Stackline Funding, Investors & Competitors

Stackline has raised $180M across 2 funding rounds, most recently a $130M Series B in June 2021.

Last Stackline funding round

$130M

Series B · Jun 2021

Cumulative funding Stackline raised

$180M

across 2 funding rounds

Key investors in Stackline

  • Goldman Sachs Growth Equity
  • TA Associates

Stackline Overview

About Stackline

Stackline is a Seattle-headquartered commerce platform analyzing sales data from Amazon, Walmart, and Instacart for brand optimization. The service deploys AI models to forecast demand, manage advertising bids, and personalize shopper recommendations across channels. Stackline serves consumer goods companies like Procter & Gamble with dashboards revealing competitive pricing and inventory gaps.


Founded

2014

HQ

United StatesSeattle, WA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Stackline Funding History

Stackline has raised a total of $180M across 2 funding rounds.

Stackline's first fundraising round was a $50M Series A in November 2020. The most recent completed round was a $130M Series B in June 2021.

Stackline funding rounds

Stackline funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2021Series BTA Associates (lead)$130MStackline, a Seattle-based e-commerce technology company founded in 2014, provides a subscription-based platform that unifies market intelligence, advertising automation, workflow management, and operational analytics for thousands of global consumer brands and retailers including Starbucks, Sony, General Mills, Mondelez, Levi’s, HP, Google, Philips, and Nestle. The platform supports e-commerce operations across 20 countries after expanding to eight new markets in 2020, with partnerships including Amazon, Walmart Connect, and Instacart for integrated advertising and scaling programs. On June 8, 2021, Stackline announced a $130 million strategic investment from TA Associates, a global growth private equity firm, described as a Series B round in some reports. This followed a $50 million investment from Goldman Sachs Asset Management’s Growth Equity team in November 2020, bringing total funding to $180 million. TA Associates led the round as the sole investor mentioned. The capital is intended to fuel product innovations, global expansion, and hiring, with the company having grown its team by over 75% in the prior year from around 95 employees and planning to exceed 150 full-time staff by the end of 2021 across offices in Seattle, Minneapolis, and London. The investment aligns with surging demand for retail tech amid the Covid-19-driven e-commerce boom, where the global retail tech market is projected to grow at a 23.9% CAGR to $58.23 billion by 2025. Stackline positions itself as a comprehensive operating system for brands to manage online retail at scale, capitalizing on unpredictable consumption patterns and marketplace growth.
Nov 2020Series AGoldman Sachs Growth Equity (lead)$50MStackline, a Seattle-based technology company founded in 2014, provides enterprise e-commerce tools including market intelligence, advertising automation, workflow management, and operational analytics via products like Atlas, Beacon, and Ad Manager. It helps major brands such as Sony, Levi’s, Starbucks, HP, General Mills, Google, Philips, and Nestle manage online sales on platforms like Amazon, Walmart, and Instacart, serving over 2,000 global brands across 20 countries by mid-2021. Initially a consulting service, Stackline bootstrapped its profitable software platform before seeking external capital. On November 19, 2020, Stackline closed a $50 million Series A investment—the company's first external funding—from Goldman Sachs Growth Equity, described as strategic growth capital rather than a traditional VC round. Proceeds were allocated to accelerate product innovation, expand globally, and grow its network of brand and retail partners, amid booming e-commerce driven by the pandemic. The company had launched expansions like 8 new countries, 13 new retailers, and Ad Manager in 2020, with users seeing 37,000 monthly optimizations and 39.4% ROI improvements; it employed 95 people across three offices and was hiring. This round preceded a $130 million strategic investment from TA Associates on June 8, 2021, bringing total funding to $180 million, with Goldman Sachs continuing as a partner. Stackline grew its employee base by 75% in 2020, planning over 150 by end-2021, and added integrations like Walmart Connect and Instacart.

Who has invested in Stackline?

2 investors have backed Stackline across its funding rounds, including Goldman Sachs Growth Equity and TA Associates.

Lead investors include TA Associates and Goldman Sachs Growth Equity.


Stackline Investors

Investors in Stackline by funding rounds participated
InvestorHQRoundsRoleFirst check

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Stackline Competitors

Stackline competitors include listed companies like Zeta Global, DoubleVerify and Sprout Social, and private ones like Bloomreach, VideoAmp and Attentive.

Public and private companies comparable to Stackline
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
BloomreachUnited StatesSan Francisco, CAPrivate$150M-$2.2B14.7x
Zeta GlobalUnited StatesUnited StatesPublicly listed$1.3B$39M$7.6B4.5x
DoubleVerifyUnited StatesUnited StatesPublicly listed$748M$136M$2.1B2.5x
VideoAmpUnited StatesUnited StatesPrivate$100M-$1.4B14.0x
Sprout SocialUnited StatesUnited StatesPublicly listed$458M($31M)$656M1.2x
AttentiveUnited StatesHoboken, NJPrivate$125M-$6.9B55.2x

Stackline Public Comps

Stackline is still privately-owned, but its public comps include Alphabet, Meta, Palantir, Salesforce, ServiceNow, AppLovin, Datadog, RELX, Strategy and Baidu.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Alphabet$403B$176B10.2x8.7x23.3x19.0x
Meta$201B$104B8.8x7.4x17.0x12.7x
Palantir$4.5B$1.5B92.6x58.1x285.0x97.4x
Salesforce$42B$13B5.5x5.2x17.8x12.2x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
AppLovin$5.5B$4.3B19.7x14.7x25.2x17.6x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x
RELX$13B$4.9B5.5x5.3x14.4x13.2x

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Common questions about Stackline

When was Stackline founded?Stackline was founded in 2014.
Where is Stackline headquartered?Stackline is headquartered in Seattle, WA, United States.
Is Stackline publicly listed?No, Stackline is a private, VC-backed company.
How much funding has Stackline raised?Stackline has raised $180M across 2 funding rounds.
What was Stackline's last funding round?Stackline's last funding round was a $130M Series B in June 2021, led by TA Associates.
Who are Stackline's investors?Stackline's investors include TA Associates and Goldman Sachs Growth Equity.
Which companies are comparable to Stackline?Companies comparable to Stackline include Bloomreach, Zeta Global, DoubleVerify, VideoAmp, Sprout Social and Attentive.

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