Misfits Market Valuation, Funding & Investors

Licious is a Bengaluru-headquartered direct-to-consumer platform delivering fresh meat and seafood across 30 Indian cities. Founded in 2015, it operates a farm-to-fork model with temperature-controlled supply chains, processing over 100 tons of meat daily from its own facilities. The company offers cuts like chicken, mutton, fish, and ready-to-cook products via app and website.

Yijiupi is a Wuhu-headquartered e-commerce platform founded in September 2014 that streamlines China's wine supply chain by linking producers directly to retailers and distributors. It delivers shared warehousing and distribution services alongside supply chain financing options. The company runs offline retail chains and has broadened operations into beverages and food sectors to reach more consumers nationwide. Operating from Anhui province, Yijiupi supports B2B transactions in alcohol products across multiple regions.

Farfetch China is the China-focused division of Farfetch, linking luxury shoppers to worldwide boutiques and brands. Operating from its platform, it curates high-end fashion products shipped directly from over 700 stores globally. Integrated into Farfetch's technology ecosystem, it supports Beijing-area consumers with authenticated designer clothing, accessories, and jewelry.

Saks.com is a New York-based e-commerce platform specializing in luxury fashion and accessories. Established as a standalone division from Saks Fifth Avenue, it enhances digital shopping with advanced styling services, data-driven personalization, and a hybrid model blending retail curation with third-party marketplace offerings. The platform targets expansion in the online luxury sector through investments in user experience and broader assortment availability.

Market Kurly, operated by Kurly Inc., is a South Korean online grocery platform known for next-day, early-morning delivery of premium fresh food and groceries. Launched in 2015, it pioneered overnight grocery logistics in South Korea and has grown to serve millions of monthly active users with high repurchase rates. The company has since broadened its assortment beyond groceries to include luxury goods as it works toward profitability.

ACV Auctions Inc operates a mobile platform for wholesale car auctions. It provides a digital marketplace for wholesale vehicle transactions and data services that offer transparent and accurate vehicle information for customers. Additionally, the company's marketplace platform is supported by remarketing centers in various locations throughout the United States.

Modivo SA operates in the footwear and apparel segment across multiple European markets. The group follows an omnichannel retail model that includes a network of physical stores and e-commerce platforms. Its operations are conducted under several brands, including CCC, HalfPrice, eobuwie.pl, MODIVO, Worldbox, and Boardriders.

eobuwie.pl is an e-commerce retailer of footwear and accessories across Central and Eastern Europe. Zielona Góra, Poland-headquartered and founded in 2005, it stocks 1,000 brands including Nike and Adidas with 10 million products shipped yearly to Poland, Czechia, and Slovakia. The platform features 24/7 customer service in six languages.

Higob.com is a Beijing-based trade platform connecting overseas brands to the Chinese market through supply chain services. The company specializes in importing and distributing milk powder, infant formula, maternal health products, and nutritional supplements via e-commerce channels like Tmall and JD.com. Higob manages sourcing, customs clearance, warehousing, and last-mile delivery, enabling Western brands to reach Chinese consumers with competitive pricing and quality assurance.

Harry's is a direct-to-consumer grooming and personal care company that sells razors and shaving products on a one-off and subscription basis, alongside cartridges, shave gel, and after-shave. The company owns and operates its own razor blade manufacturing facility in Germany, giving it a vertically integrated model from production to consumer sales. Founded in 2012 by Andy Katz-Mayfield and Jeff Raider, Harry's has since expanded into a portfolio of consumer brands including women's razor and body care brand Flamingo, pet brand Cat Person, and haircare brand Headquarters.

Revolve Group Inc is an emerging e-commerce retailer, selling women's dresses, handbags, shoes, beauty products, and incidentals across its marketplace properties, Revolve and FWRD. The platform is built to suit the "next-generation customer," emphasizing mobile commerce, influencer marketing, and occupying an aspirational but attainable luxury niche. With $1.1 billion in 2024 net sales, the firm sits just outside the top 30 apparel retailers (by sales) in the U.S, but has consistently generated robust top-line growth as the industry continues to favor digital channels. Revolve generates approximately 18% of sales from private-label offerings, while focusing on building an inventory of distinctive products from emerging fashion brands with less than $10 million in annual sales.

Lush Fresh Handmade Cosmetics is a global cosmetics retailer maintaining over 850 shops in 51 countries from its Poole headquarters in the United Kingdom. It manufactures bath bombs, soaps, shampoos, and skincare products using fresh, vegetarian ingredients handmade daily in dedicated kitchens.

Away is a direct-to-consumer travel gear company headquartered in New York City. Founded in 2015, it designs and sells premium luggage including the bestselling Everywhere carry-on suitcase with built-in USB charger, along with backpacks, duffels, and accessories sold through its e-commerce site and retail stores in the US, UK, and Canada. Away expanded into mattresses and apparel under The Away Home line, and partners with Delta Air Lines for co-branded products. The brand operates showrooms in major cities like London and Tokyo.

Seoul-based Bucketplace operates Ohouse, Korea's dominant all-in-one interior design platform. Founded in 2014, the app enables users to share authentic home designs, purchase furnishings, and hire renovation experts. Global rollout began in July 2022 across Japan, Indonesia, and the United States, with commerce features debuting in Japan during October 2024.

Syoung Group Co Ltd is an e-commerce company. It owns multiple independent skincare brands such as Yunifang, Xiaomazu, Dadihui, and Huayaohua.

Gold.com Inc is an integrated alternative assets platform that offers an extensive range of precious metals, numismatic coins, and collectibles to consumers, collectors, and institutional clients of various countries.

Desigual is a Barcelona-headquartered fashion retailer founded in 1984. It operates over 5,000 points of sale including e-commerce, retail stores, franchises, and department stores in more than 100 countries, with local offices in New York, Tokyo, and Hong Kong. The company generates €860 million in annual turnover and employs over 5,000 people worldwide.

GP Club is a cosmetics manufacturer and distributor specializing in K-Beauty products such as creams, lipsticks, cleansers, and mask packs under the JM Solution brand. The company offers over 500 product lines, including sheet masks that have achieved more than one billion units sold globally. Originating from game distribution operations launched in 2003, GP Club entered cosmetics in 2016, first gaining traction in the Chinese market before expanding domestically in South Korea. Headquartered in South Korea, it provides total beauty solutions emphasizing product quality and healthy lifestyle values, with worldwide marketing reach.