Amazon Seller Services Funding, Investors & Competitors

Amazon Seller Services has raised $3.6B across 9 funding rounds, most recently a $100M strategic investment round in February 2024.

Last Amazon Seller Services funding round

$100M

Strategic investment · Feb 2024

Cumulative funding Amazon Seller Services raised

$3.6B

across 9 funding rounds

Key investors in Amazon Seller Services

  • Amazon
  • Amazon Corporate Holdings

Amazon Seller Services Overview

About Amazon Seller Services

Amazon Seller Services is a Bengaluru-headquartered marketplace operator enabling third-party sellers on Amazon.in. The platform supports product listings, Fulfillment by Amazon, and advertising tools for reaching Indian and international buyers. It provides analytics, pricing optimization, and logistics for categories like electronics, fashion, and beauty.


Founded

2010

HQ

IndiaBangalore

Status

Privately held

Customer focus

B2B

Revenue model

Services, Subscription

Amazon Seller Services Funding History

Amazon Seller Services has raised a total of $3.6B across 9 funding rounds.

Amazon Seller Services' first fundraising round was a $306M strategic investment round in January 2018. The most recent completed round was a $100M strategic investment round in February 2024.

Amazon Seller Services funding rounds

Amazon Seller Services funding rounds
DateStageInvestorsRaisedDeal Summary
Feb 2024Strategic investmentAmazon (lead); Amazon Corporate Holdings (lead)$100M-
Nov 2021Strategic investmentAmazon Corporate Holdings (lead)$196M-
May 2021Strategic investmentAmazon Corporate Holdings (lead)$125M-
Sep 2020Strategic investmentAmazon (lead); Amazon Corporate Holdings (lead)$1.5B-
Jul 2020Strategic investmentAmazon (lead)$308MAmazon Seller Services is the Indian entity operating Amazon's marketplace services in India, enabling third-party sellers. Amazon's first-party sales were $180 billion that year, contributing to total GMV of $475 billion.
Dec 2018Strategic investmentAmazon (lead)$311MAmazon Seller Services is the Indian entity of Amazon's marketplace operations, enabling third-party sellers on the platform. Amazon's global third-party seller services contributed significantly to growth, with over 50% of holiday units sold by third-party sellers in 2018, growing faster than first-party sales. In Q1 2018, Amazon's overall net sales reached $51 billion, up 43% year-over-year, with third-party seller services as a key growth driver excluding foreign exchange impacts.
Aug 2018Strategic investmentAmazon (lead)$388M-
May 2018Strategic investmentAmazon (lead)$385M-
Jan 2018Strategic investmentAmazon (lead); Amazon Corporate Holdings$306M-

Who has invested in Amazon Seller Services?

2 investors have backed Amazon Seller Services across its funding rounds, including Amazon and Amazon Corporate Holdings.

Lead investors include Amazon and Amazon Corporate Holdings.


Amazon Seller Services Investors

Investors in Amazon Seller Services by funding rounds participated
InvestorHQRoundsRoleFirst check

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Amazon Seller Services Competitors

Amazon Seller Services competitors include listed companies like Amazon, MercadoLibre, Allegro and Ziff Davis, and private ones like Whop and Houzz.

Public and private companies comparable to Amazon Seller Services
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
WhopUnited StatesNew York City, NYPrivate$142M-$1.6B11.3x
AmazonUnited StatesUnited StatesPublicly listed$717B$161B$2.7T3.5x
MercadoLibreArgentinaArgentinaPublicly listed$29B$3.7B$93B2.6x
AllegroPolandPolandPublicly listed$3B$833M$13B4.0x
HouzzUnited StatesSan Francisco, CAPrivate--$4B-
Ziff DavisUnited StatesUnited StatesPublicly listed$1.5B$335M$2B1.0x

Amazon Seller Services Public Comps

Amazon Seller Services is still privately-owned, but its public comps include Amazon, Alibaba Group, Recruit Holdings, Uber, Pinduoduo, MercadoLibre, Prosus, DoorDash, Carvana and Sea.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Prosus$9.7B$1.1B9.1x8.0x83.8x123.7x
DoorDash$14B$1.5B6.0x4.9x55.8x23.7x

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Common questions about Amazon Seller Services

When was Amazon Seller Services founded?Amazon Seller Services was founded in 2010.
Where is Amazon Seller Services headquartered?Amazon Seller Services is headquartered in Bangalore, India.
Is Amazon Seller Services publicly listed?No, Amazon Seller Services is a private, VC-backed company.
How much funding has Amazon Seller Services raised?Amazon Seller Services has raised $3.6B across 9 funding rounds.
What was Amazon Seller Services' last funding round?Amazon Seller Services' last funding round was a $100M strategic investment round in February 2024, led by Amazon and Amazon Corporate Holdings.
Who are Amazon Seller Services' investors?Amazon Seller Services' investors include Amazon and Amazon Corporate Holdings.
Which companies are comparable to Amazon Seller Services?Companies comparable to Amazon Seller Services include Whop, Amazon, MercadoLibre, Allegro, Houzz and Ziff Davis.

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