About Apttus
Apttus is a Redwood City-headquartered SaaS provider of Quote-to-Cash applications built on the Salesforce platform. The company streamlines configure-price-quote processes, contract management, subscription renewals, and revenue recognition for global enterprises. Apttus integrates X-Author technology for Microsoft Word and Excel compatibility with Salesforce data. Its solutions serve sales organizations in technology, manufacturing, and media industries seeking end-to-end revenue cycle automation.
Founded
2006
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Subscription
Revenue
$150M (Sep 2016)
Valuation
$1.8B (Sep 2017)
Apttus Acquisition
Apttus was acquired by Conga for an undisclosed price on 7 May 2020.
Before the acquisition Apttus had raised $329M across 5 funding rounds.
The search results describe the opposite transaction: Apttus acquired Conga in May 2020, not Conga acquiring Apttus. In this actual deal, Apttus (a quote-to-cash software vendor backed by private equity firm Thoma Bravo) bought contract lifecycle management specialist Conga for a reported $715 million. The combined company operated under the Conga brand and brought together complementary product offerings including CPQ, CLM, document generation, process automation, and eSignature capabilities. The merged entity had roughly $400 million in annual GAAP revenue and over 10,000 enterprise and mid-market customers. Frank Holland, previously CEO of Apttus, led the go-forward company, while Conga's former CEO Matthew Schiltz joined the Board of Managers. Thoma Bravo remained the lead strategic investor with Insight Partners, which had previously owned Conga, retaining a material ownership stake.
| Acquirer | Date | Type |
|---|---|---|
| 7 May 2020 | Strategic M&A |
Apttus Valuation
Apttus is currently valued at $1.8B, based on its Series E in September 2017. Read the announcement ↗
The $55M round was led by Premji Invest, with participation from Salesforce Ventures, ICONIQ Capital, K1 Investment Management, IBM Ventures and IBM.
Apttus' valuation has grown 1.8x from $1B at its Series C in September 2015 to $1.8B in September 2017, across 3 priced rounds.
Apttus valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Sep 2017 | Series E | $1.8B | - |
| Sep 2016 | Series D | $1.3B | 8.7x |
| Sep 2015 | Series C | $1B | 8.3x |
Apttus Revenue
Apttus' latest recorded revenue is $150M, as of its Series D in September 2016. At a $1.3B valuation, that implies a 8.7x revenue multiple.
Revenue grew from $120M in September 2015 to $150M in September 2016, while the revenue multiple moved from 8.3x to 8.7x.
Apttus revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Sep 2016 | $150M | $1.3B | 8.7x | Series D |
| Sep 2015 | $120M | $1B | 8.3x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Apttus Funding History
Apttus has raised a total of $329M across 5 funding rounds.
Apttus' first fundraising round was a $37M Series A in September 2013. The most recent completed round was a $55M Series E in September 2017.
Apttus funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2017 | Series E | Premji Invest (lead); Salesforce Ventures; ICONIQ Capital; K1 Investment Management; IBM Ventures; IBM | $55M | $1.8B | Apttus announced a $55 million Series E round in September 2017, led by Premji Invest, the private equity arm of Wipro, with existing investors Salesforce Ventures, K1 Investment Management and ICONIQ Capital also taking part. IBM was also an investor in the round. Chief executive Kirk Krappe said the company wanted more equity on its balance sheet because investors in a company heading to a public listing or sale want to see it is liquid, and the round was likely its final private financing ahead of a possible IPO. Total funding stood at $329 million, and the company had been valued at $1.3 billion in September 2016. Apttus sells quote-to-cash software that helps sales teams generate quotes, write contracts and collect payment, built on the Salesforce platform. Its earlier rounds included a $108 million Series C with the Kuwait Investment Authority and an $88 million Series D with Saudi investors. |
| Sep 2016 | Series D | Gulf Islamic Investments LLC (GII) (lead); Kuwait Investment Authority; ICONIQ Capital; K1 Investment Management | $88M | $1.3B | Gulf Islamic Investments LLC, a financial services company based in the United Arab Emirates, led an $88 million Series D funding round in Apttus in September 2016. ICONIQ Capital, K1 Investment Management and the Kuwait Investment Authority took part alongside other old and new investors. The round brought Apttus's total funding to $274 million, and the company was described as valued at more than $1.3 billion. Apttus chief revenue officer Kamal Ahluwalia said the capital would cover the company's needs for a while and allow more investment in machine learning capabilities. Apttus announced the round together with Max, an intelligent agent that interacts with salespeople in augmented reality environments. The company was founded in 2006 and is based in San Mateo, California, with more than 1,200 employees. Its Intelligent Cloud powers a Quote-to-Cash suite covering Configure-Price-Quote, contract management, omni-channel e-commerce and revenue management. |
| Sep 2015 | Series C | Kuwait Investment Authority (lead); Salesforce Ventures; ICONIQ Capital; K1 Investment Management | $108M | $1B | Apttus, a San Mateo-based provider of Quote-to-Cash solutions built on the Salesforce platform, raised $108 million in a Series C funding round in September 2015 led by Kuwait Investment Authority, with participation from Salesforce Ventures, Iconiq Capital, and K1 Capital. This followed a $41 million Series B in February 2015 and a $37 million Series A in September 2013, bringing total funding to $186 million. The company reported a revenue run rate of $120 million for its current fiscal year ending around 2015, with claims of over 100% annual growth previously and 80-96% customer retention. Apttus served over 500 customers including 70 Fortune 500 companies like GE, HP, Salesforce, and PayPal, with more than 450,000 users globally, and planned to expand headcount from 900-1,000 to 1,400 employees, focusing on sales. Apttus bootstrapped profitably for its first seven years since 2006, generating multi-million dollar revenues including over $50 million as of 2013, before raising external capital to capture the growing Quote-to-Cash market, estimated by Gartner at $31 billion in 2015 expanding to $41 billion by 2018. Its products include Configure Price Quote, Contract Management, Renewals, Revenue Management, E-commerce, and Analytics, targeting industries like manufacturing, life sciences, financial services, and telecom. Funds were earmarked for new solutions, international expansion, vertical growth, and R&D. CEO Kirk Krappe indicated the financials were IPO-ready, with potential for a 2016 public offering, though no pressure from late-stage investors. The company highlighted large average deal sizes exceeding some top cloud peers like Workday and NetSuite, and deep Salesforce integration, with Salesforce Ventures making its largest non-acquisition investment. |
| Feb 2015 | Series B | Salesforce Ventures (lead); ICONIQ Capital; K1 Investment Management | $41M | - | Apttus is a Quote-to-Cash software company founded in 2006 that helps businesses manage the second half of the sales cycle, including quotes, contracts, proposal management, contract management, and revenue collection. The platform is built on top of Salesforce's Salesforce1 platform and serves as a complementary tool to Salesforce CRM. By early 2015, Apttus had grown to approximately 400 employees and served more than 300 of Salesforce's enterprise customers, including 70 of the Fortune 500. In February 2015, Apttus raised $41 million in Series B funding led by Salesforce Ventures, with participation from K1 Capital and Iconiq Capital. This brought the company's total funding to $78 million and was described by CEO Kirk Krappe as the largest investment Salesforce had ever made in a company it was not acquiring outright. Seven months later, in September 2015, Apttus achieved unicorn status when it raised $108 million in Series C funding at a valuation described as 'well north of $1 billion,' led by the Kuwait Investment Authority with participation from Salesforce Ventures, Iconiq Capital, and K1 Capital. By late 2015, the company was forecast to hit a revenue run rate of $120 million and was growing at 80% annually, with approximately 350 customers including GE, HP, Salesforce, and PayPal. |
| Sep 2013 | Series A | Salesforce Ventures (lead); ICONIQ Capital; K1 Investment Management | $37M | - | Apttus, a San Mateo-based provider of Quote-to-Cash cloud solutions including configure price quote, contract management, and revenue management built on the Salesforce1 platform, raised $37 million in its Series A funding round in September 2013. The round marked the company's first VC financing after operating profitably for seven years since its founding in 2006. Investors included Salesforce Ventures as the lead, along with ICONIQ Growth (also referred to as Iconiq Capital) and K1 Investment Management (also K1 Capital). This Series A funding fueled Apttus' aggressive expansion in sales and marketing to capture a larger share of the Quote-to-Cash market, estimated by Gartner at $31 billion and growing to $41 billion by 2018. The investment enabled Apttus to service over 300 Salesforce enterprise customers, including 70 Fortune 500 companies, by extending Salesforce's capabilities in sales and revenue processes. At the time, Apttus had pioneered scalable efficiency in the Quote-to-Cash cycle across industries. Subsequent rounds built on this foundation: a $41 million Series B in February 2015 led by Salesforce Ventures with ICONIQ and K1, bringing total funding to $78 million, followed by a $108 million Series C later in 2015 led by KIA (Kuwait Investment Authority) with the same co-investors, achieving unicorn status at a $1 billion valuation and total funding of $186 million. Apttus considered a 2016 IPO but focused on growth within the Salesforce ecosystem. |
Who has invested in Apttus?
8 investors have backed Apttus across its funding rounds, including ICONIQ Capital, K1 Investment Management, Salesforce Ventures, Kuwait Investment Authority, Premji Invest and IBM.
Lead investors include Premji Invest, Gulf Islamic Investments LLC (GII), Kuwait Investment Authority and Salesforce Ventures.
Apttus Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Participant | Sep 2013 | ||
| 5 | Participant | Sep 2013 | ||
| 4 | Lead | Sep 2013 | ||
| 2 | Lead | Sep 2015 | ||
| 1 | Lead | Sep 2017 | ||
| 1 | Lead | Sep 2016 | ||
This data is available for Pro users. Sign up to see all 8 Apttus investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Apttus
Apttus has acquired 1 company to date.
Last acquisition by Apttus was on May 7th 2020. Apttus acquired Conga for $715M.
Latest Acquisitions by Apttus
| Description | Conga is a Broomfield-headquartered developer of document generation and reporting tools integrated with Salesforce. Founded in 2006, the company provides Conga Composer, Contracts, and Revenue Grid suites used by over 18,000 organizations in 75 countries for automating proposals, invoices, and contracts. Conga maintains support teams in Australia and the United Kingdom. |
| HQ Country | |
| HQ City | Denver, CO |
| Deal Date | 7 May 2020 |
| Valuation | $715M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Apttus acquisitions and their M&A valuation multiples. Start Free Trial | |
Apttus Competitors
Apttus competitors include listed companies like Rezolve AI, GigaCloud Technology, Infomart and Riskified, and private ones like Bloomreach and Newlinks Technology.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $150M | - | $2.2B | 14.7x | ||
| Publicly listed | $47M | ($109M) | $550M | 2.2x | ||
| Publicly listed | $1.3B | $158M | $2.1B | 1.4x | ||
| Publicly listed | $119M | $31M | $1.2B | 8.7x | ||
| Publicly listed | $345M | ($31M) | $1.1B | 2.3x | ||
| Private | - | - | $1B | - |
Apttus Public Comps
Apttus is no longer listed, but its public comps include Sansan, Sprinklr, Marketingforce Management, SoundHound, GigaCloud Technology, Lightspeed Commerce, Infomart, Deluxe, Riskified and ZoomInfo.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $340M | $66M | 4.2x | 3.9x | 21.8x | 19.7x | |||
| $857M | $66M | 1.3x | 1.3x | 17.3x | 7.0x | |||
| $423M | $22M | 3.2x | 2.2x | 63.3x | 18.6x | |||
| $169M | $19M | 10.7x | 7.6x | 97.2x | (24.6x) | |||
| $1.3B | $158M | 1.7x | 1.4x | 13.5x | 10.3x | |||
| $1.2B | ($13M) | 0.8x | 0.8x | (75.9x) | 12.3x | |||
| $119M | $31M | 9.5x | 8.7x | 36.8x | 32.8x | |||
| $2.1B | $379M | 1.5x | 1.5x | 8.6x | 7.0x | |||
This data is available for Pro users. Sign up to see all Apttus competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Apttus
| When was Apttus founded? | Apttus was founded in 2006. |
| Where is Apttus headquartered? | Apttus is headquartered in San Francisco, CA, United States. |
| Is Apttus publicly listed? | No, Apttus was acquired by Conga in May 2020. |
| Who acquired Apttus? | Apttus was acquired by Conga in May 2020. |
| What is Apttus' valuation? | Apttus was last valued at $1.8B in its Series E in September 2017. |
| How much funding has Apttus raised? | Apttus has raised $329M across 5 funding rounds. |
| What was Apttus' last funding round? | Apttus' last funding round was a $55M Series E in September 2017, led by Premji Invest. |
| Who are Apttus' investors? | Apttus' investors include ICONIQ Capital, K1 Investment Management, Salesforce Ventures, Kuwait Investment Authority, Premji Invest, Gulf Islamic Investments LLC (GII), IBM Ventures and IBM. |
| What is Apttus' revenue? | Apttus' latest recorded revenue is $150M (September 2016). |
| What is Apttus' revenue multiple? | Apttus' latest valuation implies a 8.7x revenue multiple ($1.3B valuation on $150M of revenue). |
| Which companies are comparable to Apttus? | Companies comparable to Apttus include Bloomreach, Rezolve AI, GigaCloud Technology, Infomart, Riskified and Newlinks Technology. |
| How many companies has Apttus acquired? | Apttus has acquired 1 company, including Conga. |
| What was the largest acquisition by Apttus? | The $715M acquisition of Conga in May 2020 is the largest acquisition Apttus has made to date. |
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