trivago Valuation Multiples

trivago is valued at $296M as of October 2026, a 0.2x revenue multiple. In the last 12 months, trivago revenue was $695M and trivago EBITDA was $30M.

trivago Overview

About trivago

trivago NV is a hotel search company focused on reshaping the way travelers search for and compare hotels while enabling hotel advertisers to grow their businesses by providing access to a broad audience of travelers through the company's websites and apps. The platform allows travelers to make informed decisions by personalizing their hotel search and providing access to a deep supply of hotel information and prices. The company operates in three operating segments namely the Americas, Developed Europe, and the Rest of the World. Its geographic areas are the United States, Germany, the United Kingdom, Canada, Japan, and All other countries.


Founded

2016

HQ

Germany

Employees

668

Financials (LTM)

Revenue: $695M
EBITDA: $30M

EV

$159M

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trivago Financials

trivago reported last 12-month revenue of $695M and EBITDA of $30M.

In the same LTM period, trivago generated $670M in gross profit, $30M in EBITDA, and $12M in net income.

Revenue (LTM)


trivago P&L

In the most recent fiscal year, trivago reported revenue of $616M and EBITDA of $13M.

trivago is profitable as of last fiscal year, with gross margin of 97%, EBITDA margin of 2%, and net margin of 2%.

See analyst estimates for trivago
LTMLast FY202320242025202620272028
Revenue$695M$616M$563M$535M$616M
Gross Profit$670M$599M$549M$522M$599M
Gross Margin96%97%98%98%97%
EBITDA$30M$13M($177M)($33M)$13M
EBITDA Margin4%2%(31%)(6%)2%
EBIT Margin2%0%8%(0%)0%
Net Profit$12M$13M($191M)($28M)$13M
Net Margin2%2%(34%)(5%)2%
Net Debt-($106M)---

Financial data powered by Morningstar, Inc.

trivago Stock Performance

trivago has current market cap of $296M, and enterprise value of $159M.

Market Cap Evolution


trivago's stock price is $4.19.

trivago share price decreased by 20.8% in the last 30 days, and increased by 30.1% in the last year.

trivago has an EPS (earnings per share) of $0.18.

See more trading valuation data for trivago
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$159M$296M0.0%-20.8%-20.6%30.1%$0.18

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trivago Valuation Multiples

trivago trades at 0.2x EV/Revenue multiple, and 5.3x EV/EBITDA.

See NTM and 2027E valuation multiples for trivago

EV / Revenue (LTM)


trivago Financial Valuation Multiples

As of October 12, 2026, trivago has market cap of $296M and EV of $159M.

trivago has a P/E ratio of 23.8x.

LTMLast FY202320242025202620272028
EV/Revenue0.2x0.3x0.3x0.3x0.3x
EV/EBITDA5.3x12.3x(0.9x)(4.9x)12.3x
EV/EBIT10.1x92.6x3.5x(68.3x)92.6x
EV/Gross Profit0.2x0.3x0.3x0.3x0.3x
P/E23.8x23.5x(1.5x)(10.7x)23.5x
EV/FCF(30.1x)44.0x5.6x7.8x44.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified trivago Valuation Multiples

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trivago Margins & Growth Rates

trivago grew revenue by 15% and EBITDA by 157% in the last fiscal year.

In the most recent fiscal year, trivago reported gross margin of 97%, EBITDA margin of 2%, and net margin of 2%.

See estimated margins and future growth rates for trivago

trivago Margins

Last FY202420252026202720282029
Gross Margin97%98%97%96%
EBITDA Margin2%(6%)2%5%
EBIT Margin0%(0%)0%2%
Net Margin2%(5%)2%2%
FCF Margin1%4%1%(1%)

trivago Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth15%(5%)15%15%
Gross Profit Growth14%(5%)15%14%
EBITDA Growth157%(82%)(140%)157%
EBIT Growth882%(105%)(174%)882%
Net Profit Growth(3%)(86%)(146%)(3%)
FCF Growth(375%)(28%)(82%)(375%)

Data powered by FactSet, Inc. and Morningstar, Inc.

trivago Operational KPIs

trivago's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.9M for the same period.

trivago's Rule of 40 is 20% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

trivago's Rule of X is 42% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for trivago
LTMLast FY202320242025202620272028
Rule of 4014%20%---
Bessemer Rule of X28%42%---
Revenue per Employee-$0.9M---
Opex per Employee-$0.9M---
S&M Expenses to Revenue78%81%71%80%81%
G&A Expenses to Revenue5%6%8%7%6%
R&D Expenses to Revenue9%10%--10%
Opex to Revenue-97%89%98%97%

Data powered by FactSet, Inc. and Morningstar, Inc.

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trivago Competitors

trivago competitors include Quick Co., One Career, Aramis Group, Adventure, Socar, ZIGExN, Fiverr, On The Beach Group, Angi and Theeb.

Most trivago public comparables operate across Consumer Marketplaces, Online Travel, Travel Services, Vertical Marketplaces and TravelTech.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Quick Co.$214M$40M1.0x1.0x5.3x-
One Career$48M$14M5.1x3.6x17.0x-
Aramis Group$2.7B$72M0.2x0.2x6.2x11.1x
Adventure$19M$3M17.1x-93.9x-
Socar$351M$73M1.5x-7.1x-
ZIGExN$185M$37M1.3x1.2x6.2x4.6x
Fiverr$431M$13M0.2x0.2x5.1x1.0x
On The Beach Group$161M$48M2.2x2.4x7.5x8.8x

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Acquisitions by trivago

trivago has acquired 6 companies to date.

Last acquisition by trivago was on July 31st 2025. trivago acquired Holisto for $26M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by trivago

Holisto
Weekend.com
TripHappy
tripl
Description
Holisto is a Tel Aviv-headquartered travel technology company providing an AI-powered hotel booking platform. The system aggregates real-time rates from hotel operators, online travel agencies, wholesalers, and global distribution systems. Proprietary Split & Match technology breaks down and reassembles options to deliver personalized packages with optimized pricing. Launched for leisure and business travelers, it serves users across Europe and the Middle East.
Weekend.com is a Tel Aviv-headquartered travel app launched in 2016 that aggregates flight and hotel deals for short getaways across Europe and the Middle East. The platform scans 200+ airlines and 500,000 properties to offer bundled packages under €200, with filters for spontaneous trips from major hubs like London, Paris, and Berlin. It serves 1 million users annually through AI-driven recommendations and price alerts.
TripHappy is a US travel startup employing artificial intelligence to enhance hotel searches with pertinent location and neighborhood insights. It surfaces relevant details during discovery, aiding informed decisions on accommodations in urban and suburban settings.
tripl is a Hamburg-based online platform crafting personalized trip and tour recommendations matched to user preferences. It supports direct bookings for activities, locations, and accommodations across Europe and beyond.
HQ CountryIsraelGermanyUnited StatesGermany
HQ City
Rishon LeZion
Düsseldorf
Wilmington, DE
Hamburg
Deal Date31 Jul 202513 Jan 20219 May 201826 Sep 2017
Valuation$26Mundisclosedundisclosed$1M
EV/Revenue
EV/EBITDA

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Investments by trivago

trivago has invested in 2 companies to date.

Latest investment by trivago was on July 30th 2024. trivago invested in Holisto in their $10M Strategic investment round (EV/Revenue multiple available to Pro users).

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Latest Investments by trivago

Holisto
UBIO
Description
Holisto is a Tel Aviv-headquartered travel technology company providing an AI-powered hotel booking platform. The system aggregates real-time rates from hotel operators, online travel agencies, wholesalers, and global distribution systems. Proprietary Split & Match technology breaks down and reassembles options to deliver personalized packages with optimized pricing. Launched for leisure and business travelers, it serves users across Europe and the Middle East.
UBIO is a London travel-technology company founded in 2013. It provides transaction automation that lets online travel and commerce businesses execute bookings or purchases on third-party websites when direct application-programming interfaces are unavailable or incomplete. UBIO's platform manages changing web flows, data entry and transaction execution as an infrastructure service for partners. Travel companies use it to expand inventory coverage without maintaining a custom integration with every supplier. The company serves business customers and earns recurring software and usage-based revenue from automated transactions. Its technology sits behind a partner's customer experience rather than operating primarily as a consumer booking brand. UBIO remains active and has raised venture financing from investors including Big Sur Ventures and trivago.
HQ CountryIsraelUnited Kingdom
HQ City
Rishon LeZion
London
Deal Date30 Jul 202428 Apr 2022
RoundStrategic investmentSeries A
Raised$10M$5M
Investorstrivagotrivago
Valuation$111Mundisclosed
EV/Revenue
EV/EBITDA

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About trivago

When was trivago founded?trivago was founded in 2016.
Where is trivago headquartered?trivago is headquartered in Germany.
How many employees does trivago have?As of today, trivago has over 668 employees.
Who is the CEO of trivago?trivago's CEO is Johannes Thomas.
Is trivago publicly listed?Yes, trivago is a public company listed on Nasdaq.
What is the stock symbol of trivago?trivago trades under TRVG ticker.
When did trivago go public?trivago went public in 2016.
Who are competitors of trivago?trivago main competitors include Quick Co., One Career, Aramis Group, Adventure, Socar, ZIGExN, Fiverr, On The Beach Group, Angi, Theeb.
What is the current market cap of trivago?trivago's current market cap is $296M.
What is the current revenue of trivago?trivago's last 12 months revenue is $695M.
What is the current revenue growth of trivago?trivago revenue growth (NTM/LTM) is 10%.
What is the current EV/Revenue multiple of trivago?Current revenue multiple of trivago is 0.2x.
What is the current EBITDA of trivago?trivago's last 12 months EBITDA is $30M.
What is trivago's EBITDA margin?trivago's last 12 months EBITDA margin is 4%.
What is the current EV/EBITDA multiple of trivago?Current EBITDA multiple of trivago is 5.3x.
What is the current FCF of trivago?trivago's last 12 months FCF is ($5M).
What is trivago's FCF margin?trivago's last 12 months FCF margin is (1%).
What is the current EV/FCF multiple of trivago?Current FCF multiple of trivago is (30.1x).
How many companies trivago has acquired to date?As of October 2026, trivago has acquired 6 companies.
What was the largest acquisition by trivago?$26M acquisition of Holisto on 31st July 2025 was the largest M&A trivago has done to date.
What companies trivago acquired?trivago acquired Holisto, tripl, Weekend.com, TripHappy, Base7booking.com, and Rheinfabrik.
In how many companies trivago has invested to date?As of October 2026, trivago has invested in 2 companies.
What was the last trivago investment?On 30th July 2024 trivago invested in Holisto, participating in a $10M Strategic investment round at $111M valuation.
In what companies trivago invested in?trivago invested in Holisto and UBIO.

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