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Rapala VMC Valuation Multiples
Discover Rapala VMC's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Massimo, Bicicletas Monark, Leslie's, Cambuci and more.
Rapala VMC Overview
About Rapala VMC
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.
Founded
1936
HQ

Employees
1.4K
Website
Sectors
Financials (LTM)
EV
$139M
Valuation Multiples
Start free trialRapala VMC Financials
Rapala VMC reported last 12-month revenue of $268M and EBITDA of $24M.
In the same LTM period, Rapala VMC generated $24M in EBITDA and had net loss of ($510K).
Revenue (LTM)
Rapala VMC P&L
In the most recent fiscal year, Rapala VMC reported revenue of $263M and EBITDA of $21M.
Rapala VMC is unprofitable as of last fiscal year, with gross margin of 55%, EBITDA margin of 8%, and net margin of (1%).
Financial data powered by Morningstar, Inc.
Rapala VMC Stock Performance
Rapala VMC has current market cap of $54M, and enterprise value of $139M.
Market Cap Evolution
Rapala VMC's stock price is $1.41.
Rapala VMC share price increased by 0.1% in the last 30 days, and decreased by 0.5% in the last year.
Rapala VMC has an EPS (earnings per share) of $-0.10.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $139M | $54M | 1.2% | 0.1% | 23.0% | -0.5% | $-0.10 |
Benchmark Trading Valuation Multiples by Industry
Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialRapala VMC Valuation Multiples
Rapala VMC trades at 0.5x EV/Revenue multiple, and 5.9x EV/EBITDA.
EV / Revenue (LTM)
Rapala VMC Financial Valuation Multiples
As of June 13, 2026, Rapala VMC has market cap of $54M and EV of $139M.
Rapala VMC has a P/E ratio of (105.6x).
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Rapala VMC Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Rapala VMC Margins & Growth Rates
Rapala VMC grew revenue by 4% and EBITDA by 31% in the last fiscal year.
In the most recent fiscal year, Rapala VMC reported gross margin of 55%, EBITDA margin of 8%, and net margin of (1%).
Rapala VMC Margins
Rapala VMC Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Rapala VMC Operational KPIs
Rapala VMC's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
Rapala VMC's Rule of 40 is 14% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Rapala VMC's Rule of X is 20% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Rapala VMC Competitors
Rapala VMC competitors include Massimo, Bicicletas Monark, Leslie's, Cambuci, Win Hanverky Holdings, Alumexx, Minson Integration, Volvik, HanseYachts and Abeo.
Most Rapala VMC public comparables operate across Sports & Leisure.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.6x | - | 19.6x | - | |||
| 1.0x | - | 0.1x | - | |||
| 0.9x | 1.0x | 18.7x | 18.0x | |||
| 0.9x | - | 3.8x | - | |||
| 0.2x | - | 4.0x | - | |||
| 0.9x | - | 7.6x | - | |||
| 0.8x | 0.8x | 6.7x | - | |||
| - | - | - | - | |||
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Acquisitions by Rapala VMC
Rapala VMC has acquired 1 company to date.
Last acquisition by Rapala VMC was on December 22nd 2023. Rapala VMC acquired 13 Fishing for undisclosed valuation.
Latest Acquisitions by Rapala VMC
| Description | 13 Fishing is a Michigan-based brand manufacturing fishing rods, reels, lures, and apparel for ice and open-water angling. Its products include Widow Maker reels, Fate rods, and Cold Snap apparel. Distributed through Bass Pro Shops and Cabela's nationwide, 13 Fishing sponsors tournaments and pro anglers. The company focuses on durable graphite blanks and low-profile baitcasters for bass, walleye, and muskie fishing. |
| HQ Country | |
| HQ City | - |
| Deal Date | 22 Dec 2023 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Rapala VMC acquisitions and their M&A valuation multiples. Start Free Trial | |
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAbout Rapala VMC
| When was Rapala VMC founded? | Rapala VMC was founded in 1936. |
| Where is Rapala VMC headquartered? | Rapala VMC is headquartered in Finland. |
| How many employees does Rapala VMC have? | As of today, Rapala VMC has over 1K employees. |
| Is Rapala VMC publicly listed? | Yes, Rapala VMC is a public company listed on Nasdaq Helsinki. |
| What is the stock symbol of Rapala VMC? | Rapala VMC trades under RAP1V ticker. |
| When did Rapala VMC go public? | Rapala VMC went public in 1998. |
| Who are competitors of Rapala VMC? | Rapala VMC main competitors include Massimo, Bicicletas Monark, Leslie's, Cambuci, Win Hanverky Holdings, Alumexx, Minson Integration, Volvik, HanseYachts, Abeo. |
| What is the current market cap of Rapala VMC? | Rapala VMC's current market cap is $54M. |
| What is the current revenue of Rapala VMC? | Rapala VMC's last 12 months revenue is $268M. |
| What is the current revenue growth of Rapala VMC? | Rapala VMC revenue growth (NTM/LTM) is 4%. |
| What is the current EV/Revenue multiple of Rapala VMC? | Current revenue multiple of Rapala VMC is 0.5x. |
| What is the current EBITDA of Rapala VMC? | Rapala VMC's last 12 months EBITDA is $24M. |
| What is Rapala VMC's EBITDA margin? | Rapala VMC's last 12 months EBITDA margin is 9%. |
| What is the current EV/EBITDA multiple of Rapala VMC? | Current EBITDA multiple of Rapala VMC is 5.9x. |
| What is the current FCF of Rapala VMC? | Rapala VMC's last 12 months FCF is $12M. |
| What is Rapala VMC's FCF margin? | Rapala VMC's last 12 months FCF margin is 4%. |
| What is the current EV/FCF multiple of Rapala VMC? | Current FCF multiple of Rapala VMC is 12.1x. |
| How many companies Rapala VMC has acquired to date? | As of June 2026, Rapala VMC has acquired 1 company. |
| What was the largest acquisition by Rapala VMC? | None of the M&A deals Rapala VMC has completed have disclosed valuations. |
| What companies Rapala VMC acquired? | Rapala VMC acquired 13 Fishing. |
| In how many companies Rapala VMC has invested to date? | Rapala VMC hasn't invested in any companies yet (or none have been disclosed publicly). |
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