Impartner Funding, Investors & Competitors

Impartner has raised $145M across 6 funding rounds, most recently a $35M undisclosed-stage round in May 2022.

Last Impartner funding round

$35M

Undisclosed stage · May 2022

Cumulative funding Impartner raised

$145M

across 6 funding rounds

Key investors in Impartner

  • Emergence Capital
  • Silicon Valley Bank
  • Kennet Partners
  • Brighton Park Capital
  • CIBC Innovation Banking
  • ORIX
  • Vector Capital
  • Golub Capital

Impartner Overview

About Impartner

Impartner is a Salt Lake City-headquartered SaaS provider of partner relationship management and through-channel marketing automation. The PRM platform scales channel programs for vendors like Cisco and SAP. Launched in 2010, Imppartner automates MDF claims, deal registration, and co-marketing across 500,000 partners worldwide. Its marketplace enables tiered incentives and performance analytics for global sales ecosystems.


Founded

1997

HQ

United StatesSalt Lake City, UT

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Impartner Funding History

Impartner has raised a total of $145M across 6 funding rounds.

Impartner's first fundraising round was a $17M Series A in March 2015. The most recent completed round was a $35M undisclosed-stage round in May 2022.

Impartner funding rounds

Impartner funding rounds
DateStageInvestorsRaisedDeal Summary
May 2022Undisclosed stageCIBC Innovation Banking (lead)$35MImpartner Inc., based in Salt Lake City, Utah, is a leading provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) platforms. The company helps businesses optimize indirect channel and reseller relationships with tools to amplify performance and drive growth. Customers include Fortinet, LogRhythm, Rackspace, Splunk, Ingersoll Rand, Zendesk, and Xerox, with over 10 million partners using the system. On May 17, 2022, Impartner secured $35 million in growth capital financing led by CIBC Innovation Banking, with participation from existing investors Brighton Park Capital, Savant Growth, and Emergence Capital. The funds are earmarked for increased investments in sales and marketing, go-to-market strategy, and research & development to accelerate growth momentum. This builds on Impartner's existing relationship with CIBC. Impartner has earned recognition including the 2022 BIG Innovation Awards for Impartner PX PartnerExperience, a Gold Stevie for partner experience innovation, and G2 designations as a Leader in Partner Management and Users Most Likely to Recommend for Mid-Market.
Oct 2021Undisclosed stageBrighton Park Capital (lead); Emergence Capital; Golub Capital; Savant Growth$50MImpartner is a SaaS-based channel management and Partner Relationship Management (PRM) platform that enables companies to manage indirect sales channels, optimize partner experiences, automate operations, and accelerate revenue through distributors, resellers, and OEM partners. Founded in 1997 and headquartered in Salt Lake City, the company positions itself as the global pure-play leader in this space, having been recognized as a leader in The Forrester Wave™: Partner Relationship Management Q4 2020, G2 Crowd PRM leader, and winner in Research In Action's Vendor Selection Matrix for PRM and Channel Marketing and Enablement. On October 13, 2021, Impartner raised $50 million in a growth equity round led by Brighton Park Capital, with participation from existing investors Emergence Capital, Savant Growth, and Golub Capital, bringing total funding to over $113 million. The funds were allocated to accelerate product roadmap development, expand sales and marketing, and enhance customer success for its growing global base. The investment supported Impartner's rapid year-over-year growth trajectory amid increasing importance of channel programs for scalability post-resiliency focus in global markets. Investors highlighted the platform's turnkey solution for revenue enhancement, cost reduction, and analytics visibility in channel investments. Brighton Park Capital emphasized partnering with the proven market leader to prioritize product development, build brand awareness, and capitalize on the early-stage PRM market's enormous ROI potential reported by customers. Subsequent developments included a $35 million growth capital financing in May/June 2022 from CIBC Innovation Banking, backed by the same investors including Brighton Park Capital, to further invest in sales, marketing, go-to-market strategy, and R&D. Impartner achieved 10x customer base growth over five years and maintained Forrester PRM category leadership.
Nov 2019Undisclosed stageVector Capital (lead)$20MImpartner is a SaaS-based channel management platform that helps companies manage partner relationships and accelerate revenue through indirect sales channels. The company's flagship product is Impartner PRM (Partner Relationship Management), described as the industry's most award-winning PRM technology capable of deploying a partner portal in as few as 14 days. By November 2019, Impartner had grown to a significant scale, with more than 10 million partners signing into portals using its technology worldwide. On November 14, 2019, Impartner announced a $20 million growth capital investment from Vector Capital, a leading global private equity firm specializing in transformational investments in technology businesses. This was Vector Capital's third investment in Impartner under CEO Joe Wang's leadership. The funding was intended to accelerate sales and marketing expenditure and acquire complementary technologies. Impartner had achieved additional momentum through a cooperative agreement with Microsoft to co-sell and co-market Microsoft Dynamics 365 alongside Impartner PRM, and had completed a second acquisition in just over a year, demonstrating active inorganic growth. The broader channel management technology market was estimated by analysts at the time to be as large as $5 billion.
Jul 2017Series AEmergence Capital (lead)$15MImpartner is a Salt Lake City-based Partner Relationship Management (PRM) platform founded in 1997 and acquired by Kennet Partners in 2015. The company provides SaaS-based channel management and partner relationship management solutions designed to help businesses optimize their indirect sales channels and partner ecosystems. In July 2017, Impartner raised $15 million in funding from Emergence Capital, a venture capital firm focused on early-stage enterprise software companies. This funding was intended to support the company's growth initiatives, sales and marketing expansion, and customer success programs as it served a growing customer base ranging from SMBs to Fortune 50 companies across multiple verticals. Impartner's customer base has included major technology and software companies such as Fortinet, LogRhythm, Rackspace, Splunk, Ingersoll Rand, ZenDesk, and Xerox. The company's platform supports over 10 million partners globally using its system. According to later reports, Impartner customers experienced an average of 32 percent growth in channel revenue and a 29 percent reduction in administrative costs within the first year of platform adoption.
Sep 2016Series AORIX (lead); Silicon Valley Bank (lead)$8MImpartner received $8 million in growth capital from ORIX Growth Capital and Silicon Valley Bank. The financing supported accelerated growth through increased sales efforts.
Mar 2015Series AKennet Partners (lead)$17MImpartner, originally TreeHouse Interactive, is a SaaS-based partner relationship management (PRM) and marketing automation platform founded in 1997 by Craig Flynn. In 2015, Kennet Partners and Joe Wang acquired majority ownership of the company. Joe Wang became chairman and CEO, leading its transformation into a leading PRM provider. Kennet Partners, a growth equity firm, supported entrepreneurial technology businesses with expansion capital.

Who has invested in Impartner?

9 investors have backed Impartner across its funding rounds, including Emergence Capital, Silicon Valley Bank, Kennet Partners, Brighton Park Capital, CIBC Innovation Banking and ORIX.

Lead investors include CIBC Innovation Banking, Brighton Park Capital, Vector Capital, Emergence Capital, ORIX and 2 other investors.


Impartner Investors

Investors in Impartner by funding rounds participated
InvestorHQRoundsRoleFirst check
Emergence CapitalUnited StatesSan Francisco, CA2LeadJul 2017
Kennet PartnersUnited KingdomLondon1LeadMar 2015
ORIXJapanTokyo1LeadSep 2016
Golub CapitalUnited StatesNew York City, NY1ParticipantOct 2021
Silicon Valley BankUnited StatesSan Jose, CA1LeadSep 2016
Brighton Park CapitalUnited StatesGreenwich, CT1LeadOct 2021
Vector CapitalUnited StatesSan Francisco, CA1LeadNov 2019

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Impartner

Impartner has acquired 2 companies to date.

Last acquisition by Impartner was on August 20th 2019. Impartner acquired Amplifinity for undisclosed valuation.


Latest Acquisitions by Impartner

Amplifinity
Tremolo Software
Description
Amplifinity is an Ann Arbor-headquartered provider of B2B referral management software founded in 2008. Its Salesforce-integrated platform automates partner tracking and payouts for clients like ADP, Citrix, and LogMeIn, generating qualified leads through customer and reseller programs.
Tremolo Software is an enterprise software provider of identity management and secure communication platforms headquartered in Los Angeles. The company delivers Security Office Suite for multi-factor authentication and encrypted messaging compliant with FedRAMP. Serving U.S. government agencies and Fortune 500 firms, Tremolo integrates with Active Directory and Salesforce. Established in 2005, it holds patents for proof-of-presence technology.
HQ CountryUnited StatesUnited Kingdom
HQ City
Ann Arbor, MI
Leeds
Deal Date20 Aug 20198 Jun 2018
Valuationundisclosed$75M
EV/Revenue
EV/EBITDA

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Impartner Competitors

Impartner competitors include listed companies like Salesforce, HubSpot and Zeta Global, and private ones like Talkdesk, Gong and Clay.

Public and private companies comparable to Impartner
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SalesforceUnited StatesUnited StatesPublicly listed$42B$13B$200B5.2x
HubSpotUnited StatesUnited StatesPublicly listed$3.1B$140M$11B2.9x
TalkdeskUnited StatesSan Francisco, CAPrivate$230M-$10B43.5x
Zeta GlobalUnited StatesUnited StatesPublicly listed$1.3B$39M$7.6B4.5x
GongUnited StatesSan Francisco, CAPrivate--$7.3B-
ClayUnited StatesNew York City, NYPrivate$200M-$7.1B35.5x

Impartner Public Comps

Impartner is still privately-owned, but its public comps include Salesforce, HubSpot, Zeta Global, Pegasystems, Klaviyo, Lumine Group, Freshworks, Braze, SoundHound and Marketingforce Management.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Salesforce$42B$13B5.5x5.2x17.8x12.2x
HubSpot$3.1B$140M3.3x2.9x73.7x12.1x
Zeta Global$1.3B$39M5.8x4.5x191.0x20.3x
Pegasystems$1.7B$294M3.2x3.1x19.2x11.3x
Klaviyo$1.2B($51M)3.1x2.6x(74.0x)16.7x
Lumine Group$766M$278M5.3x4.2x14.4x12.6x
Freshworks$839M$41M3.2x2.9x65.7x11.3x
Braze$738M($109M)3.4x3.0x(23.2x)33.6x

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Common questions about Impartner

When was Impartner founded?Impartner was founded in 1997.
Where is Impartner headquartered?Impartner is headquartered in Salt Lake City, UT, United States.
Is Impartner publicly listed?No, Impartner is a private, VC-backed company.
How much funding has Impartner raised?Impartner has raised $145M across 6 funding rounds.
What was Impartner's last funding round?Impartner's last funding round was a $35M undisclosed-stage round in May 2022, led by CIBC Innovation Banking.
Who are Impartner's investors?Impartner's investors include Emergence Capital, Kennet Partners, ORIX, Golub Capital, Silicon Valley Bank, Brighton Park Capital, Vector Capital, Savant Growth and CIBC Innovation Banking.
Which companies are comparable to Impartner?Companies comparable to Impartner include Salesforce, HubSpot, Talkdesk, Zeta Global, Gong and Clay.
How many companies has Impartner acquired?Impartner has acquired 2 companies, including Amplifinity and Tremolo Software.
What was the largest acquisition by Impartner?The $75M acquisition of Tremolo Software in June 2018 is the largest acquisition Impartner has made to date.

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