV annually, integrating with Flipkart's fulfillment centers across 20,000 cities.


Founded

2007

HQ

IndiaBangalore

Status

Privately held

Customer focus

B2B

Revenue model

Commission

Flipkart Marketplace Funding History

Flipkart Marketplace has raised a total of $941M across 3 funding rounds.

Flipkart Marketplace's first fundraising round was a $553M undisclosed-stage round in March 2022. The most recent completed round was a $358M strategic investment round in April 2023.

Flipkart Marketplace funding rounds

Flipkart Marketplace funding rounds
DateStageInvestorsRaisedDeal Summary
Apr 2023Strategic investmentFlipkart (lead)$358MFlipkart Marketplace received $358.2 million from Flipkart (its parent entity under Walmart) on April 4, 2023, as part of internal funding activities listed in investment trackers. Broader Flipkart valuations fluctuated around $35-40 billion in FY23-FY24, influenced by the PhonePe demerger. Flipkart Marketplace operates as the core e-commerce platform under the Walmart-owned Flipkart Group, headquartered in Bengaluru, India, focusing on online retail across electronics, fashion, and general merchandise. The company has expanded through strategic investments and acquisitions, including prior rounds like $30M in September 2022 and $553M in March 2022. Group-level GMV grew 25-28% YoY to 29-30 billion in 2023, with consolidated net income around 56,000 crore INR but reporting net losses. Flipkart competes intensely with Amazon in India's e-commerce market, projected to reach $65 billion by 2023, where Flipkart was estimated for $14.9 billion in online sales. Walmart has adjusted its stake multiple times, diluting 8% for $3.2B at $40B valuation in FY22 and increasing to 85% with $3.5B at $35B in FY24. Flipkart explored IPOs targeting $35-50B valuations in prior years but focused on growth amid market challenges.
Sep 2022Strategic investmentFlipkart (lead)$30MFlipkart Marketplace Private Limited is the marketplace arm of Flipkart, handling B2C e-commerce services distinct from other units like Flipkart India (B2B). In September 2022, parent Flipkart invested an additional $30 million in this unit, as per DealStreetAsia reporting. This appears to be an internal capital allocation amid Flipkart Group's broader cash management, following the exhaustion of a $3.6 billion raise in July 2021 at a $37.6 billion post-money valuation for Flipkart overall. Flipkart Marketplace (under Flipkart Internet) reported revenues of Rs 10,476 crore in FY22 (April 2021-March 2022), up 33% year-over-year, with marketplace services revenue flat at Rs 2,823 crore and advertising revenue rising 50% to Rs 2,083 crore. Losses for Flipkart Internet widened to Rs 4,399 crore in FY22 from Rs 2,907 crore prior. The unit contributed significantly to Flipkart's overall performance, where group revenue reached around Rs 56,012 crore in FY23 but with losses of Rs 4,846 crore. The investment occurred during a period of high cash burn for Flipkart, which depleted $3.7 billion from July 2021 to September 2022, leaving $887 million in cash, driven by investments in logistics like Ekart ($70 million) and Flipkart India ($300 million). Flipkart Group showed strong festive sales traction, with Rs 24,800 crore GMV in the first week of 2022 festive season per Redseer. Flipkart's parent valuation stood at $37.6 billion post its 2021 fundraise and adjusted to $35 billion by Walmart transactions in FY22, later dipping due to PhonePe demerger. The marketplace unit supports over 1.1 million sellers and competes in India's e-commerce market projected to hit $100 billion by 2025.
Mar 2022Undisclosed stageFlipkart (lead)$553MFlipkart infused $553.2 million (INR 4,205 Cr) into its marketplace business Flipkart Marketplace around March 31, 2022, as per regulatory filings in Singapore, confirmed by a company spokesperson. This capital injection supported expansion plans in grocery and social ecommerce, following the January 24, 2022 announcement to extend grocery services to 1,800 cities across India. The grocery arm operated 22 fulfillment centers covering 25 lakh square feet. Flipkart, founded in 2007 by Binny Bansal and Sachin Bansal, had a registered customer base exceeding 350 million and offered over 150 million products across 80 categories. The infusion occurred amid robust growth in India's ecommerce sector, projected to reach $111 billion by 2024 and $200 billion by 2026, with grocery driving much of the expansion from $1.9 billion in 2019 to an estimated $18.2 billion in 2024 at a 57% CAGR. Despite COVID-19 disruptions, the market grew 5% with $56.6 billion in sales in 2021, and ecommerce orders rose 36% in Q4 of FY21, led by personal care, beauty, and wellness. Flipkart's parent, Walmart-backed, continued internal investments, including $143 million into Flipkart Health on the same date and subsequent rounds like $30 million in September 2022 and $358.2 million in April 2023 into Flipkart Marketplace.

Who has invested in Flipkart Marketplace?

1 investor has backed Flipkart Marketplace across its funding rounds, including Flipkart.

Lead investors include Flipkart.


Flipkart Marketplace Investors

Investors in Flipkart Marketplace by funding rounds participated
InvestorHQRoundsRoleFirst check

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Flipkart Marketplace Competitors

Flipkart Marketplace competitors include listed companies like Amazon, MercadoLibre, Allegro and Ziff Davis, and private ones like Whop and Houzz.

Public and private companies comparable to Flipkart Marketplace
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
WhopUnited StatesNew York City, NYPrivate$142M-$1.6B11.3x
AmazonUnited StatesUnited StatesPublicly listed$717B$161B$2.7T3.5x
MercadoLibreArgentinaArgentinaPublicly listed$29B$3.7B$93B2.6x
AllegroPolandPolandPublicly listed$3B$833M$13B4.0x
HouzzUnited StatesSan Francisco, CAPrivate--$4B-
Ziff DavisUnited StatesUnited StatesPublicly listed$1.5B$335M$2B1.0x

Flipkart Marketplace Public Comps

Flipkart Marketplace is still privately-owned, but its public comps include Amazon, Alibaba Group, Recruit Holdings, Uber, Pinduoduo, MercadoLibre, Prosus, DoorDash, Carvana and Sea.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Prosus$9.7B$1.1B9.1x8.0x83.8x123.7x
DoorDash$14B$1.5B6.0x4.9x55.8x23.7x

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Common questions about Flipkart Marketplace

When was Flipkart Marketplace founded?Flipkart Marketplace was founded in 2007.
Where is Flipkart Marketplace headquartered?Flipkart Marketplace is headquartered in Bangalore, India.
Is Flipkart Marketplace publicly listed?No, Flipkart Marketplace is a private, VC-backed company.
How much funding has Flipkart Marketplace raised?Flipkart Marketplace has raised $941M across 3 funding rounds.
What was Flipkart Marketplace's last funding round?Flipkart Marketplace's last funding round was a $358M strategic investment round in April 2023, led by Flipkart.
Who are Flipkart Marketplace's investors?Flipkart Marketplace's investors include Flipkart.
Which companies are comparable to Flipkart Marketplace?Companies comparable to Flipkart Marketplace include Whop, Amazon, MercadoLibre, Allegro, Houzz and Ziff Davis.

See companies similar to Flipkart Marketplace

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