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- Purplle
Purplle Revenue, Valuation, Funding & Investors
Purplle is valued at $1.3B as of June 2024, a 17.8x multiple on its last reported $73M revenue.
Last Purplle valuation
$1.3B
Series F · Jun 2024
Last Purplle funding round
$180M
Series F · Jun 2024
Purplle revenue
$73M
Series F · Jun 2024
Key investors in Purplle
Blume Ventures
JSW Ventures
Peak XV Partners
Premji Invest
IvyCap Ventures
Kedaara Capital
About Purplle
Purplle is an Indian omnichannel beauty platform, founded in 2012 by Manish Taneja and Rahul Dash, offering more than 60,000 products from over 1,000 brands including its own private labels such as Faces Canada, Alps Goodness, and Good Vibes. The platform reaches more than 10 million monthly customers online and operates over 20,000 offline touchpoints, with a particular focus on tier 2 and tier 3 cities beyond India's major metros. Purplle competes with rivals including Nykaa and Sugar Cosmetics in India's beauty and personal care market.
Founded
2012
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Revenue
$73M (Jun 2024)
Valuation
$1.3B (Jun 2024)
Purplle Valuation
Purplle is currently valued at $1.3B, based on its Series F in June 2024.
The $180M round was led by Abu Dhabi Investment Authority and Premji Invest, with participation from Sharrp Ventures, Sequoia Capital, Blume Ventures, Kedaara Capital and Tenacity Ventures.
Purplle's valuation has grown 650x from $2M at its angel round in May 2014 to $1.3B in June 2024, across 7 priced rounds.
Purplle valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jun 2024 | Series F | $1.3B | 17.8x |
| Jun 2022 | Series E | $1.1B | - |
| Nov 2021 | Series D | $630M | - |
| Oct 2021 | Series D | $630M | 7.9x |
| Mar 2021 | Series D | $300M | - |
| Dec 2019 | Series C | $150M | 13.6x |
| May 2014 | Angel | $2M | - |
Purplle Revenue
Purplle's latest recorded revenue is $73M, as of its Series F in June 2024. At a $1.3B valuation, that implies a 17.8x revenue multiple.
Revenue grew from $11M in December 2019 to $73M in June 2024, while the revenue multiple moved from 13.6x to 17.8x.
Purplle revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jun 2024 | $73M | $1.3B | 17.8x | Series F |
| Oct 2021 | $80M | $630M | 7.9x | Series D |
| Dec 2019 | $11M | $150M | 13.6x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Purplle Funding History
Purplle has raised a total of $476M across 13 funding rounds.
Purplle's first fundraising round was a $500K angel round in May 2014. The most recent completed round was a $180M Series F in June 2024.
Purplle funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2024 | Series F | Abu Dhabi Investment Authority (lead); Premji Invest (lead); Sharrp Ventures; Sequoia Capital; Blume Ventures; Kedaara Capital; Tenacity Ventures | $180M | $1.3B | Purplle is an Indian omnichannel beauty platform founded in 2012 by Manish Taneja and Rahul Dash, offering over 60,000 products from 1,000+ brands including private labels like Faces Canada, Alps Goodness, and Good Vibes. It operates an online marketplace reaching over 10 million monthly customers and more than 20,000 offline touchpoints, targeting tier 2 and 3 cities beyond metros, competing with Nykaa and Sugar Cosmetics. In late 2024, Purplle closed its Series F funding round raising approximately Rs 1,500 crore ($178-180 million), with Rs 1,000 crore ($120 million) in July led by Abu Dhabi Investment Authority (ADIA) and an additional Rs 500 crore follow-on including new investor Sharrp Ventures. Existing investors Premji Invest, Blume Ventures, Kedaara Capital, Sequoia Capital, JSW Ventures, Goldman Sachs, and Verlinvest participated, with the round comprising primary and secondary transactions valuing the company at $1.3 billion (some reports cite $1.25 billion). ADIA owns nearly 10% post-round. Funds will enhance technology, data capabilities, private labels, omnichannel expansion, and offline retail. For FY24 ended March 31, 2024, Purplle reported operating revenue of Rs 680 crore, up 43% from Rs 475 crore in FY23, with net loss narrowing 46% to Rs 124 crore and EBITDA loss improving to Rs 85 crore from Rs 187 crore. The company claims operational profitability and fulfilled nationwide deliveries. It achieved unicorn status in 2022 and has raised over Rs 1,800 crore ($560 million) total, with 4,000 employees as of the round. Purplle leverages technology for personalized recommendations and aims to make beauty accessible across India amid a booming market projected to reach $34 billion by 2028. |
| Jun 2022 | Series E | Paramark Ventures (lead); Premji Invest; Blume Ventures; Kedaara Capital | $33M | $1.1B | Purplle is an Indian beauty and personal care e-commerce platform offering products across makeup, skincare, haircare, personal care, fragrances, and grooming appliances, including its own brands like Good Vibes and Faces Canada. Founded in 2012 by Manish Taneja and Rahul Dash, the company achieved unicorn status in 2022 following its Series E funding round of $33 million led by South Korean firm Paramark Ventures, with participation from Premji Invest, Blume Ventures, and Kedaara Capital. The platform has shown strong growth, with GMV expanding six-fold to a ₹1,200 crore run rate by that period, and total funding reaching around $490 million cumulatively. Post-Series E, Purplle continued scaling operations amid a competitive beauty e-commerce landscape including players like Nykaa. Financials for FY23 (ended March 2023) revealed operating revenue surging 116% to ₹474.9 crore from ₹219.8 crore in FY22, though net losses widened to ₹230 crore due to heightened expenditures, particularly employee costs doubling to ₹170.5 crore. Total income reached ₹508.6 crore, up 124% YoY. Earlier investor JSW Ventures exited its stake with significant returns (2.7X overall, 18X on partial sale) to Manipal Education and Medical Group Family Office. Subsequent performance underscored resilience: FY25 operating revenue more than doubled to ₹1,367.3 crore from ₹679.6 crore in FY24, driven by a shift to an inventory-owned model, with product sales at ₹1,128.9 crore (80% of income) and ₹173 crore from ads; net loss narrowed 44% to ₹69.4 crore. A later Series F round raised ₹1,500 crore led by an ADIA subsidiary, with FY25 operating revenue at ₹131.5 crore (51% growth from FY24's ₹87 crore). |
| Jan 2022 | Series D | Peak XV Partners (lead); Sangeeta Pendurkar; Blume Ventures | $35M | - | Purplle is an omnichannel beauty platform founded in 2012, hosting over 1,000 brands and 60,000 products, serving 7 million monthly active users, with a focus on eCommerce, private labels, and omnichannel expansion. The company has raised approximately $560 million across multiple rounds, including seed (~$5M in 2013), Series A (~$14M in 2015 with IvyCap Ventures, Blume Ventures), Series B (~$25M in 2017 with Blume Ventures, IvyCap Ventures), Series C (~$76M in 2021 with Kedaara Capital, Premji Invest), Series D (~$150M in 2022 with ADIA, Kedaara Capital), Series E ($34.8M on Jun 09, 2022 with Paramark Ventures at $1B valuation), and Series F ($178M on Jun 27, 2024 with Kedaara Capital, ADIA at $1.3B valuation). Investors include ADIA, Kedaara Capital, Premji Invest, Peak XV Partners, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures, with Verlinvest holding the largest stake at 12.3%; founders own 15.6% and PE/VC funds 65.6%. Later developments include a 2024 Series F at $1.3B valuation and a proposed 2025 minority stake deal valuing Purplle at $1.5B with potential investors KKR, TPG Growth, ChrysCapital (~Rs 1,800 crore investment). |
| Nov 2021 | Series D | Premji Invest (lead) | $60M | $630M | Purplle is an online beauty products e-commerce marketplace founded in 2012 by Manish Taneja and Rahul Dash, offering over 50,000 products across makeup, skincare, haircare, personal care, fragrances, and grooming appliances from more than 1,000 brands, with a strong emphasis on private labels like Good Vibes, which contributes one-third of business and generates Rs 150 crore in sales. The platform operates largely online but has offline presence for private brands, especially in eastern India, and features high customer retention with 65-70% of revenue from returning users and 25% from its Elite loyalty program. In November 2021, Purplle raised approximately $60 million from Premji Invest as part of its ongoing Series D round, which valued the company at $630 million (Rs 4,662 crore), following a $75 million tranche from Kedaara Capital in late October 2021 at the same valuation. This Premji Invest-led investment came after earlier Series D funding of $45 million in March 2021 from Sequoia Capital India (now Peak XV Partners), Verlinvest, Blume Ventures, and JSW Ventures, and a prior Series C of $30 million from Goldman Sachs in 2019. At the time of the Premji Invest round, Purplle reported a GMV run rate of Rs 1,200 crore (Rs 100 crore monthly, an all-time high), with 70-80% year-on-year growth, and monthly GMV of Rs 100 crore as stated in October 2021. The company planned to use funds for organic growth (70%), acquisitions (30%), scaling private brands, personalized experiences, exclusive partnerships, and hiring, aiming to grow six to eight times in five years and employ 1,900-2,000 people by end of 2022 from 1,300. Purplle positioned itself for rapid expansion in India's beauty market, leveraging new customer acquisition (marketing investments doubled), brand building, and inorganic opportunities while maintaining strong growth amid pandemic recovery. Premji Invest, the investment arm of Azim Premji, focuses on scaling medium-sized Indian companies globally, with prior investments in firms like Lenskart and Flipkart. |
| Oct 2021 | Series D | Kedaara Capital (lead); Blume Ventures; Peak XV Partners | $75M | $630M | Purplle.com is one of India's largest e-commerce platforms for beauty and personal care products, founded in 2012. The company offers over 50,000 products across 1,000+ brands to approximately 7 million monthly active users through its website and mobile app. On October 29, 2021, Purplle announced a $75 million funding round led by private equity firm Kedaara Capital at an enterprise valuation of $630 million USD (Rs 4,662 crore). The round came six months after a prior $45 million funding backed by Verlinvest, Blume Ventures, JSW Ventures, and first-time investor Sequoia Capital India. Existing investors Sequoia Capital and Blume Ventures also participated in this round. At the time of the funding, Purplle had achieved an annualized revenue of Rs 750 crore, with gross merchandise value running at Rs 1,200 crore. The company employed approximately 1,300 people and was shipping 5-6 lakh products monthly. CEO Manish Taneja stated the company would deploy approximately 70 percent of the funds toward organic growth and 30 percent toward acquisitions of other beauty tech companies. The company targeted 6-8x growth over the following five years and planned to increase headcount by 50 percent to reach 1,900-2,000 employees by the end of the following year. |
| Mar 2021 | Series D | Peak XV Partners (lead); Verlinvest (lead); Blume Ventures; JSW Ventures | $45M | $300M | - |
| Nov 2020 | Seed | Spring Marketing Capital (lead) | $1M | - | - |
| Jan 2020 | Series C | Verlinvest (lead); Blume Ventures; IvyCap Ventures; JSW Ventures | $8M | - | Purplle is a Mumbai-based online beauty and personal care platform launched in 2012, offering products from over 1,000 brands. The company raised $8 million from Verlinvest on January 13, 2020, as part of its ongoing Series C round, following a $27-30 million tranche in December 2019 led by Goldman Sachs with participation from IvyCap Ventures, Blume Ventures, and JSW Ventures. Verlinvest acted as the lead investor in this specific $8M investment. Prior investors also included Japan-based Akatsuki, Dream Incubators, and Luxasia Group founder Patrick Chong Fook Seng. The funding brought Purplle's total capital raised to approximately $51.3 million at that point. The proceeds were allocated to strengthening supply chain, platform technology, innovation capabilities, and brand building to support growth in the online beauty market. |
| Dec 2019 | Series C | Goldman Sachs (lead); Blume Ventures; IvyCap Ventures; JSW Ventures | $30M | $150M | Purplle is a Mumbai-based online beauty and personal care platform launched in 2012, offering over 47,000 SKUs from more than 1,000 third-party and in-house brands. In December 2019, it raised $30 million in a Series C funding round led by Goldman Sachs, with participation from existing investors Blume Ventures, IvyCap Ventures, and JSW Ventures. The funds were earmarked for expanding supply chain, marketing, technology, brand partnerships, data stack enhancements, personalized digital experiences, and women-focused content. The company reported strong growth, with net merchandise value quadrupling over the past two years prior to the round and year-on-year growth exceeding 100%. Its FY19 revenue reached Rs 101.48 crore, up 3X from Rs 31.35 crore in FY18, while losses were reduced by over 70% to Rs 4.07 crore, positioning it close to profitability. Purplle had raised about $10 million previously over six years, bringing total funds to around $40 million at that point. This 2019 Series C valued Purplle at $150 million post-money, as referenced in later reports. Subsequent rounds included a 2021 Series D at $300 million valuation with Sequoia Capital India, Verlinvest, Blume, and JSW, providing partial exits like IvyCap's 22x return. Purplle continued scaling, achieving 7 million monthly active users and robust GMV CAGR over 90% through COVID, with private labels like Good Vibes hitting INR 150 crore. |
| Jun 2018 | Seed | NB Ventures; Patrick Chong Fook Seng; IvyCap Ventures; JSW Ventures | $3M | - | - |
| Dec 2017 | Series C | Mountain Pine Capital (lead); Suncoast Investments (lead) | $500K | - | - |
| Jul 2016 | Series B | JSW Ventures (lead) | $6M | - | Purplle is an Indian e-commerce platform offering beauty and personal care products. JSW Ventures made its first investment in Purplle in 2016 with a Rs 12 crore investment from its first fund. The investment was one of JSW Ventures' earliest bets, delivering high returns including an 18x return on the initial capital and contributing to a 2.7x return of the fund's corpus upon full exit. Purplle has since raised over $200 million in total funding from investors including ADIA, Kedaara, Verlinvest, and Peak XV Partners, achieving unicorn status in 2023 at a $1.1 billion valuation and later reaching $1.3 billion. |
| May 2014 | Angel | Artha Group | $500K | $2M | - |
Who has invested in Purplle?
20 investors have backed Purplle across its funding rounds, including Blume Ventures, JSW Ventures, Peak XV Partners, Premji Invest, IvyCap Ventures and Kedaara Capital.
Lead investors include Abu Dhabi Investment Authority, Premji Invest, Paramark Ventures, Peak XV Partners, Kedaara Capital and 6 other investors.
Purplle Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 7 | Participant | Dec 2019 | ||
| 5 | Lead | Jul 2016 | ||
| 3 | Lead | Nov 2021 | ||
| 3 | Participant | Jun 2018 | ||
| 3 | Lead | Oct 2021 | ||
| 3 | Lead | Mar 2021 | ||
| 2 | Lead | Jan 2020 | ||
| 1 | Lead | Nov 2020 | ||
| -- | 1 | Lead | Dec 2017 | |
| 1 | Participant | Jan 2022 | ||
| 1 | Lead | Jun 2024 | ||
| 1 | Participant | Jun 2018 | ||
| 1 | Participant | Jun 2024 | ||
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Start Free TrialAcquisitions by Purplle
Purplle has acquired 1 company to date.
Last acquisition by Purplle was on December 16th 2021. Purplle acquired FACES Cosmetics for undisclosed valuation.
Latest Acquisitions by Purplle
| Description | FACES Cosmetics is a makeup and skincare brand with Canadian roots spanning over four decades. Distributed from North America to India, its hypoallergenic products cater to diverse skin tones and types without animal testing. The line includes foundations, lipsticks, and accessories in extensive shade ranges for everyday and professional looks. |
| HQ Country | |
| HQ City | Mumbai |
| Deal Date | 16 Dec 2021 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Purplle acquisitions and their M&A valuation multiples. Start Free Trial | |
Purplle Competitors
Purplle competitors include listed companies like Gold.com, Syoung Group and Tuhu Car, and private ones like GP Club, Away and Bucketplace.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1.3B | - | ||
| Publicly listed | $26B | $180M | $1.4B | 0.0x | ||
| Publicly listed | $742M | $45M | $1.4B | 1.9x | ||
| Publicly listed | $2.5B | $84M | $1.2B | 0.2x | ||
| Private | $150M | - | $1.4B | 9.3x | ||
| Private | $181M | - | $1.4B | 7.7x |
Purplle Public Comps
Purplle is still privately-owned, but its public comps include Gold.com, Syoung Group, Tuhu Car, E-MART, GoodRx, Sailvan Times, Revolve Group, DeNA, Moonpig Group and Suning.com.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $26B | $180M | 0.0x | 0.0x | 5.3x | 5.2x | |||
| $742M | $45M | 2.0x | 1.9x | 32.4x | 24.9x | |||
| $2.5B | $84M | 0.3x | 0.2x | 7.6x | 7.8x | |||
| $21B | $1.6B | 0.5x | 0.5x | 6.4x | 8.6x | |||
| $797M | $173M | 1.8x | 1.8x | 8.1x | 5.5x | |||
| $1.8B | $86M | 0.7x | 0.7x | 15.2x | 12.4x | |||
| $1.2B | $89M | 1.0x | 0.9x | 13.6x | 12.9x | |||
| $950M | $177M | 1.1x | 1.1x | 5.8x | 6.5x | |||
This data is available for Pro users. Sign up to see all Purplle competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Purplle
| When was Purplle founded? | Purplle was founded in 2012. |
| Where is Purplle headquartered? | Purplle is headquartered in India. |
| Is Purplle publicly listed? | No, Purplle is a private, VC-backed company. |
| What is Purplle's valuation? | Purplle was last valued at $1.3B in its Series F in June 2024. |
| How much funding has Purplle raised? | Purplle has raised $476M across 13 funding rounds. |
| What was Purplle's last funding round? | Purplle's last funding round was a $180M Series F in June 2024, led by Abu Dhabi Investment Authority and Premji Invest. |
| Who are Purplle's investors? | Purplle's investors include Blume Ventures, JSW Ventures, Premji Invest, IvyCap Ventures, Kedaara Capital, Peak XV Partners, Verlinvest, Spring Marketing Capital, Suncoast Investments, Sangeeta Pendurkar and 10 others. |
| What is Purplle's revenue? | Purplle's latest recorded revenue is $73M (June 2024). |
| What is Purplle's revenue multiple? | Purplle's latest valuation implies a 17.8x revenue multiple ($1.3B valuation on $73M of revenue). |
| Which companies are comparable to Purplle? | Companies comparable to Purplle include GP Club, Gold.com, Syoung Group, Tuhu Car, Away and Bucketplace. |
| How many companies has Purplle acquired? | Purplle has acquired 1 company, including FACES Cosmetics. |
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