Tecovas Funding, Investors & Competitors

Tecovas has raised $115M across 6 funding rounds, most recently a $10M Series A in July 2025.

Last Tecovas funding round

$10M

Series A · Jul 2025

Cumulative funding Tecovas raised

$115M

across 6 funding rounds

Key investors in Tecovas

  • Elephant
  • M13
  • Blue Collective
  • Plus Capital
  • Brian Spaly
  • Hammerstone
  • YETI Capital
  • Seamless Capital

Tecovas Overview

About Tecovas

Tecovas is an Austin, Texas-based direct-to-consumer brand specializing in handmade western boots for men and women. The company produces cowboy boots, work boots, and casual footwear using premium leathers sourced from Italy and Mexico, partnering with Leon Bootmaker in Apizaco, Mexico. Launched in 2015, Tecovas operates showrooms in Austin, Dallas, Houston, and New York, shipping nationwide.


Founded

2015

HQ

United StatesAustin, TX

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Tecovas Funding History

Tecovas has raised a total of $115M across 6 funding rounds.

Tecovas' first fundraising round was a $2M seed round in October 2016. The most recent completed round was a $10M Series A in July 2025.

Tecovas funding rounds

Tecovas funding rounds
DateStageInvestorsRaisedDeal Summary
Jul 2025Series A-$10MTecovas is an Austin-based direct-to-consumer brand specializing in western footwear, apparel, and accessories, including handmade cowboy boots. The company launched in 2015 and focuses on quality craftsmanship and traditional styling. Tecovas raised a Series C - II round of $10M on July 10, 2025, contributing to total funding of approximately $109.41M across 8 rounds. Earlier, it secured a $56M Series C on January 12, 2022, led by Elephant Partners with participation from Access Capital, Seamless Capital, and Kemmons Wilson Companies, bringing lifetime equity to about $120M at that time. The 2022 funds supported hiring, retail expansion to 5-7 new stores, inventory growth, and new product launches. In 2021, Tecovas achieved over $100M in revenue, grew more than 80%, sold its 1 millionth pair of cowboy boots, and operated profitably. Prior sources estimate valuations around $570M to $728M as of 2022, with investors including Elephant Partners, Access Capital, and others signaling confidence in growth potential.
Jan 2022Series CElephant (lead); Seamless Capital; Kemmons Wilson Companies; Access Capital$56MTecovas is an Austin-based direct-to-consumer western footwear, apparel, and accessories brand founded in 2015, designing and selling high-quality handmade cowboy boots at accessible prices via e-commerce and retail stores. It positions itself as the first pure-play e-commerce brand in the western footwear space, improving the consumer experience over traditional players like Frye, Justin, Lucchese, Ariat, Dan Post, and Durango. On January 12, 2022, Tecovas announced a $56 million Series C funding round led by Elephant (also leading prior Series A and B), with participation from Access Capital, Seamless Capital, and Kemmons Wilson Companies, bringing total equity funding to approximately $120 million. The funding supports scaling by hiring, expanding retail footprint (planning 5-7 new stores in 2022), increasing inventory, and launching new products. At the time, Tecovas reported its first $100 million+ revenue year in 2021, over 80% year-over-year growth, the sale of its 1 millionth pair of cowboy boots in Q4 2021, and projected 50%+ growth in 2022 while remaining profitable. By 2023, sales exceeded $200 million, with double-digit growth projected thereafter and 42 stores open by late in that year, including concentrations in Western states and expansions into the South and Northeast.
Feb 2020Series BPlus Capital (lead)$15MTecovas raised $15 million in a Series B funding round on February 7, 2020, with Plus Capital listed among its investors. The company, an Austin-based direct-to-consumer western footwear, apparel, and accessories brand founded in 2015, focuses on handmade cowboy boots and related products. This round contributed to Tecovas' overall funding trajectory, which reached over $100 million across multiple rounds by later years.
Jun 2019Series AElephant (lead)$30MTecovas is a direct-to-consumer western footwear brand founded in Austin, Texas, specializing in boots and related products. The company raised $30 million in a Series A round on approximately June 18-25, 2019, led by Elephant (also referred to as Elephant Venture Capital or Elephant Partners). This followed seed rounds in 2016 and 2017 totaling around $4.41 million. Subsequent rounds included Series B in February 2020 ($15M) and August 2020 ($12M), and Series C rounds in 2021-2022 totaling around $91M from investors including Elephant, Access Capital, Kemmons Wilson Insurance Group, Seamless Capital, and others, bringing total funding to over $106-120 million across 7-8 rounds. Tecovas used funds from later rounds for retail expansion, hiring, and new product launches beyond boots. Investors also include M13, Plus Capital, YETI Capital, and Big Loud Capital. As of 2025, recent rounds include a $10M Series C-II.
Oct 2017SeedYETI Capital (lead); M13$3MTecovas raised $2.6 million in funding in September 2017, led by YETI Capital with participation from existing investors including M13. The Austin-based direct-to-consumer western footwear brand launched in fall 2015 to offer high-quality classic boots at competitive prices by bypassing traditional retail. Funds were allocated to expand the team, marketing efforts, and product line. Roy Seiders of YETI Capital joined the board post-investment.
Oct 2016SeedBlue Collective (lead); Brian Spaly (lead); Hammerstone$2M-

Who has invested in Tecovas?

10 investors have backed Tecovas across its funding rounds, including Elephant, M13, Blue Collective, Plus Capital, Brian Spaly and Hammerstone.

Lead investors include Elephant, Plus Capital, YETI Capital, Blue Collective and Brian Spaly.


Tecovas Investors

Investors in Tecovas by funding rounds participated
InvestorHQRoundsRoleFirst check
ElephantUnited StatesBoston, MA2LeadJun 2019
Seamless CapitalUnited KingdomCambridge1ParticipantJan 2022
Kemmons Wilson CompaniesUnited StatesMemphis, TN1ParticipantJan 2022
Plus CapitalUnited StatesLos Angeles, CA1LeadFeb 2020
HammerstoneUnited StatesWashington, DC1ParticipantOct 2016
YETI CapitalUnited StatesAustin1LeadOct 2017
M13United StatesLos Angeles, CA1ParticipantOct 2017
Blue CollectiveUnited StatesNew York City, NY1LeadOct 2016

This data is available for Pro users. Sign up to see all 10 Tecovas investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Tecovas Competitors

Tecovas competitors include listed companies like Alibaba Group, Carvana, Shein and JD Health, and private ones like Kavak and Valentino.

Public and private companies comparable to Tecovas
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Alibaba GroupChinaChinaPublicly listed$153B$15B$266B1.6x
CarvanaUnited StatesUnited StatesPublicly listed$20B($110M)$72B2.9x
SheinChinaChinaPublicly listed$42B$2.3B$21B-
JD HealthChinaChinaPublicly listed$11B$713M$14B0.6x
KavakMexicoMexico CityPrivate$750M-$8.7B11.6x
ValentinoUnited StatesItaly, TXPrivate$1.6B$402M$5.8B3.6x

Tecovas Public Comps

Tecovas is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, JD.com, Coupang and LY Corporation.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Tencent$112B$51B4.5x4.2x9.9x9.9x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Carvana$20B($110M)3.7x2.9x(691.4x)27.7x
Sea$23B$2.4B2.5x2.0x24.3x16.5x
JD.com$195B$4.3B0.1x0.1x6.7x6.7x

This data is available for Pro users. Sign up to see all Tecovas competitors and their valuation data.

Start Free Trial

Common questions about Tecovas

When was Tecovas founded?Tecovas was founded in 2015.
Where is Tecovas headquartered?Tecovas is headquartered in Austin, TX, United States.
Is Tecovas publicly listed?No, Tecovas is a private, VC-backed company.
How much funding has Tecovas raised?Tecovas has raised $115M across 6 funding rounds.
What was Tecovas' last funding round?Tecovas' last funding round was a $10M Series A in July 2025.
Who are Tecovas' investors?Tecovas' investors include Elephant, Seamless Capital, Kemmons Wilson Companies, Plus Capital, Hammerstone, YETI Capital, M13, Blue Collective, Access Capital and Brian Spaly.
Which companies are comparable to Tecovas?Companies comparable to Tecovas include Alibaba Group, Carvana, Shein, JD Health, Kavak and Valentino.

See companies similar to Tecovas

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial