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- Essor
Essor Funding, Investors & Competitors
Essor has raised $240M across 3 funding rounds, most recently a $50M undisclosed-stage round in September 2024.
Last Essor funding round
$50M
Undisclosed stage · Sep 2024
Essor revenue
$400M
Undisclosed stage · Sep 2024
Key investors in Essor
Target Global
Declaration Partners
Tiger Global
Khosla Ventures
Kima Ventures
Premji Invest
Jon Oringer
Vine Ventures
About Essor
Essor is a New York-based e-commerce accelerator acquiring and scaling health, wellness, and lifestyle brands sold on Amazon, DTC sites, Walmart, Target, and CVS. Its portfolio includes Boka oral care, ZitSticka acne patches, Puracy cleaners, OTOTO kitchen tools, and Viking Revolution grooming products. Founded in 2020, Essor optimizes supply chains and marketing to drive eight-figure revenues for 15 brands across 10 categories.
Founded
2020
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Revenue
$400M (Sep 2024)
Essor Revenue
Essor's latest recorded revenue is $400M, as of its undisclosed-stage round in September 2024.
Essor revenue by funding round
| Date | Revenue * | Stage |
|---|---|---|
| Sep 2024 | $400M | Undisclosed stage |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Essor Funding History
Essor has raised a total of $240M across 3 funding rounds.
Essor's first fundraising round was a $150M Series A in February 2021. The most recent completed round was a $50M undisclosed-stage round in September 2024.
Essor funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Sep 2024 | Undisclosed stage | Premji Invest (lead); Declaration Partners; C4 Ventures; The Raine Group; Khosla Ventures; Target Global | $50M | Essor, the consumer products platform formed when Paris-based Branded acquired U.S.-based Heyday, raised $50 million of new equity financing in September 2024. Vestbee lists C4 Ventures, Declaration Partners, Khosla Ventures, Premji Invest, Target Global and The Raine Group among its recent backers. The additional capital is intended to give the group a strong balance sheet to fund further acquisitions, with a focus on personal care and beauty brands, while keeping founders on board. The financing followed a $40 million raise by Branded before the purchase of Heyday. Essor was founded in 2020 and is headquartered in Paris, and it has raised about EUR 240 million in total. The combined business reported nearly $400 million of annual revenue at launch. Its portfolio includes Boka, Puracy, ZitSticka, OTOTO Design, FreshCap, Viking Revolution and Iron Flask, sold on Amazon, direct-to-consumer channels and through retailers such as Target, CVS and Walmart. |
| Jan 2024 | Undisclosed stage | - | $40M | Heyday was acquired by Branded to form Essor, an owner of direct-to-consumer challenger brands. Paris-based Essor, founded in 2020, is a consumer products platform that leverages technology, industry expertise, and strategic partnerships to drive growth and elevate brands. The company raised €44.7 million in a funding round closed in September 2024, supported by investors including C4 Ventures, Declaration Partners, Khosla Ventures, PremjiInvest, Target Global, and The Raine Group. This brought its total funding to €240 million, with proceeds aimed at supporting expansion and innovation efforts. |
| Feb 2021 | Series A | Target Global (lead); Jon Oringer; Declaration Partners; Kreos Capital; Mark Pincus; Regah Ventures; Vine Ventures; Maximilian Bittner; Gabriel Naouri; Lurra Capital; Tiger Global; Kima Ventures | $150M | - |
Who has invested in Essor?
16 investors have backed Essor across its funding rounds, including Target Global, Declaration Partners, Tiger Global, Khosla Ventures, Kima Ventures and Premji Invest.
Lead investors include Premji Invest and Target Global.
Essor Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Feb 2021 | ||
| 2 | Lead | Feb 2021 | ||
| 1 | Participant | Feb 2021 | ||
| 1 | Participant | Sep 2024 | ||
| 1 | Participant | Feb 2021 | ||
| 1 | Participant | Feb 2021 | ||
| 1 | Participant | Feb 2021 | ||
| 1 | Lead | Sep 2024 | ||
| 1 | Participant | Feb 2021 | ||
| 1 | Participant | Sep 2024 | ||
| 1 | Participant | Feb 2021 | ||
| 1 | Participant | Sep 2024 | ||
| 1 | Participant | Feb 2021 | ||
This data is available for Pro users. Sign up to see all 16 Essor investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Essor
Essor has acquired 3 companies to date.
Last acquisition by Essor was on September 5th 2024. Essor acquired Heyday for undisclosed valuation.
Latest Acquisitions by Essor
| Description | Heyday is a San Francisco-headquartered e-commerce acceleration platform integrating messaging, personalization, and marketing automation. It powers customer journeys for DTC brands via SMS, email, and web chat, processing millions of interactions monthly. | Fresh Heritage is an online retailer of premium beard grooming products shipped from its U.S. warehouse. The brand offers washes, conditioners, oils, balms, and combs formulated with natural ingredients like argan oil and shea butter. It also sells vitamin supplements for hair growth, targeting men via subscription models and bundles. | Puracy is an Austin-based manufacturer of plant-based, hypoallergenic cleaning products including multi-surface sprays, dish soaps, and laundry detergents. Distributed nationwide through retailers like Target and Amazon, the brand formulates EPA Safer Choice-certified items free from harsh chemicals, sulfates, and phosphates for family use. Products leverage coconut, citrus, and mineral-derived ingredients for effective stain removal and odor elimination. |
| HQ Country | |||
| HQ City | San Francisco, CA | Miami, FL | Austin, TX |
| Deal Date | 5 Sep 2024 | 30 Nov 2021 | 6 Oct 2021 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Essor acquisitions and their M&A valuation multiples. Start Free Trial | |||
Essor Competitors
Essor competitors include listed companies like Amazon, Pinduoduo, Prosus and MercadoLibre, and private ones like Whop and Whatnot.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $400M | - | $5.1B | 12.8x | ||
| Publicly listed | $717B | $161B | $2.8T | 3.6x | ||
| Publicly listed | $65B | $15B | $118B | 0.8x | ||
| Publicly listed | $9.7B | $1.1B | $88B | 7.9x | ||
| Publicly listed | $29B | $3.7B | $77B | 2.1x | ||
| Private | $1B | - | $20B | 20.0x |
Essor Public Comps
Essor is still privately-owned, but its public comps include Amazon, AbbVie, Procter & Gamble, L'Oreal, Alibaba Group, Novo Nordisk, Recruit Holdings, Unilever, Uber and Pinduoduo.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 4.1x | 3.6x | 18.4x | 14.1x | |||
| $61B | $17B | 9.6x | 8.8x | 33.7x | 18.6x | |||
| $87B | $24B | 4.7x | 4.6x | 17.0x | 17.1x | |||
| $49B | $12B | 5.7x | 5.4x | 24.4x | 22.3x | |||
| $154B | $15B | 1.7x | 1.6x | 17.4x | 12.0x | |||
| $46B | $22B | 4.1x | 4.1x | 8.6x | 8.5x | |||
| $23B | $3.9B | 6.2x | 5.7x | 36.9x | 23.2x | |||
| $57B | $12B | 3.1x | 3.0x | 14.7x | 13.3x | |||
This data is available for Pro users. Sign up to see all Essor competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Essor
| When was Essor founded? | Essor was founded in 2020. |
| Where is Essor headquartered? | Essor is headquartered in Paris, France. |
| Is Essor publicly listed? | No, Essor is a private, VC-backed company. |
| How much funding has Essor raised? | Essor has raised $240M across 3 funding rounds. |
| What was Essor's last funding round? | Essor's last funding round was a $50M undisclosed-stage round in September 2024, led by Premji Invest. |
| Who are Essor's investors? | Essor's investors include Declaration Partners, Target Global, Jon Oringer, C4 Ventures, Kreos Capital, Mark Pincus, Regah Ventures, Premji Invest, Vine Ventures, The Raine Group and 6 others. |
| What is Essor's revenue? | Essor's latest recorded revenue is $400M (September 2024). |
| Which companies are comparable to Essor? | Companies comparable to Essor include Whop, Amazon, Pinduoduo, Prosus, MercadoLibre and Whatnot. |
| How many companies has Essor acquired? | Essor has acquired 3 companies, including Heyday, Fresh Heritage and Puracy. |
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