Conga Funding, Investors & Competitors

Conga has raised $117M across 2 funding rounds, most recently a $47M undisclosed-stage round in May 2018.

See full Conga profile

Last Conga funding round

$47M

Undisclosed stage · May 2018

Cumulative funding Conga raised

$117M

across 2 funding rounds

Key investors in Conga

  • Insight Partners
  • Salesforce Ventures

Conga Overview

About Conga

Conga is a Broomfield-headquartered developer of document generation and reporting tools integrated with Salesforce. Founded in 2006, the company provides Conga Composer, Contracts, and Revenue Grid suites used by over 18,000 organizations in 75 countries for automating proposals, invoices, and contracts. Conga maintains support teams in Australia and the United Kingdom.


Founded

2006

HQ

United StatesDenver, CO

Website

conga.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Conga Funding History

Conga has raised a total of $117M across 2 funding rounds.

Conga's first fundraising round was a $70M undisclosed-stage round in June 2015. The most recent completed round was a $47M undisclosed-stage round in May 2018.

Conga funding rounds

Conga funding rounds
DateStageInvestorsRaisedDeal Summary
May 2018Undisclosed stageInsight Partners (lead); Salesforce Ventures (lead)$47MConga is a document automation platform built exclusively for the Salesforce ecosystem, founded in 2006 and headquartered in Broomfield, Colorado. The company provides a suite of products that generate digital contracts and documents, store files, and automatically update them when necessary, with capabilities including document generation, contract management, e-signatures, data management, and report generation. By 2018, Conga served large enterprises including Qualcomm, Sony, and Hilton Worldwide among approximately 8,500 customers across more than 85 countries with over 700,000 users. On May 24, 2018, Conga announced a $47 million funding round led by existing investors Insight Venture Partners and Salesforce Ventures. This brought total capital raised to $117 million. The company deployed capital toward hiring engineers and sales personnel and continued its acquisition strategy, having completed three acquisitions earlier that year including Octiv, Orchestrate, and Counselytics to expand its product suite. Conga demonstrated strong financial momentum heading into the round. CEO Matt Schiltz, the former CEO of DocuSign, had achieved 100% year-over-year revenue growth in his first full year after joining in 2015 and was projecting the company would pass $100 million in revenue in 2018. The company was also noted as one of the fastest-growing cloud companies in the United States and had expanded its team by 64 percent over the preceding year. The $47 million investment preceded Conga's acquisition by Apttus in May 2020 in a deal valued at $715 million, which created one of the largest Salesforce-native independent software vendors. The combined entity claimed more than 10,000 enterprise and mid-market customers generating approximately $400 million in annual revenues.
Jun 2015Undisclosed stageInsight Partners (lead)$70MConga, a Broomfield, Colorado-based software developer founded in 2006 by Mark Whiteside and Michael Markham, specializes in the Conga Suite for Salesforce, providing document generation, reporting, quotes, proposals, invoices, contracts, and related applications within the Salesforce ecosystem. On June 25, 2015, Conga announced a $70 million investment from Insight Venture Partners to address growing global demand, accelerate product innovation, and enhance customer resources like training and certification. The funding followed 45% year-over-year profitable revenue growth, highlighting Conga's boot-strapped success and high customer satisfaction, with five-star ratings on the Salesforce AppExchange. Insight Partners, a New York-based private equity and venture capital firm, led the round, with managing director Nikitas Koutoupes and vice president Elodie Dupuy joining Conga's board. The investment positioned Conga for expansion in the Salesforce ecosystem, where it served a dedicated customer base. Conga continued as an independent entity post-funding until later developments, including its acquisition by Apttus in a $715 million corporate majority deal on May 7, 2020, forming a larger player with over 10,000 customers and $400 million in annual revenues at that time. Insight Partners remained an investor in the combined entity, which adopted the Conga name under new leadership. This 2015 round marked a key growth phase for Conga in the competitive Salesforce ISV space.

Who has invested in Conga?

2 investors have backed Conga across its funding rounds, including Insight Partners and Salesforce Ventures.

Lead investors include Insight Partners and Salesforce Ventures.


Conga Investors

Investors in Conga by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Conga

Conga has acquired 8 companies to date.

Last acquisition by Conga was on February 2nd 2026. Conga acquired PROS (B2B unit) for undisclosed valuation.


Latest Acquisitions by Conga

PROS (B2B unit)
Contract Wrangler
Apttus
Counselytics
Description
PROS B2B unit delivers AI-powered pricing, sales, and revenue management solutions tailored for business-to-business commerce.
-
Apttus is a Redwood City-headquartered SaaS provider of Quote-to-Cash applications built on the Salesforce platform. The company streamlines configure-price-quote processes, contract management, subscription renewals, and revenue recognition for global enterprises. Apttus integrates X-Author technology for Microsoft Word and Excel compatibility with Salesforce data. Its solutions serve sales organizations in technology, manufacturing, and media industries seeking end-to-end revenue cycle automation.
Counselytics is a legal technology firm that processes large volumes of contracts, litigation documents, and regulatory filings using AI and machine learning. Based in New York, it combines expertise from top law firms, Wall Street, and government with advanced natural language processing to automate due diligence and compliance checks. The platform assists corporate legal departments and law firms in extracting insights from unstructured data efficiently.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
-
-
San Francisco, CA
New York City, NY
Deal Date2 Feb 202617 Aug 20217 May 20204 Apr 2018
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Conga Competitors

Conga competitors include listed companies like Shopify and Wix.com, and private ones like THG Ingenuity, Automattic, Houzz and Webflow.

Public and private companies comparable to Conga
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ShopifyCanadaCanadaPublicly listed$12B$1.2B$165B11.3x
THG IngenuityUnited KingdomManchesterPrivate--$8B-
AutomatticUnited StatesSan Francisco, CAPrivate$45M-$7.5B-
HouzzUnited StatesSan Francisco, CAPrivate--$4B-
WebflowUnited StatesSan Francisco, CAPrivate$100M-$4B40.0x
Wix.comUnited StatesUnited StatesPublicly listed$2B($13M)$3.3B2.0x

Conga Public Comps

Conga is still privately-owned, but its public comps include Shopify, GoDaddy, Wix.com, Xinhua Winshare, GigaCloud Technology, Infomart, Lightspeed Commerce, Rezolve AI, Shiprocket and Hangzhou Raycloud Tech.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Shopify$12B$1.2B13.9x11.3x132.9x61.9x
GoDaddy$5B$1.3B3.1x2.9x11.7x8.9x
Wix.com$2B($13M)2.2x2.0x(352.9x)14.4x
Xinhua Winshare$1.7B$248M0.4x0.4x2.9x3.4x
GigaCloud Technology$1.3B$158M1.6x1.4x12.8x10.6x
Infomart$121M$31M9.3x8.6x35.9x31.7x
Lightspeed Commerce$1.2B($13M)0.7x0.7x(65.4x)11.0x
Rezolve AI$47M($109M)23.3x4.0x(10.0x)(19.3x)

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Common questions about Conga

When was Conga founded?Conga was founded in 2006.
Where is Conga headquartered?Conga is headquartered in Denver, CO, United States.
Is Conga publicly listed?No, Conga is a private, VC-backed company.
How much funding has Conga raised?Conga has raised $117M across 2 funding rounds.
What was Conga's last funding round?Conga's last funding round was a $47M undisclosed-stage round in May 2018, led by Insight Partners and Salesforce Ventures.
Who are Conga's investors?Conga's investors include Insight Partners and Salesforce Ventures.
Which companies are comparable to Conga?Companies comparable to Conga include Shopify, THG Ingenuity, Automattic, Houzz, Webflow and Wix.com.
How many companies has Conga acquired?Conga has acquired 8 companies, including PROS (B2B unit), Contract Wrangler, Apttus, Counselytics and Orchestrate.

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