Sarbacane Software Funding, Investors & Competitors

Sarbacane Software has raised $137M across 2 funding rounds, most recently a $110M undisclosed-stage round in November 2022.

Last Sarbacane Software funding round

$110M

Undisclosed stage · Nov 2022

Cumulative funding Sarbacane Software raised

$137M

across 2 funding rounds

Key investors in Sarbacane Software

  • EMZ Partners
  • IDI SCA
  • CIC Nord Ouest
  • Mathieu Tarnus

Sarbacane Software Overview

About Sarbacane Software

Sarbacane Software is a martech provider of email marketing, SMS marketing, and automation platforms. Lille-headquartered in France with a New York office, it serves small and medium enterprises with tools for corporate communications and customer engagement campaigns. Established in 2001, the company supports multichannel messaging strategies across Europe and the US.


Founded

2001

HQ

FranceHem

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Sarbacane Software Funding History

Sarbacane Software has raised a total of $137M across 2 funding rounds.

Sarbacane Software's first fundraising round was a $27M undisclosed-stage round in September 2020. The most recent completed round was a $110M undisclosed-stage round in November 2022.

Sarbacane Software funding rounds

Sarbacane Software funding rounds
DateStageInvestorsRaisedDeal Summary
Nov 2022Undisclosed stageEMZ Partners (lead); CIC Nord Ouest$110MSarbacane Software SAS raised €110 million in funding on November 8, 2022, with participation from new investor EMZ Partners (lead), Mathieu Tarnus via Kaloma Capital, IDI, management, and banking institutions.
Sep 2020Undisclosed stageIDI SCA (lead); Mathieu Tarnus$27MSarbacane Software is a French SaaS provider of intuitive emailing, SMS, and chat solutions targeting nearly 10,000 SMEs and small businesses, primarily in B2B sectors. Founded by Mathieu Tarnus, the company originated from Goto Software and has expanded internationally with offices in Barcelona (via Mailify), Germany, and South America. Its core product, Sarbacane, offers tiered subscriptions starting at Essentials (59€/month for one user), Premium (129€/month for three users with dedicated domain and IP), and Exclusive (229€/month for 10 users with enhanced support). In 2019, it achieved 11M€ in revenue, projecting over 14M€ for 2020 and aiming for 25M€ by 2025. In September 2020, Sarbacane raised 23M€ in funding, with 10M€ equity from lead investor IDI SCA entering as a minority stakeholder alongside founder Mathieu Tarnus who retained majority control, and 13M€ in senior debt from CIC Nord-Ouest, CMNE, and Banque Populaire (including 15M€ total debt financing for external growth). This followed a prior expansion phase with Ardian Growth. IDI's investment marked its fourth deal in 2020, focusing on high-growth digital firms. Funds were allocated to intensify R&D, pursue acquisitions like Datananas for B2B prospecting personalization via machine learning, and expand operations. Post-round, Sarbacane reported 30% growth in 2020 and accelerated acquisitions, notably buying German competitor Rapidmail (15,000 clients) to scale from 10,000 to 25,000 clients across 80 countries, boosting revenue to 20-25M€ in 2021 from 14M€ prior. The company handles 10 billion emails and 50-100 million SMS annually, planning to quadruple its 150 employees over four years toward a 100M€ revenue goal by 2025. Additional build-ups occurred in 2021 with IDI support.

Who has invested in Sarbacane Software?

4 investors have backed Sarbacane Software across its funding rounds, including EMZ Partners, IDI SCA, CIC Nord Ouest and Mathieu Tarnus.

Lead investors include EMZ Partners and IDI SCA.


Sarbacane Software Investors

Investors in Sarbacane Software by funding rounds participated
InvestorHQRoundsRoleFirst check
Mathieu TarnusFranceFrance1ParticipantSep 2020
CIC Nord OuestFranceLille1ParticipantNov 2022

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Acquisitions by Sarbacane Software

Sarbacane Software has acquired 6 companies to date.

Last acquisition by Sarbacane Software was on June 5th 2023. Sarbacane Software acquired Signitic for undisclosed valuation.


Latest Acquisitions by Sarbacane Software

Signitic
4Dem.it
Marketing 1BY1
rapidmail
Description
Signitic is a French provider of email signature management software for Microsoft 365 and Google Workspace. The platform centralizes design, deployment, and analytics for corporate signatures across organizations. Signitic serves over 2,000 companies in Europe, enabling compliant branding, disclaimers, and promotional banners in outbound emails.
4Dem.it is a Milan-based digital marketing platform delivering email, SMS, and automation tools for e-commerce and agencies. Core features include drag-and-drop campaign builders, audience segmentation via behavioral data, and A/B testing across multichannel workflows. Integrated with Shopify and WooCommerce, it handles GDPR-compliant data management and real-time analytics. Founded in 2014, 4Dem serves Italian retailers and brands with deliverability rates above 98 percent through partnerships with major ESPs.
Marketing 1BY1 is a Paris-headquartered provider of omni-channel relationship marketing software with a product recommendation engine. The platform centralizes online and offline customer data to trigger personalized communications via email, SMS, app push, and direct mail. Serving retailers in France and Europe since 2016, it prioritizes scenarios for high-value contacts using behavioral triggers.
rapidmail is a German email marketing platform for managing campaigns and customer segmentation. Berlin-based since 2006, it supports newsletters, automations, and A/B testing for over 50,000 users in e-commerce and agencies. Integrating with Shopify and WordPress, rapidmail ensures GDPR compliance with detailed analytics on opens and clicks.
HQ CountryFranceItalyFranceGermany
HQ City
Lyon
-
Lille
Freiburg im Breisgau
Deal Date5 Jun 20231 Mar 20238 Nov 202216 Mar 2021
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Sarbacane Software Competitors

Sarbacane Software competitors include listed companies like Salesforce, HubSpot and Zeta Global, and private ones like Talkdesk, Gong and Clay.

Public and private companies comparable to Sarbacane Software
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SalesforceUnited StatesUnited StatesPublicly listed$42B$13B$200B5.2x
HubSpotUnited StatesUnited StatesPublicly listed$3.1B$140M$11B2.9x
TalkdeskUnited StatesSan Francisco, CAPrivate$230M-$10B43.5x
Zeta GlobalUnited StatesUnited StatesPublicly listed$1.3B$39M$7.6B4.5x
GongUnited StatesSan Francisco, CAPrivate--$7.3B-
ClayUnited StatesNew York City, NYPrivate$200M-$7.1B35.5x

Sarbacane Software Public Comps

Sarbacane Software is still privately-owned, but its public comps include Salesforce, HubSpot, Zeta Global, Pegasystems, Klaviyo, Lumine Group, Freshworks, Braze, SoundHound and Marketingforce Management.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Salesforce$42B$13B5.5x5.2x17.8x12.2x
HubSpot$3.1B$140M3.3x2.9x73.7x12.1x
Zeta Global$1.3B$39M5.8x4.5x191.0x20.3x
Pegasystems$1.7B$294M3.2x3.1x19.2x11.3x
Klaviyo$1.2B($51M)3.1x2.6x(74.0x)16.7x
Lumine Group$766M$278M5.3x4.2x14.4x12.6x
Freshworks$839M$41M3.2x2.9x65.7x11.3x
Braze$738M($109M)3.4x3.0x(23.2x)33.6x

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Common questions about Sarbacane Software

When was Sarbacane Software founded?Sarbacane Software was founded in 2001.
Where is Sarbacane Software headquartered?Sarbacane Software is headquartered in Hem, France.
Is Sarbacane Software publicly listed?No, Sarbacane Software is a private, VC-backed company.
How much funding has Sarbacane Software raised?Sarbacane Software has raised $137M across 2 funding rounds.
What was Sarbacane Software's last funding round?Sarbacane Software's last funding round was a $110M undisclosed-stage round in November 2022, led by EMZ Partners.
Who are Sarbacane Software's investors?Sarbacane Software's investors include Mathieu Tarnus, CIC Nord Ouest, EMZ Partners and IDI SCA.
Which companies are comparable to Sarbacane Software?Companies comparable to Sarbacane Software include Salesforce, HubSpot, Talkdesk, Zeta Global, Gong and Clay.
How many companies has Sarbacane Software acquired?Sarbacane Software has acquired 6 companies, including Signitic, 4Dem.it, Marketing 1BY1, rapidmail and Datananas.

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