- Companies
- Higob.com
Higob.com Valuation, Funding & Investors
Higob.com is valued at $1.6B as of November 2021.
Last Higob.com valuation
$1.6B
Series B · Nov 2021
Last Higob.com funding round
$16M
Series B · Nov 2021
Cumulative funding Higob.com raised
$21M
across 3 funding rounds
Key investors in Higob.com
Jiyou Touzi
Higob.com Overview
About Higob.com
Higob.com is a Beijing-based trade platform connecting overseas brands to the Chinese market through supply chain services. The company specializes in importing and distributing milk powder, infant formula, maternal health products, and nutritional supplements via e-commerce channels like Tmall and JD.com. Higob manages sourcing, customs clearance, warehousing, and last-mile delivery, enabling Western brands to reach Chinese consumers with competitive pricing and quality assurance.
Founded
2015
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Services
Valuation
$1.6B (Nov 2021)
Higob.com Valuation
Higob.com is currently valued at $1.6B, based on its Series B in November 2021.
Higob.com valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Nov 2021 | Series B | $1.6B |
Higob.com Funding History
Higob.com has raised a total of $21M across 3 funding rounds.
Higob.com's first fundraising round was a $500K seed round in November 2015. The most recent completed round was a $16M Series B in November 2021.
Higob.com funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2021 | Series B | - | $16M | $1.6B | HiBob (hibob.com), an Israeli HR platform known as 'Bob,' provides an all-in-one solution for mid-market companies handling HR functions, employee engagement, hiring, and collaboration tools. The company serves over 2,500 multinational clients including Cazoo, Gong, Hopin, Monzo, Happy Socks, Fiverr, and VaynerMedia, with support for users in 166 countries and 13 languages. In October 2021, HiBob closed a $150M Series C round led by General Atlantic, with participation from Bessemer Venture Partners, Battery Ventures, Eight Roads, and Entrée Capital, achieving a post-money valuation of $1.65B. This followed a $70M round in December 2020 led by SEEK and Israel Growth Partners, more than tripling its valuation amid strong HR tech market demand. The company reported triple-digit revenue growth in the prior year. HiBob planned to use funds for global expansion, including offices in New York, London, and Berlin. Total funding reached approximately $274M across rounds by late 2021. |
| May 2016 | Series A | Jiyou Touzi (lead) | $5M | - | Higob is a Hangzhou-based company founded in 2015. The company has raised a total of $35.42 million across 4 strategic funding rounds from investors including GF Securities and Chuangyu Investment. The most recent disclosed funding activity was a Series B round of $15.63 million completed in November 2021. |
| Nov 2015 | Seed | - | $500K | - | - |
Who has invested in Higob.com?
1 investor has backed Higob.com across its funding rounds, including Jiyou Touzi.
Lead investors include Jiyou Touzi.
Higob.com Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Higob.com investors. Start Free Trial | ||||
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Start Free TrialHigob.com Competitors
Higob.com competitors include listed companies like Modivo, ACV Auctions and Revolve Group, and private ones like eobuwie.pl, Lush Fresh Handmade Cosmetics and Market Kurly.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $800M | - | $1.7B | 2.1x | ||
| Publicly listed | $2.9B | $224M | $1.8B | 0.9x | ||
| Publicly listed | $760M | ($19M) | $1.8B | 2.1x | ||
| Publicly listed | $1.2B | $89M | $1.5B | 0.9x | ||
| Private | - | - | $1.5B | - | ||
| Private | $845M | - | $1.9B | - |
Higob.com Public Comps
Higob.com is still privately-owned, but its public comps include Suning.com, Modivo, DeNA, ACV Auctions, Revolve Group, Sailvan Times, E-MART, Syoung Group, Gold.com and Polibeli Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $7.3B | $893M | 0.6x | 0.6x | 5.1x | 18.1x | |||
| $2.9B | $224M | 1.0x | 0.9x | 12.8x | 7.3x | |||
| $950M | $177M | 1.1x | 1.1x | 5.8x | 6.5x | |||
| $760M | ($19M) | 2.3x | 2.1x | (89.6x) | 24.8x | |||
| $1.2B | $89M | 1.0x | 0.9x | 13.6x | 12.9x | |||
| $1.8B | $86M | 0.7x | 0.7x | 15.2x | 12.4x | |||
| $21B | $1.6B | 0.5x | 0.5x | 6.4x | 8.6x | |||
| $742M | $45M | 2.0x | 1.9x | 32.4x | 24.9x | |||
This data is available for Pro users. Sign up to see all Higob.com competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Higob.com
| When was Higob.com founded? | Higob.com was founded in 2015. |
| Where is Higob.com headquartered? | Higob.com is headquartered in Beijing, China. |
| Is Higob.com publicly listed? | No, Higob.com is a private, VC-backed company. |
| What is Higob.com's valuation? | Higob.com was last valued at $1.6B in its Series B in November 2021. |
| How much funding has Higob.com raised? | Higob.com has raised $21M across 3 funding rounds. |
| What was Higob.com's last funding round? | Higob.com's last funding round was a $16M Series B in November 2021. |
| Who are Higob.com's investors? | Higob.com's investors include Jiyou Touzi. |
| Which companies are comparable to Higob.com? | Companies comparable to Higob.com include eobuwie.pl, Modivo, ACV Auctions, Revolve Group, Lush Fresh Handmade Cosmetics and Market Kurly. |
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