Hertha Berlin Acquisition, Valuation, Funding & Investors

Hertha Berlin was acquired by A-CAP in June 2025.

Hertha Berlin acquisition price

Undisclosed

Acquired by A-CAP · Jun 2025

Hertha Berlin revenue

$127M

Undisclosed stage · Jul 2020

Cumulative funding Hertha Berlin raised

$428M

across 4 funding rounds

Key investors in Hertha Berlin

  • Tennor Holdings
  • KKR

Hertha Berlin Overview

About Hertha Berlin

Hertha Berlin (Hertha BSC) is a German professional football club based in Berlin, playing in the 2. Bundesliga since relegation from the Bundesliga in 2022–23. Founded on 25 July 1892 as BFC Hertha 92, it was a founding member of the German Football Association in 1900, merged with Berliner Sport-Club in 1920 and won the German championship in 1930 and 1931. It was an inaugural member of the Bundesliga in 1963 and has played home games at the Olympiastadion, capacity 74,475, since that year. The club earns revenue from ticketing, media rights, sponsorship, merchandise and player transfers. In 2002 its professional, amateur and under-19 football was moved into Hertha BSC GmbH & Co. KGaA, in which outside investors can hold equity while the members' association keeps control. Investor Lars Windhorst bought a €125 million stake in 2019 and raised his total investment to almost $500 million in 2020; after relations broke down, 777 Partners became the club's strategic partner in March 2023. A-CAP now holds 78.8% of the KGaA, with the association holding 21.2%.


Founded

1892

HQ

GermanyBerlin

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$127M (Jul 2020)

Sectors

Hertha Berlin Acquisition

Hertha Berlin was acquired by A-CAP for an undisclosed price on 6 June 2025.

Before the acquisition Hertha Berlin had raised $428M across 4 funding rounds.

A-CAP, the New York-based insurance and financial-services group, became the owner of the 78.8% stake in Hertha BSC GmbH & Co. KGaA that had belonged to 777 Partners, through a public sale of 777's pledged football holdings held in New York on 6 June 2025. The stake is held by A-CAP's wholly owned subsidiary ACM Delegate, which acted as collateral agent for 777's secured debt and ran the sale under Article 9 of the Uniform Commercial Code. The auction drew several enquiries but no bids, and A-CAP took the shares through a credit bid, setting part of 777's debt against them; no price was disclosed. 777 had bought 64.7% of the KGaA from Lars Windhorst's Tennor Holding in March 2023 and raised its holding to 78.8% through further capital payments before its collapse in 2024. Under German football's 50+1 rule the registered club Hertha BSC e.V. keeps majority voting control whatever the investor's equity share, and it holds veto and first-refusal rights over any onward sale of the stake, which makes it harder to sell. A-CAP is expected to resell the shares, and the club said it was examining a buyback. Hertha was founded in Berlin in 1892 and was playing in the 2. Bundesliga after relegation from the Bundesliga in 2023.

Hertha Berlin acquisition details
AcquirerDateType
  • A-CAP
6 Jun 2025Strategic M&A

Sources: sportschau.de, berliner-kurier.de, dailydac.com, sportsbusiness.at

Hertha Berlin Revenue

Hertha Berlin's latest recorded revenue is $127M, as of its undisclosed-stage round in July 2020.

Revenue moved from $174M in June 2019 to $127M in July 2020.

Hertha Berlin revenue by funding round

Hertha Berlin revenue and valuation multiple by funding round
DateRevenue *Stage
Jul 2020$127MUndisclosed stage
Nov 2019$154MUndisclosed stage
Jun 2019$174MUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Hertha Berlin Funding History

Hertha Berlin has raised a total of $428M across 4 funding rounds.

Hertha Berlin's first fundraising round was a undisclosed-stage round in January 2014. The most recent completed round was a $177M undisclosed-stage round in July 2020.

Hertha Berlin funding rounds

Hertha Berlin funding rounds
DateStageInvestorsRaisedDeal Summary
Jul 2020Undisclosed stageTennor Holdings$177MTennor Holding, the investment company of Lars Windhorst, agreed in late June 2020 to invest a further EUR 150 million in Hertha BSC GmbH & Co. KGaA, the company that runs the Berlin club's professional football operations, raising its stake from 49.9% to 66.6%. EUR 50 million was paid immediately and the remaining EUR 100 million was due in October 2020. The capital increase was approved unanimously by the supervisory board and presidium of the club and by the supervisory and advisory boards of the KGaA. It took Windhorst's total investment in Hertha to EUR 374 million since his first purchase in June 2019, when Tennor paid EUR 125 million for 37.5%. Windhorst said the new capital increase honoured his commitment to keep supporting the club. Because the registered club Hertha BSC e.V. holds all of the general partner's shares, the transaction did not breach German football's 50+1 rule, and the club kept voting control despite the investor's majority of the equity. Hertha, founded in Berlin in 1892, was playing in the Bundesliga at the time. Tennor sold its entire holding, then 64.7%, to 777 Partners in March 2023.
Nov 2019Undisclosed stageTennor Holdings$109MTennor Holdings put a further EUR 99 million into Hertha BSC, taking an additional 12.4% of Hertha BSC GmbH & Co. KGaA and lifting its holding to 49.9%. The tranche followed the EUR 125 million paid for 37.5% in June 2019.
Jun 2019Undisclosed stageTennor Holdings (lead)$142MTennor Holding acquired a 37.5% minority stake in Hertha Berlin's commercial vehicle, Hertha BSC GmbH & Co. KGaA, for EUR 125 million, with an option to raise the holding to 49.9%. The investment followed the club's buyback of a 36.3% position from KKR for EUR 71.2 million seven months earlier. Proceeds were earmarked for repaying club liabilities, strengthening the playing squad, and expanding Hertha's digital and international marketing. The stake began a series of capital injections by Tennor that ultimately exceeded EUR 370 million.
Jan 2014Undisclosed stageKKR-KKR entered into a strategic partnership with Hertha BSC on 31 January 2014 that included the purchase of a 9.7% minority shareholding in Hertha BSC GmbH & Co. KGaA, the company that runs the Berlin club's professional football operations. The overall investment of EUR 61.2 million was provided through KKR Asset Management and was built on what the club's lawyers described as a complex mezzanine funding structure, so most of the money came as financing rather than equity; the price of the 9.7% shareholding itself was not disclosed separately. The club said the partnership would allow a gradual repayment of its debt and the repurchase of previously sold rights, and would substantially improve its cost and earnings situation and its balance sheet. The deal was initiated with the help of IM1872, a European investment company focused on sports, which was to accompany the club as a partner alongside KKR. Under German football's 50+1 rule, the member association Hertha BSC e.V. kept voting control of the company. Hertha, founded in 1892, had just returned to the Bundesliga in 2013 after relegation. KKR's involvement ended in 2018, when the club bought back the shareholding that KKR had built up, and in 2019 Lars Windhorst's Tennor Holding became the club's main outside investor with an initial EUR 125 million for 37.5%.

Who has invested in Hertha Berlin?

2 investors have backed Hertha Berlin across its funding rounds, including Tennor Holdings and KKR.

Lead investors include Tennor Holdings.


Hertha Berlin Investors

Investors in Hertha Berlin by funding rounds participated
InvestorHQRoundsRoleFirst check

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Hertha Berlin Competitors

Hertha Berlin competitors include listed companies like Liberty Media, Rogers and TKO, and private ones like Suning Sports, TWG Global and LaLiga.

Public and private companies comparable to Hertha Berlin
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
TWG GlobalUnited StatesNew York City, NYPrivate--$40B-
LaLigaSpainMadridPrivate$4B-$28B6.9x
Liberty MediaUnited StatesUnited StatesPublicly listed$4.5B$1.4B$27B6.5x
RogersCanadaCanadaPublicly listed$16B$10B$18B3.4x
TKOUnited StatesUnited StatesPublicly listed$4.7B$1.3B$14B4.1x

Hertha Berlin Public Comps

Hertha Berlin is no longer listed, but its public comps include Liberty Media, Rogers, TKO, MSG Sports, Sportradar, Manchester United, Atlanta Braves Holdings, MSG Rangers, Cannae Holdings and Juventus FC.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Liberty Media$4.5B$1.4B6.9x6.5x22.4x25.9x
Rogers$16B$10B3.5x3.4x5.2x7.6x
TKO$4.7B$1.3B4.9x4.1x17.5x10.5x
MSG Sports$1.2B$39M7.5x7.7x220.2x285.3x
Sportradar$1.4B$597M2.7x2.3x6.5x9.8x
Manchester United$910M$321M5.2x5.0x14.7x16.3x
Atlanta Braves Holdings$732M$98M5.6x5.3x42.2x79.8x
MSG Rangers$341M($24M)7.9x7.9x(113.8x)(106.3x)

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Common questions about Hertha Berlin

When was Hertha Berlin founded?Hertha Berlin was founded in 1892.
Where is Hertha Berlin headquartered?Hertha Berlin is headquartered in Berlin, Germany.
Is Hertha Berlin publicly listed?No, Hertha Berlin was acquired by A-CAP in June 2025.
Who acquired Hertha Berlin?Hertha Berlin was acquired by A-CAP in June 2025.
How much funding has Hertha Berlin raised?Hertha Berlin has raised $428M across 4 funding rounds.
What was Hertha Berlin's last funding round?Hertha Berlin's last funding round was a $177M undisclosed-stage round in July 2020.
Who are Hertha Berlin's investors?Hertha Berlin's investors include Tennor Holdings and KKR.
What is Hertha Berlin's revenue?Hertha Berlin's latest recorded revenue is $127M (July 2020).
Which companies are comparable to Hertha Berlin?Companies comparable to Hertha Berlin include Suning Sports, TWG Global, LaLiga, Liberty Media, Rogers and TKO.

See companies similar to Hertha Berlin

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