Peek Valuation, Funding & Investors
Peek is valued at $590M as of November 2025.
Last Peek valuation
$590M
Series D · Nov 2025
Last Peek funding round
$70M
Series D · Nov 2025
Cumulative funding Peek raised
$189M
across 6 funding rounds
Key investors in Peek
Eric Schmidt
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Jack DorseyGreat Oaks Venture Capital
Paul English
Goldman Sachs Asset Management
Cathay Innovation
About Peek
Peek powers online reservations and management for experiences and attractions worldwide. The San Francisco-headquartered platform handles bookings, payments, dynamic pricing, waivers, communications, and analytics for operators of tours, museums, aquariums, and events. Its Peek.com marketplace lists thousands of activities while recent acquisitions of ACME Ticketing and Connect&GO add ticketing, RFID tracking, memberships, and on-site tools. Clients encompass MoMA, Whitney Museum, Seattle Aquarium, Bryant Park, Looping Group, and Museum of Ice Cream.
Founded
2012
HQ
San Francisco, CAWebsite
Status
Privately held
Customer focus
B2B & B2C
Revenue model
Subscription, Commission
Valuation
$590M (Nov 2025)
Peek Valuation
Peek is currently valued at $590M, based on its Series D in November 2025.
The $70M round was led by Springcoast Capital Partners, with participation from Jack Dorsey, Paul English, Eric Schmidt, Westcap and Goldman Sachs Asset Management.
Peek's valuation has grown 22x from $27M at its Series A in March 2014 to $590M in November 2025, across 3 priced rounds.
Peek valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Nov 2025 | Series D | $590M |
| Jul 2016 | Series A | $118M |
| Mar 2014 | Series A | $27M |
Peek Funding History
Peek has raised a total of $189M across 6 funding rounds.
Peek's first fundraising round was a $500K seed round in April 2013. The most recent completed round was a $70M Series D in November 2025.
Peek funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2025 | Series D | Springcoast Capital Partners (lead); Jack Dorsey; Paul English; Eric Schmidt; Westcap; Goldman Sachs Asset Management | $70M | $590M | Peek is an operating system for the global experiences industry, providing software for booking and managing tours, activities, and events. It raised $70 million in a Series D round in November 2025 led by Springcoast Capital Partners, with participation from Eric Schmidt, Goldman Sachs Alternatives, Jack Dorsey, Paul English, and Westcap. The funding aims to expand AI capabilities, enhance the experiences platform, and support further growth following prior rounds including a $80M Series C in 2021. Springcoast Partners, the lead investor, closed its inaugural Fund I at $525 million (with $750 million including co-investments) in early 2026 and lists Peek among its portfolio companies alongside Acronis, Egnyte, Nanit, and Overhaul. The firm targets scaled software companies typically generating $30+ million in annual recurring revenues, making minority growth investments of $25-100+ million. Peek's total funding reached approximately $189.9 million across rounds, strengthening its market position. Peek also acquired ACME and Connect&GO around the raise to bolster its offerings. |
| Nov 2021 | Series C | Westcap (lead); Manta Ray Ventures; Jack Dorsey; 3L Capital; Paul English; Eric Schmidt; Presight Capital; I2BF Global Ventures; Goldman Sachs Asset Management; Cathay Innovation | $80M | - | Peek.com is a San Francisco-based experiences booking software and marketplace platform that provides operators with tools to manage and grow their businesses while offering consumers access to activities like skydiving and cooking classes. The company announced an $80 million Series C funding round on November 23, 2021, led by WestCap with participation from Goldman Sachs Asset Management, 3L Capital, Cathay Innovation, I2BF Global Ventures, Manta Ray Ventures, and Apeiron, alongside earlier investors including Jack Dorsey, Eric Schmidt, and Paul English. This brought Peek's total funding to over $100 million since its founding nine years prior. Peek plans to use the capital to triple its employee headcount to around 450, expand engineering and support teams, develop new revenue-driving tools and features, and grow distribution partnerships to capitalize on the post-pandemic travel recovery. The round, originally pitched at $60 million, increased to $80 million, reflecting strong investor confidence in the travel sector. CEO Ruzwana Bashir noted the company's profitability and substantial valuation growth, though specifics were not disclosed, and emphasized WestCap's expertise in scaling marketplace and travel businesses like Airbnb and Hopper. By the time of the round, Peek had facilitated nearly $2 billion in bookings, primarily in North America, and served 35 million customers, with businesses using its technology reporting a 30% revenue increase. The platform had helped thousands of travel and local operators digitize and survive the pandemic, positioning it to meet surging 2022 demand. Peek attracted talent from Uber, Kayak, Expedia, and SeatGeek, operating as a remote-first company. |
| Jun 2018 | Series B | Cathay Innovation (lead); R136 Ventures; Jack Dorsey; Paul English; Launchbay Capital; Eric Schmidt; Geoff Donaker; I2BF Global Ventures; Pete Flint; NaHCO3; Manta Ray | $23M | - | Peek is a software platform that helps travel and experience businesses sell activities, process payments, market their services, manage reviews, and more, powering bookings for experiences in the U.S., Mexico, Paris, London, and beyond. The company positioned itself to digitize the analog travel activities sector, similar to infrastructure built in other industries a decade earlier, with unit economics described as highly profitable amid a growth focus. In June 2018, Peek raised $23 million in a Series B round led by Cathay Innovation, with participation from existing backers including ex-Yelp COO Geoff Donaker, Kayak founder Paul English, I2BF Global Ventures, Manta Ray, and prominent angels like Pete Flint (Trulia founder), Eric Schmidt (former Google chairman), and Jack Dorsey (Twitter CEO). This followed a $10 million round two years prior, bringing total funding to $40 million at that point. The round aimed to accelerate growth and expand into new markets, coinciding with a partnership with Google. Peek continued raising capital later, including an $80 million Series C in November 2021 from WestCap and Goldman Sachs Asset Management (with some overlapping investors), passing $2 billion in bookings from 35 million customers by then, and a $70 million Series D in November 2025 led by Springcoast Capital Partners to expand AI capabilities. |
| Jul 2016 | Series A | Pete Flint (lead); Kleiner Perkins; Jack Dorsey; Eric Schmidt; Great Oaks Venture Capital; David Bonderman; Halogen Ventures; Carl Sparks | $10M | $118M | Peek is a travel experiences platform that raised $39.26 million in a Series B funding round on July 28, 2016. The round was led by Pete Flint with participation from Carl Sparks, David Bonderman, Eric Schmidt, Gigi Pritzker, Jack Dorsey, Michael Pucker, and Ray Lane. Post-money valuation reached $118.1 million. This followed earlier rounds including a $10 million Series A in July 2016 led by Pete Flint, a $5 million Series A in March 2014, and seed rounds in 2012 and 2013, bringing total funding to over $189 million by later stages. |
| Mar 2014 | Series A | Montage Ventures (lead); Todd Kimmel (lead); Expansion Venture Capital; Rivet Ventures; Velos Partners; Great Oaks Venture Capital; Raj Sandhu | $5M | $27M | Peek is a travel activity startup that connects travelers with bookable experiences such as tours and events through its online platform and iPhone app. It offers real-time inventory, payment processing, and scheduling for vendors, while providing tools like Peek Professional for operators to manage bookings and embed widgets on their sites. The company expanded to 19 locations and signed up thousands of activity vendors within its first year. In March 2014, Peek raised a $5 million Series A round led by Montage Ventures and Todd Kimmel, with participation from investors including Brad Gerstner, Jeff Fluhr, and others such as Orbitz and prior backers like Jack Dorsey, Innovation Endeavors, SV Angel, and Khosla Ventures. The post-money valuation was $26.63 million. Proceeds supported scaling operations, expanding to new destinations, adding activities, launching on more platforms, and enhancing merchant tools. At the time, Peek had 25 employees and aimed to rapidly increase locations and activities, bridging offline vendors without websites to online bookings. |
| Apr 2013 | Seed | SV Angel; Jack Dorsey; Montage Ventures; Khosla Ventures; Eric Schmidt; NFX; Great Oaks Venture Capital; David Bonderman; CAA Ventures | $500K | - | - |
Who has invested in Peek?
32 investors have backed Peek across its funding rounds, including Eric Schmidt, Jack Dorsey, Great Oaks Venture Capital, Paul English, Goldman Sachs Asset Management and Cathay Innovation.
Lead investors include Springcoast Capital Partners, Westcap, Cathay Innovation, Pete Flint, Montage Ventures and 1 other investor.
Peek Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| Jack Dorsey | San Francisco, CA | 5 | Participant | Apr 2013 |
| New York City, NY | 5 | Participant | Apr 2013 | |
| Boston, MA | 3 | Participant | Jun 2018 | |
| New York City, NY | 3 | Participant | Apr 2013 | |
| San Francisco, CA | 2 | Lead | Apr 2013 | |
| David Bonderman | Austin, TX | 2 | Participant | Apr 2013 |
| New York City, NY | 2 | Participant | Jun 2018 | |
| Pete Flint | United States | 2 | Lead | Jul 2016 |
 Canada | 2 | Lead | Nov 2021 | |
| New York City, NY | 2 | Participant | Nov 2021 | |
| San Francisco, CA | 2 | Lead | Jun 2018 | |
| New York City, NY | 1 | Participant | Mar 2014 | |
 London | 1 | Participant | Nov 2021 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Peek
Peek has acquired 2 companies to date.
Last acquisition by Peek was on November 20th 2025. Peek acquired Connect&GO for undisclosed valuation.
Latest Acquisitions by Peek
| Description | Connect&GO is a Montreal-based leader in RFID solutions for the entertainment industry, deploying cashless payments, access control, and experiential modules at festivals and theme parks. Its platform supports events like Coachella and Six Flags, processing millions of transactions annually through wristbands and apps. The company operates in North America, Europe, and Asia. | - |
| HQ Country | | |
| HQ City | Montreal | - |
| Deal Date | 20 Nov 2025 | 20 Nov 2025 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Peek acquisitions and their M&A valuation multiples. Start Free Trial | ||
Peek Competitors
Peek competitors include listed companies like eDreams ODIGEO, trivago and On The Beach Group, and private ones like Hurb, Zumper and Good Choice Company.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Rio de Janeiro | Private | - | - | $546M | - | |
 Spain | Publicly listed | $770M | $161M | $517M | 1.1x | |
| San Francisco, CA | Private | $5M | - | $500M | - | |
 Germany | Publicly listed | $632M | $13M | $460M | 0.5x | |
 Seoul | Private | - | - | $972M | - | |
| United Kingdom | Publicly listed | $163M | $48M | $330M | 2.5x |
Peek Public Comps
Peek is still privately-owned, but its public comps include Hypoport, Nerdwallet, Maoyan Entertainment, Cars.com, DIP, eDreams ODIGEO, Hemnet, Wirtualna Polska, trivago and Gloo.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $694M | $78M | 0.8x | 0.8x | 6.9x | 6.8x | |||
| $837M | $112M | 0.6x | 0.6x | 4.7x | 3.6x | |||
| $691M | $124M | 0.1x | 0.1x | 0.7x | 1.0x | |||
| $723M | $157M | 1.4x | 1.4x | 6.5x | 4.8x | |||
| $353M | $85M | 1.5x | 1.5x | 6.1x | 7.4x | |||
| $770M | $161M | 1.1x | 1.1x | 5.4x | 5.3x | |||
| $156M | $78M | 4.8x | 5.2x | 9.6x | 11.1x | |||
| $585M | $102M | 1.4x | 1.3x | 8.1x | 5.6x | |||
This data is available for Pro users. Sign up to see all Peek competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Peek
| When was Peek founded? | Peek was founded in 2012. |
| Where is Peek headquartered? | Peek is headquartered in San Francisco, CA, United States. |
| Is Peek publicly listed? | No, Peek is a private, VC-backed company. |
| What is Peek's valuation? | Peek was last valued at $590M in its Series D in November 2025. |
| How much funding has Peek raised? | Peek has raised $189M across 6 funding rounds. |
| What was Peek's last funding round? | Peek's last funding round was a $70M Series D in November 2025, led by Springcoast Capital Partners. |
| Who are Peek's investors? | Peek's investors include Jack Dorsey, Eric Schmidt, Paul English, Great Oaks Venture Capital, Montage Ventures, David Bonderman, I2BF Global Ventures, Pete Flint, Westcap, Goldman Sachs Asset Management and 22 others. |
| Which companies are comparable to Peek? | Companies comparable to Peek include Hurb, eDreams ODIGEO, Zumper, trivago, Good Choice Company and On The Beach Group. |
| How many companies has Peek acquired? | Peek has acquired 2 companies, including Connect&GO and Acme Technologies. |
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