Super Funding, Investors & Competitors

Super has raised $105M across 3 funding rounds, most recently a $70M Series C in June 2022.

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Last Super funding round

$70M

Series C · Jun 2022

Cumulative funding Super raised

$105M

across 3 funding rounds

Key investors in Super

  • Insignia Ventures Partners
  • Amasia
  • Y Combinator
  • DST Global
  • B Capital
  • SBVA
  • TNB Aura
  • Stephen Pagliuca

Super Overview

About Super

Super is an Indonesia-based social commerce platform headquartered in Jakarta. It empowers community leaders as retailers through Superagen, a group-buying model for daily essentials and groceries. The app builds localized logistics networks connecting suppliers to neighborhoods via superapp.id for efficient last-mile delivery.


Founded

2018

HQ

IndonesiaSurabaya

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Super Funding History

Super has raised a total of $105M across 3 funding rounds.

Super's first fundraising round was a $7M Series A in October 2018. The most recent completed round was a $70M Series C in June 2022.

Super funding rounds

Super funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2022Series CNew Enterprise Associates (lead); SBVA; Moses Lo; Invus Opportunities; TNB Aura; Gold House; Insignia Ventures Partners; B Capital; Amasia; DST Global; Stephen Pagliuca$70MSuper is an Indonesian social commerce platform targeting tier-2, tier-3 cities, and rural areas, enabling community leaders to become retailers through its Superagen agent-led model. It is the first Indonesian consumer tech startup to participate in Y Combinator and operates in 30 cities in East Java and South Sulawesi, focusing on regions with GDP per capita of $5,000 USD or lower. Super works with third-party logistics for hyperlocal delivery within 24 hours and has thousands of community agents distributing millions of USD worth of goods monthly. On June 2, 2022, Super raised an oversubscribed $70 million Series C round led by New Enterprise Associates (NEA), with participation from Insignia Ventures Partners, SoftBank Ventures Asia (SBVA), DST Global Partners, Amasia, B Capital, TNB Aura, Bain Capital Chairman Stephen Pagliuca, Gold House, and Xendit CEO Moses Lo. This brought Super's total funding to $106 million since its 2018 founding, positioning it as Indonesia's most funded social commerce company at the time. Previous rounds included a $28 million Series B in April 2021. Proceeds will fund geographic expansion into Kalimantan, Bali, West Nusa Tenggara, East Nusa Tenggara, Maluku, and Papua; machine learning for inventory optimization based on SKU sales data; and development of additional FMCG private-label brands, building on two existing ones that achieved product-market fit, including upcoming cosmetics products. Super also plans an app feature for agents to track end-consumer transactions for personalized experiences. The platform streamlines supply chains, improves access to basic goods, and creates jobs for Indonesians outside major cities, as highlighted by NEA Partner Andrew Schoen. Super has notable backers like Y Combinator Continuity Fund, World Bank MD Mari Elka Pangestu, Jay-Z's Arrive, and Boston Celtics owner, and has received awards including Forbes 30 Under 30 and World Economic Forum Global Shapers.
Apr 2021Series BSBVA (lead); Y Combinator; TNB Aura; Insignia Ventures Partners; Amasia; DST Global; Stephen Pagliuca$28M-
Oct 2018Series AAmasia (lead); Y Combinator; Alpha JWC Ventures; Insignia Ventures Partners; Mari Pangestu; B Capital$7M-

Who has invested in Super?

14 investors have backed Super across its funding rounds, including Insignia Ventures Partners, Amasia, Y Combinator, DST Global, B Capital and SBVA.

Lead investors include New Enterprise Associates, SBVA and Amasia.


Super Investors

Investors in Super by funding rounds participated
InvestorHQRoundsRoleFirst check
Insignia Ventures PartnersSingaporeSingapore3ParticipantOct 2018
AmasiaUnited StatesSan Francisco, CA3LeadOct 2018
Y CombinatorUnited StatesSan Francisco, CA2ParticipantOct 2018
SBVASouth KoreaSeoul2LeadApr 2021
TNB AuraSingaporeSingapore2ParticipantApr 2021
B CapitalUnited StatesLos Angeles, CA2ParticipantOct 2018
DST GlobalCayman IslandsGeorge Town2ParticipantApr 2021
Stephen PagliucaUnited StatesBoston, MA2ParticipantApr 2021
New Enterprise AssociatesUnited StatesSan Francisco, CA1LeadJun 2022
Moses LoUnited StatesSan Francisco, CA1ParticipantJun 2022
Invus OpportunitiesUnited StatesNew York City, NY1ParticipantJun 2022
Alpha JWC VenturesIndonesiaJakarta1ParticipantOct 2018

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Super Competitors

Super competitors include listed companies like Kuaishou, Pinterest, Amazon and Pinduoduo, and private ones like hOp and Whop.

Public and private companies comparable to Super
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
KuaishouChinaChinaPublicly listed$21B$4.1B$16B0.7x
PinterestUnited StatesUnited StatesPublicly listed$4.2B$361M$10B2.2x
hOpUnited StatesAustin, TXPrivate$20M-$2.1B106.3x
WhopUnited StatesNew York City, NYPrivate$142M-$1.6B11.3x
AmazonUnited StatesUnited StatesPublicly listed$717B$161B$2.7T3.5x
PinduoduoChinaChinaPublicly listed$64B$14B$111B0.7x

Super Public Comps

Super is still privately-owned, but its public comps include Amazon, Meta, Tencent, Alibaba Group, Recruit Holdings, Uber, Pinduoduo, MercadoLibre, Prosus and DoorDash.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Meta$201B$104B8.8x7.4x17.0x12.7x
Tencent$112B$51B4.5x4.2x9.9x9.9x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x

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Common questions about Super

When was Super founded?Super was founded in 2018.
Where is Super headquartered?Super is headquartered in Surabaya, Indonesia.
Is Super publicly listed?No, Super is a private, VC-backed company.
How much funding has Super raised?Super has raised $105M across 3 funding rounds.
What was Super's last funding round?Super's last funding round was a $70M Series C in June 2022, led by New Enterprise Associates.
Who are Super's investors?Super's investors include Insignia Ventures Partners, Amasia, Y Combinator, SBVA, TNB Aura, B Capital, DST Global, Stephen Pagliuca, New Enterprise Associates, Moses Lo and 4 others.
Which companies are comparable to Super?Companies comparable to Super include Kuaishou, Pinterest, hOp, Whop, Amazon and Pinduoduo.

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