Hurb Revenue, Valuation, Funding & Investors

Hurb is valued at $546M as of May 2024. Hurb revenue was $193M, as disclosed with its March 2014 round.

See full Hurb profile

Last Hurb valuation

$546M

Strategic investment · May 2024

Last Hurb funding round

$26M

Strategic investment · May 2024

Hurb revenue

$193M

Series D · Mar 2014

Key investors in Hurb

Hurb Overview

About Hurb

Hurb is a Brazilian online travel agency founded in January 2011 in Rio de Janeiro by Joao Ricardo Mendes under the name Hotel Urbano. It began as a group-buying site and switched within months to an online travel agency model, selling hotel bookings and vacation packages to Brazilian consumers. Hotel bookings made up more than 60 percent of revenue in 2013, when the company reported roughly 120 million US dollars of revenue from about 1.6 million bookings. It grew from five employees to more than 500 by 2014. Insight Venture Partners, Tiger Global Management and Priceline Group were among its investors, with Priceline investing 60 million US dollars in 2015. The founder bought back shares from Priceline and other investors in 2016. The company was later rebranded as Hurb and drew consumer-protection fines in Brazil in 2023.


Founded

2011

HQ

BrazilRio de Janeiro

Website

hurb.com

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Revenue

$193M (Mar 2014)

Valuation

$546M (May 2024)

Hurb Valuation

Hurb is currently valued at $546M, based on its strategic investment round in May 2024.

The $26M round was led by DST Global.

Hurb's valuation has grown 1.5x from $365M at its Series D in March 2014 to $546M in May 2024, across 3 priced rounds.

Hurb valuation by funding round

Revenue multiple
Hurb valuation by funding round
DateStageValuationRevenue Multiple
May 2024Strategic investment$546M-
Jul 2015Series E$560M-
Mar 2014Series D$365M1.9x

Hurb Revenue

Hurb's latest recorded revenue is $193M, as of its Series D in March 2014. At a $365M valuation, that implies a 1.9x revenue multiple.

Revenue grew from $120M in August 2013 to $193M in March 2014.

Hurb revenue by funding round

Hurb revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Mar 2014$193M$365M1.9xSeries D
Aug 2013$120M--Series C

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Hurb Funding History

Hurb has raised a total of $156M across 4 funding rounds.

Hurb's first fundraising round was a $20M Series C in August 2013. The most recent completed round was a $26M strategic investment round in May 2024.

Hurb funding rounds

Hurb funding rounds
DateStageInvestorsRaisedValuationDeal Summary
May 2024Strategic investmentDST Global (lead)$26M$546M-
Jul 2015Series EBooking Holdings (lead)$60M$560MPriceline Group, the parent of Booking.com, invested $60 million of strategic funding in the Brazilian hotel search and booking platform Hotel Urbano, now Hurb, in July 2015. The company said the money would fund expansion in Latin America, and the partnership gave Hotel Urbano access to Priceline's 680,000 international hotel listings. The stake acquired and the valuation were not disclosed by the company at the time. Co-founder Joao Ricardo Mendes said the business was growing 65% year over year. Hotel Urbano was founded in 2011 in Rio de Janeiro and sells hotel stays and travel packages to Brazilian consumers. The investment followed a $50 million round led by Tiger Global in March 2014, at which the co-founder said the company was valued at $365 million. The founder later bought back shares from Priceline and other investors in 2016.
Mar 2014Series DTiger Global (lead); Insight Partners$50M$365MTiger Global Management led a R$120 million round, about $50 million, in the Brazilian online travel agency HotelUrbano in March 2014, with existing backer Insight Venture Partners also participating. The company's co-founder later said it had been valued at $365 million in March 2014, a figure the company did not disclose at the time. HotelUrbano said it expected revenue to approach R$1 billion by the end of 2014, up from R$90 million in 2011. Hotel bookings generated about 65% of revenue, with package bookings making up the rest. The business was founded in 2011 in Rio de Janeiro, later rebranded as Hurb, and had grown from five employees to more than 500 by the time of the round. The funding followed a $20 million third round led by Insight in 2013 and preceded a $60 million investment by Priceline Group in 2015.
Aug 2013Series CInsight Partners (lead)$20M-Insight Venture Partners led a $20 million third round (Series C) in HotelUrbano, the Brazilian online travel company now known as Hurb, in August 2013. Insight partner Bradley Twohig joined the board, and the round took the firm's total investment in the company to more than $40 million. Insight had been the company's only venture capital investor since making its Series A offer about three weeks after the business began operating. HotelUrbano began as a group-buying site and switched to an online travel agency model within months, selling hotel bookings and vacation packages to Brazilian customers across about 35,000 destinations. It reported roughly $39 million of revenue in its first year and roughly $120 million in its most recent year, from about 1.6 million bookings, and said it broke even in the first quarter of 2013. Hotel bookings made up more than 60% of revenue. The founders said they had declined acquisition offers from Booking.com and The Carlyle Group and were aiming for a NASDAQ listing.

Who has invested in Hurb?

4 investors have backed Hurb across its funding rounds, including Insight Partners, Tiger Global, DST Global and Booking Holdings.

Lead investors include DST Global, Booking Holdings, Tiger Global and Insight Partners.


Hurb Investors

Investors in Hurb by funding rounds participated
InvestorHQRoundsRoleFirst check
Insight PartnersUnited StatesNew York City, NY2LeadAug 2013
Booking HoldingsUnited StatesNorwalk, CT1LeadJul 2015

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Hurb Competitors

Hurb competitors include listed companies like eDreams ODIGEO and On The Beach Group, and private ones like Peek, Zumper, Stay22 and Good Choice Company.

Public and private companies comparable to Hurb
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
eDreams ODIGEOSpainSpainPublicly listed$747M$156M$524M1.1x
PeekUnited StatesSan Francisco, CAPrivate--$590M-
ZumperUnited StatesSan Francisco, CAPrivate$5M-$500M-
Stay22CanadaMontrealPrivate--$610M-
On The Beach GroupUnited KingdomUnited KingdomPublicly listed$162M$48M$323M2.4x
Good Choice CompanySouth KoreaSeoulPrivate--$972M-

Hurb Public Comps

Hurb is still privately-owned, but its public comps include eDreams ODIGEO, Maoyan Entertainment, AIX Inc., DIP, Cars.com, Hypoport, Groupon, Ixigo, En and Wirtualna Polska.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
eDreams ODIGEO$747M$156M1.1x1.1x5.5x5.6x
Maoyan Entertainment$696M$125M0.0x0.0x0.0x0.0x
AIX Inc.$84M($345M)6.0x-(1.5x)-
DIP$348M$84M1.2x1.3x5.0x8.1x
Cars.com$723M$157M1.4x1.4x6.5x4.8x
Hypoport$674M$76M0.8x0.8x7.3x7.2x
Groupon$498M($19M)1.5x1.4x(39.2x)9.6x
Ixigo$129M$8M3.6x3.3x60.5x47.7x

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Common questions about Hurb

When was Hurb founded?Hurb was founded in 2011.
Where is Hurb headquartered?Hurb is headquartered in Rio de Janeiro, Brazil.
Is Hurb publicly listed?No, Hurb is a private, VC-backed company.
What is Hurb's valuation?Hurb was last valued at $546M in its strategic investment round in May 2024.
How much funding has Hurb raised?Hurb has raised $156M across 4 funding rounds.
What was Hurb's last funding round?Hurb's last funding round was a $26M strategic investment round in May 2024, led by DST Global.
Who are Hurb's investors?Hurb's investors include Insight Partners, Booking Holdings, Tiger Global and DST Global.
What is Hurb's revenue?Hurb's latest recorded revenue is $193M (March 2014).
What is Hurb's revenue multiple?Hurb's latest valuation implies a 1.9x revenue multiple ($365M valuation on $193M of revenue).
Which companies are comparable to Hurb?Companies comparable to Hurb include eDreams ODIGEO, Peek, Zumper, Stay22, On The Beach Group and Good Choice Company.

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