- Companies
- Vivense Home & Living
Vivense Home & Living Acquisition, Valuation, Funding & Investors
Vivense Home & Living was acquired by RePie Asset Management in July 2026.
Vivense Home & Living acquisition price
Undisclosed
Acquired by RePie Asset Management · Jul 2026
Cumulative funding Vivense Home & Living raised
$149M
across 6 funding rounds
Key investors in Vivense Home & Living
Bek Ventures
Aslanoba Capital
FJ Labs
Actera Group
Bedii Can Yucaoglu
Gamze Yucaoglu
About Vivense Home & Living
Vivense Home & Living is an Istanbul-based furniture and home-products retailer founded in 2013 by Kemal Erol. The company began as a direct-to-consumer e-commerce service connecting manufacturers with household buyers and later developed an omnichannel network of physical showrooms. Its assortment includes furniture, bedding, lighting, decorative products and other home categories sourced from hundreds of Turkish manufacturers. Vivense manages customer experience, fulfillment and last-mile delivery rather than operating solely as an advertising marketplace. The company serves individual consumers in Turkey and has also expanded into selected European markets. Revenue comes primarily from retail product sales through online and showroom channels. Vivense raised venture and growth capital from investors including Aslanoba Capital, Earlybird and Actera to improve supply-chain operations, expand showrooms and support international growth. The business has remained an operating consumer brand through subsequent changes in ownership.
Founded
2013
HQ
Website
Status
Acquired
Customer focus
B2C
Revenue model
Product sales
Vivense Home & Living Acquisition
Vivense Home & Living was acquired by RePie Asset Management for an undisclosed price on 22 July 2026.
Before the acquisition Vivense Home & Living had raised $149M across 6 funding rounds.
Re-Pie Portfoy Yonetimi is acquiring the entire share capital of the Turkish furniture and home decoration retailer Vivense, in a transaction reported on 22 July 2026 after the Turkish Competition Authority approved the transfer on 30 June 2026. The seller is Actera, the Turkish private equity firm that had invested USD 130 million in Vivense in 2020 and had become its controlling shareholder; the other registered shareholders included Earlybird and individual investors. The price was not disclosed. Re-Pie had been advising on a possible merger between Vivense and Yatas Bedding in the year before the sale, and the parties instead settled on a transfer of the whole company to Re-Pie. Vivense was founded in 2013 by Kemal Erol, who stepped back after the company hit financial difficulty in 2023. The business designs and sources furniture, bedding, lighting and home accessories, selling them directly to consumers through its e-commerce platform supported by 87 stores in Turkey, and it also trades in Belgium, the Netherlands and Luxembourg. Revenue comes from product sales on its own account rather than from marketplace commissions. For Re-Pie the purchase continues a run of control acquisitions of established Turkish consumer businesses executed through its venture capital investment funds, following Modanisa, Milpa and the publisher formerly known as Dogan Burda. Re-Pie described itself at the time of the transaction as managing approximately USD 3 billion across more than a hundred funds and companies.
| Acquirer | Date | Type |
|---|---|---|
| 22 Jul 2026 | PE buyout |
Sources: webrazzi.com, gzt.com, sozcu.com.tr, patronlardunyasi.com, 10haber.net
Vivense Home & Living Funding History
Vivense Home & Living has raised a total of $149M across 6 funding rounds.
Vivense Home & Living's first fundraising round was a undisclosed-stage round in June 2013. The most recent completed round was a $130M undisclosed-stage round in July 2020.
Vivense Home & Living funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jul 2020 | Undisclosed stage | Actera Group (lead) | $130M | Vivense Home & Living is a leading Turkish omni-channel furniture and home products retailer founded in 2013 by Kemal Erol, offering over 275,000 SKUs including hard furniture, modular furniture, and living categories through an online platform and experience-oriented showrooms staffed with interior designers. The company sources from about 500 Turkish manufacturers, serves major cities with 54 branches as of 2020, and had delivered 500,000 pieces of furniture and home products in 2019 while employing 417 people. It pioneered digitalization in Turkey's furniture industry, complementing e-commerce with 53 showrooms to assist customer decisions and claimed to have served over 1 million households in nearly seven years. On July 14-15, 2020, Actera Group, Turkey's largest private equity firm with over $3.3 billion AUM, invested $130 million in Vivense, described variably as a private equity investment, acquisition, or transaction including secondary sales by early investors like Earlybird Venture Capital and FJ Labs, who fully exited. Actera led the round, partnering with founder Kemal Erol to fuel rapid domestic growth via new investments, accelerate globalization starting in London and Europe, and solidify Vivense as Turkey's leading home and furniture brand with strong international potential. Previous investors included Alp Saul, Can Yücaoğlu, Evren Üçok, Gamze Yücaoğlu, Hasan Aslanoba, Fabrice Grinda, Jose Marin, and Cem Sertoğlu. The investment aimed to support Vivense's aggressive expansion plans, including 170% growth in 2020 through 35 new showrooms, leveraging its innovative business model and technology-driven approach in a sector Amazon had not prioritized, akin to Wayfair's U.S. success. Actera expressed full confidence in the team's execution and brand potential for global scale. |
| Aug 2018 | Series D | FJ Labs; Bek Ventures | $5M | Vivense was an established online furniture platform founded in 2013 that operated 53 showrooms across Turkey and claimed to have served over 1 million households. The company sources furniture from approximately 500 Turkish manufacturers and manages its own logistics and last-mile delivery operations. Following the 2020 investment, Vivense planned expansion into the United Kingdom market. |
| Aug 2017 | Series C | Bek Ventures (lead) | $8M | Vivense Home & Living is an online furniture and home goods company founded in 2013. The company has raised a total of $143.27M across five funding rounds from investors including Actera Group, Bek Ventures, Earlybird Venture, and FJ Labs. The most recently documented round was a $130M Private Equity investment from Actera Group in July 2020, which was intended to fund global expansion including UK operations with a London showroom and an international e-commerce platform launched in early 2021. |
| Mar 2016 | Series B | Bek Ventures (lead); Aslanoba Capital | $5M | The search results document Vivense's later $130 million Private Equity investment from Actera Group in July 2020, at which point the company had established fulfillment centers, a last-mile delivery network, and operations across Turkey with planned expansion to the UK. |
| Mar 2015 | Pre-seed | Aslanoba Capital; Gamze Yucaoglu; Bedii Can Yucaoglu | $900K | - |
| Jun 2013 | Undisclosed stage | Aslanoba Capital | - | Vivense announced an early financing from Aslanoba Capital and individual investors Fabrice Grinda and Jose Marin on June 24, 2013. The parties did not publish the size or valuation of the transaction. Vivense was building a direct-to-consumer online furniture and home-products business that connected manufacturers with buyers. Founder Kemal Erol said the new investors were attracted by the company's business model and rapid early development. The company intended to use the investment to improve customer experience and strengthen supply-chain management. That operating focus addressed the logistics, fulfillment and service complexity that distinguishes furniture retail from lighter e-commerce categories. Vivense subsequently expanded into an omnichannel retailer with its own showroom and delivery network and raised later rounds already recorded in the database. |
Who has invested in Vivense Home & Living?
6 investors have backed Vivense Home & Living across its funding rounds, including Bek Ventures, Aslanoba Capital, FJ Labs, Actera Group, Bedii Can Yucaoglu and Gamze Yucaoglu.
Lead investors include Actera Group and Bek Ventures.
Vivense Home & Living Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Jun 2013 | ||
| 3 | Lead | Mar 2016 | ||
| 1 | Participant | Aug 2018 | ||
| 1 | Lead | Jul 2020 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialVivense Home & Living Competitors
Vivense Home & Living competitors include listed companies like Alibaba Group, Carvana, Shein and JD Health, and private ones like Quince and NOME.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $1B | - | $10B | 10.1x | ||
| Private | - | - | $1.1B | - | ||
| Publicly listed | $154B | $15B | $266B | 1.6x | ||
| Publicly listed | $20B | ($110M) | $81B | 3.0x | ||
| Publicly listed | $42B | $2.3B | $22B | - | ||
| Publicly listed | $11B | $718M | $18B | 0.8x |
Vivense Home & Living Public Comps
Vivense Home & Living is no longer listed, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, Carvana, MercadoLibre, Sea, JD.com, Coupang and LY Corporation.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 4.1x | 3.6x | 18.4x | 14.1x | |||
| $113B | $51B | 4.4x | 4.1x | 9.7x | 9.6x | |||
| $154B | $15B | 1.7x | 1.6x | 17.4x | 12.0x | |||
| $65B | $15B | 0.8x | 0.8x | 3.6x | 3.2x | |||
| $20B | ($110M) | 4.2x | 3.0x | (768.0x) | 29.7x | |||
| $29B | $3.7B | 3.0x | 2.1x | 23.2x | 21.2x | |||
| $23B | $2.4B | 1.8x | 1.4x | 17.6x | 11.6x | |||
| $196B | $4.3B | 0.2x | 0.2x | 7.3x | 6.9x | |||
This data is available for Pro users. Sign up to see all Vivense Home & Living competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Vivense Home & Living
| When was Vivense Home & Living founded? | Vivense Home & Living was founded in 2013. |
| Where is Vivense Home & Living headquartered? | Vivense Home & Living is headquartered in Istanbul, Turkey. |
| Is Vivense Home & Living publicly listed? | No, Vivense Home & Living was acquired by RePie Asset Management in July 2026. |
| Who acquired Vivense Home & Living? | Vivense Home & Living was acquired by RePie Asset Management in July 2026. |
| How much funding has Vivense Home & Living raised? | Vivense Home & Living has raised $149M across 6 funding rounds. |
| What was Vivense Home & Living's last funding round? | Vivense Home & Living's last funding round was a $130M undisclosed-stage round in July 2020, led by Actera Group. |
| Who are Vivense Home & Living's investors? | Vivense Home & Living's investors include Aslanoba Capital, Bek Ventures, FJ Labs, Actera Group, Gamze Yucaoglu and Bedii Can Yucaoglu. |
| Which companies are comparable to Vivense Home & Living? | Companies comparable to Vivense Home & Living include Quince, NOME, Alibaba Group, Carvana, Shein and JD Health. |
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