Vivrelle Funding, Investors & Competitors

Vivrelle has raised $131M across 4 funding rounds, most recently a $62M Series C in June 2025.

Last Vivrelle funding round

$62M

Series C · Jun 2025

Cumulative funding Vivrelle raised

$131M

across 4 funding rounds

Key investors in Vivrelle

  • Origin Ventures
  • Chapford Capital Group
  • 3L Capital
  • Protagonist
  • Plus Capital
  • Lily Collins
  • Nina Dobrev

Vivrelle Overview

About Vivrelle

Vivrelle is a New York-headquartered membership club offering subscription access to a rotating collection of designer handbags, fine jewelry, and diamonds. Members rent items from brands like Gucci, Chanel, and Cartier, with options to purchase at exclusive discounts. Vivrelle curates influencer closets and provides insurance-covered borrowing for flexible luxury experiences.


Founded

2018

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Vivrelle Funding History

Vivrelle has raised a total of $131M across 4 funding rounds.

Vivrelle's first fundraising round was a $26M Series A in April 2021. The most recent completed round was a $62M Series C in June 2025.

Vivrelle funding rounds

Vivrelle funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2025Series CProtagonist (lead)$62MVivrelle is a luxury accessories membership club founded in 2018 by Blake and Wayne Geffen, offering members access to high-end handbags, jewelry, watches, and diamonds from brands like Chanel, Prada, and YSL through a subscription model starting at $45 monthly. The company positions itself as a lifestyle brand, emphasizing experiential luxury over ownership, with showrooms in hotspots like the Hamptons and partnerships with Revolve for shopping. It operates as a rental service disrupting traditional luxury consumption amid shifting consumer preferences. On June 4, 2025, Vivrelle closed a $62 million Series C funding round solely from Protagonist, a multi-stage VC firm focused on AI, consumer, and fintech sectors. Protagonist, founded by serial entrepreneurs including Harry Hurst, provides hands-on operational support for scaling. This follows prior rounds including a $35 million Series B in 2022 led by 3L Capital and a $27 million Series B-II in November 2022, bringing total funding to approximately $123 million across four rounds. The new capital will fund U.S. showroom expansion, inventory diversification with big-ticket items, and technology investments like AI to enhance the member experience and create a 360-degree luxury platform. Vivrelle, with around 100 employees after nearly eight years, reported being profitable and achieving triple-digit growth in 2024 per cofounder Wayne Geffen. It competes in the evolving rental market alongside services like peer-to-peer platforms, leveraging luxury branding to minimize marketing costs by capitalizing on established designer appeal.
Nov 2022Series B3L Capital (lead); Chapford Capital Group; Plus Capital; Origin Ventures; Lily Collins; Nina Dobrev$35MVivrelle is a members-only luxury accessories membership club founded in 2018, offering subscribers access to a rotating selection of designer handbags, jewelry, watches, and diamonds for a monthly fee starting at $45. The company provides a shared closet experience, allowing members to rent high-end items from brands like Chanel, Prada, and YSL without ownership, positioning itself as a lifestyle brand with showrooms in hotspots like the Hamptons and partnerships with retailers like Revolve. Vivrelle closed a $35 million Series B funding round on November 4, 2022 (approximate to the queried March 2022 date), led by 3L Capital, with participation from Chapford Capital Group, Origin Ventures, Plus Capital, and private investors including actresses Lily Collins and Nina Dobrev, as well as personality Morgan Stewart McGraw. This round followed prior funding and preceded a $62 million Series C in 2025-2026 led by Protagonist, which funded showroom expansion, inventory diversification, and AI technologies. Vivrelle operates in the growing luxury rental market, disrupting traditional ownership amid consumer shifts, with around 100 employees and a focus on experiential access to luxury. The Series B supported Vivrelle's scaling as a next-generation rental service, competing with peer-to-peer models like Pickle, while emphasizing low marketing costs due to brand desirability and targeting affluent customers seeking designer flair for events and daily life.
Jul 2022Series A-$8MVivrelle is a New York City-based luxury accessories rental membership club offering monthly access to items like Chanel handbags and Hermes jewelry for $99 per month via its mobile app. The company closed a $35 million Series B funding round on November 4, 2022, led by 3L Capital with participation from Origin Ventures, Chapford Capital Group, Plus Capital, actresses Lily Collins and Nina Dobrev, and entrepreneur Morgan Stewart McGraw. Proceeds will fund inventory expansion, new showrooms beyond its Manhattan membership club outpost, and hiring. This Series B follows a $26 million Series A round over a year prior from Origin Ventures and Chapford Capital Group, used to grow membership, add products, launch marketing, and hire. Since the Series A, Vivrelle reported 600% revenue growth (corrected from initial press error), a waitlist of nearly 8,000 people, and early EBITDA profitability since its 2018 launch. Founders Blake and Wayne Geffen emphasized aggressive growth while maintaining profitability.
Apr 2021Series AOrigin Ventures (lead); Chapford Capital Group$26MVivrelle is a membership club founded in 2018 by Blake and Wayne Geffen that provides rental access to a shared closet of designer handbags, jewelry, diamonds, and watches, positioning itself at the intersection of resale and shared economies to offer sustainable, flexible luxury to digital natives like Millennials and Gen Z. The company closed a $26 million Series A funding round on April 26, 2021, led by Origin Ventures with participation from Chapford Capital Group, to scale its platform, expand inventory and operations, grow membership from a waitlist, launch marketing initiatives, and enhance customer service in circular fashion. Sources note triple-digit revenue and membership growth in 2020 and 2021, with the business described as fully profitable by founders, and handbags as the strongest category amid rising demand during Covid as an extension of customers' closets. The funding enables Vivrelle to meet increased demand, admit thousands more members, and advance reimagined shopping experiences without compromising quality or environmental impact, as stated by CEO Blake Geffen and Origin Ventures' Jason Heltzer. Vivrelle launched a mobile app in February 2021 prior to the round and later partnered with ShopStyle for a rental program. It operates a subscription model starting at $99/month for items like Chanel handbags or Prada totes, emphasizing on-demand access at fast-fashion speed. In subsequent developments, Vivrelle raised a $62 million Series C in 2024 led by Protagonist to further scale operations, deepen inventory, and integrate AI for a 360-degree luxury membership experience, building on its commitment to curated accessories since inception.

Who has invested in Vivrelle?

7 investors have backed Vivrelle across its funding rounds, including Origin Ventures, Chapford Capital Group, 3L Capital, Protagonist, Plus Capital and Lily Collins.

Lead investors include Protagonist, 3L Capital and Origin Ventures.


Vivrelle Investors

Investors in Vivrelle by funding rounds participated
InvestorHQRoundsRoleFirst check
Chapford Capital GroupUnited StatesStamford, CT2ParticipantApr 2021
Origin VenturesUnited StatesChicago, IL2LeadApr 2021
ProtagonistUnited StatesUnited States1LeadJun 2025
Plus CapitalUnited StatesLos Angeles, CA1ParticipantNov 2022
3L CapitalUnited StatesUnited States1LeadNov 2022

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Vivrelle Competitors

Vivrelle competitors include listed companies like Recruit Holdings, Uber, Prosus and DoorDash, and private ones like Outdoorsy and Xiaohongshu.

Public and private companies comparable to Vivrelle
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
OutdoorsyUnited StatesAustin, TXPrivate$34M-$1.8B54.1x
Recruit HoldingsJapanJapanPublicly listed$24B$4B$156B6.0x
UberUnited StatesUnited StatesPublicly listed$52B$6.2B$145B2.8x
ProsusNetherlandsNetherlandsPublicly listed$9.7B$1.1B$86B8.0x
DoorDashUnited StatesUnited StatesPublicly listed$14B$1.5B$84B4.9x
XiaohongshuChinaShanghaiPrivate--$20B-

Vivrelle Public Comps

Vivrelle is still privately-owned, but its public comps include Amazon, Alibaba Group, LVMH, Hermès, Recruit Holdings, Uber, Booking Holdings, Richemont, Pinduoduo and Airbnb.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
LVMH$93B$28B2.8x2.8x9.5x9.5x
Hermès$18B$8.6B8.4x8.1x18.1x17.8x
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
Booking Holdings$27B$8.3B4.9x4.6x15.9x12.4x
Richemont$26B$7B4.6x4.3x17.1x15.7x

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Common questions about Vivrelle

When was Vivrelle founded?Vivrelle was founded in 2018.
Where is Vivrelle headquartered?Vivrelle is headquartered in New York City, NY, United States.
Is Vivrelle publicly listed?No, Vivrelle is a private, VC-backed company.
How much funding has Vivrelle raised?Vivrelle has raised $131M across 4 funding rounds.
What was Vivrelle's last funding round?Vivrelle's last funding round was a $62M Series C in June 2025, led by Protagonist.
Who are Vivrelle's investors?Vivrelle's investors include Chapford Capital Group, Origin Ventures, Protagonist, Plus Capital, 3L Capital, Lily Collins and Nina Dobrev.
Which companies are comparable to Vivrelle?Companies comparable to Vivrelle include Outdoorsy, Recruit Holdings, Uber, Prosus, DoorDash and Xiaohongshu.

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