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- Intrinsic
Intrinsic Funding, Investors & Competitors
Intrinsic has raised $130M across 3 funding rounds, most recently a $15M Series A in May 2023.
Last Intrinsic funding round
$15M
Series A · May 2023
Cumulative funding Intrinsic raised
$130M
across 3 funding rounds
Key investors in Intrinsic
Link Ventures
Define Ventures
FCA Venture Partners
Tony Robbins
Redesign Health
MAP Investco
About Intrinsic
Intrinsic Brands is an e-commerce platform for health and wellness brands headquartered in New York City. The company acquires and scales direct-to-consumer businesses in supplements, personal care, and fitness categories. Portfolio includes Native Deodorant and other DTC labels with Shopify integrations. Founded in 2020, Intrinsic optimizes supply chains, marketing via Meta and Google, and Amazon listings for multichannel growth.
Founded
2021
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Intrinsic Funding History
Intrinsic has raised a total of $130M across 3 funding rounds.
Intrinsic's first fundraising round was a $2M seed round in January 2021. The most recent completed round was a $15M Series A in May 2023.
Intrinsic funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| May 2023 | Series A | Link Ventures; Redesign Health; Tony Robbins; FCA Venture Partners; Define Ventures; MAP Investco | $15M | - |
| Jun 2021 | Series A | Define Ventures (lead); Link Ventures | $113M | Intrinsic, a health and wellness eCommerce platform, emerged from stealth in June 2021 with a $113 million Series A funding round led by Define Ventures, with participation from Link Ventures and others, bringing total funding to $115 million including prior seed capital. The company, founded in partnership with Redesign Health and based in New York, focuses on acquiring and accelerating Amazon-centric eCommerce native brands in the health and wellness category to build a platform bridging commerce to consumer health care. Funds from the round were intended to support brand acquisitions, product development, team expansion, and scaling operations amid rapid growth in online health spending. Define Ventures, a leading early-stage digital health investor, took a board seat with partner Lynne Chou O'Keefe joining Intrinsic's board, emphasizing the firm's expertise in consumer health products and eCommerce innovation. Link Ventures also participated, aligning with their focus on backing innovative consumer and tech startups. The round positioned Intrinsic to aggregate consumers around health solutions, aiming to transcend retail into broader care impacts. |
| Jan 2021 | Seed | - | $2M | - |
Who has invested in Intrinsic?
6 investors have backed Intrinsic across its funding rounds, including Link Ventures, Define Ventures, FCA Venture Partners, Tony Robbins, Redesign Health and MAP Investco.
Lead investors include Define Ventures.
Intrinsic Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Jun 2021 | ||
| 2 | Lead | Jun 2021 | ||
| 1 | Participant | May 2023 | ||
| 1 | Participant | May 2023 | ||
This data is available for Pro users. Sign up to see all 6 Intrinsic investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialIntrinsic Competitors
Intrinsic competitors include listed companies like Alibaba Group, Carvana, Shein and JD Health, and private ones like Kavak and Valentino.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $153B | $15B | $266B | 1.6x | ||
| Publicly listed | $20B | ($110M) | $72B | 2.9x | ||
| Publicly listed | $42B | $2.3B | $21B | - | ||
| Publicly listed | $11B | $713M | $14B | 0.6x | ||
| Private | $750M | - | $8.7B | 11.6x | ||
| Private | $1.6B | $402M | $5.8B | 3.6x |
Intrinsic Public Comps
Intrinsic is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, JD.com, Coupang and LY Corporation.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 3.9x | 3.5x | 17.5x | 13.8x | |||
| $112B | $51B | 4.5x | 4.2x | 9.9x | 9.9x | |||
| $153B | $15B | 1.7x | 1.6x | 17.5x | 13.0x | |||
| $64B | $14B | 0.7x | 0.7x | 3.1x | 2.8x | |||
| $29B | $3.7B | 3.5x | 2.6x | 27.2x | 25.1x | |||
| $20B | ($110M) | 3.7x | 2.9x | (691.4x) | 27.7x | |||
| $23B | $2.4B | 2.5x | 2.0x | 24.3x | 16.5x | |||
| $195B | $4.3B | 0.1x | 0.1x | 6.7x | 6.7x | |||
This data is available for Pro users. Sign up to see all Intrinsic competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Intrinsic
| When was Intrinsic founded? | Intrinsic was founded in 2021. |
| Where is Intrinsic headquartered? | Intrinsic is headquartered in New York City, NY, United States. |
| Is Intrinsic publicly listed? | No, Intrinsic is a private, VC-backed company. |
| How much funding has Intrinsic raised? | Intrinsic has raised $130M across 3 funding rounds. |
| What was Intrinsic's last funding round? | Intrinsic's last funding round was a $15M Series A in May 2023. |
| Who are Intrinsic's investors? | Intrinsic's investors include Link Ventures, Define Ventures, Redesign Health, Tony Robbins, FCA Venture Partners and MAP Investco. |
| Which companies are comparable to Intrinsic? | Companies comparable to Intrinsic include Alibaba Group, Carvana, Shein, JD Health, Kavak and Valentino. |
See companies similar to Intrinsic
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