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- Hurb
Hurb Revenue, Valuation, Funding & Investors
Hurb is valued at $546M as of May 2024. Hurb revenue was $193M, as disclosed with its March 2014 round.
Last Hurb valuation
$546M
Strategic investment · May 2024
Last Hurb funding round
$26M
Strategic investment · May 2024
Hurb revenue
$193M
Series D · Mar 2014
Key investors in Hurb
Insight Partners
Tiger Global
DST Global
Booking Holdings
About Hurb
Hurb is a Brazilian online travel agency founded in January 2011 in Rio de Janeiro by Joao Ricardo Mendes under the name Hotel Urbano. It began as a group-buying site and switched within months to an online travel agency model, selling hotel bookings and vacation packages to Brazilian consumers. Hotel bookings made up more than 60 percent of revenue in 2013, when the company reported roughly 120 million US dollars of revenue from about 1.6 million bookings. It grew from five employees to more than 500 by 2014. Insight Venture Partners, Tiger Global Management and Priceline Group were among its investors, with Priceline investing 60 million US dollars in 2015. The founder bought back shares from Priceline and other investors in 2016. The company was later rebranded as Hurb and drew consumer-protection fines in Brazil in 2023.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Revenue
$193M (Mar 2014)
Valuation
$546M (May 2024)
Hurb Valuation
Hurb is currently valued at $546M, based on its strategic investment round in May 2024.
The $26M round was led by DST Global.
Hurb's valuation has grown 1.5x from $365M at its Series D in March 2014 to $546M in May 2024, across 3 priced rounds.
Hurb valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| May 2024 | Strategic investment | $546M | - |
| Jul 2015 | Series E | $560M | - |
| Mar 2014 | Series D | $365M | 1.9x |
Hurb Revenue
Hurb's latest recorded revenue is $193M, as of its Series D in March 2014. At a $365M valuation, that implies a 1.9x revenue multiple.
Revenue grew from $120M in August 2013 to $193M in March 2014.
Hurb revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Mar 2014 | $193M | $365M | 1.9x | Series D |
| Aug 2013 | $120M | - | - | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Hurb Funding History
Hurb has raised a total of $156M across 4 funding rounds.
Hurb's first fundraising round was a $20M Series C in August 2013. The most recent completed round was a $26M strategic investment round in May 2024.
Hurb funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2024 | Strategic investment | DST Global (lead) | $26M | $546M | - |
| Jul 2015 | Series E | Booking Holdings (lead) | $60M | $560M | Priceline Group, the parent of Booking.com, invested $60 million of strategic funding in the Brazilian hotel search and booking platform Hotel Urbano, now Hurb, in July 2015. The company said the money would fund expansion in Latin America, and the partnership gave Hotel Urbano access to Priceline's 680,000 international hotel listings. The stake acquired and the valuation were not disclosed by the company at the time. Co-founder Joao Ricardo Mendes said the business was growing 65% year over year. Hotel Urbano was founded in 2011 in Rio de Janeiro and sells hotel stays and travel packages to Brazilian consumers. The investment followed a $50 million round led by Tiger Global in March 2014, at which the co-founder said the company was valued at $365 million. The founder later bought back shares from Priceline and other investors in 2016. |
| Mar 2014 | Series D | Tiger Global (lead); Insight Partners | $50M | $365M | Tiger Global Management led a R$120 million round, about $50 million, in the Brazilian online travel agency HotelUrbano in March 2014, with existing backer Insight Venture Partners also participating. The company's co-founder later said it had been valued at $365 million in March 2014, a figure the company did not disclose at the time. HotelUrbano said it expected revenue to approach R$1 billion by the end of 2014, up from R$90 million in 2011. Hotel bookings generated about 65% of revenue, with package bookings making up the rest. The business was founded in 2011 in Rio de Janeiro, later rebranded as Hurb, and had grown from five employees to more than 500 by the time of the round. The funding followed a $20 million third round led by Insight in 2013 and preceded a $60 million investment by Priceline Group in 2015. |
| Aug 2013 | Series C | Insight Partners (lead) | $20M | - | Insight Venture Partners led a $20 million third round (Series C) in HotelUrbano, the Brazilian online travel company now known as Hurb, in August 2013. Insight partner Bradley Twohig joined the board, and the round took the firm's total investment in the company to more than $40 million. Insight had been the company's only venture capital investor since making its Series A offer about three weeks after the business began operating. HotelUrbano began as a group-buying site and switched to an online travel agency model within months, selling hotel bookings and vacation packages to Brazilian customers across about 35,000 destinations. It reported roughly $39 million of revenue in its first year and roughly $120 million in its most recent year, from about 1.6 million bookings, and said it broke even in the first quarter of 2013. Hotel bookings made up more than 60% of revenue. The founders said they had declined acquisition offers from Booking.com and The Carlyle Group and were aiming for a NASDAQ listing. |
Who has invested in Hurb?
4 investors have backed Hurb across its funding rounds, including Insight Partners, Tiger Global, DST Global and Booking Holdings.
Lead investors include DST Global, Booking Holdings, Tiger Global and Insight Partners.
Hurb Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Aug 2013 | ||
| 1 | Lead | Jul 2015 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialHurb Competitors
Hurb competitors include listed companies like eDreams ODIGEO and On The Beach Group, and private ones like Peek, Zumper, Stay22 and Good Choice Company.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $747M | $156M | $524M | 1.1x | ||
| Private | - | - | $590M | - | ||
| Private | $5M | - | $500M | - | ||
| Private | - | - | $610M | - | ||
| Publicly listed | $162M | $48M | $323M | 2.4x | ||
| Private | - | - | $972M | - |
Hurb Public Comps
Hurb is still privately-owned, but its public comps include eDreams ODIGEO, Maoyan Entertainment, AIX Inc., DIP, Cars.com, Hypoport, Groupon, Ixigo, En and Wirtualna Polska.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $747M | $156M | 1.1x | 1.1x | 5.5x | 5.6x | |||
| $696M | $125M | 0.0x | 0.0x | 0.0x | 0.0x | |||
| $84M | ($345M) | 6.0x | - | (1.5x) | - | |||
| $348M | $84M | 1.2x | 1.3x | 5.0x | 8.1x | |||
| $723M | $157M | 1.4x | 1.4x | 6.5x | 4.8x | |||
| $674M | $76M | 0.8x | 0.8x | 7.3x | 7.2x | |||
| $498M | ($19M) | 1.5x | 1.4x | (39.2x) | 9.6x | |||
| $129M | $8M | 3.6x | 3.3x | 60.5x | 47.7x | |||
This data is available for Pro users. Sign up to see all Hurb competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Hurb
| When was Hurb founded? | Hurb was founded in 2011. |
| Where is Hurb headquartered? | Hurb is headquartered in Rio de Janeiro, Brazil. |
| Is Hurb publicly listed? | No, Hurb is a private, VC-backed company. |
| What is Hurb's valuation? | Hurb was last valued at $546M in its strategic investment round in May 2024. |
| How much funding has Hurb raised? | Hurb has raised $156M across 4 funding rounds. |
| What was Hurb's last funding round? | Hurb's last funding round was a $26M strategic investment round in May 2024, led by DST Global. |
| Who are Hurb's investors? | Hurb's investors include Insight Partners, Booking Holdings, Tiger Global and DST Global. |
| What is Hurb's revenue? | Hurb's latest recorded revenue is $193M (March 2014). |
| What is Hurb's revenue multiple? | Hurb's latest valuation implies a 1.9x revenue multiple ($365M valuation on $193M of revenue). |
| Which companies are comparable to Hurb? | Companies comparable to Hurb include eDreams ODIGEO, Peek, Zumper, Stay22, On The Beach Group and Good Choice Company. |
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