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- Mia.com
Mia.com Valuation, Funding & Investors
Mia.com is valued at $1B as of September 2015.
Last Mia.com valuation
$1B
Series D · Sep 2015
Last Mia.com funding round
$150M
Series D · Sep 2015
Cumulative funding Mia.com raised
$232M
across 4 funding rounds
Key investors in Mia.com
HSG
ZhenFund
Baidu
H Capital Advance
Mia.com Overview
About Mia.com
Mia.com is a Beijing-headquartered e-commerce marketplace launched in 2011 specializing in maternal and infant products. The platform stocks maternity apparel, infant formula, diapers, toys, shoes, and bedding from domestic and international brands, serving Chinese parents via nationwide shipping.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$1B (Sep 2015)
Mia.com Valuation
Mia.com is currently valued at $1B, based on its Series D in September 2015.
The $150M round was led by Baidu.
Mia.com valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Sep 2015 | Series D | $1B |
Mia.com Funding History
Mia.com has raised a total of $232M across 4 funding rounds.
Mia.com's first fundraising round was a $2M Series A in January 2013. The most recent completed round was a $150M Series D in September 2015.
Mia.com funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2015 | Series D | Baidu (lead) | $150M | $1B | Mia.com was a Beijing-based e-commerce platform specializing in maternity and baby products, including discounted and imported items. The company began on Taobao marketplace in 2011 before launching its own website and mobile apps in 2013. In September 2015, Mia.com closed a $150 million Series D round led by internet giant Baidu, which signified Baidu's strategic interest in expanding beyond search into connected online services, similar to competitors Tencent and Alibaba. The Series D brought total funding raised to $230 million in approximately 15 months, and valued the company at $1 billion, establishing it as a unicorn. The company had previously raised $60 million in Series C (December 2014, led by H Capital with Sequoia Capital and ZhenFund), $20 million in Series B (July 2014, led by Sequoia), and $1.6 million in Series A (led by China Renaissance K2 Venture). Baidu's investment represented a strategic move to integrate Mia.com's e-commerce capabilities with Baidu's search and online services ecosystem, expanding the company's reach in the growing cross-border e-commerce sector targeting Chinese consumers seeking imported products and quality assurances. |
| Dec 2014 | Series C | H Capital Advance (lead); ZhenFund; HSG | $60M | - | - |
| Jul 2014 | Series B | HSG (lead) | $20M | - | - |
| Jan 2013 | Series A | - | $2M | - | - |
Who has invested in Mia.com?
4 investors have backed Mia.com across its funding rounds, including HSG, ZhenFund, Baidu and H Capital Advance.
Lead investors include Baidu, H Capital Advance and HSG.
Mia.com Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Jul 2014 | ||
| 1 | Participant | Dec 2014 | ||
This data is available for Pro users. Sign up to see all 4 Mia.com investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialInvestments by Mia.com
Mia.com has invested in 1 company to date.
Latest investment by Mia.com was on April 11th 2018. Mia.com invested in Seatent.com in their $10M Series A round.
Latest Investments by Mia.com
| Description | - |
| HQ Country | |
| HQ City | - |
| Deal Date | 11 Apr 2018 |
| Round | Series A |
| Raised | $10M |
| Investors | Galaxy Internet; Plum Ventures |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Mia.com investments and their VC round multiples. Start Free Trial | |
Mia.com Competitors
Mia.com competitors include listed companies like Moonpig Group and GoodRx, and private ones like BeiBei, Cider, KKW Beauty and Lamabang.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Private | $100M | - | $1B | 10.0x | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $501M | $140M | $1B | 2.3x | ||
| Publicly listed | $797M | $173M | $1.2B | 1.8x |
Mia.com Public Comps
Mia.com is still privately-owned, but its public comps include Moonpig Group, Hepsiburada, Brainbees Solutions, Boozt, GoodRx, Bxn Holding, CEWE Group, Apotea, QVC Group and Tuhu Car.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $501M | $140M | 2.3x | 2.3x | 8.2x | 8.2x | |||
| $1.7B | ($51M) | 0.5x | 0.3x | (15.8x) | 28.7x | |||
| $866M | $29M | 1.1x | 1.0x | 31.8x | 23.1x | |||
| $845M | $71M | 1.1x | 1.0x | 13.0x | 10.3x | |||
| $797M | $173M | 1.8x | 1.8x | 8.1x | 5.5x | |||
| $771M | $100M | 0.8x | 0.8x | 6.4x | 6.0x | |||
| $1B | $160M | 0.8x | 0.9x | 5.3x | 5.3x | |||
| $735M | $47M | 1.1x | 1.0x | 17.6x | 14.3x | |||
This data is available for Pro users. Sign up to see all Mia.com competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Mia.com
| When was Mia.com founded? | Mia.com was founded in 2011. |
| Where is Mia.com headquartered? | Mia.com is headquartered in Beijing, China. |
| Is Mia.com publicly listed? | No, Mia.com is a private, VC-backed company. |
| What is Mia.com's valuation? | Mia.com was last valued at $1B in its Series D in September 2015. |
| How much funding has Mia.com raised? | Mia.com has raised $232M across 4 funding rounds. |
| What was Mia.com's last funding round? | Mia.com's last funding round was a $150M Series D in September 2015, led by Baidu. |
| Who are Mia.com's investors? | Mia.com's investors include HSG, ZhenFund, Baidu and H Capital Advance. |
| Which companies are comparable to Mia.com? | Companies comparable to Mia.com include BeiBei, Cider, KKW Beauty, Lamabang, Moonpig Group and GoodRx. |
| How many companies has Mia.com invested in? | Mia.com has invested in 1 company, including Seatent.com. |
| What was Mia.com's last investment? | In April 2018, Mia.com invested in Seatent.com's $10M Series A alongside Galaxy Internet and Plum Ventures. |
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