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- Super
Super Funding, Investors & Competitors
Super has raised $105M across 3 funding rounds, most recently a $70M Series C in June 2022.
Last Super funding round
$70M
Series C · Jun 2022
Cumulative funding Super raised
$105M
across 3 funding rounds
Key investors in Super
Insignia Ventures Partners
Amasia
Y Combinator
DST Global
B Capital
SBVA
TNB Aura
Stephen Pagliuca
About Super
Super is an Indonesia-based social commerce platform headquartered in Jakarta. It empowers community leaders as retailers through Superagen, a group-buying model for daily essentials and groceries. The app builds localized logistics networks connecting suppliers to neighborhoods via superapp.id for efficient last-mile delivery.
Founded
2018
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Super Funding History
Super has raised a total of $105M across 3 funding rounds.
Super's first fundraising round was a $7M Series A in October 2018. The most recent completed round was a $70M Series C in June 2022.
Super funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jun 2022 | Series C | New Enterprise Associates (lead); SBVA; Moses Lo; Invus Opportunities; TNB Aura; Gold House; Insignia Ventures Partners; B Capital; Amasia; DST Global; Stephen Pagliuca | $70M | Super is an Indonesian social commerce platform targeting tier-2, tier-3 cities, and rural areas, enabling community leaders to become retailers through its Superagen agent-led model. It is the first Indonesian consumer tech startup to participate in Y Combinator and operates in 30 cities in East Java and South Sulawesi, focusing on regions with GDP per capita of $5,000 USD or lower. Super works with third-party logistics for hyperlocal delivery within 24 hours and has thousands of community agents distributing millions of USD worth of goods monthly. On June 2, 2022, Super raised an oversubscribed $70 million Series C round led by New Enterprise Associates (NEA), with participation from Insignia Ventures Partners, SoftBank Ventures Asia (SBVA), DST Global Partners, Amasia, B Capital, TNB Aura, Bain Capital Chairman Stephen Pagliuca, Gold House, and Xendit CEO Moses Lo. This brought Super's total funding to $106 million since its 2018 founding, positioning it as Indonesia's most funded social commerce company at the time. Previous rounds included a $28 million Series B in April 2021. Proceeds will fund geographic expansion into Kalimantan, Bali, West Nusa Tenggara, East Nusa Tenggara, Maluku, and Papua; machine learning for inventory optimization based on SKU sales data; and development of additional FMCG private-label brands, building on two existing ones that achieved product-market fit, including upcoming cosmetics products. Super also plans an app feature for agents to track end-consumer transactions for personalized experiences. The platform streamlines supply chains, improves access to basic goods, and creates jobs for Indonesians outside major cities, as highlighted by NEA Partner Andrew Schoen. Super has notable backers like Y Combinator Continuity Fund, World Bank MD Mari Elka Pangestu, Jay-Z's Arrive, and Boston Celtics owner, and has received awards including Forbes 30 Under 30 and World Economic Forum Global Shapers. |
| Apr 2021 | Series B | SBVA (lead); Y Combinator; TNB Aura; Insignia Ventures Partners; Amasia; DST Global; Stephen Pagliuca | $28M | - |
| Oct 2018 | Series A | Amasia (lead); Y Combinator; Alpha JWC Ventures; Insignia Ventures Partners; Mari Pangestu; B Capital | $7M | - |
Who has invested in Super?
14 investors have backed Super across its funding rounds, including Insignia Ventures Partners, Amasia, Y Combinator, DST Global, B Capital and SBVA.
Lead investors include New Enterprise Associates, SBVA and Amasia.
Super Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Oct 2018 | ||
| 3 | Lead | Oct 2018 | ||
| 2 | Participant | Oct 2018 | ||
| 2 | Lead | Apr 2021 | ||
| 2 | Participant | Apr 2021 | ||
| 2 | Participant | Oct 2018 | ||
| 2 | Participant | Apr 2021 | ||
| 2 | Participant | Apr 2021 | ||
| 1 | Lead | Jun 2022 | ||
| 1 | Participant | Jun 2022 | ||
| 1 | Participant | Jun 2022 | ||
| 1 | Participant | Oct 2018 | ||
This data is available for Pro users. Sign up to see all 14 Super investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialSuper Competitors
Super competitors include listed companies like Kuaishou, Pinterest, Amazon and Pinduoduo, and private ones like hOp and Whop.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $21B | $4.1B | $16B | 0.7x | ||
| Publicly listed | $4.2B | $361M | $10B | 2.2x | ||
| Private | $20M | - | $2.1B | 106.3x | ||
| Private | $142M | - | $1.6B | 11.3x | ||
| Publicly listed | $717B | $161B | $2.7T | 3.5x | ||
| Publicly listed | $64B | $14B | $111B | 0.7x |
Super Public Comps
Super is still privately-owned, but its public comps include Amazon, Meta, Tencent, Alibaba Group, Recruit Holdings, Uber, Pinduoduo, MercadoLibre, Prosus and DoorDash.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 3.9x | 3.5x | 17.5x | 13.8x | |||
| $201B | $104B | 8.8x | 7.4x | 17.0x | 12.7x | |||
| $112B | $51B | 4.5x | 4.2x | 9.9x | 9.9x | |||
| $153B | $15B | 1.7x | 1.6x | 17.5x | 13.0x | |||
| $24B | $4B | 6.4x | 6.0x | 37.9x | 25.2x | |||
| $52B | $6.2B | 3.0x | 2.8x | 24.9x | 14.6x | |||
| $64B | $14B | 0.7x | 0.7x | 3.1x | 2.8x | |||
| $29B | $3.7B | 3.5x | 2.6x | 27.2x | 25.1x | |||
This data is available for Pro users. Sign up to see all Super competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Super
| When was Super founded? | Super was founded in 2018. |
| Where is Super headquartered? | Super is headquartered in Surabaya, Indonesia. |
| Is Super publicly listed? | No, Super is a private, VC-backed company. |
| How much funding has Super raised? | Super has raised $105M across 3 funding rounds. |
| What was Super's last funding round? | Super's last funding round was a $70M Series C in June 2022, led by New Enterprise Associates. |
| Who are Super's investors? | Super's investors include Insignia Ventures Partners, Amasia, Y Combinator, SBVA, TNB Aura, B Capital, DST Global, Stephen Pagliuca, New Enterprise Associates, Moses Lo and 4 others. |
| Which companies are comparable to Super? | Companies comparable to Super include Kuaishou, Pinterest, hOp, Whop, Amazon and Pinduoduo. |
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