Harry's Valuation, Funding & Investors

Harry's is valued at $2.5B as of January 2022.

Last Harry's valuation

$2.5B

Undisclosed stage · Jan 2022

Last Harry's funding round

$115M

Undisclosed stage · Jan 2022

Cumulative funding Harry's raised

$903M

across 10 funding rounds

Key investors in Harry's

  • Tiger Global
  • Harrison Metal
  • Lakestar
  • Brand Foundry Ventures
  • Bullish
  • Grace Beauty Capital

Harry's Overview

About Harry's

Harry's is a direct-to-consumer grooming and personal care company that sells razors and shaving products on a one-off and subscription basis, alongside cartridges, shave gel, and after-shave. The company owns and operates its own razor blade manufacturing facility in Germany, giving it a vertically integrated model from production to consumer sales. Founded in 2012 by Andy Katz-Mayfield and Jeff Raider, Harry's has since expanded into a portfolio of consumer brands including women's razor and body care brand Flamingo, pet brand Cat Person, and haircare brand Headquarters.


Founded

2013

HQ

United StatesUnited States

Website

harrys.com

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Valuation

$2.5B (Jan 2022)

Harry's Valuation

Harry's is currently valued at $2.5B, based on its undisclosed-stage round in January 2022.

Harry's' valuation has grown 7.3x from $350M at its Series B in November 2014 to $2.5B in January 2022, across 4 priced rounds.

Harry's valuation by funding round

Harry's valuation by funding round
DateStageValuation
Jan 2022Undisclosed stage$2.5B
Mar 2021Series E$1.7B
Jun 2015Series C$750M
Nov 2014Series B$350M

Harry's Funding History

Harry's has raised a total of $903M across 10 funding rounds.

Harry's' first fundraising round was a $11M Series A in June 2013. The most recent completed round was a $115M undisclosed-stage round in January 2022.

Harry's funding rounds

Harry's funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2022Undisclosed stageSTORY3 Capital Partners (lead)$115M-Harry's is a personal care brand founded in 2013, specializing in shaving and grooming products, which has raised significant funding including a $115 million growth equity investment from STORY3 Capital Partners announced on January 14-18, 2022. This round, described as additional equity to support growth, with STORY3 as a key investor alongside others like Macquarie Capital and Bain Capital, reflecting Harry's expansion in consumer products. The investment aligns with STORY3's focus on the consumer value chain, providing structured growth equity. Earlier 2021 activity valued Harry's at $1.7B in a private fundraising (Reuters) and a later Series F in Nov 2025 reached $2.36B. Harry's has pursued broader growth beyond razors, as noted in Bloomberg April 2022, and confidentially filed for IPO in March 2024 per CNBC. Competitive context includes Harry's positioning in direct-to-consumer grooming amid industry consolidation, with investors like Temasek and Wellington Management supporting scaling.
Jan 2022Undisclosed stage-$140M$2.5BHarry's is a direct-to-consumer grooming and personal care company founded in 2012 that manufactures and sells razors and other male grooming products. The company operates primarily through e-commerce channels and has built a subscription-based business model for razor blade delivery. In January 2022, Harry's completed a Series E funding round raising $140 million at a post-money valuation of $2.55 billion, with the company maintaining its position as a prominent player in the grooming industry. The company had approximately 1,100 employees at the time of the round and operated with an active status. Harry's has attracted support from notable institutional investors including Bain Capital, Tiger Global Management, and other institutional backers across multiple funding rounds since its 2012 founding. The company has not yet undertaken an IPO as of the current date and remains privately held.
Mar 2021Series EBain Capital (lead); Macquarie Asset Management (lead)$155M$1.7BHarry's, a direct-to-consumer grooming company founded in 2013 by Andy Katz-Mayfield and Jeff Raider, raised $155 million in a Series E funding round co-led by Bain Capital and Macquarie Capital in March 2021, achieving a post-money valuation of $1.7 billion. The company, which started with men's shaving products delivered via subscription, has expanded into a portfolio of consumer packaged goods (CPG) brands including women's razor and body care brand Flamingo, pet brand Cat Person, haircare brand Headquarters, and others under Harry's Labs. Harry's owns its own razor factory in Germany and employs over 900 people across the US, UK, and Germany, with products now available in major retailers like Target, Walmart, and Costco. The funding, which brought Harry's cash reserves above $200 million, is primarily earmarked for acquisitions of early-stage CPG brands to leverage the company's strengths in design, marketing, direct-to-consumer operations, distribution, and production. Executives emphasized building a 'family of disruptive CPG brands,' with plans to scale the core shaving business, expand Flamingo internationally (recently launched in Europe), and enter new product categories. Bain Capital's Jeff Robinson highlighted Harry's as a platform for founders, praising its playbook for incubating and acquiring brands. This round follows the collapse of a $1.37 billion acquisition by Edgewell Personal Care (Schick's parent) in 2020 due to FTC antitrust concerns, which had valued Harry's lower even before Edgewell stock appreciation. The $1.7 billion valuation marks growth, and co-CEO Jeff Raider noted the company was profitable the prior year with no rush to go public despite SPAC interest. The strategy shift positions Harry's to compete in a maturing DTC landscape where regulatory hurdles complicate traditional exits like sales to incumbents such as P&G.
Dec 2017Series DAlliance Consumer Growth (lead); Temasek (lead); Blisce$113M-Harry's, a direct-to-consumer shaving and personal care brand launched in 2013, raised $112 million in a Series D funding round in February 2018 co-led by Alliance Consumer Growth and Temasek, with participation from Tao Capital Partners. The company had expanded its shaving products to major retailers like Target and Walmart by January 2017 and entered the UK market in June 2017. Harry's built a strong DTC platform with approximately 4 million cumulative customers, a 77% bill-through rate on subscriptions, and over 2 million direct customer contacts by 2019. In October 2018, it launched Flamingo, a women's skincare brand. The round supported Harry's growth trajectory, which saw phenomenal expansion with 30% annual growth since 2016, culminating in projected CY2019E net sales of around $325 million and significant retail category share of over 30%. The company combined DTC and retail channels effectively, achieving strong subscription retention and customer engagement. In 2021, Edgewell Personal Care acquired Harry's in a $1.37 billion cash-free, debt-free transaction, blending $1.085 billion cash and $285 million in stock, highlighting the brand's success as a challenger in the consumer packaged goods space. Harry's donation model included 1% of sales to charity, evolving from its early 'Give a Shave' program.
Jun 2015Series CWellington Management (lead); Brand Foundry Ventures; Light Street Capital; Bullish; Tiger Global; Blisce$98M$750MHarry's is a direct-to-consumer men's razor and personal care company founded in 2013 by Andy Katz-Mayfield and Jeff Raider, who identified issues with overpriced, low-quality razors in drugstores. The company differentiates by owning the full manufacturing stack, producing razors in a German factory, and selling via one-off purchases and subscriptions online, expanding from razors to cartridges, shave gel, and aftershave. In July 2015, Harry's closed a $75.6 million Series C funding round led by Wellington Management, with participation from Tiger Global, Brand Foundry Ventures, Blisce, Light Street Capital, and Bullish, achieving a post-money valuation of $750 million. This brought total funding to $287.1 million at the time. Proceeds from the Series C were allocated to expanding the German factory's production capacity, investing in R&D, and hiring to support growth. Harry's competed in the disrupted razor market against incumbents by emphasizing quality craftsmanship, simple design, and affordability. Subsequent rounds included a 2018 Series D of $112 million with Tiger Global and Wellington Management repeating, pushing total capital to about $475 million, and later raises like a 2021 Series E at $1.7 billion valuation, reflecting ongoing expansion into women's grooming (Flamingo), haircare (Headquarters), and brand incubation via Harry's Labs.
Nov 2014Series BBrand Foundry Ventures; Red Swan Ventures; SV Angel; Highland Capital Partners; Grace Beauty Capital; BoxGroup; Hardy Capital Partners; Bullish; Tiger Global; Lakestar; Thrive Capital; Harrison Metal$75M$350MHarry's, a direct-to-consumer men's shaving company founded in 2013 by Andy Katz-Mayfield and Jeff Raider, raised $122.5 million in a funding round announced on January 22, 2014, from investors including Tiger Global, Thrive Capital, Highland Capital, SV Angel, and others matching the query's list. The funds were primarily used to acquire Feintechnik, a 93-year-old German razor blade factory, for $100 million to achieve vertical integration in manufacturing, with the remaining $22.5 million allocated to product expansion and portfolio growth. By that point, Harry's had sold over 100,000 razors since launch, positioning itself against incumbents like Gillette and Schick through affordable, high-quality, direct-sales razors and grooming products. This 2014 round brought Harry's total funding to around $137 million at the time, following prior seed and Series A rounds. The 2014 investment enabled Harry's to control its supply chain, a rare feat in the industry shared only with major players like Gillette and Schick, and supported expansion into additional shaving kits, seasonal products, and potential grooming categories like aftershave. Harry's continued scaling post-2014, raising further rounds including a 2018 Series D of $112 million and a Series E of $155 million valuing it at $1.7 billion, before being acquired by Edgewell Personal Care in 2019 for $1.37 billion. The company grew into a broader CPG platform, launching brands like Flamingo and expanding retail presence in stores like Target and Walmart.
May 2014Series A-$10M--
Jan 2014Undisclosed stageBrand Foundry Ventures; SV Angel; Highland Capital Partners; Grace Beauty Capital; Andrew Mitchell; Bullish; Tiger Global; Lakestar; Thrive Capital; Harrison Metal$123M-Harry's, a direct-to-consumer men's shaving products company founded by Jeff Raider and Andy Katz-Mayfield, raised $122.5 million in a funding round on January 22, 2014, from investors including Tiger Global, Thrive Capital, Highland Capital, SV Angel, and others. The company, only 10 months old at the time, used $100 million of the proceeds to acquire Feintechnik, a 93-year-old German razor blade factory established in 1920, enabling vertical integration in manufacturing to compete with Gillette and Schick. This strategic purchase allowed Harry's to control its supply chain, a rarity in the industry shared only with major players like Schick and Gillette. The remaining $22.5 million from the round was allocated to expand Harry's product portfolio, which had already sold over 100,000 razors since launch. Inspired by Warby Parker's model, Harry's offered affordable, high-quality razors, cartridges, and shave products via one-off sales and subscriptions, emphasizing craftsmanship, simple design, and consumer value. The founders aimed to build a boutique brand in the men's grooming space, with plans for seasonal lines and potential future expansions into aftershave, deodorant, or electronic shavers. Harry's continued raising capital, reaching over $460 million by 2019 before Edgewell Personal Care agreed to acquire it for $1.3 billion. The company grew into retail partnerships with Target and Walmart, launched the Flamingo women's brand, and became a personal care powerhouse, trailing only Gillette in some U.S. men's shaving sales channels.
Jan 2014Series ATiger Global (lead); Harrison Metal$65M-Harry's, a direct-to-consumer shaving company founded by Jeff Raider and Andy Katz-Mayfield, raised $122.5 million in January 2014 from investors including Tiger Global, Thrive Capital, Highland Capital, and SV Angel. The company had sold over 100,000 razors since launch at that time. As part of this funding round, Harry's used $100 million of the proceeds to acquire Feintechnik, a German razor blade manufacturing company and factory that had been in operation since 1920. This acquisition made Harry's only the third company globally, alongside Gillette and Schick, to achieve full vertical integration in razor manufacturing and supply chain management. The remaining $22.5 million was allocated toward expanding the company's product portfolio and marketing its Warby Parker-inspired direct-to-consumer shaving brand model.
Jun 2013Series ATiger Global (lead); Grace Beauty Capital; Andrew Mitchell; Gin Lane; Lakestar; Shine Capital; Harrison Metal$11M--

Who has invested in Harry's?

23 investors have backed Harry's across its funding rounds, including Tiger Global, Harrison Metal, Lakestar, Brand Foundry Ventures, Bullish and Grace Beauty Capital.

Lead investors include STORY3 Capital Partners, Bain Capital, Macquarie Asset Management, Alliance Consumer Growth, Temasek and 2 other investors.


Harry's Investors

Investors in Harry's by funding rounds participated
InvestorHQRoundsRoleFirst check
Tiger GlobalUnited StatesNew York City, NY5LeadJun 2013
Harrison MetalUnited StatesSan Francisco, CA4ParticipantJun 2013
Brand Foundry VenturesUnited StatesAustin, TX3ParticipantJan 2014
Grace Beauty CapitalUnited StatesNew York City, NY3ParticipantJun 2013
Bullish--3ParticipantJan 2014
LakestarSwitzerlandZurich3ParticipantJun 2013
SV AngelUnited StatesSan Francisco, CA2ParticipantJan 2014
Highland Capital PartnersUnited StatesLexington, KY2ParticipantJan 2014
Andrew MitchellUnited KingdomWigan2ParticipantJun 2013
Thrive CapitalUnited StatesNew York City, NY2ParticipantJan 2014
BlisceUnited StatesNew York City, NY2ParticipantJun 2015
TemasekSingaporeSingapore1LeadDec 2017
Red Swan VenturesUnited StatesNew York City, NY1ParticipantNov 2014

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Acquisitions by Harry's

Harry's has acquired 1 company to date.

Last acquisition by Harry's was on December 13th 2021. Harry's acquired Lume Deodorant for $200M.


Latest Acquisitions by Harry's

Lume Deodorant
Description
-
HQ CountryUnited States
HQ City
-
Deal Date13 Dec 2021
Valuation$200M
EV/Revenue
EV/EBITDA

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Investments by Harry's

Harry's has invested in 4 companies to date.

Latest investment by Harry's was on August 8th 2025. Harry's invested in Drivepoint in their $9M Series A round.


Latest Investments by Harry's

Drivepoint
Ophelia
Yaguara
Yumi
Description
Drivepoint is a San Francisco-headquartered strategic finance platform tailored for direct-to-consumer brands. Formerly Bainbridge, the company provides cash flow forecasting, scenario modeling, and investor reporting tools integrated with e-commerce platforms like Shopify and Amazon. Drivepoint serves scaling startups by automating financial planning and capital raise tracking, with clients including Allbirds and Casper managing multi-million-dollar operations.
Ophelia is a New York City-headquartered telehealth provider delivering medication-assisted treatment for opioid use disorder. Founded in 2019, the service prescribes buprenorphine via video consultations paired with behavioral coaching. Ophelia operates in 40 U.S. states, emphasizing patient autonomy and privacy without mandatory rehab attendance.
Yaguara is a São Paulo-based software provider offering analytics platforms for e-commerce and business operations. The tool aggregates sales, marketing, and customer data into dashboards for real-time performance insights across retail organizations in Latin America.
Yumi delivers organic, science-formulated meals for infants and toddlers via subscription boxes. The San Francisco-headquartered service customizes purees, meals, and snacks by age stages from 4 months through preschool. Pouches arrive fresh without preservatives, emphasizing nutrient density for early childhood development.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
Boston, MA
New York City, NY
Denver, CO
Los Angeles, CA
Deal Date8 Aug 202522 Apr 202126 Mar 202010 Dec 2019
RoundSeries ASeries ASeedSeries A
Raised$9M$15M$7M$8M
InvestorsGood Friends; Joseph Zwillinger; Las Olas Venture Capital; Warby Parker; Vocap Partners; The Jeffries Family Office; Bling Capital; Vinyl CapitalGeneral Catalyst; Menlo Ventures; Y Combinator; Lambda School; Carbon Health; Refactor; Allbirds; Warby Parker; PillPack; Operator PartnersAllbirds; Warby Parker; Gradient; Zelkova Ventures; Foundation Capital; Rainfall VenturesCasper; Sweetgreen; SoulCycle; Uber; Evolution VC Partners; Sand Hill Angels; James Freeman; Allbirds; Warby Parker; Aglaé Ventures; Peak State Ventures
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Harry's Competitors

Harry's competitors include listed companies like ACV Auctions and Modivo, and private ones like Desigual, Jumei, Farfetch China and Licious.

Public and private companies comparable to Harry's
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
DesigualSpainBarcelonaPrivate$952M$252M$3B3.1x
JumeiChinaBeijingPrivate$483M-$3.3B6.7x
Farfetch ChinaChinaShanghaiPrivate--$2B-
LiciousIndiaBangalorePrivate$45M-$2B-
ACV AuctionsUnited StatesUnited StatesPublicly listed$760M($19M)$1.8B2.1x
ModivoPolandPolandPublicly listed$2.9B$224M$1.8B0.9x

Harry's Public Comps

Harry's is still privately-owned, but its public comps include Ocado Group, Beijing United, Blibli, momo.com, Polibeli Group, ACV Auctions, Modivo, Suning.com, Inchcape and Openlane.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Ocado Group$1.9B$135M2.0x1.8x27.3x8.0x
Beijing United$7.6B$373M0.3x0.2x5.9x5.5x
Blibli$1.3B($83M)1.9x1.6x(28.2x)(21.5x)
momo.com$3.4B$148M0.6x0.6x13.2x12.2x
Polibeli Group$26M($4M)76.5x-(495.5x)-
ACV Auctions$760M($19M)2.3x2.1x(89.6x)24.8x
Modivo$2.9B$224M1.0x0.9x12.8x7.3x
Suning.com$7.3B$893M0.6x0.6x5.1x18.1x

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Common questions about Harry's

When was Harry's founded?Harry's was founded in 2013.
Where is Harry's headquartered?Harry's is headquartered in United States.
Is Harry's publicly listed?No, Harry's is a private, VC-backed company.
What is Harry's' valuation?Harry's was last valued at $2.5B in its undisclosed-stage round in January 2022.
How much funding has Harry's raised?Harry's has raised $903M across 10 funding rounds.
What was Harry's' last funding round?Harry's' last funding round was a $115M undisclosed-stage round in January 2022, led by STORY3 Capital Partners.
Who are Harry's' investors?Harry's' investors include Tiger Global, Harrison Metal, Brand Foundry Ventures, Grace Beauty Capital, Bullish, Lakestar, SV Angel, Highland Capital Partners, Andrew Mitchell, Thrive Capital and 13 others.
Which companies are comparable to Harry's?Companies comparable to Harry's include Desigual, Jumei, Farfetch China, Licious, ACV Auctions and Modivo.
How many companies has Harry's acquired?Harry's has acquired 1 company, including Lume Deodorant.
What was the largest acquisition by Harry's?The $200M acquisition of Lume Deodorant in December 2021 is the largest acquisition Harry's has made to date.
How many companies has Harry's invested in?Harry's has invested in 4 companies, including Drivepoint, Ophelia, Yaguara and Yumi.
What was Harry's' last investment?In August 2025, Harry's invested in Drivepoint's $9M Series A alongside Good Friends, Joseph Zwillinger, Las Olas Venture Capital and 5 other investors.

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