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Rapala VMC Valuation Multiples

Discover Rapala VMC's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Massimo, Bicicletas Monark, Leslie's, Cambuci and more.

Rapala VMC Overview

About Rapala VMC

Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.


Founded

1936

HQ

Finland

Employees

1.4K

Financials (LTM)

Revenue: $268M
EBITDA: $24M

EV

$139M

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Rapala VMC Financials

Rapala VMC reported last 12-month revenue of $268M and EBITDA of $24M.

In the same LTM period, Rapala VMC generated $24M in EBITDA and had net loss of ($510K).

Revenue (LTM)


Rapala VMC P&L

In the most recent fiscal year, Rapala VMC reported revenue of $263M and EBITDA of $21M.

Rapala VMC is unprofitable as of last fiscal year, with gross margin of 55%, EBITDA margin of 8%, and net margin of (1%).

See analyst estimates for Rapala VMC
LTMLast FY202320242025202620272028
Revenue$268M$263M$257M$256M$263M
Gross Profit-$146M$145M$143M$146M
Gross Margin-55%57%56%55%
EBITDA$24M$21M$17M$24M$15M
EBITDA Margin9%8%6%10%6%
EBIT Margin4%4%2%1%4%
Net Profit($510K)($4M)($8M)$463K($6M)
Net Margin(0%)(1%)(3%)0%(2%)
Net Debt-$74M---

Financial data powered by Morningstar, Inc.

Rapala VMC Stock Performance

Rapala VMC has current market cap of $54M, and enterprise value of $139M.

Market Cap Evolution


Rapala VMC's stock price is $1.41.

Rapala VMC share price increased by 0.1% in the last 30 days, and decreased by 0.5% in the last year.

Rapala VMC has an EPS (earnings per share) of $-0.10.

See more trading valuation data for Rapala VMC
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$139M$54M1.2%0.1%23.0%-0.5%$-0.10

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Rapala VMC Valuation Multiples

Rapala VMC trades at 0.5x EV/Revenue multiple, and 5.9x EV/EBITDA.

See NTM and 2027E valuation multiples for Rapala VMC

EV / Revenue (LTM)


Rapala VMC Financial Valuation Multiples

As of June 13, 2026, Rapala VMC has market cap of $54M and EV of $139M.

Rapala VMC has a P/E ratio of (105.6x).

LTMLast FY202320242025202620272028
EV/Revenue0.5x0.5x0.5x0.5x0.5x
EV/EBITDA5.9x6.7x8.3x5.7x9.4x
EV/EBIT12.0x14.3x26.7x40.0x14.6x
EV/Gross Profit-1.0x1.0x1.0x1.0x
P/E(105.6x)(14.3x)(6.4x)116.3x(9.5x)
EV/FCF12.1x9.7x10.8x6.3x100.1x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Rapala VMC Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Rapala VMC Margins & Growth Rates

Rapala VMC grew revenue by 4% and EBITDA by 31% in the last fiscal year.

In the most recent fiscal year, Rapala VMC reported gross margin of 55%, EBITDA margin of 8%, and net margin of (1%).

See estimated margins and future growth rates for Rapala VMC

Rapala VMC Margins

Last FY202420252026202720282029
Gross Margin55%56%55%-
EBITDA Margin8%10%6%10%
EBIT Margin4%1%4%5%
Net Margin(1%)0%(2%)1%
FCF Margin5%9%1%3%

Rapala VMC Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth4%(0%)3%4%
Gross Profit Growth-(2%)2%-
EBITDA Growth31%46%(39%)82%
EBIT Growth44%(33%)173%47%
Net Profit Growth(192%)(105%)(1325%)(161%)
FCF Growth(44%)73%(94%)479%

Data powered by FactSet, Inc. and Morningstar, Inc.

Rapala VMC Operational KPIs

Rapala VMC's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Rapala VMC's Rule of 40 is 14% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Rapala VMC's Rule of X is 20% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Rapala VMC
LTMLast FY202320242025202620272028
Rule of 4012%14%---
Bessemer Rule of X18%20%---
Revenue per Employee-$0.2M---
Opex per Employee-$0.1M---
S&M Expenses to Revenue-9%10%9%9%
G&A Expenses to Revenue-3%3%3%3%
Opex to Revenue-52%55%54%52%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Rapala VMC Competitors

Rapala VMC competitors include Massimo, Bicicletas Monark, Leslie's, Cambuci, Win Hanverky Holdings, Alumexx, Minson Integration, Volvik, HanseYachts and Abeo.

Most Rapala VMC public comparables operate across Sports & Leisure.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Massimo0.6x-19.6x-
Bicicletas Monark1.0x-0.1x-
Leslie's0.9x1.0x18.7x18.0x
Cambuci0.9x-3.8x-
Win Hanverky Holdings0.2x-4.0x-
Alumexx0.9x-7.6x-
Minson Integration0.8x0.8x6.7x-
Volvik----

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Acquisitions by Rapala VMC

Rapala VMC has acquired 1 company to date.

Last acquisition by Rapala VMC was on December 22nd 2023. Rapala VMC acquired 13 Fishing for undisclosed valuation.

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Latest Acquisitions by Rapala VMC

13 Fishing
Description
13 Fishing is a Michigan-based brand manufacturing fishing rods, reels, lures, and apparel for ice and open-water angling. Its products include Widow Maker reels, Fate rods, and Cold Snap apparel. Distributed through Bass Pro Shops and Cabela's nationwide, 13 Fishing sponsors tournaments and pro anglers. The company focuses on durable graphite blanks and low-profile baitcasters for bass, walleye, and muskie fishing.
HQ CountryUnited States
HQ City
-
Deal Date22 Dec 2023
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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About Rapala VMC

When was Rapala VMC founded?Rapala VMC was founded in 1936.
Where is Rapala VMC headquartered?Rapala VMC is headquartered in Finland.
How many employees does Rapala VMC have?As of today, Rapala VMC has over 1K employees.
Is Rapala VMC publicly listed?Yes, Rapala VMC is a public company listed on Nasdaq Helsinki.
What is the stock symbol of Rapala VMC?Rapala VMC trades under RAP1V ticker.
When did Rapala VMC go public?Rapala VMC went public in 1998.
Who are competitors of Rapala VMC?Rapala VMC main competitors include Massimo, Bicicletas Monark, Leslie's, Cambuci, Win Hanverky Holdings, Alumexx, Minson Integration, Volvik, HanseYachts, Abeo.
What is the current market cap of Rapala VMC?Rapala VMC's current market cap is $54M.
What is the current revenue of Rapala VMC?Rapala VMC's last 12 months revenue is $268M.
What is the current revenue growth of Rapala VMC?Rapala VMC revenue growth (NTM/LTM) is 4%.
What is the current EV/Revenue multiple of Rapala VMC?Current revenue multiple of Rapala VMC is 0.5x.
What is the current EBITDA of Rapala VMC?Rapala VMC's last 12 months EBITDA is $24M.
What is Rapala VMC's EBITDA margin?Rapala VMC's last 12 months EBITDA margin is 9%.
What is the current EV/EBITDA multiple of Rapala VMC?Current EBITDA multiple of Rapala VMC is 5.9x.
What is the current FCF of Rapala VMC?Rapala VMC's last 12 months FCF is $12M.
What is Rapala VMC's FCF margin?Rapala VMC's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Rapala VMC?Current FCF multiple of Rapala VMC is 12.1x.
How many companies Rapala VMC has acquired to date?As of June 2026, Rapala VMC has acquired 1 company.
What was the largest acquisition by Rapala VMC?None of the M&A deals Rapala VMC has completed have disclosed valuations.
What companies Rapala VMC acquired?Rapala VMC acquired 13 Fishing.
In how many companies Rapala VMC has invested to date?Rapala VMC hasn't invested in any companies yet (or none have been disclosed publicly).

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