Pricefx Funding, Investors & Competitors

Pricefx has raised $132M across 5 funding rounds, most recently a $65M Series C in July 2020.

Last Pricefx funding round

$65M

Series C · Jul 2020

Cumulative funding Pricefx raised

$132M

across 5 funding rounds

Key investors in Pricefx

  • Talis Capital
  • Credo Ventures
  • Yttrium
  • Bain & Company
  • Reflex Capital
  • Apax Digital

Pricefx Overview

About Pricefx

Pfaffenhofen an der Glonn-headquartered Pricefx is a cloud-based pricing platform offering modules for price analysis, configure-price-quote, list price management, rebate management, promotion management, and price optimization. Founded in 2011, it integrates with CRM, ERP, and POS systems. The company maintains operations in Chicago, Brisbane, Prague, and Ostrava to serve global enterprise clients.


Founded

2011

HQ

GermanyMunich

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Pricefx Funding History

Pricefx has raised a total of $132M across 5 funding rounds.

Pricefx's first fundraising round was a $4M Series A in December 2016. The most recent completed round was a $65M Series C in July 2020.

Pricefx funding rounds

Pricefx funding rounds
DateStageInvestorsRaisedDeal Summary
Jul 2020Series CApax Digital (lead); Yttrium$65MPricefx, a cloud-native SaaS provider of pricing optimization and configure-price-quote (CPQ) software founded in 2011, raised $65 million in a Series C funding round on July 14, 2020, led by Apax Digital with participation from existing investor Digital+ Partners, bringing total funding to $130 million. The investment supports global expansion, product innovation, partner ecosystem growth, and potential strategic acquisitions. The platform integrates with Salesforce, SAP, and Microsoft Dynamics, offering rapid implementation via its Lightning accelerator for go-live in six weeks. Pricefx positioned itself as the only true SaaS platform in pricing, emphasizing innovation like AI-driven optimization and accessibility to replace manual processes and spreadsheets. Demand for Pricefx's solutions surged amid the pandemic, with over a dozen new customer deals signed since March 2020, driven by digital transformation needs and recognition of pricing as a key value lever. Apax Digital partners Mark Beith and Daniel O’Keefe joined the supervisory board. CEO Marcin Cichon highlighted the company's resilience and leadership in SaaS pricing during challenging times.
Nov 2019Series BBain & Company (lead); Yttrium (lead); Talis Capital$25MPricefx, a global leader in cloud pricing optimization software, raised €25 million (approximately $25.3-$56.5M USD across sources) in its Series B funding round on November 26, 2019, co-led by Bain & Company, Yttrium (also referred to as Digital+ Partners), with participation from existing Series A investors Talis Capital and Credo Ventures. The funding was aimed at accelerating growth in the competitive enterprise SaaS market for pricing management solutions. The round followed Pricefx's Series A of $4.2M in 2016 led by Credo Ventures and preceded a $65M Series C in July 2020 led by Apax Digital with Digital+ Partners support, bringing total funding to around $125.7M-$131.31M by 2022. Pricefx positions itself as an innovator in AI-driven pricing software for enterprises, focusing on competitive intelligence, big data analytics, and revenue optimization. Subsequent developments included a 2022 incubator/accelerator round, emphasizing ongoing scaling in product innovation and global market expansion.
Dec 2018Series BBain & Company (lead); Yttrium (lead); Credo Ventures; Talis Capital$29MPricefx (also styled as Price f(x)) is a cloud-based SaaS provider of pricing optimization software, positioned as a leader in helping businesses optimize pricing strategies to boost earnings through flexible, customer-centric tools that are quick to implement and risk-free. The company serves enterprises needing advanced pricing solutions, with plans to expand platform capabilities and launch offerings for the SME market segment. On December 19, 2018, Pricefx raised €25 million in a Series B funding round co-led by Yttrium (referred to as Digital+ Partners in some announcements) and Bain & Company. Existing Series A investors Credo Ventures and Talis Capital also participated. The funding aims to support growth, product expansion, and establishing Pricefx as the global standard in pricing software, aligning with Bain's expertise in pricing consulting. Leaders from the company and investors highlighted Pricefx's strong product-market fit, customer loyalty, and potential to dominate the pricing software market. CEO Marcin Cichon emphasized the platform's feature-rich nature and market leadership, while Bain's Ron Kermisch noted pricing as a key earnings lever often underutilized by companies. This round fits into Pricefx's funding history, which totals over $131 million across multiple rounds up to 2022, with continued involvement from investors like Yttrium in later Series B extensions and Series C. The 2018 Series B marked a significant step in scaling the Munich- and New York-based company's ambitions in the competitive SaaS pricing optimization space.
Jan 2018Series ACredo Ventures (lead); Reflex Capital (lead); Talis Capital (lead)$8M-
Dec 2016Series ACredo Ventures (lead); Talis Capital (lead)$4MPricefx, a German software company founded in 2011, provides a cloud-based SaaS platform for pricing optimization, management, and configure-price-quote (CPQ) functionality. The company serves mid-market and enterprise customers across multiple industries, helping them manage price strategy, optimization, and realization across their sales cycles. In December 2016, Pricefx closed its first institutional funding round of €4 million Series A led by Prague-based Credo Ventures and London-based Talis Capital. At the time of this round, the company had been profitable for three years despite having operated without external funding since its 2011 founding. The capital was intended to fund expansion of commercial operations in North America, Europe, and Asia, along with hiring in sales and technical teams. By 2018, Pricefx had grown to serve over 80 global blue-chip customers including Robert Bosch, Schneider Electric, and Owens-Illinois, and successfully raised a €25 million Series B round led by Digital+ Partners and Bain & Company.

Who has invested in Pricefx?

6 investors have backed Pricefx across its funding rounds, including Talis Capital, Credo Ventures, Yttrium, Bain & Company, Reflex Capital and Apax Digital.

Lead investors include Apax Digital, Bain & Company, Yttrium, Credo Ventures, Reflex Capital and 1 other investor.


Pricefx Investors

Investors in Pricefx by funding rounds participated
InvestorHQRoundsRoleFirst check
Talis CapitalUnited KingdomLondon4LeadDec 2016
Credo VenturesCzech RepublicPrague3LeadDec 2016
YttriumGermanyMunich3LeadDec 2018
Bain & CompanyUnited StatesBoston, MA2LeadDec 2018

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Pricefx

Pricefx has acquired 1 company to date.

Last acquisition by Pricefx was on May 7th 2020. Pricefx acquired Brennus Analytics for undisclosed valuation.


Latest Acquisitions by Pricefx

Brennus Analytics
Description
Brennus Analytics is a Toulouse-based artificial intelligence company founded in 2015 specializing in pricing optimization software. The firm deploys machine learning models for revenue management in retail, transportation, and hospitality sectors across Europe, integrating with client data systems for dynamic pricing strategies.
HQ CountryFrance
HQ City
Paris
Deal Date7 May 2020
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Pricefx Competitors

Pricefx competitors include listed companies like Salesforce, HubSpot and Zeta Global, and private ones like Talkdesk, Gong and Clay.

Public and private companies comparable to Pricefx
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SalesforceUnited StatesUnited StatesPublicly listed$42B$13B$200B5.2x
HubSpotUnited StatesUnited StatesPublicly listed$3.1B$140M$11B2.9x
TalkdeskUnited StatesSan Francisco, CAPrivate$230M-$10B43.5x
Zeta GlobalUnited StatesUnited StatesPublicly listed$1.3B$39M$7.6B4.5x
GongUnited StatesSan Francisco, CAPrivate--$7.3B-
ClayUnited StatesNew York City, NYPrivate$200M-$7.1B35.5x

Pricefx Public Comps

Pricefx is still privately-owned, but its public comps include Salesforce, HubSpot, Zeta Global, Pegasystems, Klaviyo, Lumine Group, Freshworks, Braze, SoundHound and Marketingforce Management.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Salesforce$42B$13B5.5x5.2x17.8x12.2x
HubSpot$3.1B$140M3.3x2.9x73.7x12.1x
Zeta Global$1.3B$39M5.8x4.5x191.0x20.3x
Pegasystems$1.7B$294M3.2x3.1x19.2x11.3x
Klaviyo$1.2B($51M)3.1x2.6x(74.0x)16.7x
Lumine Group$766M$278M5.3x4.2x14.4x12.6x
Freshworks$839M$41M3.2x2.9x65.7x11.3x
Braze$738M($109M)3.4x3.0x(23.2x)33.6x

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Common questions about Pricefx

When was Pricefx founded?Pricefx was founded in 2011.
Where is Pricefx headquartered?Pricefx is headquartered in Munich, Germany.
Is Pricefx publicly listed?No, Pricefx is a private, VC-backed company.
How much funding has Pricefx raised?Pricefx has raised $132M across 5 funding rounds.
What was Pricefx's last funding round?Pricefx's last funding round was a $65M Series C in July 2020, led by Apax Digital.
Who are Pricefx's investors?Pricefx's investors include Talis Capital, Credo Ventures, Yttrium, Bain & Company, Reflex Capital and Apax Digital.
Which companies are comparable to Pricefx?Companies comparable to Pricefx include Salesforce, HubSpot, Talkdesk, Zeta Global, Gong and Clay.
How many companies has Pricefx acquired?Pricefx has acquired 1 company, including Brennus Analytics.

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