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- Marketplacer
Marketplacer Funding, Investors & Competitors
Marketplacer has raised $106M across 7 funding rounds, most recently a $20M undisclosed-stage round in January 2025.
Last Marketplacer funding round
$20M
Undisclosed stage · Jan 2025
Cumulative funding Marketplacer raised
$106M
across 7 funding rounds
Key investors in Marketplacer
Acorn Capital Inv Fd
Mirrabooka Investments
Salesforce Ventures
Morphic Ethical Equity Fd
Bombora
Lennox Capital Partners
Endeavor Asset Management
Gerry Ryan
About Marketplacer
Marketplacer is a SaaS provider of automated marketplace software. Sydney-headquartered in Australia, it enables retailers to integrate third-party sellers for dropshipping and range expansion without warehousing. The platform supports brands like Myer in launching sites with seller onboarding, fulfillment APIs, and analytics dashboards. Over 100 marketplaces run on its technology, connecting to carriers such as Australia Post and FedEx.
Founded
2007
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Marketplacer Funding History
Marketplacer has raised a total of $106M across 7 funding rounds.
Marketplacer's first fundraising round was a $10M Series A in July 2015. The most recent completed round was a $20M undisclosed-stage round in January 2025.
Marketplacer funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jan 2025 | Undisclosed stage | - | $20M | - |
| Dec 2021 | Undisclosed stage | Salesforce Ventures; Washington H. Soul Pattinson; Lennox Capital Partners; Wunala Capital; Endeavor Asset Management; Acorn Capital Inv Fd; Mirrabooka Investments; Morphic Ethical Equity Fd; OC Funds Management; The Fifth Estate | $28M | - |
| Apr 2021 | Seed | Salesforce Ventures (lead) | $3M | Marketplacer is an Australian retail systems company founded in 2016 that provides a platform-as-a-service for building scalable online marketplaces. Clients include Myer, BikeExchange, Metcash, FishBrain, Nokia, Surfstitch, Petstock, Providoor, and Bob Jane T-Marts. The company secured $4 million in funding from Salesforce Ventures on April 14, 2021, to accelerate North American expansion and deepen integration with Salesforce Commerce Cloud. Marketplacer became certified for the Salesforce partner marketplace, enabling enterprise customers to sell third-party products through Salesforce Commerce Cloud using its connector cartridge. This investment followed a $20 million capital raise in Q4 2020 and the establishment of US operations with Jim Stirewalt appointed as North American President. |
| Nov 2020 | Series A | Lennox Capital Partners; Bombora; Endeavor Asset Management; Acorn Capital Inv Fd; Morgans Financial Limited; Mirrabooka Investments; Morphic Ethical Equity Fd; OC Funds Management | $15M | - |
| Dec 2019 | Undisclosed stage | Bombora; Acorn Capital Inv Fd; Mirrabooka Investments; SG Hiscock and Company | $20M | Marketplacer is an Australian marketplace software platform that enables retailers, brands, and loyalty businesses to launch and scale online marketplaces and dropshipping solutions without building their own infrastructure. The company was founded in 2016 and provides technology that allows clients to plug the Marketplacer engine into their existing eCommerce platforms, connecting third-party sellers and suppliers to expand inventory and revenue without requiring physical ownership or capital-intensive expansion. By December 2019, Marketplacer had acquired over 60 customers including major Australian retailers such as Myer, Bob Jane T-Marts, Jayco, Petstock, and Accent Group, with the platform connecting approximately 11,000 businesses and serving over 50 million annual users. The company achieved over 100 percent annual growth driven by strong customer acquisition in the retail, wholesale, and franchise sectors, with growing demand emerging from professional services. In December 2019, Marketplacer announced its largest capital raise to date of over $20 million from a mix of new and existing investors including Bombora Group, Acorn Capital, SG Hiscock, and Mirrabooka Investments, with Findex Corporate Finance serving as transaction advisor. The funds were earmarked for product development and innovation, strategic customer acquisition, talent attraction, and international expansion, particularly into the United States market where customer demand was growing. |
| Jun 2016 | Series A | Gerry Ryan (lead) | $11M | Marketplacer secured a second round of funding worth $11 million led by Australian businessman Gerry Ryan on June 7, 2016. This followed a previous $10 million raise in June 2015. The funds supported global growth, including marketing, product development, and acquisition opportunities. Marketplacer operates online marketplaces such as BikeExchange, Tini Trader, House of Home, Outdoria, and Tixstar, which collectively attract 3 million visitors per month, up over 133% from July 2015. The company licenses its platform technology to third-party partners. In the prior 12 months, it added 1170 retailers, reaching 2203 total, and delivers over $600 million annually in leads to retailers. |
| Jul 2015 | Series A | Gerry Ryan; David Paradice | $10M | - |
Who has invested in Marketplacer?
15 investors have backed Marketplacer across its funding rounds, including Acorn Capital Inv Fd, Mirrabooka Investments, Salesforce Ventures, Morphic Ethical Equity Fd, Bombora and Lennox Capital Partners.
Lead investors include Salesforce Ventures and Gerry Ryan.
Marketplacer Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Dec 2019 | ||
| 3 | Participant | Dec 2019 | ||
| 2 | Lead | Apr 2021 | ||
| 2 | Participant | Nov 2020 | ||
| 2 | Participant | Dec 2019 | ||
| 2 | Lead | Jul 2015 | ||
| 2 | Participant | Nov 2020 | ||
| 2 | Participant | Nov 2020 | ||
| 2 | Participant | Nov 2020 | ||
| 1 | Participant | Dec 2021 | ||
| 1 | Participant | Dec 2021 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Participant | Dec 2019 | ||
This data is available for Pro users. Sign up to see all 15 Marketplacer investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialMarketplacer Competitors
Marketplacer competitors include listed companies like Shopify and Wix.com, and private ones like Mirakl, AppDirect, Olist and Houzz.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $100M | - | $3.5B | 35.0x | ||
| Private | $18M | - | $1.5B | - | ||
| Private | - | - | $1.5B | - | ||
| Private | - | - | $4B | - | ||
| Publicly listed | $12B | $1.2B | $165B | 11.3x | ||
| Publicly listed | $2B | ($13M) | $3.3B | 2.0x |
Marketplacer Public Comps
Marketplacer is still privately-owned, but its public comps include Amazon, Shopify, Pinduoduo, MercadoLibre, Prosus, Sea, eBay, Naspers, Copart and Amadeus.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 3.9x | 3.5x | 17.5x | 13.8x | |||
| $12B | $1.2B | 13.9x | 11.3x | 132.9x | 61.9x | |||
| $64B | $14B | 0.7x | 0.7x | 3.1x | 2.8x | |||
| $29B | $3.7B | 3.5x | 2.6x | 27.2x | 25.1x | |||
| $9.7B | $1.1B | 9.1x | 8.0x | 83.8x | 123.7x | |||
| $23B | $2.4B | 2.5x | 2.0x | 24.3x | 16.5x | |||
| $11B | $2.7B | 4.9x | 4.5x | 20.1x | 14.7x | |||
| $11B | $1.1B | 6.4x | 5.8x | 63.7x | 83.1x | |||
This data is available for Pro users. Sign up to see all Marketplacer competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Marketplacer
| When was Marketplacer founded? | Marketplacer was founded in 2007. |
| Where is Marketplacer headquartered? | Marketplacer is headquartered in Melbourne, Australia. |
| Is Marketplacer publicly listed? | No, Marketplacer is a private, VC-backed company. |
| How much funding has Marketplacer raised? | Marketplacer has raised $106M across 7 funding rounds. |
| What was Marketplacer's last funding round? | Marketplacer's last funding round was a $20M undisclosed-stage round in January 2025. |
| Who are Marketplacer's investors? | Marketplacer's investors include Acorn Capital Inv Fd, Mirrabooka Investments, Salesforce Ventures, Lennox Capital Partners, Bombora, Gerry Ryan, Endeavor Asset Management, Morphic Ethical Equity Fd, OC Funds Management, Washington H. Soul Pattinson and 5 others. |
| Which companies are comparable to Marketplacer? | Companies comparable to Marketplacer include Mirakl, AppDirect, Olist, Houzz, Shopify and Wix.com. |
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