- Companies
- Vivrelle
Vivrelle Funding, Investors & Competitors
Vivrelle has raised $131M across 4 funding rounds, most recently a $62M Series C in June 2025.
Last Vivrelle funding round
$62M
Series C · Jun 2025
Cumulative funding Vivrelle raised
$131M
across 4 funding rounds
Key investors in Vivrelle
Origin Ventures
Chapford Capital Group
3L Capital
Protagonist
Plus Capital
Lily Collins
Nina Dobrev
About Vivrelle
Vivrelle is a New York-headquartered membership club offering subscription access to a rotating collection of designer handbags, fine jewelry, and diamonds. Members rent items from brands like Gucci, Chanel, and Cartier, with options to purchase at exclusive discounts. Vivrelle curates influencer closets and provides insurance-covered borrowing for flexible luxury experiences.
Founded
2018
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Vivrelle Funding History
Vivrelle has raised a total of $131M across 4 funding rounds.
Vivrelle's first fundraising round was a $26M Series A in April 2021. The most recent completed round was a $62M Series C in June 2025.
Vivrelle funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jun 2025 | Series C | Protagonist (lead) | $62M | Vivrelle is a luxury accessories membership club founded in 2018 by Blake and Wayne Geffen, offering members access to high-end handbags, jewelry, watches, and diamonds from brands like Chanel, Prada, and YSL through a subscription model starting at $45 monthly. The company positions itself as a lifestyle brand, emphasizing experiential luxury over ownership, with showrooms in hotspots like the Hamptons and partnerships with Revolve for shopping. It operates as a rental service disrupting traditional luxury consumption amid shifting consumer preferences. On June 4, 2025, Vivrelle closed a $62 million Series C funding round solely from Protagonist, a multi-stage VC firm focused on AI, consumer, and fintech sectors. Protagonist, founded by serial entrepreneurs including Harry Hurst, provides hands-on operational support for scaling. This follows prior rounds including a $35 million Series B in 2022 led by 3L Capital and a $27 million Series B-II in November 2022, bringing total funding to approximately $123 million across four rounds. The new capital will fund U.S. showroom expansion, inventory diversification with big-ticket items, and technology investments like AI to enhance the member experience and create a 360-degree luxury platform. Vivrelle, with around 100 employees after nearly eight years, reported being profitable and achieving triple-digit growth in 2024 per cofounder Wayne Geffen. It competes in the evolving rental market alongside services like peer-to-peer platforms, leveraging luxury branding to minimize marketing costs by capitalizing on established designer appeal. |
| Nov 2022 | Series B | 3L Capital (lead); Chapford Capital Group; Plus Capital; Origin Ventures; Lily Collins; Nina Dobrev | $35M | Vivrelle is a members-only luxury accessories membership club founded in 2018, offering subscribers access to a rotating selection of designer handbags, jewelry, watches, and diamonds for a monthly fee starting at $45. The company provides a shared closet experience, allowing members to rent high-end items from brands like Chanel, Prada, and YSL without ownership, positioning itself as a lifestyle brand with showrooms in hotspots like the Hamptons and partnerships with retailers like Revolve. Vivrelle closed a $35 million Series B funding round on November 4, 2022 (approximate to the queried March 2022 date), led by 3L Capital, with participation from Chapford Capital Group, Origin Ventures, Plus Capital, and private investors including actresses Lily Collins and Nina Dobrev, as well as personality Morgan Stewart McGraw. This round followed prior funding and preceded a $62 million Series C in 2025-2026 led by Protagonist, which funded showroom expansion, inventory diversification, and AI technologies. Vivrelle operates in the growing luxury rental market, disrupting traditional ownership amid consumer shifts, with around 100 employees and a focus on experiential access to luxury. The Series B supported Vivrelle's scaling as a next-generation rental service, competing with peer-to-peer models like Pickle, while emphasizing low marketing costs due to brand desirability and targeting affluent customers seeking designer flair for events and daily life. |
| Jul 2022 | Series A | - | $8M | Vivrelle is a New York City-based luxury accessories rental membership club offering monthly access to items like Chanel handbags and Hermes jewelry for $99 per month via its mobile app. The company closed a $35 million Series B funding round on November 4, 2022, led by 3L Capital with participation from Origin Ventures, Chapford Capital Group, Plus Capital, actresses Lily Collins and Nina Dobrev, and entrepreneur Morgan Stewart McGraw. Proceeds will fund inventory expansion, new showrooms beyond its Manhattan membership club outpost, and hiring. This Series B follows a $26 million Series A round over a year prior from Origin Ventures and Chapford Capital Group, used to grow membership, add products, launch marketing, and hire. Since the Series A, Vivrelle reported 600% revenue growth (corrected from initial press error), a waitlist of nearly 8,000 people, and early EBITDA profitability since its 2018 launch. Founders Blake and Wayne Geffen emphasized aggressive growth while maintaining profitability. |
| Apr 2021 | Series A | Origin Ventures (lead); Chapford Capital Group | $26M | Vivrelle is a membership club founded in 2018 by Blake and Wayne Geffen that provides rental access to a shared closet of designer handbags, jewelry, diamonds, and watches, positioning itself at the intersection of resale and shared economies to offer sustainable, flexible luxury to digital natives like Millennials and Gen Z. The company closed a $26 million Series A funding round on April 26, 2021, led by Origin Ventures with participation from Chapford Capital Group, to scale its platform, expand inventory and operations, grow membership from a waitlist, launch marketing initiatives, and enhance customer service in circular fashion. Sources note triple-digit revenue and membership growth in 2020 and 2021, with the business described as fully profitable by founders, and handbags as the strongest category amid rising demand during Covid as an extension of customers' closets. The funding enables Vivrelle to meet increased demand, admit thousands more members, and advance reimagined shopping experiences without compromising quality or environmental impact, as stated by CEO Blake Geffen and Origin Ventures' Jason Heltzer. Vivrelle launched a mobile app in February 2021 prior to the round and later partnered with ShopStyle for a rental program. It operates a subscription model starting at $99/month for items like Chanel handbags or Prada totes, emphasizing on-demand access at fast-fashion speed. In subsequent developments, Vivrelle raised a $62 million Series C in 2024 led by Protagonist to further scale operations, deepen inventory, and integrate AI for a 360-degree luxury membership experience, building on its commitment to curated accessories since inception. |
Who has invested in Vivrelle?
7 investors have backed Vivrelle across its funding rounds, including Origin Ventures, Chapford Capital Group, 3L Capital, Protagonist, Plus Capital and Lily Collins.
Lead investors include Protagonist, 3L Capital and Origin Ventures.
Vivrelle Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Apr 2021 | ||
| 2 | Lead | Apr 2021 | ||
| 1 | Lead | Jun 2025 | ||
| 1 | Participant | Nov 2022 | ||
| 1 | Lead | Nov 2022 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialVivrelle Competitors
Vivrelle competitors include listed companies like Recruit Holdings, Uber, Prosus and DoorDash, and private ones like Outdoorsy and Xiaohongshu.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $34M | - | $1.8B | 54.1x | ||
| Publicly listed | $24B | $4B | $156B | 6.0x | ||
| Publicly listed | $52B | $6.2B | $145B | 2.8x | ||
| Publicly listed | $9.7B | $1.1B | $86B | 8.0x | ||
| Publicly listed | $14B | $1.5B | $84B | 4.9x | ||
| Private | - | - | $20B | - |
Vivrelle Public Comps
Vivrelle is still privately-owned, but its public comps include Amazon, Alibaba Group, LVMH, Hermès, Recruit Holdings, Uber, Booking Holdings, Richemont, Pinduoduo and Airbnb.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 3.9x | 3.5x | 17.5x | 13.8x | |||
| $153B | $15B | 1.7x | 1.6x | 17.5x | 13.0x | |||
| $93B | $28B | 2.8x | 2.8x | 9.5x | 9.5x | |||
| $18B | $8.6B | 8.4x | 8.1x | 18.1x | 17.8x | |||
| $24B | $4B | 6.4x | 6.0x | 37.9x | 25.2x | |||
| $52B | $6.2B | 3.0x | 2.8x | 24.9x | 14.6x | |||
| $27B | $8.3B | 4.9x | 4.6x | 15.9x | 12.4x | |||
| $26B | $7B | 4.6x | 4.3x | 17.1x | 15.7x | |||
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Common questions about Vivrelle
| When was Vivrelle founded? | Vivrelle was founded in 2018. |
| Where is Vivrelle headquartered? | Vivrelle is headquartered in New York City, NY, United States. |
| Is Vivrelle publicly listed? | No, Vivrelle is a private, VC-backed company. |
| How much funding has Vivrelle raised? | Vivrelle has raised $131M across 4 funding rounds. |
| What was Vivrelle's last funding round? | Vivrelle's last funding round was a $62M Series C in June 2025, led by Protagonist. |
| Who are Vivrelle's investors? | Vivrelle's investors include Chapford Capital Group, Origin Ventures, Protagonist, Plus Capital, 3L Capital, Lily Collins and Nina Dobrev. |
| Which companies are comparable to Vivrelle? | Companies comparable to Vivrelle include Outdoorsy, Recruit Holdings, Uber, Prosus, DoorDash and Xiaohongshu. |
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