Essor Funding, Investors & Competitors

Essor has raised $240M across 3 funding rounds, most recently a $50M undisclosed-stage round in September 2024.

See full Essor profile

Last Essor funding round

$50M

Undisclosed stage · Sep 2024

Cumulative funding Essor raised

$240M

across 3 funding rounds

Key investors in Essor

  • Target Global
  • Declaration Partners
  • Khosla Ventures
  • Tiger Global
  • Kima Ventures
  • Premji Invest
  • Jon Oringer
  • Vine Ventures

Essor Overview

About Essor

Essor is a New York-based e-commerce accelerator acquiring and scaling health, wellness, and lifestyle brands sold on Amazon, DTC sites, Walmart, Target, and CVS. Its portfolio includes Boka oral care, ZitSticka acne patches, Puracy cleaners, OTOTO kitchen tools, and Viking Revolution grooming products. Founded in 2020, Essor optimizes supply chains and marketing to drive eight-figure revenues for 15 brands across 10 categories.


Founded

2020

HQ

FranceParis

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Essor Funding History

Essor has raised a total of $240M across 3 funding rounds.

Essor's first fundraising round was a $150M Series A in February 2021. The most recent completed round was a $50M undisclosed-stage round in September 2024.

Essor funding rounds

Essor funding rounds
DateStageInvestorsRaisedDeal Summary
Sep 2024Undisclosed stagePremji Invest (lead); Declaration Partners; C4 Ventures; The Raine Group; Khosla Ventures; Target Global$50MEssor is a Paris-based provider of a digital consumer product platform, operating in the growth stage with a focus on e-commerce optimization, DTC website experiences, and marketing technology stacks, as indicated by job postings for roles like E-commerce Growth Manager and Growth Product Manager - CRO manager. The company has raised a total of $240M in funding, including a series unknown round of $50M around 2024-09-05, an undisclosed $40M round in 2024-01-01, and a debt financing on 2024-09-06. Leadership includes CFO Delphine Bernard and Chief Strategy & Legal Officer Aaron Singer.
Jan 2024Undisclosed stage-$40MHeyday was acquired by Branded to form Essor, an owner of direct-to-consumer challenger brands. Paris-based Essor, founded in 2020, is a consumer products platform that leverages technology, industry expertise, and strategic partnerships to drive growth and elevate brands. The company raised €44.7 million in a funding round closed in September 2024, supported by investors including C4 Ventures, Declaration Partners, Khosla Ventures, PremjiInvest, Target Global, and The Raine Group. This brought its total funding to €240 million, with proceeds aimed at supporting expansion and innovation efforts.
Feb 2021Series ATarget Global (lead); Jon Oringer; Declaration Partners; Kreos Capital; Mark Pincus; Regah Ventures; Vine Ventures; Maximilian Bittner; Gabriel Naouri; Lurra Capital; Tiger Global; Kima Ventures$150M-

Who has invested in Essor?

16 investors have backed Essor across its funding rounds, including Target Global, Declaration Partners, Khosla Ventures, Tiger Global, Kima Ventures and Premji Invest.

Lead investors include Premji Invest and Target Global.


Essor Investors

Investors in Essor by funding rounds participated
InvestorHQRoundsRoleFirst check
Declaration PartnersUnited StatesNew York City, NY2ParticipantFeb 2021
Target GlobalUnited KingdomLondon2LeadFeb 2021
Jon OringerUnited StatesMiami, FL1ParticipantFeb 2021
C4 VenturesFranceParis1ParticipantSep 2024
Kreos CapitalUnited KingdomLondon1ParticipantFeb 2021
Mark PincusUnited StatesAspen, CO1ParticipantFeb 2021
Regah VenturesUnited StatesNew York City, NY1ParticipantFeb 2021
Premji InvestIndiaBangalore1LeadSep 2024
Vine VenturesUnited StatesNew York City, NY1ParticipantFeb 2021
The Raine GroupUnited StatesNew York City, NY1ParticipantSep 2024
Maximilian BittnerSingaporeSingapore1ParticipantFeb 2021
Khosla VenturesUnited StatesSan Francisco, CA1ParticipantSep 2024
Gabriel NaouriFranceParis1ParticipantFeb 2021

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Acquisitions by Essor

Essor has acquired 3 companies to date.

Last acquisition by Essor was on September 5th 2024. Essor acquired Heyday for undisclosed valuation.


Latest Acquisitions by Essor

Heyday
Fresh Heritage
Puracy
Description
Heyday is a San Francisco-headquartered e-commerce acceleration platform integrating messaging, personalization, and marketing automation. It powers customer journeys for DTC brands via SMS, email, and web chat, processing millions of interactions monthly.
Fresh Heritage is an online retailer of premium beard grooming products shipped from its U.S. warehouse. The brand offers washes, conditioners, oils, balms, and combs formulated with natural ingredients like argan oil and shea butter. It also sells vitamin supplements for hair growth, targeting men via subscription models and bundles.
Puracy is an Austin-based manufacturer of plant-based, hypoallergenic cleaning products including multi-surface sprays, dish soaps, and laundry detergents. Distributed nationwide through retailers like Target and Amazon, the brand formulates EPA Safer Choice-certified items free from harsh chemicals, sulfates, and phosphates for family use. Products leverage coconut, citrus, and mineral-derived ingredients for effective stain removal and odor elimination.
HQ CountryUnited StatesUnited StatesUnited States
HQ City
San Francisco, CA
Miami, FL
Austin, TX
Deal Date5 Sep 202430 Nov 20216 Oct 2021
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Essor Competitors

Essor competitors include listed companies like Amazon, Pinduoduo, MercadoLibre and Prosus, and private ones like Whop and Whatnot.

Public and private companies comparable to Essor
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
WhopUnited StatesNew York City, NYPrivate$142M-$1.6B11.3x
AmazonUnited StatesUnited StatesPublicly listed$717B$161B$2.7T3.5x
PinduoduoChinaChinaPublicly listed$64B$14B$111B0.7x
MercadoLibreArgentinaArgentinaPublicly listed$29B$3.7B$93B2.6x
ProsusNetherlandsNetherlandsPublicly listed$9.7B$1.1B$86B8.0x
WhatnotUnited StatesSan Francisco, CAPrivate$1B-$20B20.0x

Essor Public Comps

Essor is still privately-owned, but its public comps include Amazon, AbbVie, Procter & Gamble, Alibaba Group, L'Oreal, Novo Nordisk, Recruit Holdings, Uber, Unilever and Pinduoduo.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
AbbVie$61B$17B8.7x8.1x30.6x17.6x
Procter & Gamble$87B$24B4.2x4.2x15.4x15.6x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
L'Oreal$51B$12B4.9x4.6x20.9x19.4x
Novo Nordisk$48B$23B4.2x4.3x8.8x8.8x
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x

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Common questions about Essor

When was Essor founded?Essor was founded in 2020.
Where is Essor headquartered?Essor is headquartered in Paris, France.
Is Essor publicly listed?No, Essor is a private, VC-backed company.
How much funding has Essor raised?Essor has raised $240M across 3 funding rounds.
What was Essor's last funding round?Essor's last funding round was a $50M undisclosed-stage round in September 2024, led by Premji Invest.
Who are Essor's investors?Essor's investors include Declaration Partners, Target Global, Jon Oringer, C4 Ventures, Kreos Capital, Mark Pincus, Regah Ventures, Premji Invest, Vine Ventures, The Raine Group and 6 others.
Which companies are comparable to Essor?Companies comparable to Essor include Whop, Amazon, Pinduoduo, MercadoLibre, Prosus and Whatnot.
How many companies has Essor acquired?Essor has acquired 3 companies, including Heyday, Fresh Heritage and Puracy.

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