- Companies
- Amazon Seller Services
Amazon Seller Services Funding, Investors & Competitors
Amazon Seller Services has raised $3.6B across 9 funding rounds, most recently a $100M strategic investment round in February 2024.
Last Amazon Seller Services funding round
$100M
Strategic investment · Feb 2024
Cumulative funding Amazon Seller Services raised
$3.6B
across 9 funding rounds
Key investors in Amazon Seller Services
Amazon
Amazon Corporate Holdings
About Amazon Seller Services
Amazon Seller Services is a Bengaluru-headquartered marketplace operator enabling third-party sellers on Amazon.in. The platform supports product listings, Fulfillment by Amazon, and advertising tools for reaching Indian and international buyers. It provides analytics, pricing optimization, and logistics for categories like electronics, fashion, and beauty.
Founded
2010
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Services, Subscription
Amazon Seller Services Funding History
Amazon Seller Services has raised a total of $3.6B across 9 funding rounds.
Amazon Seller Services' first fundraising round was a $306M strategic investment round in January 2018. The most recent completed round was a $100M strategic investment round in February 2024.
Amazon Seller Services funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Feb 2024 | Strategic investment | Amazon (lead); Amazon Corporate Holdings (lead) | $100M | - |
| Nov 2021 | Strategic investment | Amazon Corporate Holdings (lead) | $196M | - |
| May 2021 | Strategic investment | Amazon Corporate Holdings (lead) | $125M | - |
| Sep 2020 | Strategic investment | Amazon (lead); Amazon Corporate Holdings (lead) | $1.5B | - |
| Jul 2020 | Strategic investment | Amazon (lead) | $308M | Amazon Seller Services is the Indian entity operating Amazon's marketplace services in India, enabling third-party sellers. Amazon's first-party sales were $180 billion that year, contributing to total GMV of $475 billion. |
| Dec 2018 | Strategic investment | Amazon (lead) | $311M | Amazon Seller Services is the Indian entity of Amazon's marketplace operations, enabling third-party sellers on the platform. Amazon's global third-party seller services contributed significantly to growth, with over 50% of holiday units sold by third-party sellers in 2018, growing faster than first-party sales. In Q1 2018, Amazon's overall net sales reached $51 billion, up 43% year-over-year, with third-party seller services as a key growth driver excluding foreign exchange impacts. |
| Aug 2018 | Strategic investment | Amazon (lead) | $388M | - |
| May 2018 | Strategic investment | Amazon (lead) | $385M | - |
| Jan 2018 | Strategic investment | Amazon (lead); Amazon Corporate Holdings | $306M | - |
Who has invested in Amazon Seller Services?
2 investors have backed Amazon Seller Services across its funding rounds, including Amazon and Amazon Corporate Holdings.
Lead investors include Amazon and Amazon Corporate Holdings.
Amazon Seller Services Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 2 Amazon Seller Services investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAmazon Seller Services Competitors
Amazon Seller Services competitors include listed companies like Amazon, MercadoLibre, Allegro and Ziff Davis, and private ones like Whop and Houzz.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $142M | - | $1.6B | 11.3x | ||
| Publicly listed | $717B | $161B | $2.7T | 3.5x | ||
| Publicly listed | $29B | $3.7B | $93B | 2.6x | ||
| Publicly listed | $3B | $833M | $13B | 4.0x | ||
| Private | - | - | $4B | - | ||
| Publicly listed | $1.5B | $335M | $2B | 1.0x |
Amazon Seller Services Public Comps
Amazon Seller Services is still privately-owned, but its public comps include Amazon, Alibaba Group, Recruit Holdings, Uber, Pinduoduo, MercadoLibre, Prosus, DoorDash, Carvana and Sea.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 3.9x | 3.5x | 17.5x | 13.8x | |||
| $153B | $15B | 1.7x | 1.6x | 17.5x | 13.0x | |||
| $24B | $4B | 6.4x | 6.0x | 37.9x | 25.2x | |||
| $52B | $6.2B | 3.0x | 2.8x | 24.9x | 14.6x | |||
| $64B | $14B | 0.7x | 0.7x | 3.1x | 2.8x | |||
| $29B | $3.7B | 3.5x | 2.6x | 27.2x | 25.1x | |||
| $9.7B | $1.1B | 9.1x | 8.0x | 83.8x | 123.7x | |||
| $14B | $1.5B | 6.0x | 4.9x | 55.8x | 23.7x | |||
This data is available for Pro users. Sign up to see all Amazon Seller Services competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Amazon Seller Services
| When was Amazon Seller Services founded? | Amazon Seller Services was founded in 2010. |
| Where is Amazon Seller Services headquartered? | Amazon Seller Services is headquartered in Bangalore, India. |
| Is Amazon Seller Services publicly listed? | No, Amazon Seller Services is a private, VC-backed company. |
| How much funding has Amazon Seller Services raised? | Amazon Seller Services has raised $3.6B across 9 funding rounds. |
| What was Amazon Seller Services' last funding round? | Amazon Seller Services' last funding round was a $100M strategic investment round in February 2024, led by Amazon and Amazon Corporate Holdings. |
| Who are Amazon Seller Services' investors? | Amazon Seller Services' investors include Amazon and Amazon Corporate Holdings. |
| Which companies are comparable to Amazon Seller Services? | Companies comparable to Amazon Seller Services include Whop, Amazon, MercadoLibre, Allegro, Houzz and Ziff Davis. |
See companies similar to Amazon Seller Services
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




