Squarespace Acquisition, Valuation, Funding & Investors

Squarespace was acquired by Permira for $6.9B in May 2024, a 6.5x multiple on $1.1B of revenue.

Squarespace acquisition price

$6.9B

Acquired by Permira · May 2024

Squarespace revenue at acquisition

$1.1B

Last twelve months · May 2024

Squarespace revenue multiple at acquisition

6.5x

EV/Revenue · May 2024

Squarespace EBITDA multiple at acquisition

56.1x

EV/EBITDA · May 2024

Squarespace Overview

About Squarespace

Squarespace is a comprehensive website builder and e-commerce platform enabling users to create sites, manage domains, handle online transactions, and utilize marketing, scheduling, and social media tools like Unfold. New York-headquartered and public since 2021, it serves entrepreneurs, creatives, and professionals with add-ons for email campaigns, membership areas, and video content design.


Founded

2003

HQ

United StatesNew York City, NY

Status

Acquired

Customer focus

B2B & B2C

Revenue model

Subscription

Revenue

$1B (Mar 2021)

Valuation

$10B (Mar 2021)

Squarespace Acquisition

Squarespace was acquired by Permira for $6.9B on 13 May 2024.

The acquisition price implies a 6.5x revenue and 56.1x EBITDA multiple on $1.1B of revenue.

Before the acquisition Squarespace had raised $340M across 2 funding rounds.

Squarespace acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
  • Permira
13 May 2024PE buyout$6.9B6.5x56.1x

Squarespace Valuation

Squarespace is currently valued at $10B, based on its undisclosed-stage round in March 2021.

The $300M round included Dragoneer, Fidelity, T. Rowe Price, General Atlantic, The Spruce House Partnership and 3 other investors.

Squarespace's valuation has grown 14x from $691M at its Series B in April 2014 to $10B in March 2021, across 3 priced rounds.

Squarespace valuation by funding round

Revenue multiple
Squarespace valuation by funding round
DateStageValuationRevenue Multiple
Mar 2021Undisclosed stage$10B9.9x
Dec 2017Secondary$1.7B5.7x
Apr 2014Series B$691M-

Squarespace Revenue

Squarespace's latest recorded revenue is $1B, as of its undisclosed-stage round in March 2021. At a $10B valuation, that implies a 9.9x revenue multiple.

Revenue grew from $300M in December 2017 to $1B in March 2021, while the revenue multiple moved from 5.7x to 9.9x.

Squarespace revenue by funding round

Squarespace revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Mar 2021$1B$10B9.9xUndisclosed stage
Dec 2017$300M$1.7B5.7xSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Squarespace Funding History

Squarespace has raised a total of $340M across 2 funding rounds, plus 1 secondary share sale.

Squarespace's first fundraising round was a $40M Series B in April 2014. The most recent completed round was a $300M undisclosed-stage round in March 2021.

Squarespace funding rounds

Squarespace funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Mar 2021Undisclosed stageDragoneer; Fidelity; T. Rowe Price; General Atlantic; The Spruce House Partnership; Tiger Global; D1 Capital Partners; Accel$300M$10BSquarespace, the all-in-one website building and ecommerce platform, raised approximately $300 million in a private investment round on March 16, 2021, achieving an enterprise valuation of $10 billion. The investors included new participants Dragoneer Investment Group, Tiger Global, D1 Capital Partners, Fidelity Management & Research Company, funds advised by T. Rowe Price Associates, Inc., and The Spruce House Partnership, along with existing investors Accel and General Atlantic. Proceeds were intended to advance growth initiatives and support the mission to enable users to build brands and transact online through websites, domains, ecommerce, marketing tools, scheduling, and social media management via Unfold. This funding preceded Squarespace's direct listing on the NYSE later in 2021. The company reported strong growth metrics around this period; for Q1 2021 ending March 31, revenue reached approximately $180 million with commerce revenue at $47 million, up 78% year-over-year, while presence revenue was about $133 million, up 20%. Full-year 2021 revenue totaled $784 million, up 26% from 2020's $621.1 million, with annual run rate revenue (ARRR) at $835.2 million by year-end. Squarespace's unique subscriptions grew to 4.1 million by end-2021, up 12% year-over-year, with average revenue per unique subscription (ARPUS) at $203, up 9%. Commerce revenue for 2021 reached $229.5 million, a 60% increase. Adjusted EBITDA for 2021 was $125.1 million, up 7% year-over-year.
Dec 2017SecondaryGeneral Atlantic (lead); Employee Stock Option Fund$200M$1.7BSquarespace is a New York-based platform for designing and building websites, serving a broad customer base from wedding photographers to family-run businesses. In December 2017, General Atlantic invested about $200 million in a secondary round, primarily to provide liquidity to early employees and investors through an Employee Stock Option Fund, valuing the company at $1.7 billion. The transaction was led by General Atlantic, a prior backer that had previously invested $40 million in 2014 and $78.5 million total earlier. Squarespace reported revenue of about $300 million in the past year, reflecting 50% growth, positioning it close to competitor Wix's expected $424 million. The company was profitable at the time, passing the Rule of 40 test with strong growth and profitability, which led investors to value it at approximately 5.66 times trailing revenue. This round marked a milestone for the 13-year-old firm with 700 employees, bringing its valuation in line with companies like Buzzfeed and Reddit. Squarespace focused on expanding commerce features, the most requested platform addition, to help customers sell products alongside building brands.
Apr 2014Series BGeneral Atlantic (lead)$40M$691MSquarespace, a leading all-in-one website publishing and e-commerce platform, raised $40 million in Series B funding on April 15, 2014, exclusively from global growth investor General Atlantic. The round was conducted by issuing 12,634,398 series B preferred shares at $3.16596 per share, resulting in a post-money valuation of approximately $690.6 million. Anton Levy, Managing Director and head of Internet & Technology at General Atlantic, joined the company's board of directors as part of the transaction. The capital was earmarked to scale Squarespace's engineering, design, and infrastructure teams, deliver new products, and accelerate global expansion of the platform. Founded in 2003 by Anthony Casalena, Squarespace had previously raised $38.5 million in a 2010 Series A from investors including Accel Partners and Index Ventures, bringing total funding to at least $78 million by 2014. The company reported hundreds of thousands of customers across 121 countries, millions of websites created, and 285 employees in New York, Dublin, and soon Portland. The company had a history of profitability prior to its Series A, per VentureWire records. Squarespace positioned itself as a best-in-class tool for non-technical users to build and maintain personal and business websites without coding, with subscription pricing starting at $8 per month. It emphasized creativity, enabling users to bring ideas online through websites and online stores. The investment came amid competition in web publishing, such as Automattic's WordPress, which was reportedly seeking funding at over $1 billion valuation around the same time.

Who has invested in Squarespace?

9 investors have backed Squarespace across its funding rounds, including General Atlantic, Accel, Tiger Global, Fidelity, T. Rowe Price and Dragoneer.

Lead investors include General Atlantic.


Squarespace Investors

Investors in Squarespace by funding rounds participated
InvestorHQRoundsRoleFirst check
General AtlanticUnited StatesNew York City, NY3LeadApr 2014
DragoneerUnited StatesSan Francisco, CA1ParticipantMar 2021
FidelityUnited StatesBoston, MA1ParticipantMar 2021
T. Rowe PriceUnited StatesBaltimore, MD1ParticipantMar 2021
The Spruce House PartnershipUnited StatesNew York City, NY1ParticipantMar 2021
Tiger GlobalUnited StatesNew York City, NY1ParticipantMar 2021
Employee Stock Option FundUnited StatesSan Francisco, CA1ParticipantDec 2017

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Squarespace

Squarespace has acquired 4 companies to date.

Last acquisition by Squarespace was on March 31st 2021. Squarespace acquired Tock for $400M.


Latest Acquisitions by Squarespace

Tock
Unfold
Acuity Scheduling
Brace
Description
Tock is a Chicago-headquartered reservation and table management platform acquired by Squarespace in 2021. It powers bookings waitlists prepaid tickets and virtual waitrooms for restaurants hotels and events worldwide including Michelin-starred venues like Alinea and global chains such as José Andrés Group. Tock processes millions in prepaid reservations annually optimizing seating revenue and guest experiences.
Unfold is a mobile app toolkit for creating Instagram stories with customizable templates. Users select from thousands of designs for collages, quotes, and photo layouts, adding text, stickers, and animations. Available on iOS and Android, it processes over 10 million downloads and integrates with social media sharing. The Copenhagen-based company updates weekly with seasonal themes and font libraries.
Acuity Scheduling is an online appointment booking platform acquired by Squarespace in 2019 that enables businesses to create customizable scheduling pages. Users integrate the service via dedicated URLs or website embeds, supporting 24/7 availability with automatic time zone conversions for international clients. The platform handles notifications, reminders, client intake forms, and an integrated online store for products and gift certificates. Squarespace, Inc., the New York-based parent company, serves over 100,000 small businesses worldwide with these tools.
Brace is a cloud hosting provider simplifying website deployment with Dropbox-like file syncing between draft and production environments. Launched for developers, it automatically optimizes production sites for speed using CDN distribution and serverless architecture. Brace supports static sites, JAMstack frameworks like Gatsby, and custom domains with SSL certificates. Its infrastructure scales to handle traffic spikes for e-commerce and media sites. The service operates data centers in the US and Europe for global low-latency access.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
Chicago, IL
New York City, NY
New York City, NY
San Francisco, CA
Deal Date31 Mar 202122 Oct 201923 Apr 20197 Jan 2015
Valuation$400M$50M$50Mundisclosed
EV/Revenue
EV/EBITDA

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Squarespace Competitors

Squarespace competitors include listed companies like Global-e, Mango Excellent Media, Vishal Mega Mart and Meesho, and private ones like Snapdeal and Back Market.

Public and private companies comparable to Squarespace
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SnapdealIndiaGurgaonPrivate$26M-$6.5B-
Global-eUnited StatesUnited StatesPublicly listed$962M$159M$6.4B4.8x
Back MarketFranceParisPrivate$227M-$5.7B-
Mango Excellent MediaChinaChinaPublicly listed$2.1B$1B$5.1B2.2x
Vishal Mega MartIndiaIndiaPublicly listed$1.3B$204M$4.9B3.4x
MeeshoIndiaIndiaPublicly listed$1.3B($143M)$10B6.3x

Squarespace Public Comps

Squarespace is no longer listed, but its public comps include Zozo, Global-e, Alibaba Health, Zalando, Vipshop, Chewy, Mango Excellent Media, Vishal Mega Mart, Xingyun Technology and Nykaa.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Zozo$1.5B$490M4.4x4.3x13.0x12.5x
Global-e$962M$159M6.2x4.8x37.5x22.4x
Alibaba Health$5.1B$278M0.9x0.9x16.6x15.4x
Zalando$14B$784M0.4x0.4x7.6x5.2x
Vipshop$16B$1.5B0.2x0.2x2.1x2.2x
Chewy$13B$377M0.7x0.7x23.6x10.6x
Mango Excellent Media$2.1B$1B2.2x2.2x4.4x4.3x
Vishal Mega Mart$1.3B$204M3.7x3.4x24.4x23.5x

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Common questions about Squarespace

When was Squarespace founded?Squarespace was founded in 2003.
Where is Squarespace headquartered?Squarespace is headquartered in New York City, NY, United States.
Is Squarespace publicly listed?No, Squarespace was acquired by Permira in May 2024.
Who acquired Squarespace?Squarespace was acquired by Permira in May 2024.
How much was Squarespace acquired for?Squarespace was acquired for $6.9B in May 2024, a 6.5x revenue multiple.
What is Squarespace's valuation?Squarespace was last valued at $10B in its undisclosed-stage round in March 2021.
How much funding has Squarespace raised?Squarespace has raised $340M across 2 funding rounds.
What was Squarespace's last funding round?Squarespace's last funding round was a $300M undisclosed-stage round in March 2021.
Who are Squarespace's investors?Squarespace's investors include General Atlantic, Dragoneer, Fidelity, T. Rowe Price, The Spruce House Partnership, Tiger Global, Employee Stock Option Fund, D1 Capital Partners and Accel.
What is Squarespace's revenue?Squarespace's latest recorded revenue is $1B (March 2021).
What is Squarespace's revenue multiple?Squarespace's latest valuation implies a 9.9x revenue multiple ($10B valuation on $1B of revenue).
Which companies are comparable to Squarespace?Companies comparable to Squarespace include Snapdeal, Global-e, Back Market, Mango Excellent Media, Vishal Mega Mart and Meesho.
How many companies has Squarespace acquired?Squarespace has acquired 4 companies, including Tock, Unfold, Acuity Scheduling and Brace.
What was the largest acquisition by Squarespace?The $400M acquisition of Tock in March 2021 is the largest acquisition Squarespace has made to date.

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