Loopio Funding, Investors & Competitors

Loopio has raised $209M across 2 funding rounds, most recently a $201M undisclosed-stage round in March 2021.

Last Loopio funding round

$201M

Undisclosed stage · Mar 2021

Cumulative funding Loopio raised

$209M

across 2 funding rounds

Key investors in Loopio

  • OpenView
  • Sumeru Equity Partners

Loopio Overview

About Loopio

Loopio is a Toronto-based software firm streamlining RFP, RFI, and security questionnaire responses for enterprises since 2014. Its platform centralizes sales content, enables AI-assisted authoring, and fosters organization-wide input, serving clients like Thomson Reuters, IBM, Netskope, Sprinklr, and Citrix across 50 countries.


Founded

2014

HQ

CanadaToronto

Website

loopio.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Loopio Funding History

Loopio has raised a total of $209M across 2 funding rounds.

Loopio's first fundraising round was a $9M Series A in February 2018. The most recent completed round was a $201M undisclosed-stage round in March 2021.

Loopio funding rounds

Loopio funding rounds
DateStageInvestorsRaisedDeal Summary
Mar 2021Undisclosed stageSumeru Equity Partners (lead)$201MLoopio is a Request for Proposal (RFP) response software platform designed to streamline and enhance the proposal response process for enterprise companies. The platform is used by over 1,000 world-leading companies to improve sales efficiency and accelerate response times. Founded in 2014 by Zak Hemraj (CEO), Matt York (CTO), and Jafar Owainati (former CRO), the company was bootstrapped until raising $9 million USD from OpenView in 2018—its first and only external financing round prior to the Sumeru investment. In April 2021, Loopio announced a $200 million USD strategic investment from Sumeru Equity Partners (SEP) and Affiliates, a growth capital firm focused on enterprise technology companies. The investment marked a significant milestone in the company's history, moving beyond its initial Series A funding. Loopio planned to deploy the capital to accelerate product development, customer acquisition, and hiring, with a goal to expand its workforce from 165 to over 200 employees by the end of 2021. At the time of the round, the company had achieved significant traction with customers relying on its platform to speed up sales processes and increase win rates, though the specific post-money valuation, revenue figures, and financial multiples were not publicly disclosed.
Feb 2018Series AOpenView (lead)$9MLoopio raised $9 million USD in a Series A funding round on February 13, 2018, led by OpenView. The Toronto-based company provides RFP response software that streamlines collaboration for enterprises responding to RFPs, RFIs, and security questionnaires. Customers at the time included IBM, Thomson Reuters, Citrix, and Sprinklr, totaling over 300 organizations. Loopio planned to use the funding to accelerate product development, expand its team in Toronto by hiring over 50 people in 2018, primarily in sales and engineering, and fuel overall growth. The company had bootstrapped since its 2014 founding and reached 50 employees by the time of the round. OpenView, an expansion-stage venture firm, partnered to support Loopio's momentum in the proposal software market.

Who has invested in Loopio?

2 investors have backed Loopio across its funding rounds, including OpenView and Sumeru Equity Partners.

Lead investors include Sumeru Equity Partners and OpenView.


Loopio Investors

Investors in Loopio by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Loopio

Loopio has acquired 1 company to date.

Last acquisition by Loopio was on May 17th 2023. Loopio acquired Loopio for undisclosed valuation.


Latest Acquisitions by Loopio

Loopio
Description
Loopio is a Toronto-headquartered RFP response platform integrated with Salesforce since 2022. It leverages generative AI for quick drafting, maintains content libraries for RFPs, RFIs, and security questionnaires, and provides analytics on win rates. Founded in 2014, Loopio accelerates sales for enterprises with cross-team collaboration tools.
HQ CountryUnited Kingdom
HQ City
London
Deal Date17 May 2023
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Loopio Competitors

Loopio competitors include listed companies like Salesforce, HubSpot and Zeta Global, and private ones like Talkdesk, Gong and Clay.

Public and private companies comparable to Loopio
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SalesforceUnited StatesUnited StatesPublicly listed$42B$13B$200B5.2x
HubSpotUnited StatesUnited StatesPublicly listed$3.1B$140M$11B2.9x
TalkdeskUnited StatesSan Francisco, CAPrivate$230M-$10B43.5x
Zeta GlobalUnited StatesUnited StatesPublicly listed$1.3B$39M$7.6B4.5x
GongUnited StatesSan Francisco, CAPrivate--$7.3B-
ClayUnited StatesNew York City, NYPrivate$200M-$7.1B35.5x

Loopio Public Comps

Loopio is still privately-owned, but its public comps include Salesforce, HubSpot, Zeta Global, Pegasystems, Klaviyo, Lumine Group, Freshworks, Braze, SoundHound and Marketingforce Management.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Salesforce$42B$13B5.5x5.2x17.8x12.2x
HubSpot$3.1B$140M3.3x2.9x73.7x12.1x
Zeta Global$1.3B$39M5.8x4.5x191.0x20.3x
Pegasystems$1.7B$294M3.2x3.1x19.2x11.3x
Klaviyo$1.2B($51M)3.1x2.6x(74.0x)16.7x
Lumine Group$766M$278M5.3x4.2x14.4x12.6x
Freshworks$839M$41M3.2x2.9x65.7x11.3x
Braze$738M($109M)3.4x3.0x(23.2x)33.6x

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Common questions about Loopio

When was Loopio founded?Loopio was founded in 2014.
Where is Loopio headquartered?Loopio is headquartered in Toronto, Canada.
Is Loopio publicly listed?No, Loopio is a private, VC-backed company.
How much funding has Loopio raised?Loopio has raised $209M across 2 funding rounds.
What was Loopio's last funding round?Loopio's last funding round was a $201M undisclosed-stage round in March 2021, led by Sumeru Equity Partners.
Who are Loopio's investors?Loopio's investors include OpenView and Sumeru Equity Partners.
Which companies are comparable to Loopio?Companies comparable to Loopio include Salesforce, HubSpot, Talkdesk, Zeta Global, Gong and Clay.
How many companies has Loopio acquired?Loopio has acquired 1 company, including Loopio.

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