Cider Valuation, Funding & Investors

Cider is valued at $1B as of September 2021.

See full Cider profile

Last Cider valuation

$1B

Series B · Sep 2021

Last Cider funding round

$130M

Series B · Sep 2021

Cumulative funding Cider raised

$140M

across 2 funding rounds

Key investors in Cider

  • Andreessen Horowitz
  • IDG Capital
  • DST Global
  • Greenoaks
  • Frees Fund
  • Hedosophia

Cider Overview

About Cider

Cider is a Hong Kong-headquartered direct-to-consumer fashion platform targeting overseas markets with affordable apparel. Founded in 2020, it employs pre-order systems and community feedback to produce trendy clothing, minimizing inventory waste through on-demand manufacturing.


Founded

2020

HQ

Hong KongHong Kong

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$1B (Sep 2021)

Cider Valuation

Cider is currently valued at $1B, based on its Series B in September 2021.

The $130M round was led by DST Global, with participation from Greenoaks, Andreessen Horowitz and Hedosophia.

Cider valuation by funding round

Cider valuation by funding round
DateStageValuation
Sep 2021Series B$1B

Cider Funding History

Cider has raised a total of $140M across 2 funding rounds.

Cider's first fundraising round was a $10M angel round in September 2020. The most recent completed round was a $130M Series B in September 2021.

Cider funding rounds

Cider funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2021Series BDST Global (lead); Greenoaks; Andreessen Horowitz; Hedosophia$130M$1BCider is a global direct-to-consumer (DTC) e-commerce platform founded in 2020, specializing in low-priced, trendy women's fast-fashion for Gen Z consumers, with a focus on overseas markets including the US, UK, and others. The company operates from offices in Guangzhou, Beijing, Los Angeles, New York, London, Seoul, and Brisbane, leveraging social media marketing with over 2 million global followers and 1 billion impressions across more than 100 countries. In September 2021, Cider completed a $130 million Series B funding round led by DST Global, with participation from Greenoaks Capital, Andreessen Horowitz (A16Z), and others, achieving a post-money valuation exceeding $1 billion and unicorn status just one year after founding. This marked Cider's fourth funding round: angel in September 2020 (~$10M led by A16Z and IDG), pre-A late 2020 (led by Heyu/Jade Capital), and Series A in May 2021 (led by DST Global and A16Z). Proceeds from the Series B were allocated to brand building, system R&D, and overseas channel expansion. Cider differentiates through technology, content, and brand-driven strategies in the competitive fast-fashion e-commerce space, building communities like #cidergang on social media to engage Generation Z. Founder and CEO Wang Chen highlighted the onset of a new era for global e-commerce with significant opportunities over the next 5-10 years. The company mirrors Shein's model but emphasizes rapid growth, with its app reaching 2 million US downloads in H1 2022.
Sep 2020AngelAndreessen Horowitz (lead); IDG Capital (lead); Frees Fund; Chuxin Capital; Decent Capital$10M--

Who has invested in Cider?

8 investors have backed Cider across its funding rounds, including Andreessen Horowitz, IDG Capital, DST Global, Greenoaks, Frees Fund and Hedosophia.

Lead investors include DST Global, Andreessen Horowitz and IDG Capital.


Cider Investors

Investors in Cider by funding rounds participated
InvestorHQRoundsRoleFirst check
Andreessen HorowitzUnited StatesSan Francisco, CA2LeadSep 2020
Frees FundChinaBeijing1ParticipantSep 2020
GreenoaksUnited StatesSan Francisco, CA1ParticipantSep 2021
IDG CapitalChinaBeijing1LeadSep 2020
Chuxin CapitalChinaBeijing1ParticipantSep 2020
Decent CapitalUnited StatesSan Francisco, CA1ParticipantSep 2020

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Cider Competitors

Cider competitors include listed companies like Moonpig Group and GoodRx, and private ones like BeiBei, KKW Beauty, Lamabang and Livspace.

Public and private companies comparable to Cider
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
BeiBeiChinaHangzhouPrivate--$1B-
KKW BeautyUnited StatesLos Angeles, CAPrivate$100M-$1B10.0x
LamabangChinaShenzhenPrivate--$1B-
LivspaceIndiaBangalorePrivate$24M-$1B41.7x
Moonpig GroupUnited KingdomUnited KingdomPublicly listed$501M$140M$1B2.3x
GoodRxUnited StatesUnited StatesPublicly listed$797M$173M$1.2B1.8x

Cider Public Comps

Cider is still privately-owned, but its public comps include Moonpig Group, Hepsiburada, Brainbees Solutions, Boozt, GoodRx, Bxn Holding, CEWE Group, Apotea, QVC Group and Tuhu Car.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Moonpig Group$501M$140M2.3x2.3x8.2x8.2x
Hepsiburada$1.7B($51M)0.5x0.3x(15.8x)28.7x
Brainbees Solutions$866M$29M1.1x1.0x31.8x23.1x
Boozt$845M$71M1.1x1.0x13.0x10.3x
GoodRx$797M$173M1.8x1.8x8.1x5.5x
Bxn Holding$771M$100M0.8x0.8x6.4x6.0x
CEWE Group$1B$160M0.8x0.9x5.3x5.3x
Apotea$735M$47M1.1x1.0x17.6x14.3x

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Common questions about Cider

When was Cider founded?Cider was founded in 2020.
Where is Cider headquartered?Cider is headquartered in Hong Kong, Hong Kong.
Is Cider publicly listed?No, Cider is a private, VC-backed company.
What is Cider's valuation?Cider was last valued at $1B in its Series B in September 2021.
How much funding has Cider raised?Cider has raised $140M across 2 funding rounds.
What was Cider's last funding round?Cider's last funding round was a $130M Series B in September 2021, led by DST Global.
Who are Cider's investors?Cider's investors include Andreessen Horowitz, Frees Fund, Greenoaks, IDG Capital, Chuxin Capital, Decent Capital, Hedosophia and DST Global.
Which companies are comparable to Cider?Companies comparable to Cider include BeiBei, KKW Beauty, Lamabang, Livspace, Moonpig Group and GoodRx.

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