Marketplacer Funding, Investors & Competitors

Marketplacer has raised $106M across 7 funding rounds, most recently a $20M undisclosed-stage round in January 2025.

Last Marketplacer funding round

$20M

Undisclosed stage · Jan 2025

Cumulative funding Marketplacer raised

$106M

across 7 funding rounds

Key investors in Marketplacer

Marketplacer Overview

About Marketplacer

Marketplacer is a SaaS provider of automated marketplace software. Sydney-headquartered in Australia, it enables retailers to integrate third-party sellers for dropshipping and range expansion without warehousing. The platform supports brands like Myer in launching sites with seller onboarding, fulfillment APIs, and analytics dashboards. Over 100 marketplaces run on its technology, connecting to carriers such as Australia Post and FedEx.


Founded

2007

HQ

AustraliaMelbourne

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Marketplacer Funding History

Marketplacer has raised a total of $106M across 7 funding rounds.

Marketplacer's first fundraising round was a $10M Series A in July 2015. The most recent completed round was a $20M undisclosed-stage round in January 2025.

Marketplacer funding rounds

Marketplacer funding rounds
DateStageInvestorsRaisedDeal Summary
Jan 2025Undisclosed stage-$20M-
Dec 2021Undisclosed stageSalesforce Ventures; Washington H. Soul Pattinson; Lennox Capital Partners; Wunala Capital; Endeavor Asset Management; Acorn Capital Inv Fd; Mirrabooka Investments; Morphic Ethical Equity Fd; OC Funds Management; The Fifth Estate$28M-
Apr 2021SeedSalesforce Ventures (lead)$3MMarketplacer is an Australian retail systems company founded in 2016 that provides a platform-as-a-service for building scalable online marketplaces. Clients include Myer, BikeExchange, Metcash, FishBrain, Nokia, Surfstitch, Petstock, Providoor, and Bob Jane T-Marts. The company secured $4 million in funding from Salesforce Ventures on April 14, 2021, to accelerate North American expansion and deepen integration with Salesforce Commerce Cloud. Marketplacer became certified for the Salesforce partner marketplace, enabling enterprise customers to sell third-party products through Salesforce Commerce Cloud using its connector cartridge. This investment followed a $20 million capital raise in Q4 2020 and the establishment of US operations with Jim Stirewalt appointed as North American President.
Nov 2020Series ALennox Capital Partners; Bombora; Endeavor Asset Management; Acorn Capital Inv Fd; Morgans Financial Limited; Mirrabooka Investments; Morphic Ethical Equity Fd; OC Funds Management$15M-
Dec 2019Undisclosed stageBombora; Acorn Capital Inv Fd; Mirrabooka Investments; SG Hiscock and Company$20MMarketplacer is an Australian marketplace software platform that enables retailers, brands, and loyalty businesses to launch and scale online marketplaces and dropshipping solutions without building their own infrastructure. The company was founded in 2016 and provides technology that allows clients to plug the Marketplacer engine into their existing eCommerce platforms, connecting third-party sellers and suppliers to expand inventory and revenue without requiring physical ownership or capital-intensive expansion. By December 2019, Marketplacer had acquired over 60 customers including major Australian retailers such as Myer, Bob Jane T-Marts, Jayco, Petstock, and Accent Group, with the platform connecting approximately 11,000 businesses and serving over 50 million annual users. The company achieved over 100 percent annual growth driven by strong customer acquisition in the retail, wholesale, and franchise sectors, with growing demand emerging from professional services. In December 2019, Marketplacer announced its largest capital raise to date of over $20 million from a mix of new and existing investors including Bombora Group, Acorn Capital, SG Hiscock, and Mirrabooka Investments, with Findex Corporate Finance serving as transaction advisor. The funds were earmarked for product development and innovation, strategic customer acquisition, talent attraction, and international expansion, particularly into the United States market where customer demand was growing.
Jun 2016Series AGerry Ryan (lead)$11MMarketplacer secured a second round of funding worth $11 million led by Australian businessman Gerry Ryan on June 7, 2016. This followed a previous $10 million raise in June 2015. The funds supported global growth, including marketing, product development, and acquisition opportunities. Marketplacer operates online marketplaces such as BikeExchange, Tini Trader, House of Home, Outdoria, and Tixstar, which collectively attract 3 million visitors per month, up over 133% from July 2015. The company licenses its platform technology to third-party partners. In the prior 12 months, it added 1170 retailers, reaching 2203 total, and delivers over $600 million annually in leads to retailers.
Jul 2015Series AGerry Ryan; David Paradice$10M-

Who has invested in Marketplacer?

15 investors have backed Marketplacer across its funding rounds, including Acorn Capital Inv Fd, Mirrabooka Investments, Salesforce Ventures, Morphic Ethical Equity Fd, Bombora and Lennox Capital Partners.

Lead investors include Salesforce Ventures and Gerry Ryan.


Marketplacer Investors

Investors in Marketplacer by funding rounds participated
InvestorHQRoundsRoleFirst check
Acorn Capital Inv FdAustraliaMelbourne3ParticipantDec 2019
Mirrabooka InvestmentsAustraliaAustralia3ParticipantDec 2019
Salesforce VenturesUnited StatesSan Francisco, CA2LeadApr 2021
Lennox Capital PartnersUnited StatesDallas, TX2ParticipantNov 2020
BomboraAustraliaSydney2ParticipantDec 2019
Gerry RyanUnited StatesUnited States2LeadJul 2015
Endeavor Asset ManagementAustraliaMelbourne2ParticipantNov 2020
Morphic Ethical Equity FdAustraliaSydney2ParticipantNov 2020
OC Funds ManagementAustraliaMelbourne2ParticipantNov 2020
Washington H. Soul PattinsonAustraliaSydney1ParticipantDec 2021
Wunala CapitalAustraliaSydney1ParticipantDec 2021
Morgans Financial LimitedAustraliaBrisbane1ParticipantNov 2020
SG Hiscock and CompanyAustraliaMelbourne1ParticipantDec 2019

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Marketplacer Competitors

Marketplacer competitors include listed companies like Shopify and Wix.com, and private ones like Mirakl, AppDirect, Olist and Houzz.

Public and private companies comparable to Marketplacer
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
MiraklFranceParisPrivate$100M-$3.5B35.0x
AppDirectUnited StatesNew York City, NYPrivate$18M-$1.5B-
OlistBrazilCuritibaPrivate--$1.5B-
HouzzUnited StatesSan Francisco, CAPrivate--$4B-
ShopifyCanadaCanadaPublicly listed$12B$1.2B$165B11.3x
Wix.comUnited StatesUnited StatesPublicly listed$2B($13M)$3.3B2.0x

Marketplacer Public Comps

Marketplacer is still privately-owned, but its public comps include Amazon, Shopify, Pinduoduo, MercadoLibre, Prosus, Sea, eBay, Naspers, Copart and Amadeus.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Shopify$12B$1.2B13.9x11.3x132.9x61.9x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Prosus$9.7B$1.1B9.1x8.0x83.8x123.7x
Sea$23B$2.4B2.5x2.0x24.3x16.5x
eBay$11B$2.7B4.9x4.5x20.1x14.7x
Naspers$11B$1.1B6.4x5.8x63.7x83.1x

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Common questions about Marketplacer

When was Marketplacer founded?Marketplacer was founded in 2007.
Where is Marketplacer headquartered?Marketplacer is headquartered in Melbourne, Australia.
Is Marketplacer publicly listed?No, Marketplacer is a private, VC-backed company.
How much funding has Marketplacer raised?Marketplacer has raised $106M across 7 funding rounds.
What was Marketplacer's last funding round?Marketplacer's last funding round was a $20M undisclosed-stage round in January 2025.
Who are Marketplacer's investors?Marketplacer's investors include Acorn Capital Inv Fd, Mirrabooka Investments, Salesforce Ventures, Lennox Capital Partners, Bombora, Gerry Ryan, Endeavor Asset Management, Morphic Ethical Equity Fd, OC Funds Management, Washington H. Soul Pattinson and 5 others.
Which companies are comparable to Marketplacer?Companies comparable to Marketplacer include Mirakl, AppDirect, Olist, Houzz, Shopify and Wix.com.

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