The Bouqs Company Funding, Investors & Competitors

The Bouqs Company has raised $111M across 7 funding rounds, most recently a $23M undisclosed-stage round in July 2024.

Last The Bouqs Company funding round

$23M

Undisclosed stage · Jul 2024

Cumulative funding The Bouqs Company raised

$111M

across 7 funding rounds

Key investors in The Bouqs Company

  • Azure Capital Partners
  • Quest Venture Partners
  • KEC Ventures
  • Wavemaker Partners
  • Amplify.LA
  • Draper Associates
  • OurCrowd
  • Aliment Capital

The Bouqs Company Overview

About The Bouqs Company

The Bouqs Company is a Venice-headquartered online flower delivery service that sources bouquets directly from sustainable farms in Colombia, Ecuador, and California for nationwide U.S. shipping. Bypassing traditional intermediaries, the firm offers farm-to-door arrangements through its e-commerce platform and partners with artisan florists for local fulfillment.


Founded

2012

HQ

United StatesLos Angeles, CA

Website

bouqs.com

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

The Bouqs Company Funding History

The Bouqs Company has raised a total of $111M across 7 funding rounds.

The Bouqs Company's first fundraising round was a $1M seed round in June 2013. The most recent completed round was a $23M undisclosed-stage round in July 2024.

The Bouqs Company funding rounds

The Bouqs Company funding rounds
DateStageInvestorsRaisedDeal Summary
Jul 2024Undisclosed stage-$23MThe Bouqs Company, an online flower shop founded in 2012 by John Tabis, sources flowers directly from farms in the US, Ecuador, Colombia, and Costa Rica to deliver fresher bouquets with reduced waste. It operates at the e-commerce, retail, and logistics intersection, emphasizing sustainability and efficiency. The company has raised approximately $98.35M to $101.9M across 10-11 funding rounds, including a Series C of $24M in 2017 led by Partech Ventures for marketing, technology, headquarters, and hires, and a recent Series D on July 11, 2024. Earlier debt and loan rounds involved CrowdOut Capital and Paycheck Protection Program. In January 2026, The Bouqs Co. launched a Reg CF crowdfunding campaign targeting up to $5M via DealMaker Securities to fund retail expansion, including 70+ stores as fulfillment hubs for e-commerce, in-person sales, and same-day delivery in the $100 billion floral market. The company, a Shark Tank alum, ranks as the fourth-highest revenue generator from the show.
Jan 2020Series CYamasa Co LTD (lead); Azure Capital Partners; Aliment Capital; OurCrowd$30MThe Bouqs Company is an online flower delivery platform founded in 2012 that differentiates through farm-direct sourcing, bypassing traditional flower wholesalers to reduce costs and extend flower longevity. The company operates a cut-to-order model offering same-day delivery in the United States and had expanded into vertical integration with proprietary supply chain technology. On January 30, 2020, The Bouqs closed a $30 million Series C-II strategic growth round led by Japanese conglomerate Yamasa, bringing total funding to approximately $74 million. The capital was designated for expansion into Japan, opening brick-and-mortar retail channels, targeting the wedding industry, and building a global network of farms paired with local floral brands. Yamasa's investment was a strategic entry into the Japan flower market, where The Bouqs aimed to compete with incumbents like Ayoma Flower Market and FloraJapan, while capturing share in a market valued at $6 billion annually. The Bouqs was positioned as the leading direct-to-consumer floral delivery company among Silicon Valley-funded peers, surpassing competitors like Urban Stems ($27 million in total funding) and others including BloomThat and Farm Girl. As of the filing date, Yamasa maintains significant shareholder registration rights with at least 4,053,177 registrable securities held by the Japanese corporation.
May 2019Series CAliment Capital (lead); Azure Capital Partners; OurCrowd; KEC Ventures$15M-
Jan 2017Series CPartech (lead); Azure Capital Partners; Tekton Ventures; Robert Herjavec; Reimagined Ventures; KEC Ventures; Anselm Adams; NextEquity Partners; Quest Venture Partners$24MThe Bouqs Company, an online flower delivery service founded in 2012 by John Tabis, sources flowers directly from farms in the United States, Ecuador, Colombia, and Costa Rica, positioning itself as a sustainable alternative in the $18 billion U.S. flower retail market against competitors like 1-800-Flowers, FTD, BloomThat, Farmgirl Flowers, and UrbanStems. In January 2017, it raised $24 million in a Series C financing round led by Partech Ventures, with participation from NextEquity Partners, Reimagined Ventures, Azure Capital Partners, KEC Ventures, Quest Venture Partners, and Shark Tank investor Robert Herjavec, bringing total funding to $43 million since inception. The funds were allocated to marketing, supply chain technology enhancements, a new headquarters in Venice, California, and additional hires to support scaling operations amid 200% annual growth rates. Prior rounds included a $1.1 million seed in 2013, $6 million Series A in 2014, and $12 million Series B in February 2016 from similar investors including Azure and KEC Ventures. Following the Series C, The Bouqs continued growth, raising a $30 million growth round in February 2020 led by Yamasa, with Azure, NextEquity, Partech, and others, increasing total backing to $74 million to support brick-and-mortar retail launches, subscription and wedding services, international expansion starting with Japan, and proprietary supply chain technology. The 2017 round solidified its position as a top-funded on-demand flower startup, emphasizing vertical integration and farm-to-door delivery.
Feb 2016Series BEnspire Capital; Amplify.LA; Finn Capital Partners; Azure Capital Partners; ECA Ventures; Wavemaker Partners; KEC Ventures; Draper Associates; Quest Venture Partners$12MThe Bouqs Company, a Venice, California-based direct-to-consumer online florist founded in 2012 by John Tabis and Juan Pablo Montúfar, raised $12 million in Series B financing in February 2016. The round was led by existing investors Quest Venture Partners, Azure Capital Partners, and KEC Ventures, along with new investors Enspire Capital and Draper Associates. The funding brought the company's total capital raised to approximately $20 million. The Bouqs operates a farm-direct flower delivery model that sources flowers directly from farms in California, Ecuador, Colombia, and Costa Rica, bypassing traditional florist wholesalers. This supply chain approach enables the company to offer competitive pricing while delivering fresher flowers that last longer than traditional arrangements. By the time of the Series B round, The Bouqs had expanded its artisan florist network to 130 markets nationwide within six months and had launched same-day delivery capabilities through local florist partners. The company intended to deploy Series B capital toward expanding its proprietary supply chain technology, growing its farm and florist networks, scaling its team from approximately 40 employees, and developing a native mobile app. Since its 2012 launch, The Bouqs had shipped flowers nationwide and achieved significant traction in the online floral market, positioning itself as a technology-enabled alternative to traditional 1-800-Flowers and BloomThat.
Jun 2014Series AAzure Capital Partners (lead); UCLA Ventures; Amplify.LA; Finn Capital Partners; Plug and Play; Brendan Wallace; M13; Wavemaker Partners; KEC Ventures; Otter Rock Capital; Draper Associates; Quest Venture Partners$6MThe Bouqs Company raised $6 million in Series A financing led by Azure Capital Partners with participation from KEC Ventures around June 2014. Other investors in the company's funding history include Amplify.LA, Brendan Wallace, Draper Associates, Finn Capital Partners, M13, Otter Rock Capital, Plug and Play, Quest Venture Partners, UCLA Ventures, and Wavemaker Partners, though specific participation in this round is unconfirmed beyond the leads.[user query] A subsequent round of $7.2 million equity financing occurred on July 29, 2014, involving Azure Capital Partners. The company continued raising capital, including $9.6 million in March 2016 and $24 million Series C in February 2017 led by Partech Ventures with Azure Capital Partners and others.
Jun 2013SeedAmplify.LA; IVP; Andy Dunn; Mich Mathews; Wavemaker Partners; Telegraph Hill Capital; Tech Coast Angels; Quest Venture Partners; Brian Spaly$1M-

Who has invested in The Bouqs Company?

29 investors have backed The Bouqs Company across its funding rounds, including Azure Capital Partners, Quest Venture Partners, KEC Ventures, Wavemaker Partners, Amplify.LA and Draper Associates.

Lead investors include Yamasa Co LTD, Aliment Capital, Partech and Azure Capital Partners.


The Bouqs Company Investors

Investors in The Bouqs Company by funding rounds participated
InvestorHQRoundsRoleFirst check
Azure Capital PartnersUnited StatesSan Francisco, CA5LeadJun 2014
KEC VenturesUnited StatesNew York City, NY4ParticipantJun 2014
Quest Venture PartnersUnited StatesSan Francisco, CA4ParticipantJun 2013
Amplify.LAUnited StatesUnited States3ParticipantJun 2013
Wavemaker PartnersSingaporeSingapore3ParticipantJun 2013
Finn Capital PartnersUnited StatesSan Francisco, CA2ParticipantJun 2014
Aliment CapitalUnited StatesLos Angeles, CA2LeadMay 2019
OurCrowdIsraelJerusalem2ParticipantMay 2019
Draper AssociatesUnited StatesSan Francisco, CA2ParticipantJun 2014
Enspire CapitalSingaporeSingapore1ParticipantFeb 2016
UCLA VenturesUnited StatesUnited States1ParticipantJun 2014
Plug and PlayUnited StatesSan Francisco, CA1ParticipantJun 2014
IVPUnited StatesSan Francisco, CA1ParticipantJun 2013

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The Bouqs Company Competitors

The Bouqs Company competitors include listed companies like Alibaba Group, Carvana, Shein and JD Health, and private ones like Desigual and Away.

Public and private companies comparable to The Bouqs Company
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
DesigualSpainBarcelonaPrivate$952M$252M$3B3.1x
AwayUnited StatesNew York City, NYPrivate$150M-$1.4B9.3x
Alibaba GroupChinaChinaPublicly listed$153B$15B$266B1.6x
CarvanaUnited StatesUnited StatesPublicly listed$20B($110M)$72B2.9x
SheinChinaChinaPublicly listed$42B$2.3B$21B-
JD HealthChinaChinaPublicly listed$11B$713M$14B0.6x

The Bouqs Company Public Comps

The Bouqs Company is still privately-owned, but its public comps include Amazon, Tencent, Home Depot, Alibaba Group, TJX Companies, Fast Retailing, Pinduoduo, Lowe's, MercadoLibre and Ross Dress For Less.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Tencent$112B$51B4.5x4.2x9.9x9.9x
Home Depot$165B$25B2.2x2.1x14.5x14.4x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
TJX Companies$60B$8.4B2.4x2.4x17.5x16.9x
Fast Retailing$22B$5B5.7x4.9x24.8x19.9x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
Lowe's$86B$12B1.7x1.6x12.0x11.5x

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Common questions about The Bouqs Company

When was The Bouqs Company founded?The Bouqs Company was founded in 2012.
Where is The Bouqs Company headquartered?The Bouqs Company is headquartered in Los Angeles, CA, United States.
Is The Bouqs Company publicly listed?No, The Bouqs Company is a private, VC-backed company.
How much funding has The Bouqs Company raised?The Bouqs Company has raised $111M across 7 funding rounds.
What was The Bouqs Company's last funding round?The Bouqs Company's last funding round was a $23M undisclosed-stage round in July 2024.
Who are The Bouqs Company's investors?The Bouqs Company's investors include Azure Capital Partners, KEC Ventures, Quest Venture Partners, Amplify.LA, Wavemaker Partners, Finn Capital Partners, Aliment Capital, OurCrowd, Draper Associates, Enspire Capital and 19 others.
Which companies are comparable to The Bouqs Company?Companies comparable to The Bouqs Company include Desigual, Away, Alibaba Group, Carvana, Shein and JD Health.

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