Sendo Funding, Investors & Competitors

Sendo has raised $112M across 2 funding rounds, most recently a $61M Series C in November 2019.

See full Sendo profile

Last Sendo funding round

$61M

Series C · Nov 2019

Cumulative funding Sendo raised

$112M

across 2 funding rounds

Key investors in Sendo

Sendo Overview

About Sendo

Sendo is a Ho Chi Minh City-headquartered e-commerce marketplace operating in Vietnam since 2012. It features millions of products across categories like women's and men's fashion, mother-and-baby items, homeware, cosmetics, tech accessories, food, sports gear, and entertainment. Shoppers access daily deals, flash sales, and comprehensive product guides. The platform covers 64 cities with delivery networks supporting payments via credit cards, ATM transfers, and bank deposits. Sendo partners with thousands of sellers to facilitate online retail growth in Southeast Asia.


Founded

2012

HQ

VietnamHo Chi Minh City

Website

sendo.vn

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Sendo Funding History

Sendo has raised a total of $112M across 2 funding rounds.

Sendo's first fundraising round was a $51M Series B in August 2018. The most recent completed round was a $61M Series C in November 2019.

Sendo funding rounds

Sendo funding rounds
DateStageInvestorsRaisedDeal Summary
Nov 2019Series CSBI Holdings (lead); Daiwa PI Partners; SBVA; Beenos Partners; Digital Garage; EV Growth; SBI Ven Capital; Kasikornbank$61MSendo, a leading Vietnamese C2C and B2C e-commerce marketplace headquartered in Vietnam, raised US$61 million in its Series C funding round around November 19, 2019, marking its largest raise to date. Existing investors including SBI Group (lead), Beenos (BEENOS), SoftBank Ventures Asia (SBVA), Daiwa PI Partners, and Digital Garage participated, alongside new investors EV Growth and Kasikornbank. This followed a US$51 million Series B round in August 2018 led by SBI Group. The funds were earmarked for expanding its integrated platform for sellers and consumers, investing in AI and machine learning to enhance customer experience, and driving sustainable growth. Sendo differentiates by targeting tier-2 cities in Vietnam, home to 70 million people with rising purchasing power and e-commerce penetration, beyond Hanoi and Ho Chi Minh City. It offers products like clothing, homeware, cosmetics, tech accessories, and more across categories including women's fashion, mother and baby, food, and sports. The platform serves over 500,000 sellers with 17 million SKUs and more than 12 million customers across all 63 provinces. Sendo positions as the second-largest e-commerce site in Vietnam behind Lazada, competing with Tiki, Shopee, and Lazada. At the time, Sendo had achieved its annualized gross merchandise value (GMV) target of US$1 billion earlier than expected but emphasized sustainable GMV growth through consumer stickiness, sales growth, productivity improvements, and customer satisfaction. Its ecosystem spans marketplace, advertising, logistics, and financial services to support multiple revenue streams and a path to profitability. The round was one of Vietnam's largest tech deals in 2019, amid a prosperous year for e-commerce and fintech startups attracting significant capital.
Aug 2018Series BSBI Holdings (lead); Daiwa PI Partners; econtext Asia and Beenos Asia; SKS Ventures; SBVA; Beenos Partners; BEENEXT; FPT Group$51MSendo is a consumer-to-consumer e-commerce marketplace headquartered in Vietnam that focuses on tier-two cities, which are home to 70 million people. The company operates an integrated ecosystem spanning marketplace, advertising, logistics, and financial services, with offerings in categories including women's fashion, men's fashion, mother and baby, homeware, food, cosmetics, tech accessories, and sports and entertainment. On August 16, 2018, Sendo announced a Series B funding round of USD 51 million led by the SBI Group from Japan, with participation from new investors SoftBank Ventures Korea, Daiwa PI Partners, and SKS Ventures, as well as existing investors including FPT Group, eContext Asia, BEENEXT, and BEENOS. The company used proceeds to expand its C2C platform Sendo, launch the B2C marketplace SenMall, and develop SenPay as a fintech platform. At the time of the Series B announcement, Sendo had achieved an annualized gross merchandise value of USD 330 million and was on track to surpass USD 1 billion in GMV in 2020. The company competes with regional players including Lazada and Shopee, and with homegrown competitor Tiki, positioning itself as the second-largest e-commerce site in Vietnam at that time.

Who has invested in Sendo?

12 investors have backed Sendo across its funding rounds, including SBVA, SBI Holdings, Beenos Partners, Daiwa PI Partners, BEENEXT and Digital Garage.

Lead investors include SBI Holdings.


Sendo Investors

Investors in Sendo by funding rounds participated
InvestorHQRoundsRoleFirst check
Daiwa PI PartnersJapanTokyo2ParticipantAug 2018
SBI HoldingsJapanTokyo2LeadAug 2018
SBVASouth KoreaSeoul2ParticipantAug 2018
Beenos PartnersJapanTokyo2ParticipantAug 2018
econtext Asia and Beenos AsiaJapanTokyo1ParticipantAug 2018
SKS VenturesChinaShanghai1ParticipantAug 2018
Digital GarageJapanTokyo1ParticipantNov 2019
BEENEXTSingaporeSingapore1ParticipantAug 2018
EV GrowthSingaporeSingapore1ParticipantNov 2019
SBI Ven CapitalSingaporeSingapore1ParticipantNov 2019

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Sendo

Sendo has acquired 1 company to date.

Last acquisition by Sendo was on July 7th 2014. Sendo acquired 123mua.vn for $500K.


Latest Acquisitions by Sendo

123mua.vn
Description
123mua.vn is a Vietnamese e-commerce marketplace acquired by Sendo, the country's leading local platform backed by FPT Corporation, in July 2014. Hanoi-based, it offers a wide range of consumer goods including electronics, fashion, and household items through an online storefront optimized for mobile users. The acquisition integrated 123mua.vn's user base and inventory into Sendo's ecosystem, enhancing product variety and logistics coverage across Vietnam's major cities.
HQ CountryVietnam
HQ City
-
Deal Date7 Jul 2014
Valuation$500K
EV/Revenue
EV/EBITDA

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Sendo Competitors

Sendo competitors include listed companies like Alibaba Group, Pinduoduo, MercadoLibre and Sea, and private ones like Noon and Snapdeal.

Public and private companies comparable to Sendo
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Alibaba GroupChinaChinaPublicly listed$153B$15B$266B1.6x
PinduoduoChinaChinaPublicly listed$64B$14B$111B0.7x
MercadoLibreArgentinaArgentinaPublicly listed$29B$3.7B$93B2.6x
SeaSingaporeSingaporePublicly listed$23B$2.4B$62B2.0x
NoonSaudi ArabiaRiyadhPrivate--$10B-
SnapdealIndiaGurgaonPrivate$26M-$6.5B-

Sendo Public Comps

Sendo is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, JD.com, Coupang and LY Corporation.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Tencent$112B$51B4.5x4.2x9.9x9.9x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Carvana$20B($110M)3.7x2.9x(691.4x)27.7x
Sea$23B$2.4B2.5x2.0x24.3x16.5x
JD.com$195B$4.3B0.1x0.1x6.7x6.7x

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Common questions about Sendo

When was Sendo founded?Sendo was founded in 2012.
Where is Sendo headquartered?Sendo is headquartered in Ho Chi Minh City, Vietnam.
Is Sendo publicly listed?No, Sendo is a private, VC-backed company.
How much funding has Sendo raised?Sendo has raised $112M across 2 funding rounds.
What was Sendo's last funding round?Sendo's last funding round was a $61M Series C in November 2019, led by SBI Holdings.
Who are Sendo's investors?Sendo's investors include Daiwa PI Partners, SBI Holdings, SBVA, Beenos Partners, econtext Asia and Beenos Asia, SKS Ventures, Digital Garage, BEENEXT, EV Growth, SBI Ven Capital and 2 others.
Which companies are comparable to Sendo?Companies comparable to Sendo include Alibaba Group, Pinduoduo, MercadoLibre, Sea, Noon and Snapdeal.
How many companies has Sendo acquired?Sendo has acquired 1 company, including 123mua.vn.
What was the largest acquisition by Sendo?The $500K acquisition of 123mua.vn in July 2014 is the largest acquisition Sendo has made to date.

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