FabFitFun Revenue, Valuation, Funding & Investors

FabFitFun is valued at $1B as of January 2019, a 5.0x multiple on its last reported $200M revenue.

Last FabFitFun valuation

$1B

Series A · Jan 2019

Last FabFitFun funding round

$80M

Series A · Oct 2019

FabFitFun revenue

$200M

Series A · Jan 2019

Key investors in FabFitFun

  • New Enterprise Associates
  • Kleiner Perkins
  • Upfront Ventures
  • M13
  • LionTree
  • H14

FabFitFun Overview

About FabFitFun

FabFitFun is a California-based lifestyle membership platform, founded in 2010, offering products across beauty, fashion, wellness, fitness, home, and technology. Its flagship product, the FabFitFun Box, delivers curated, full-size items to subscribers each season, complemented by an online magazine, video content, and an augmented reality app. The company has since expanded into B2B fulfillment and packaging services through acquisitions including Boox and Petco's PupBox.


Founded

2010

HQ

United StatesLos Angeles, CA

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Revenue

$200M (Jan 2019)

Valuation

$1B (Jan 2019)

FabFitFun Valuation

FabFitFun is currently valued at $1B, based on its Series A in January 2019.

The $80M round was led by Kleiner Perkins, with participation from New Enterprise Associates, M13, LionTree, H14, Alecla7 and 2 other investors.

FabFitFun valuation by funding round

FabFitFun valuation by funding round
DateStageValuationRevenue Multiple
Jan 2019Series A$1B5.0x

FabFitFun Revenue

FabFitFun's latest recorded revenue is $200M, as of its Series A in January 2019. At a $1B valuation, that implies a 5.0x revenue multiple.

FabFitFun revenue by funding round

FabFitFun revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jan 2019$200M$1B5.0xSeries A

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

FabFitFun Funding History

FabFitFun has raised a total of $164M across 3 funding rounds.

FabFitFun's first fundraising round was a $4M seed round in October 2015. The most recent completed round was a $80M Series A in October 2019.

FabFitFun funding rounds

FabFitFun funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2019Series AMilano Investment Partners SGR (lead)$80M-FabFitFun is a California-based startup offering subscription boxes with beauty, wellness, and fitness products. Milano Investment Partners SGR (MIP) invested in FabFitFun on October 29, 2019, as noted in Italian financial publication BeBeez, marking MIP's immediate deployment into the U.S. e-commerce company. Secondary market platforms note interest in FabFitFun shares for accredited investors, indicating ongoing private market activity post-2019.
Jan 2019Series AKleiner Perkins (lead); New Enterprise Associates; M13; LionTree; H14; Alecla7; Angel Capital Management; Upfront Ventures$80M$1BFabFitFun is a lifestyle membership platform founded in 2010 that inspires women to discover products and brands across beauty, fashion, wellness, fitness, home, and technology. The company's flagship product, the FabFitFun Box, delivers curated full-size items to subscribers each season, complemented by an online magazine, video content, and an augmented reality app. By late 2018, FabFitFun had surpassed $200 million in annual revenue and grown to more than one million subscribers. On January 30, 2019, FabFitFun raised $80 million in a Series A funding round led by Kleiner Perkins, with participation from existing investors New Enterprise Associates (NEA) and Upfront Ventures, along with new investors Angel Capital Management, H14, LionTree, and M13. The round valued the company at $1.01 billion on a post-money basis. The financing was directed toward expanding FabFitFun's membership offerings and strengthening its position as a marketing and distribution platform for consumer brands. Kleiner Perkins general partners Mood Rowghani and Mary Meeker joined the board and as an observer, respectively, following the investment. According to Rowghani, FabFitFun had established itself as "an exciting and entirely new distribution channel" that leverages direct consumer engagement to help brands build long-term relationships. The company's interactive community and personalized member connections enabled brands to gain insights and interact with consumers at scale across digital platforms.
Oct 2015SeedNew Enterprise Associates (lead)$4M-FabFitFun, founded in 2010 as an online magazine, evolved into the world's largest full-size product lifestyle subscription box company by 2015. The company delivers curated seasonal boxes featuring premium full-size products in beauty, wellness, fashion, and fitness, customized based on member preferences. It had bootstrapped to over $15 million in annual revenue run rate prior to external funding. On October 13, 2015, FabFitFun raised $3.5 million in its first funding round led by New Enterprise Associates and Upfront Ventures. Additional investors included Rachel Zoe Ventures, 500 Startups, Simon Ventures, Draft Ventures, Josh Kushner, Will Gaybrick, Joe Green, Eytan Elbaz, and Bill Woodward. The capital aimed to accelerate growth and enhance the customer experience to inspire women to lead happier, healthier lives. FabFitFun's subscription model provided boxes quarterly with products valued at around $200 for a $50 fee, supported by consumer surveys for personalization and merchandising.

Who has invested in FabFitFun?

9 investors have backed FabFitFun across its funding rounds, including New Enterprise Associates, Kleiner Perkins, Upfront Ventures, M13, LionTree and H14.

Lead investors include Milano Investment Partners SGR, Kleiner Perkins and New Enterprise Associates.


FabFitFun Investors

Investors in FabFitFun by funding rounds participated
InvestorHQRoundsRoleFirst check
New Enterprise AssociatesUnited StatesSan Francisco, CA2LeadOct 2015
Milano Investment Partners SGRItalyMilan1LeadOct 2019
Kleiner PerkinsUnited StatesSan Francisco, CA1LeadJan 2019
M13United StatesLos Angeles, CA1ParticipantJan 2019
LionTreeUnited StatesNew York City, NY1ParticipantJan 2019
H14ItalyItaly1ParticipantJan 2019
Alecla7ItalyMilan1ParticipantJan 2019

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by FabFitFun

FabFitFun has acquired 2 companies to date.

Last acquisition by FabFitFun was on July 14th 2025. FabFitFun acquired Boox for undisclosed valuation.


Latest Acquisitions by FabFitFun

Boox
PupBox
Description
Boox is a sustainable packaging company headquartered in Petaluma, California. Founded in 2019, it operates a platform for reusing shipping boxes through tech-enabled, durable containers tracked via RFID. Boox serves e-commerce businesses reducing waste in logistics chains across the United States.
PupBox is a San Francisco-headquartered subscription service delivering curated boxes of toys, treats, and training guides for puppies aged 2 to 12 months. Founded in 2014, it ships monthly kits with teething chews, interactive plush toys, grooming supplies, and breed-specific accessories to over 50,000 US customers. Acquired by Mars Petcare in 2021, PupBox partners with veterinarians for content on crate training and socialization.
HQ CountryUnited StatesUnited States
HQ City
San Francisco, CA
Austin, TX
Deal Date14 Jul 202519 Mar 2024
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Investments by FabFitFun

FabFitFun has invested in 2 companies to date.

Latest investment by FabFitFun was on October 29th 2020. FabFitFun invested in MarketerHire in their $3M Seed round.


Latest Investments by FabFitFun

MarketerHire
Our Place
Description
MarketerHire is a San Francisco-headquartered talent platform connecting companies with freelance marketing experts in SEO, content, paid media, and growth strategy. Used by startups like Brex and enterprises including Airbnb and Salesforce, it matches projects in under 48 hours from a network of 10,000 vetted professionals. All roles support remote work globally, enabling marketers to supplement income without leaving full-time positions.
Our Place is a direct-to-consumer brand selling kitchenware that promotes home cooking. The Los Angeles-headquartered company offers the Always Pan 2.0, a multifunctional nonstick pot for steaming, frying, and serving, alongside Perfect Pot and utensils in ceramic-coated aluminum. Our Place ships to the United States, Canada, United Kingdom, and Australia, with products featured in retail partnerships like Williams Sonoma. Launched in 2019, it emphasizes toxin-free materials.
HQ CountryUnited StatesUnited States
HQ City
San Francisco, CA
Los Angeles, CA
Deal Date29 Oct 20202 Nov 2019
RoundSeedPre-seed
Raised$3M$2M
InvestorsRiverPark Ventures; Singh Capital Partners; Seamless Accelerator; Notion Capital; West Quad Ventures; Zillow; Thrive MarketDaniel Curran; Steve Seigel; Flybridge; Justin Mateen; Black Jays; XFactor Ventures; Dreamers VC; Top Knot Ventures
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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FabFitFun Competitors

FabFitFun competitors include listed companies like Moonpig Group and GoodRx, and private ones like BeiBei, Cider, KKW Beauty and Lamabang.

Public and private companies comparable to FabFitFun
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Moonpig GroupUnited KingdomUnited KingdomPublicly listed$501M$140M$1B2.3x
BeiBeiChinaHangzhouPrivate--$1B-
CiderHong KongHong KongPrivate--$1B-
KKW BeautyUnited StatesLos Angeles, CAPrivate$100M-$1B10.0x
LamabangChinaShenzhenPrivate--$1B-
GoodRxUnited StatesUnited StatesPublicly listed$797M$173M$1.2B1.8x

FabFitFun Public Comps

FabFitFun is still privately-owned, but its public comps include Moonpig Group, Hepsiburada, GoodRx, Brainbees Solutions, Boozt, Bxn Holding, CEWE Group, Apotea, Tuhu Car and QVC Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Moonpig Group$501M$140M2.3x2.3x8.2x8.2x
Hepsiburada$1.7B($51M)0.5x0.3x(15.8x)28.7x
GoodRx$797M$173M1.8x1.8x8.1x5.5x
Brainbees Solutions$866M$29M1.1x1.0x31.8x23.1x
Boozt$845M$71M1.1x1.0x13.0x10.3x
Bxn Holding$771M$100M0.8x0.8x6.4x6.0x
CEWE Group$1B$160M0.8x0.9x5.3x5.3x
Apotea$735M$47M1.1x1.0x17.6x14.3x

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Common questions about FabFitFun

When was FabFitFun founded?FabFitFun was founded in 2010.
Where is FabFitFun headquartered?FabFitFun is headquartered in Los Angeles, CA, United States.
Is FabFitFun publicly listed?No, FabFitFun is a private, VC-backed company.
What is FabFitFun's valuation?FabFitFun was last valued at $1B in its Series A in January 2019.
How much funding has FabFitFun raised?FabFitFun has raised $164M across 3 funding rounds.
What was FabFitFun's last funding round?FabFitFun's last funding round was a $80M Series A in October 2019, led by Milano Investment Partners SGR.
Who are FabFitFun's investors?FabFitFun's investors include New Enterprise Associates, Milano Investment Partners SGR, Kleiner Perkins, M13, LionTree, H14, Alecla7, Angel Capital Management and Upfront Ventures.
What is FabFitFun's revenue?FabFitFun's latest recorded revenue is $200M (January 2019).
What is FabFitFun's revenue multiple?FabFitFun's latest valuation implies a 5.0x revenue multiple ($1B valuation on $200M of revenue).
Which companies are comparable to FabFitFun?Companies comparable to FabFitFun include Moonpig Group, BeiBei, Cider, KKW Beauty, Lamabang and GoodRx.
How many companies has FabFitFun acquired?FabFitFun has acquired 2 companies, including Boox and PupBox.
How many companies has FabFitFun invested in?FabFitFun has invested in 2 companies, including MarketerHire and Our Place.
What was FabFitFun's last investment?In October 2020, FabFitFun invested in MarketerHire's $3M seed round alongside RiverPark Ventures, Singh Capital Partners, Seamless Accelerator and 4 other investors.

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