Wonolo Valuation, Funding & Investors

Wonolo is valued at $500M as of October 2021.

Last Wonolo valuation

$500M

Series D · Oct 2021

Last Wonolo funding round

$138M

Series D · Oct 2021

Cumulative funding Wonolo raised

$191M

across 5 funding rounds

Key investors in Wonolo

  • Tuesday Capital
  • PivotNorth Capital
  • Sequoia Capital
  • Base10 Partners
  • Coca-Cola Founders
  • Bain Capital Ventures

Wonolo Overview

About Wonolo

Wonolo is a San Francisco-headquartered on-demand staffing platform matching businesses with temporary workers for roles in warehousing, events, manufacturing, and retail. Founded in 2014, it operates in over 30 U.S. cities including New York, Chicago, and Atlanta, serving clients like Amazon, Target, and Williams-Sonoma. The marketplace uses mobile apps for instant bookings, ratings, and payments, with workers earning hourly wages plus benefits. Wonolo raised over $140 million from Sequoia Capital, Bain Capital Ventures, and others.


Founded

2014

HQ

United StatesSan Francisco, CA

Website

wonolo.com

Status

Privately held

Customer focus

B2B

Revenue model

Commission

Valuation

$500M (Oct 2021)

Wonolo Valuation

Wonolo is currently valued at $500M, based on its Series D in October 2021.

The $138M round was led by Leeds Illuminate, with participation from 137 Ventures, Putnam Premier IT and G2 Venture Partners.

Wonolo's valuation has grown 9.6x from $52M at its Series B in April 2018 to $500M in October 2021, across 2 priced rounds.

Wonolo valuation by funding round

Wonolo valuation by funding round
DateStageValuation
Oct 2021Series D$500M
Apr 2018Series B$52M

Wonolo Funding History

Wonolo has raised a total of $191M across 5 funding rounds.

Wonolo's first fundraising round was a $2M seed round in May 2015. The most recent completed round was a $138M Series D in October 2021.

Wonolo funding rounds

Wonolo funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2021Series DLeeds Illuminate (lead); 137 Ventures; Putnam Premier IT; G2 Venture Partners$138M$500MWonolo is a leading on-demand staffing platform that connects job seekers with businesses seeking temporary workers, particularly for hourly and frontline positions. The company operates a mobile app that enables workers to find job opportunities in their local communities while helping companies like Coca-Cola, Aramark, Peloton, and Uniqlo fill their labor needs through a centralized, scalable platform. Many of these positions are located in warehouses and e-commerce settings across the United States. The company was founded in 2013 and operates with the mission to make work flexible and fulfilling while disrupting the traditional temporary staffing industry, which generates over $500 billion in global annual revenue. On October 19, 2021, Wonolo closed a Series D funding round of $138 million led by growth equity firm Leeds Illuminate, with participation from 137 Ventures, G2 Venture Partners, and Franklin Templeton. This round valued the company at $500.29 million post-money and brought Wonolo's total venture funding to over $200 million. As part of the funding, Stephanie Nieman from Leeds Illuminate joined Wonolo's board of directors. The round was intended to accelerate growth, innovate mobile-first technology, and expand the company's market presence in the temporary staffing sector.
Nov 2018Series CBain Capital Ventures (lead); AMN Healthcare Services; Cendana Capital; Tuesday Capital; PivotNorth Capital; Sequoia Capital; Base10 Partners; DAG Ventures$32M-Wonolo is an on-demand staffing platform founded in 2014 that connects underemployed hourly workers with businesses needing immediate labor in sectors like retail, manufacturing, shipping, logistics, e-commerce, and distribution. The platform enables rapid hiring for temporary roles, addressing underemployment and staffing shortages, with a mobile-first technology marketplace serving thousands of businesses and over 300,000 workers by late 2018. In November 2018, Wonolo raised $32 million in a Series C round led by Bain Capital Ventures, with participation from new investor DAG Ventures and existing backers Sequoia Capital, Base10 Partners, AMN Healthcare, and Cendana Capital, bringing total funding to $60 million. Bain Capital Ventures' Jamison Hill joined the board. This followed a $13 million round in April 2018 led by Sequoia with Base10, PivotNorth, and Tuesday Capital (formerly CrunchFund). Funds were allocated to expand the team across headquarters in San Francisco and Nashville, satellite offices, enter new U.S. markets, and accelerate platform growth for Fortune 500 adoption to disrupt traditional staffing.
Apr 2018Series BSequoia Capital (lead); Tuesday Capital; PivotNorth Capital; Base10 Partners$13M$52MWonolo is an on-demand staffing platform that connects underemployed hourly workers with businesses needing to fill immediate labor shifts. Founded in 2014 by Yong Kim and AJ Brustein, both formerly of The Coca-Cola Company, the platform operates as a marketplace for temporary work across retail, manufacturing, shipping, logistics, e-commerce, and other industries. In April 2018, Wonolo closed a $13 million Series B funding round led by Sequoia Capital, with participation from existing investors PivotNorth Capital and Crunchfund, plus new investor Base10. This round brought total venture funding to $25 million and valued the company at $52.27 million on a post-money basis. The Series B funding was directed toward scaling the platform to meet growing market demand, with Sequoia partner Jess Lee joining the company's board. By the time of this round, Wonolo had helped tens of thousands of people find hourly work while serving companies across multiple industries, establishing itself as a key player in the on-demand staffing marketplace.
Jan 2016Series ATuesday Capital; PivotNorth Capital; Coca-Cola Founders$6M-Wonolo is a US-based on-demand staffing platform founded in 2014 that connects businesses with temporary workers for jobs in retail, e-commerce, distribution, and fulfillment. The company raised $5.7 million in funding in January 2016 from undisclosed investors, including support from Coca-Cola Founders, PivotNorth Capital, and Tuesday Capital, according to regulatory filings. Coca-Cola provided $1.7 million in prior convertible note financing, with $700,000 converting to equity in this round, and Wonolo supplies temp workers to Coca-Cola for tasks like stocking shelves. This 2016 round followed a $2.2 million seed funding in May 2015 from PivotNorth Capital, CrunchFund (later Tuesday Capital), Foundry Group, and angels at a $7.5 million valuation. Wonolo continued raising capital afterward, including $13 million in April 2018 led by Sequoia Capital with PivotNorth and Tuesday Capital, $32 million Series C in November 2018 led by Bain Capital Ventures, and a $138 million round in 2021 led by Leeds Illuminate.
May 2015SeedFoundry Group (lead); Marc Bell Ventures; FG Angels; Tuesday Capital; Haystack; Adeyemi Ajao; PivotNorth Capital; Augusta Investments; Coca-Cola Founders$2M--

Who has invested in Wonolo?

19 investors have backed Wonolo across its funding rounds, including Tuesday Capital, PivotNorth Capital, Sequoia Capital, Base10 Partners, Coca-Cola Founders and Bain Capital Ventures.

Lead investors include Leeds Illuminate, Bain Capital Ventures, Sequoia Capital and Foundry Group.


Wonolo Investors

Investors in Wonolo by funding rounds participated
InvestorHQRoundsRoleFirst check
Tuesday CapitalUnited StatesSan Francisco, CA4ParticipantMay 2015
PivotNorth CapitalUnited StatesSan Francisco, CA4ParticipantMay 2015
Sequoia CapitalUnited StatesSan Francisco, CA2LeadApr 2018
Base10 PartnersUnited StatesSan Francisco, CA2ParticipantApr 2018
Coca-Cola FoundersUnited StatesAtlanta, GA2ParticipantMay 2015
AMN Healthcare ServicesUnited StatesSan Diego, CA1ParticipantNov 2018
137 VenturesUnited StatesUnited States1ParticipantOct 2021
Putnam Premier ITUnited StatesUnited States1ParticipantOct 2021
Cendana CapitalUnited StatesSan Francisco, CA1ParticipantNov 2018
Marc Bell VenturesUnited StatesBoca Raton, FL1ParticipantMay 2015
FG AngelsUnited StatesBoulder, CO1ParticipantMay 2015
HaystackUnited StatesSan Francisco, CA1ParticipantMay 2015
Foundry GroupUnited StatesBoulder, CO1LeadMay 2015

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Wonolo Competitors

Wonolo competitors include listed companies like DIP, ZIGExN and Grupa Pracuj, and private ones like Apartment List, Passage and InterviewBit.

Public and private companies comparable to Wonolo
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Apartment ListUnited StatesSan Francisco, CAPrivate$37M-$600M16.2x
DIPJapanJapanPublicly listed$353M$85M$623M1.5x
PassageCanadaTorontoPrivate--$657M-
InterviewBitIndiaBangalorePrivate--$710M-
ZIGExNJapanJapanPublicly listed$188M$38M$290M1.2x
Grupa PracujPolandPolandPublicly listed$214M$95M$1B4.4x

Wonolo Public Comps

Wonolo is still privately-owned, but its public comps include eDreams ODIGEO, Wirtualna Polska, trivago, Gloo, En, Nerdwallet, Hypoport, Maoyan Entertainment, Cars.com and Stitch Fix.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
eDreams ODIGEO$770M$161M1.1x1.1x5.4x5.3x
Wirtualna Polska$585M$102M1.4x1.3x8.1x5.6x
trivago$632M$13M0.5x0.5x24.3x10.9x
Gloo$95M($136M)5.0x3.0x(3.5x)(11.4x)
En$380M$45M0.7x0.8x6.2x5.5x
Nerdwallet$837M$112M0.6x0.6x4.7x3.6x
Hypoport$694M$78M0.8x0.8x6.9x6.8x
Maoyan Entertainment$691M$124M0.1x0.1x0.7x1.0x

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Common questions about Wonolo

When was Wonolo founded?Wonolo was founded in 2014.
Where is Wonolo headquartered?Wonolo is headquartered in San Francisco, CA, United States.
Is Wonolo publicly listed?No, Wonolo is a private, VC-backed company.
What is Wonolo's valuation?Wonolo was last valued at $500M in its Series D in October 2021.
How much funding has Wonolo raised?Wonolo has raised $191M across 5 funding rounds.
What was Wonolo's last funding round?Wonolo's last funding round was a $138M Series D in October 2021, led by Leeds Illuminate.
Who are Wonolo's investors?Wonolo's investors include Tuesday Capital, PivotNorth Capital, Sequoia Capital, Base10 Partners, Coca-Cola Founders, AMN Healthcare Services, 137 Ventures, Putnam Premier IT, Cendana Capital, Marc Bell Ventures and 9 others.
Which companies are comparable to Wonolo?Companies comparable to Wonolo include Apartment List, DIP, Passage, InterviewBit, ZIGExN and Grupa Pracuj.

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