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- Pipedrive
Pipedrive Acquisition, Valuation, Funding & Investors
Pipedrive was acquired by Vista Equity Partners for $1.5B in November 2020, a 25.9x multiple on $58M of revenue.
Pipedrive acquisition price
$1.5B
Acquired by Vista Equity Partners · Nov 2020
Pipedrive revenue at acquisition
$58M
Last twelve months · Nov 2020
Pipedrive revenue multiple at acquisition
25.9x
EV/Revenue · Nov 2020
Cumulative funding Pipedrive raised
$89M
across 6 funding rounds
About Pipedrive
Pipedrive is a Tallinn-headquartered customer relationship management platform designed for sales teams. The software visualizes pipelines, automates workflows, and integrates with tools for lead management and deal tracking. Used by over 100,000 teams in 170 countries, Pipedrive emphasizes ease of use for small and medium-sized businesses seeking revenue growth.
Founded
2010
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Subscription
Revenue
$58M (Nov 2020)
Valuation
$500M (Oct 2018)
Pipedrive Acquisition
Pipedrive was acquired by Vista Equity Partners for $1.5B on 12 November 2020.
The acquisition price implies a 25.9x revenue multiple on $58M of revenue.
Before the acquisition Pipedrive had raised $89M across 6 funding rounds.
Pipedrive is a CRM platform for sales and marketing teams designed specifically for small and medium-sized businesses. The company, founded in Estonia and headquartered in New York, had established itself as a popular sales enablement solution used by over 95,000 companies across more than 170 countries. Vista Equity Partners completed a majority investment in Pipedrive on November 12, 2020, valuing the company at $1.5 billion and establishing it as a unicorn (a privately held company valued at $1 billion or more). Vista's investment was structured as a majority stake, with existing investors including Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners retaining minority interests. Vista committed to partnering with Pipedrive to accelerate growth through product optimization, international expansion, and enhanced go-to-market capabilities. The transaction reflected strong demand for Pipedrive's solutions among SMBs seeking to digitize their sales processes, as evidenced by the company's recognition as the Best Overall CRM Solution in 2020 by MarTech Breakthrough and its inclusion in the Forbes Cloud 100 list for the third consecutive year.
| Acquirer | Date | Type | Price | EV/Revenue |
|---|---|---|---|---|
| 12 Nov 2020 | PE buyout | $1.5B | 25.9x |
Sources: tech.eu, news.err.ee, ariregister.rik.ee
Pipedrive Valuation
Pipedrive is currently valued at $500M, based on its Series C in October 2018.
The $10M round was led by DTCP, with participation from Rembrandt Venture Partners, Bessemer Venture Partners, Insight Partners and Atomico.
Pipedrive's valuation has grown 26x from $19M at its seed round in September 2013 to $500M in October 2018, across 3 priced rounds.
Pipedrive valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Oct 2018 | Series C | $500M |
| Jun 2018 | Series C | $300M |
| Sep 2013 | Seed | $19M |
Pipedrive Funding History
Pipedrive has raised a total of $89M across 6 funding rounds.
Pipedrive's first fundraising round was a $2M seed round in September 2013. The most recent completed round was a $10M Series C in October 2018.
Pipedrive funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2018 | Series C | DTCP (lead); Rembrandt Venture Partners; Bessemer Venture Partners; Insight Partners; Atomico | $10M | $500M | Pipedrive, a sales pipeline software and CRM platform founded in 2010 by seasoned sales professionals, serves over 75,000 businesses worldwide as a cloud-driven SaaS company headquartered in Tallinn and New York. The company completed its Series C funding round on October 10, 2018, with an additional $10 million investment from DTCP, bringing the total Series C to $60 million. Existing investors Bessemer Venture Partners, Atomico, and Rembrandt Venture Partners participated, alongside new investor Insight Partners, pushing total funding to $90 million. DTCP's investment targeted Pipedrive's expansion in markets like Germany, leveraging its strong growth, efficient trajectory, and global customer base across six offices with over 350 employees. The post-money valuation stood at $500 million. The funding supported product innovation, global reach, and sales team growth tools beyond spreadsheets or complex tech. Investors highlighted Pipedrive's experienced management and potential in SaaS for sales, positioning it as a fast-growing player in the CRM space. |
| Jun 2018 | Series C | Bessemer Venture Partners (lead); Insight Partners (lead); Rembrandt Venture Partners; Atomico | $50M | $300M | Pipedrive, a cloud-based sales CRM and pipeline management software founded in 2010 by experienced sales professionals, raised $50 million in a Series C funding round on June 14, 2018, led by Insight Venture Partners and Bessemer Venture Partners, with participation from Rembrandt Venture Partners and Atomico, bringing total funding to $80 million. The investment aims to fuel global expansion, R&D for new features like advanced analytics and AI, entry into new markets, and efficiency improvements in a CRM market exceeding $40 billion per Gartner. Headquartered in New York and Tallinn with new offices in London and Lisbon, Pipedrive serves 75,000 customers across 170 countries and 100+ industries, emphasizing user-friendly tools that boost sales productivity, conversion rates, team collaboration, and data accuracy. Pipedrive has achieved consecutive triple-digit year-over-year revenue growth since inception, with a strong ARR highlighted in press releases as a key factor attracting investors alongside its loyal customer base and global reach. The SaaS product is priced from $12.50 to $62.50 per user per month, positioning it against giants like Salesforce and Microsoft by focusing on simplicity for scaling sales teams. This Series C saw an extension later in 2018 bringing the total to $60 million, underscoring sustained investor confidence. Pipedrive differentiates through its pipeline visualization and activity guidance, making sales processes targeted and realistic while reducing admin tedium. The funding supports its mission to make salespeople unstoppable in a competitive landscape ripe for CRM innovations. |
| Jan 2017 | Series B | Atomico (lead); Rembrandt Venture Partners; Bessemer Venture Partners; SquareOne Venture Capital; AngelPad; MONASHEES | $17M | - | Pipedrive is a CRM platform designed for small and medium-sized businesses to improve sales processes. In January 2017, it closed a $17 million Series B funding round led by Atomico, with participation from Bessemer Venture Partners, Rembrandt Venture Partners, and earlier backers including AngelPad. The funding brought total VC raised to over $30.4 million following a $9 million Series A in 2015. The company planned to use the capital for product and technology development, expanding its partner ecosystem, global marketing, hiring, infrastructure investment, and accelerating international growth. At the time, Pipedrive had over 30,000 paying customers across more than 140 countries and around 200 employees in offices in New York and Estonia. It reported triple-digit year-over-year revenue growth since launch in 2010. Atomico highlighted the untapped SME CRM market, estimated at over $10 billion, and noted Pipedrive's international traction as a key attraction for the investment. |
| Nov 2015 | Pre-seed | - | $800K | - | - |
| May 2015 | Series A | Bessemer Venture Partners (lead); BluePointe Ventures; Rembrandt Venture Partners; SquareOne Venture Capital; AngelPad; MONASHEES | $9M | - | - |
| Sep 2013 | Seed | Rembrandt Venture Partners (lead); Storm Ventures (lead); Fresco Capital; Rain Rannu; TMT Investments; Tytus Michalski; Taavet Hinrikus; Ott Kaukver | $2M | $19M | Pipedrive, a SaaS CRM platform designed for small to medium-sized companies to manage and increase sales, raised $2.4 million in an extended seed round on September 18, 2013. The round was co-led by Rembrandt Venture Partners and Storm Ventures, with participation from existing backer TMT Investments and angels including Taavet Hinrikus, Ott Kaukver, Rain Rannu, and Tytus Michalski. This brought the company's total funding to $3.4 million. Pipedrive targets issues in existing CRM software, such as excessive data entry and poor workflows, aiming to improve user experience and sales outcomes. The funding supported expansion, including staffing up in Tallinn for product development and Palo Alto for marketing and business development. CEO Timo Rein relocated to the U.S. to drive the U.S. push. At the time, Pipedrive had grown from 15 to 21 employees with 7 open positions and served thousands of paying users across over 100 countries, with key markets in the U.S., Brazil, UK, Canada, and Australia. Paid users had tripled in the prior 12 months. |
Who has invested in Pipedrive?
16 investors have backed Pipedrive across its funding rounds, including Rembrandt Venture Partners, Bessemer Venture Partners, Atomico, Insight Partners, MONASHEES and AngelPad.
Lead investors include DTCP, Bessemer Venture Partners, Insight Partners, Atomico, Rembrandt Venture Partners and 1 other investor.
Pipedrive Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Lead | Sep 2013 | ||
| 4 | Lead | May 2015 | ||
| 3 | Lead | Jan 2017 | ||
| 2 | Lead | Jun 2018 | ||
| 2 | Participant | May 2015 | ||
| 2 | Participant | May 2015 | ||
| 2 | Participant | May 2015 | ||
| 1 | Participant | Sep 2013 | ||
| 1 | Participant | Sep 2013 | ||
| 1 | Participant | May 2015 | ||
| 1 | Lead | Sep 2013 | ||
| 1 | Lead | Oct 2018 | ||
| 1 | Participant | Sep 2013 | ||
This data is available for Pro users. Sign up to see all 16 Pipedrive investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Pipedrive
Pipedrive has acquired 2 companies to date.
Last acquisition by Pipedrive was on August 5th 2026. Pipedrive acquired Outfunnel for undisclosed valuation.
Latest Acquisitions by Pipedrive
| Description | Outfunnel is a sales and marketing workflow platform integrating CRM systems like HubSpot, Pipedrive, and ActiveCampaign. Helsinki-headquartered, it synchronizes contact data, automates lead scoring, and suggests next actions to streamline outbound campaigns and nurture sequences for B2B teams. | Mailigen is a Europe-based email and SMS marketing platform offering WYSIWYG editing, drag-and-drop templates, segmentation, autoresponders, analytics, surveys, RSS feeds, and integrations with Shopify and Magento. Plans start at 7 euros monthly with 24/7 support via phone, chat, and email. Mailigen maintains high deliverability through ISP relationships for small to medium businesses. |
| HQ Country | ||
| HQ City | Tallinn | Riga |
| Deal Date | 5 Aug 2026 | 5 Mar 2020 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Pipedrive acquisitions and their M&A valuation multiples. Start Free Trial | ||
Investments by Pipedrive
Pipedrive has invested in 1 company to date.
Latest investment by Pipedrive was on August 2nd 2021. Pipedrive invested in 99math in their $1M Series A round.
Latest Investments by Pipedrive
| Description | 99math is an online multiplayer platform hosting live math tournaments for primary school students worldwide. Netherlands-based, it engages over 10 million kids annually in competitive games covering arithmetic and geometry. |
| HQ Country | |
| HQ City | - |
| Deal Date | 2 Aug 2021 |
| Round | Series A |
| Raised | $1M |
| Investors | Flyer One Ventures; Change Ventures; Bolt Ventures; WISE |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Pipedrive investments and their VC round multiples. Start Free Trial | |
Pipedrive Competitors
Pipedrive competitors include listed companies like Sansan and Sprinklr, and private ones like Jasper, Lusha, Apollo.io and Cresta.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $75M | - | $1.5B | 20.0x | ||
| Private | - | - | $1.5B | - | ||
| Private | $150M | - | $1.6B | 10.7x | ||
| Private | - | - | $1.6B | - | ||
| Publicly listed | $346M | $67M | $1.7B | 4.2x | ||
| Publicly listed | $857M | $66M | $1.3B | 1.0x |
Pipedrive Public Comps
Pipedrive is no longer listed, but its public comps include Sprinklr, Sansan, Marketingforce Management, ZoomInfo, Deluxe, Appier Group, Rezolve AI, Sprout Social, Quadient and Beijing Quanshi World.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $857M | $66M | 1.0x | 1.0x | 13.6x | 5.5x | |||
| $346M | $67M | 4.3x | 4.2x | 22.3x | 21.9x | |||
| $420M | $22M | 3.8x | 2.7x | 73.4x | 24.4x | |||
| $1.2B | $326M | 2.0x | 2.1x | 7.8x | 5.1x | |||
| $2.1B | $379M | 1.2x | 1.2x | 6.7x | 5.6x | |||
| $281M | $44M | 3.4x | 2.9x | 21.6x | 15.7x | |||
| $47M | ($109M) | 23.3x | 4.0x | (10.0x) | (19.3x) | |||
| $458M | ($31M) | 1.3x | 1.2x | (18.6x) | 8.1x | |||
This data is available for Pro users. Sign up to see all Pipedrive competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Pipedrive
| When was Pipedrive founded? | Pipedrive was founded in 2010. |
| Where is Pipedrive headquartered? | Pipedrive is headquartered in Tallin, Estonia. |
| Is Pipedrive publicly listed? | No, Pipedrive was acquired by Vista Equity Partners in November 2020. |
| Who acquired Pipedrive? | Pipedrive was acquired by Vista Equity Partners in November 2020. |
| How much was Pipedrive acquired for? | Pipedrive was acquired for $1.5B in November 2020, a 25.9x revenue multiple. |
| What is Pipedrive's valuation? | Pipedrive was last valued at $500M in its Series C in October 2018. |
| How much funding has Pipedrive raised? | Pipedrive has raised $89M across 6 funding rounds. |
| What was Pipedrive's last funding round? | Pipedrive's last funding round was a $10M Series C in October 2018, led by DTCP. |
| Who are Pipedrive's investors? | Pipedrive's investors include Rembrandt Venture Partners, Bessemer Venture Partners, Atomico, Insight Partners, SquareOne Venture Capital, AngelPad, MONASHEES, Fresco Capital, Rain Rannu, BluePointe Ventures and 6 others. |
| Which companies are comparable to Pipedrive? | Companies comparable to Pipedrive include Jasper, Lusha, Apollo.io, Cresta, Sansan and Sprinklr. |
| How many companies has Pipedrive acquired? | Pipedrive has acquired 2 companies, including Outfunnel and Mailigen. |
| How many companies has Pipedrive invested in? | Pipedrive has invested in 1 company, including 99math. |
| What was Pipedrive's last investment? | In August 2021, Pipedrive invested in 99math's $1M Series A alongside Flyer One Ventures, Change Ventures, Bolt Ventures and 1 other investor. |
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