Yiguo.com Valuation, Funding & Investors

Yiguo.com is valued at $1.2B as of November 2016.

Last Yiguo.com valuation

$1.2B

Series C · Nov 2016

Last Yiguo.com funding round

$300M

Series D · Aug 2017

Cumulative funding Yiguo.com raised

$500M

across 2 funding rounds

Key investors in Yiguo.com

Yiguo.com Overview

About Yiguo.com

Yiguo.com is a Shanghai-based fresh produce e-commerce platform founded in 2005. The company guarantees one-day delivery in Beijing, Shanghai, Guangzhou, and Chengdu, with two-day service extending to over 200 cities across China. Yiguo.com offers premium fruits, vegetables, and imported specialties through its app and website.


Founded

2005

HQ

ChinaShanghai

Website

yiguo.com

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$1.2B (Nov 2016)

Yiguo.com Valuation

Yiguo.com is currently valued at $1.2B, based on its Series C in November 2016.

The $200M round was led by Suning.com.

Yiguo.com valuation by funding round

Yiguo.com valuation by funding round
DateStageValuation
Nov 2016Series C$1.2B

Yiguo.com Funding History

Yiguo.com has raised a total of $500M across 2 funding rounds.

Yiguo.com's first fundraising round was a $200M Series C in November 2016. The most recent completed round was a $300M Series D in August 2017.

Yiguo.com funding rounds

Yiguo.com funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2017Series DAlibaba Group (lead)$300M-Yiguo.com (Shanghai Yiguo E-Commerce Co. Ltd.), founded in 2005, operates as China's largest online business-to-consumer fresh-produce marketplace, delivering perishable foods like fruits, meat, vegetables, and ready-to-eat meals to over 200 cities. Alibaba Group led its D-round with a $300 million investment announced around August 3-4, 2017, marking Alibaba's fourth investment in the company after series A, B, C, and this D round; total funding reached approximately $800M-$1B across six rounds from investors including Goldman Sachs, KKR, Suning, Fidelity, and others. The funds targeted expansion of Yiguo's cold-chain logistics subsidiary ExFresh, which processed 200,000 orders daily aiming for 500,000 by end-2017, to enhance Alibaba's Tmall Supermarket delivery and compete with JD.com in groceries. Traction included over 50,000 daily orders, estimated FY17 GMV of CNY 10 billion (up 178% YoY), and 90% of 2017 orders from Tmall Supermarket before shifts to Hema Fresh; gross margins around 30% from scale. Yiguo became second-largest shareholder in Lianhua Supermarket Holdings via a 2016 acquisition. Tmall contributed over 50% of orders, with additional channels like official app and partners. The company faced challenges post-2017, accumulating CNY 2.3 billion debt by 2020, filing for voluntary bankruptcy reorganization in October 2020 with net assets of CNY 1.26 billion; Alibaba held significant stakes totaling over 38% via entities like Taobao China Software (16.5%), Alibaba.com HK (11.8%), and Alibaba China (6.9%). No profitability achieved by 2018 as expected amid competition from peers like MissFresh and consolidations in fresh food e-commerce.
Nov 2016Series CSuning.com (lead)$200M$1.2BYiguo.com is a China-based e-commerce platform specializing in fresh food, including fruits and produce, founded in 2005 and serving 310 cities with extensive cold-chain logistics. In November 2016, it raised $200 million in a Series C+ round led by Suning Commerce Group (Suning.com), with participation from Alibaba, Yunfeng Capital, and others. This followed a prior Series C round earlier in 2016 with Alibaba and KKR, described as the largest for any online fresh produce retailer at the time, surpassing Womai's $220 million raise. Total fundraising for Yiguo in 2016 reached approximately $500 million across rounds. Suning aimed to integrate Yiguo's fresh food offerings with its own Suxiansheng fresh distribution business launched in 2015, enhancing O2O capabilities. Yiguo later expanded offline by partnering with Suning supermarkets, supplying 4,000 SKUs to online and community shop channels. The funds were earmarked for supply chain development, as stated by CEO Zhang Ye. Yiguo positioned itself as a leader in fresh e-commerce, emphasizing food safety, quality control, and cold-chain efficiency amid growing online fresh fruit demand. Competitors included Womai (backed by COFCO) and others in China's booming fresh e-commerce sector. Yiguo achieved cumulative funding of $800 million over six rounds by 2017, with investors like Goldman Sachs and Fidelity also involved in related activity. The company faced later challenges, entering bankruptcy/admin proceedings in October 2020.

Who has invested in Yiguo.com?

2 investors have backed Yiguo.com across its funding rounds, including Alibaba Group and Suning.com.

Lead investors include Alibaba Group and Suning.com.


Yiguo.com Investors

Investors in Yiguo.com by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Yiguo.com

Yiguo.com has acquired 1 company to date.

Last acquisition by Yiguo.com was on October 12th 2017. Yiguo.com acquired Sunmoon Food Co for $47M.


Latest Acquisitions by Yiguo.com

Sunmoon Food Co
Description
Sunmoon Food Co Ltd is the distributor and marketer of branded fresh fruits, vegetables, and consumer products. The company is engaged in the sales of fruits, vegetables, seafood, meat, aqua-food, agri-food-related products, and any other ancillary products globally. Geographically, the company derives a majority of its revenue from China and also has a presence in ASEAN and other countries. The product category of the company includes Fresh fruits and consumer products.
HQ CountrySingapore
HQ City
Singapore
Deal Date12 Oct 2017
Valuation$47M
EV/Revenue
EV/EBITDA

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Investments by Yiguo.com

Yiguo.com has invested in 2 companies to date.

Latest investment by Yiguo.com was on January 3rd 2019. Yiguo.com invested in Yimutian in their $29M Series C round.


Latest Investments by Yiguo.com

Yimutian
Youpeiliangpin
Description
Yimutian Inc is the largest agricultural B2B platform in mainland China. It provide a comprehensive set of digital solutions to facilitate agricultural product transactions, ranging from searching, matching, to transaction facilitation and settlement. The company pride itself as the go-to platform for merchants by leveraging its inventive technology and industry know-how. Its platform had over 38 million merchants. It has also established approximately 12 offline stores in mainland China to trade agricultural products at cultivation and production sites with sellers and buyers.
Youpeiliangpin is a Beijing-based supply chain platform linking farmers directly to restaurants for fresh produce delivery in China. Operating in 20 provinces, it handles logistics for vegetables, meats, and seafood with same-day service from farms in Hebei and Shandong. Founded in 2015, the platform uses cold-chain trucks and traceability apps to cut costs by 30 percent for small eateries.
HQ CountryChinaChina
HQ City
-
Beijing
Deal Date3 Jan 201918 Aug 2016
RoundSeries CSeries B
Raised$29M$18M
InvestorsChina Growth Capital; HSGGMK Holdings; iResearch Capital; Yunqi Partners
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Yiguo.com Competitors

Yiguo.com competitors include listed companies like Tuhu Car and GoodRx, and private ones like Merama, Purplle, Yijiupi and NOME.

Public and private companies comparable to Yiguo.com
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
MeramaMexicoMexico CityPrivate$250M-$1.2B-
Tuhu CarChinaChinaPublicly listed$2.5B$84M$1.2B0.2x
GoodRxUnited StatesUnited StatesPublicly listed$797M$173M$1.2B1.8x
PurplleIndiaIndiaPrivate$73M$9M$1.3B17.8x
YijiupiChinaWuhuPrivate--$1.1B-
NOMEChinaGuangzhouPrivate--$1.1B-

Yiguo.com Public Comps

Yiguo.com is still privately-owned, but its public comps include Tuhu Car, GoodRx, Gold.com, Syoung Group, Moonpig Group, E-MART, Hepsiburada, Sailvan Times, Revolve Group and DeNA.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Tuhu Car$2.5B$84M0.3x0.2x7.6x7.8x
GoodRx$797M$173M1.8x1.8x8.1x5.5x
Gold.com$26B$180M0.0x0.0x5.3x5.2x
Syoung Group$742M$45M2.0x1.9x32.4x24.9x
Moonpig Group$501M$140M2.3x2.3x8.2x8.2x
E-MART$21B$1.6B0.5x0.5x6.4x8.6x
Hepsiburada$1.7B($51M)0.5x0.3x(15.8x)28.7x
Sailvan Times$1.8B$86M0.7x0.7x15.2x12.4x

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Common questions about Yiguo.com

When was Yiguo.com founded?Yiguo.com was founded in 2005.
Where is Yiguo.com headquartered?Yiguo.com is headquartered in Shanghai, China.
Is Yiguo.com publicly listed?No, Yiguo.com is a private, VC-backed company.
What is Yiguo.com's valuation?Yiguo.com was last valued at $1.2B in its Series C in November 2016.
How much funding has Yiguo.com raised?Yiguo.com has raised $500M across 2 funding rounds.
What was Yiguo.com's last funding round?Yiguo.com's last funding round was a $300M Series D in August 2017, led by Alibaba Group.
Who are Yiguo.com's investors?Yiguo.com's investors include Alibaba Group and Suning.com.
Which companies are comparable to Yiguo.com?Companies comparable to Yiguo.com include Merama, Tuhu Car, GoodRx, Purplle, Yijiupi and NOME.
How many companies has Yiguo.com acquired?Yiguo.com has acquired 1 company, including Sunmoon Food Co.
What was the largest acquisition by Yiguo.com?The $47M acquisition of Sunmoon Food Co in October 2017 is the largest acquisition Yiguo.com has made to date.
How many companies has Yiguo.com invested in?Yiguo.com has invested in 2 companies, including Yimutian and Youpeiliangpin.
What was Yiguo.com's last investment?In January 2019, Yiguo.com invested in Yimutian's $29M Series C alongside China Growth Capital and HSG.

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