Last Flip valuation
$1.1B
Series C · Apr 2024
Last Flip funding round
$144M
Series C · Apr 2024
Cumulative funding Flip raised
$239M
across 4 funding rounds
Key investors in Flip
Mubadala
Streamlined
Westcap
1745 Ventures
TLV Partners
Human Capital
About Flip
Flip is a New York-based social shopping app focused on beauty and apparel products. Users receive curated clothing shipments based on profiles, try items at home, and share styled photos for friend feedback before purchases through its e-commerce integration.
Founded
2019
HQ
Los Angeles, CAWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$1.1B (Apr 2024)
Flip Valuation
Flip is currently valued at $1.1B, based on its Series C in April 2024.
The $144M round was led by Streamlined, with participation from Mubadala, Westcap and AppLovin.
Flip's valuation has grown 2.1x from $500M at its Series B in July 2022 to $1.1B in April 2024, across 2 priced rounds.
Flip valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Apr 2024 | Series C | $1.1B |
| Jul 2022 | Series B | $500M |
Flip Funding History
Flip has raised a total of $239M across 4 funding rounds.
Flip's first fundraising round was a $7M seed round in October 2019. The most recent completed round was a $144M Series C in April 2024.
Flip funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2024 | Series C | Streamlined (lead); Mubadala; Westcap; AppLovin | $144M | $1.1B | Flip is a social commerce platform founded in 2019 by Nooruldeen "Noor" Agha that combines social discovery with e-commerce, offering users a TikTok-like video discovery experience where they can shop through short, engaging videos and earn rewards by creating video reviews. The company describes itself as a pioneer in community-driven shopping and a shopping social network. In April 2024, Flip announced a $144 million Series C funding round led by Streamlined Ventures with participation from previous investors Mubadala Capital and WestCap, and AppLovin as a new investor, bringing the company's pre-money valuation to $1.05 billion USD. As part of the funding, AppLovin invested $50 million and the companies announced a partnership whereby Flip would relaunch its marketing platform utilizing AppLovin's AXON technology, an AI advertising engine launched in early 2023. Through this partnership, Flip brands would leverage AXON Connect to reach AppLovin's 1.4 billion daily active users and achieve higher returns on the Flip platform. CEO Noor Agha stated the company had achieved clear product-market fit and was launching a MagicOS ads manager, positioning Flip to help tens of thousands of brands find customers profitably. |
| Jul 2022 | Series B | Westcap (lead); Streamlined; Mubadala | $60M | $500M | Flip is a Los Angeles-based social commerce platform that combines a TikTok-like video discovery experience with shoppable e-commerce services, primarily focused on beauty products. Users can watch video reviews from other customers, shop with one-click checkout, and create their own monetizable content. The platform features brands like Supergoop, Hourglass, Covergirl, Philosophy, and Bioderma. On July 19, 2022, Flip closed a $60 million Series B funding round led by WestCap, with participation from existing investors Mubadala Capital and Streamlined Ventures, bringing total capital raised to $95 million. The round valued the company at $500 million post-money. WestCap's Tina Yuan joined the board, and Brian Reinken became a board observer. Flip reported rapid growth since early 2022, with its user base expanding 500% and platform transactions increasing over 600%. The company plans to use the funds to expand its team, strengthen brand partnerships, and launch a third-party social commerce marketplace for independent brands to access its community and proprietary e-commerce tools. WestCap highlighted Flip's innovative model integrating complex technologies for product discovery and shopping, positioning it for scale beyond beauty into other industries. Investors praised the platform's execution speed and community-driven commerce thesis, where customers act as the best salespeople. |
| Aug 2021 | Series A | Streamlined (lead); Ruby Lu; 1745 Ventures; Human Capital; Mubadala | $28M | - | A New York-based Flip specializes in AI-powered customer service voice technology, which raised $20 million in Series A funding with Next Coast Ventures and Ridge Ventures as co-leads, achieving eight-figure ARR with 3x year-over-year growth and customers including Under Armour and Tory Burch. Another Flip is a Jakarta-based financial services company. |
| Oct 2019 | Seed | TLV Partners (lead); lool ventures; Transform VC | $7M | - | - |
Who has invested in Flip?
10 investors have backed Flip across its funding rounds, including Mubadala, Streamlined, Westcap, 1745 Ventures, TLV Partners and Human Capital.
Lead investors include Streamlined, Westcap and TLV Partners.
Flip Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 3 | Lead | Aug 2021 | |
 Abu Dhabi | 3 | Participant | Aug 2021 | |
 Canada | 2 | Lead | Jul 2022 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} Ruby Lu |  China | 1 | Participant | Aug 2021 |
| United States | 1 | Participant | Aug 2021 | |
| San Francisco, CA | 1 | Participant | Aug 2021 | |
 Tel Aviv | 1 | Lead | Oct 2019 | |
| Tel Aviv | 1 | Participant | Oct 2019 | |
This data is available for Pro users. Sign up to see all 10 Flip investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Flip
Flip has acquired 1 company to date.
Last acquisition by Flip was on July 9th 2024. Flip acquired Curated for $330M.
Latest Acquisitions by Flip
| Description | Curated is a New York-headquartered personal shopping platform launched in 2017 that pairs consumers with experts in outdoor gear like skiing equipment, golf clubs, and camping supplies. Shoppers receive tailored recommendations via chat from 1,000 vetted advisors, who earn commissions on purchases from retailers such as REI and Amazon. Backed by Forerunner Ventures and Greylock, it expanded to cycling and fishing in 2022, serving 100,000 annual users across the United States with human-verified advice. |
| HQ Country | |
| HQ City | San Francisco, CA |
| Deal Date | 9 Jul 2024 |
| Valuation | $330M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Flip acquisitions and their M&A valuation multiples. Start Free Trial | |
Flip Competitors
Flip competitors include listed companies like WeBuyCars, ACV Auctions, Cars.com and LegalZoom, and private ones like Bucketplace and Jiuxian.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Seoul | Private | $181M | - | $1.4B | 7.7x | |
 South Africa | Publicly listed | $1.6B | $90M | $734M | 0.5x | |
| United States | Publicly listed | $760M | ($19M) | $1.8B | 2.1x | |
| United States | Publicly listed | $723M | $157M | $608M | 1.4x | |
| Beijing | Private | - | - | $1B | - | |
| United States | Publicly listed | $756M | $74M | $1B | 1.1x |
Flip Public Comps
Flip is still privately-owned, but its public comps include Tripadvisor, LegalZoom, Upwork, Grupa Pracuj, Moonpig Group, QuinStreet, Baltic Classifieds Group, SMZDM.com, Yelp and Ibotta.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.9B | $160M | 0.6x | 0.6x | 6.8x | 4.2x | |||
| $756M | $74M | 1.2x | 1.1x | 12.1x | 4.8x | |||
| $788M | $180M | 1.0x | 1.1x | 4.6x | 3.6x | |||
| $214M | $95M | 4.6x | 4.4x | 10.3x | 9.7x | |||
| $501M | $140M | 2.3x | 2.3x | 8.2x | 8.2x | |||
| $1.3B | $61M | 0.7x | 0.7x | 15.8x | 7.9x | |||
| $102M | $79M | 11.2x | 10.9x | 14.5x | 14.1x | |||
| $192M | $19M | 4.9x | 4.7x | 47.8x | 42.1x | |||
This data is available for Pro users. Sign up to see all Flip competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Flip
| When was Flip founded? | Flip was founded in 2019. |
| Where is Flip headquartered? | Flip is headquartered in Los Angeles, CA, United States. |
| Is Flip publicly listed? | No, Flip is a private, VC-backed company. |
| What is Flip's valuation? | Flip was last valued at $1.1B in its Series C in April 2024. |
| How much funding has Flip raised? | Flip has raised $239M across 4 funding rounds. |
| What was Flip's last funding round? | Flip's last funding round was a $144M Series C in April 2024, led by Streamlined. |
| Who are Flip's investors? | Flip's investors include Streamlined, Mubadala, Westcap, Ruby Lu, 1745 Ventures, Human Capital, TLV Partners, lool ventures, Transform VC and AppLovin. |
| Which companies are comparable to Flip? | Companies comparable to Flip include Bucketplace, WeBuyCars, ACV Auctions, Cars.com, Jiuxian and LegalZoom. |
| How many companies has Flip acquired? | Flip has acquired 1 company, including Curated. |
| What was the largest acquisition by Flip? | The $330M acquisition of Curated in July 2024 is the largest acquisition Flip has made to date. |
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