Intrinsic Funding, Investors & Competitors

Intrinsic has raised $130M across 3 funding rounds, most recently a $15M Series A in May 2023.

Last Intrinsic funding round

$15M

Series A · May 2023

Cumulative funding Intrinsic raised

$130M

across 3 funding rounds

Key investors in Intrinsic

  • Link Ventures
  • Define Ventures
  • FCA Venture Partners
  • Tony Robbins
  • Redesign Health
  • MAP Investco

Intrinsic Overview

About Intrinsic

Intrinsic Brands is an e-commerce platform for health and wellness brands headquartered in New York City. The company acquires and scales direct-to-consumer businesses in supplements, personal care, and fitness categories. Portfolio includes Native Deodorant and other DTC labels with Shopify integrations. Founded in 2020, Intrinsic optimizes supply chains, marketing via Meta and Google, and Amazon listings for multichannel growth.


Founded

2021

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Intrinsic Funding History

Intrinsic has raised a total of $130M across 3 funding rounds.

Intrinsic's first fundraising round was a $2M seed round in January 2021. The most recent completed round was a $15M Series A in May 2023.

Intrinsic funding rounds

Intrinsic funding rounds
DateStageInvestorsRaisedDeal Summary
May 2023Series ALink Ventures; Redesign Health; Tony Robbins; FCA Venture Partners; Define Ventures; MAP Investco$15M-
Jun 2021Series ADefine Ventures (lead); Link Ventures$113MIntrinsic, a health and wellness eCommerce platform, emerged from stealth in June 2021 with a $113 million Series A funding round led by Define Ventures, with participation from Link Ventures and others, bringing total funding to $115 million including prior seed capital. The company, founded in partnership with Redesign Health and based in New York, focuses on acquiring and accelerating Amazon-centric eCommerce native brands in the health and wellness category to build a platform bridging commerce to consumer health care. Funds from the round were intended to support brand acquisitions, product development, team expansion, and scaling operations amid rapid growth in online health spending. Define Ventures, a leading early-stage digital health investor, took a board seat with partner Lynne Chou O'Keefe joining Intrinsic's board, emphasizing the firm's expertise in consumer health products and eCommerce innovation. Link Ventures also participated, aligning with their focus on backing innovative consumer and tech startups. The round positioned Intrinsic to aggregate consumers around health solutions, aiming to transcend retail into broader care impacts.
Jan 2021Seed-$2M-

Who has invested in Intrinsic?

6 investors have backed Intrinsic across its funding rounds, including Link Ventures, Define Ventures, FCA Venture Partners, Tony Robbins, Redesign Health and MAP Investco.

Lead investors include Define Ventures.


Intrinsic Investors

Investors in Intrinsic by funding rounds participated
InvestorHQRoundsRoleFirst check
Link VenturesUnited StatesUnited States2ParticipantJun 2021
Define VenturesUnited StatesSan Francisco, CA2LeadJun 2021
Redesign HealthUnited StatesUnited States1ParticipantMay 2023
Tony RobbinsUnited StatesSan Diego, CA1ParticipantMay 2023

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Intrinsic Competitors

Intrinsic competitors include listed companies like Alibaba Group, Carvana, Shein and JD Health, and private ones like Kavak and Valentino.

Public and private companies comparable to Intrinsic
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Alibaba GroupChinaChinaPublicly listed$153B$15B$266B1.6x
CarvanaUnited StatesUnited StatesPublicly listed$20B($110M)$72B2.9x
SheinChinaChinaPublicly listed$42B$2.3B$21B-
JD HealthChinaChinaPublicly listed$11B$713M$14B0.6x
KavakMexicoMexico CityPrivate$750M-$8.7B11.6x
ValentinoUnited StatesItaly, TXPrivate$1.6B$402M$5.8B3.6x

Intrinsic Public Comps

Intrinsic is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, JD.com, Coupang and LY Corporation.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Tencent$112B$51B4.5x4.2x9.9x9.9x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Carvana$20B($110M)3.7x2.9x(691.4x)27.7x
Sea$23B$2.4B2.5x2.0x24.3x16.5x
JD.com$195B$4.3B0.1x0.1x6.7x6.7x

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Common questions about Intrinsic

When was Intrinsic founded?Intrinsic was founded in 2021.
Where is Intrinsic headquartered?Intrinsic is headquartered in New York City, NY, United States.
Is Intrinsic publicly listed?No, Intrinsic is a private, VC-backed company.
How much funding has Intrinsic raised?Intrinsic has raised $130M across 3 funding rounds.
What was Intrinsic's last funding round?Intrinsic's last funding round was a $15M Series A in May 2023.
Who are Intrinsic's investors?Intrinsic's investors include Link Ventures, Define Ventures, Redesign Health, Tony Robbins, FCA Venture Partners and MAP Investco.
Which companies are comparable to Intrinsic?Companies comparable to Intrinsic include Alibaba Group, Carvana, Shein, JD Health, Kavak and Valentino.

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