Higob.com Valuation, Funding & Investors

Higob.com is valued at $1.6B as of November 2021.

Last Higob.com valuation

$1.6B

Series B · Nov 2021

Last Higob.com funding round

$16M

Series B · Nov 2021

Cumulative funding Higob.com raised

$21M

across 3 funding rounds

Key investors in Higob.com

  • Jiyou Touzi

Higob.com Overview

About Higob.com

Higob.com is a Beijing-based trade platform connecting overseas brands to the Chinese market through supply chain services. The company specializes in importing and distributing milk powder, infant formula, maternal health products, and nutritional supplements via e-commerce channels like Tmall and JD.com. Higob manages sourcing, customs clearance, warehousing, and last-mile delivery, enabling Western brands to reach Chinese consumers with competitive pricing and quality assurance.


Founded

2015

HQ

ChinaBeijing

Website

higob.com

Status

Privately held

Customer focus

B2B

Revenue model

Services

Valuation

$1.6B (Nov 2021)

Higob.com Valuation

Higob.com is currently valued at $1.6B, based on its Series B in November 2021.

Higob.com valuation by funding round

Higob.com valuation by funding round
DateStageValuation
Nov 2021Series B$1.6B

Higob.com Funding History

Higob.com has raised a total of $21M across 3 funding rounds.

Higob.com's first fundraising round was a $500K seed round in November 2015. The most recent completed round was a $16M Series B in November 2021.

Higob.com funding rounds

Higob.com funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2021Series B-$16M$1.6BHiBob (hibob.com), an Israeli HR platform known as 'Bob,' provides an all-in-one solution for mid-market companies handling HR functions, employee engagement, hiring, and collaboration tools. The company serves over 2,500 multinational clients including Cazoo, Gong, Hopin, Monzo, Happy Socks, Fiverr, and VaynerMedia, with support for users in 166 countries and 13 languages. In October 2021, HiBob closed a $150M Series C round led by General Atlantic, with participation from Bessemer Venture Partners, Battery Ventures, Eight Roads, and Entrée Capital, achieving a post-money valuation of $1.65B. This followed a $70M round in December 2020 led by SEEK and Israel Growth Partners, more than tripling its valuation amid strong HR tech market demand. The company reported triple-digit revenue growth in the prior year. HiBob planned to use funds for global expansion, including offices in New York, London, and Berlin. Total funding reached approximately $274M across rounds by late 2021.
May 2016Series AJiyou Touzi (lead)$5M-Higob is a Hangzhou-based company founded in 2015. The company has raised a total of $35.42 million across 4 strategic funding rounds from investors including GF Securities and Chuangyu Investment. The most recent disclosed funding activity was a Series B round of $15.63 million completed in November 2021.
Nov 2015Seed-$500K--

Who has invested in Higob.com?

1 investor has backed Higob.com across its funding rounds, including Jiyou Touzi.

Lead investors include Jiyou Touzi.


Higob.com Investors

Investors in Higob.com by funding rounds participated
InvestorHQRoundsRoleFirst check

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Higob.com Competitors

Higob.com competitors include listed companies like Modivo, ACV Auctions and Revolve Group, and private ones like eobuwie.pl, Lush Fresh Handmade Cosmetics and Market Kurly.

Public and private companies comparable to Higob.com
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
eobuwie.plPolandZielonaPrivate$800M-$1.7B2.1x
ModivoPolandPolandPublicly listed$2.9B$224M$1.8B0.9x
ACV AuctionsUnited StatesUnited StatesPublicly listed$760M($19M)$1.8B2.1x
Revolve GroupUnited StatesUnited StatesPublicly listed$1.2B$89M$1.5B0.9x
Lush Fresh Handmade CosmeticsUnited KingdomPoolePrivate--$1.5B-
Market KurlySouth KoreaSouth KoreaPrivate$845M-$1.9B-

Higob.com Public Comps

Higob.com is still privately-owned, but its public comps include Suning.com, Modivo, DeNA, ACV Auctions, Revolve Group, Sailvan Times, E-MART, Syoung Group, Gold.com and Polibeli Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Suning.com$7.3B$893M0.6x0.6x5.1x18.1x
Modivo$2.9B$224M1.0x0.9x12.8x7.3x
DeNA$950M$177M1.1x1.1x5.8x6.5x
ACV Auctions$760M($19M)2.3x2.1x(89.6x)24.8x
Revolve Group$1.2B$89M1.0x0.9x13.6x12.9x
Sailvan Times$1.8B$86M0.7x0.7x15.2x12.4x
E-MART$21B$1.6B0.5x0.5x6.4x8.6x
Syoung Group$742M$45M2.0x1.9x32.4x24.9x

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Common questions about Higob.com

When was Higob.com founded?Higob.com was founded in 2015.
Where is Higob.com headquartered?Higob.com is headquartered in Beijing, China.
Is Higob.com publicly listed?No, Higob.com is a private, VC-backed company.
What is Higob.com's valuation?Higob.com was last valued at $1.6B in its Series B in November 2021.
How much funding has Higob.com raised?Higob.com has raised $21M across 3 funding rounds.
What was Higob.com's last funding round?Higob.com's last funding round was a $16M Series B in November 2021.
Who are Higob.com's investors?Higob.com's investors include Jiyou Touzi.
Which companies are comparable to Higob.com?Companies comparable to Higob.com include eobuwie.pl, Modivo, ACV Auctions, Revolve Group, Lush Fresh Handmade Cosmetics and Market Kurly.

See companies similar to Higob.com

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