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ServiceNow Valuation Multiples
Discover revenue and EBITDA valuation multiples for ServiceNow and similar public comparables like Adobe, Dell, Tata Consultancy Services, CrowdStrike and more.
ServiceNow Overview
About ServiceNow
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Founded
2004
HQ
Employees
29.2K
Website
Sectors
Financials (LTM)
EV
$111B
ServiceNow Financials
ServiceNow reported last 12-month revenue of $14B and EBITDA of $5B.
In the same LTM period, ServiceNow generated $11B in gross profit, $5B in EBITDA, and $4B in net income.
Revenue (LTM)
ServiceNow P&L
In the most recent fiscal year, ServiceNow reported revenue of $13B and EBITDA of $5B.
ServiceNow expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $14B | XXX | $13B | XXX | XXX | XXX |
| Gross Profit | $11B | XXX | $10B | XXX | XXX | XXX |
| Gross Margin | 81% | XXX | 78% | XXX | XXX | XXX |
| EBITDA | $5B | XXX | $5B | XXX | XXX | XXX |
| EBITDA Margin | 37% | XXX | 37% | XXX | XXX | XXX |
| EBIT Margin | 31% | XXX | 31% | XXX | XXX | XXX |
| Net Profit | $4B | XXX | $4B | XXX | XXX | XXX |
| Net Margin | 28% | XXX | 28% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
ServiceNow Stock Performance
ServiceNow has current market cap of $114B, and enterprise value of $111B.
Market Cap Evolution
ServiceNow's stock price is $109.42.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $111B | $114B | 0.0% | XXX | XXX | XXX | $3.51 |
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Start Free TrialServiceNow Valuation Multiples
ServiceNow trades at 7.9x EV/Revenue multiple, and 21.4x EV/EBITDA.
EV / Revenue (LTM)
ServiceNow Financial Valuation Multiples
As of April 1, 2026, ServiceNow has market cap of $114B and EV of $111B.
Equity research analysts estimate ServiceNow's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
ServiceNow has a P/E ratio of 29.7x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $114B | XXX | $114B | XXX | XXX | XXX |
| EV (current) | $111B | XXX | $111B | XXX | XXX | XXX |
| EV/Revenue | 7.9x | XXX | 8.3x | XXX | XXX | XXX |
| EV/EBITDA | 21.4x | XXX | 22.4x | XXX | XXX | XXX |
| EV/EBIT | 25.2x | XXX | 26.7x | XXX | XXX | XXX |
| EV/Gross Profit | 9.8x | XXX | 10.7x | XXX | XXX | XXX |
| P/E | 29.7x | XXX | 31.2x | XXX | XXX | XXX |
| EV/FCF | 22.6x | XXX | 24.0x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified ServiceNow Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
ServiceNow Margins & Growth Rates
ServiceNow's revenue in the last 12 month grew by 20%.
ServiceNow's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.3M for the same period.
ServiceNow's rule of 40 is 57% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
ServiceNow's rule of X is 88% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
ServiceNow Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 20% | XXX | 20% | XXX | XXX | XXX |
| EBITDA Margin | 37% | XXX | 37% | XXX | XXX | XXX |
| EBITDA Growth | 20% | XXX | 20% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 57% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 88% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.5M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.3M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 28% | XXX | 33% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 5% | XXX | 8% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 16% | XXX | 22% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 64% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
ServiceNow Public Comps
See public comps and valuation multiples for other IT Operations Management and Cloud Infrastructure comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Adobe | XXX | XXX | XXX | XXX | XXX | XXX |
| Dell | XXX | XXX | XXX | XXX | XXX | XXX |
| Tata Consultancy Services | XXX | XXX | XXX | XXX | XXX | XXX |
| CrowdStrike | XXX | XXX | XXX | XXX | XXX | XXX |
| Moody's | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
ServiceNow M&A Activity
ServiceNow acquired XXX companies to date.
Last acquisition by ServiceNow was on XXXXXXXX, XXXXX. ServiceNow acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by ServiceNow
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
Get Verified M&A Valuation Multiples
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Start Free TrialServiceNow Investment Activity
ServiceNow invested in XXX companies to date.
ServiceNow made its latest investment on XXXXXXXX, XXXXX. ServiceNow invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by ServiceNow
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout ServiceNow
| When was ServiceNow founded? | ServiceNow was founded in 2004. |
| Where is ServiceNow headquartered? | ServiceNow is headquartered in United States. |
| How many employees does ServiceNow have? | As of today, ServiceNow has over 29K employees. |
| Who is the CEO of ServiceNow? | ServiceNow's CEO is William R. Mcdermott. |
| Is ServiceNow publicly listed? | Yes, ServiceNow is a public company listed on NYSE. |
| What is the stock symbol of ServiceNow? | ServiceNow trades under NOW ticker. |
| When did ServiceNow go public? | ServiceNow went public in 2012. |
| Who are competitors of ServiceNow? | ServiceNow main competitors are Adobe, Dell, Tata Consultancy Services, CrowdStrike. |
| What is the current market cap of ServiceNow? | ServiceNow's current market cap is $114B. |
| What is the current revenue of ServiceNow? | ServiceNow's last 12 months revenue is $14B. |
| What is the current revenue growth of ServiceNow? | ServiceNow revenue growth (NTM/LTM) is 20%. |
| What is the current EV/Revenue multiple of ServiceNow? | Current revenue multiple of ServiceNow is 7.9x. |
| Is ServiceNow profitable? | Yes, ServiceNow is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of ServiceNow? | ServiceNow's last 12 months EBITDA is $5B. |
| What is ServiceNow's EBITDA margin? | ServiceNow's last 12 months EBITDA margin is 37%. |
| What is the current EV/EBITDA multiple of ServiceNow? | Current EBITDA multiple of ServiceNow is 21.4x. |
| What is the current FCF of ServiceNow? | ServiceNow's last 12 months FCF is $5B. |
| What is ServiceNow's FCF margin? | ServiceNow's last 12 months FCF margin is 35%. |
| What is the current EV/FCF multiple of ServiceNow? | Current FCF multiple of ServiceNow is 22.6x. |
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