LaLiga Valuation, Funding & Investors

LaLiga is valued at $28B as of August 2021.

Last LaLiga valuation

$28B

Undisclosed stage · Aug 2021

Last LaLiga funding round

$3.2B

Undisclosed stage · Aug 2021

Cumulative funding LaLiga raised

$3.2B

across 1 funding round

Key investors in LaLiga

LaLiga Overview

About LaLiga

Liga de Futbol Profesional (LaLiga) is the organizing body for Spain's top-tier professional football competition, known as LaLiga EA Sports, featuring 20 clubs such as Real Madrid and Barcelona. Based in Madrid, it also oversees the second division LaLiga Hypermotion with another 22 teams. Founded in 1984 as a successor to the National Football League, the organization broadcasts matches to over 180 countries via partnerships with ESPN, beIN Sports, and DAZN. LaLiga generates broadcast rights revenue exceeding 1 billion euros annually and hosts international tournaments like the LaLiga World.


Founded

1984

HQ

SpainMadrid

Website

laliga.com

Status

Privately held

Customer focus

B2B

Revenue model

Advertising

Valuation

$28B (Aug 2021)

Sectors

LaLiga Valuation

LaLiga is currently valued at $28B, based on its undisclosed-stage round in August 2021.

The $3.2B round was led by CVC Capital Partners.

LaLiga valuation by funding round

LaLiga valuation by funding round
DateStageValuation
Aug 2021Undisclosed stage$28B

LaLiga Funding History

LaLiga has raised a total of $3.2B across 1 funding round.

LaLiga funding rounds

LaLiga funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2021Undisclosed stageCVC Capital Partners (lead)$3.2B$28BLaLiga (Liga de Futbol Profesional) reached a strategic agreement with CVC Capital Partners on August 4, 2021, for CVC to invest 2.7 billion euros in exchange for approximately 10% participation in a new society holding LaLiga's businesses, filiales, and joint ventures. The deal valued LaLiga at 24.25 billion euros, recognizing its global leadership in sports entertainment and growth potential in digital fan engagement, branding, and internationalization. 90% of funds were allocated to clubs, including professional, semi-professional, women's football, and support via RFEF and Consejo Superior de Deportes. The transaction aligned interests long-term via a participation account, with LaLiga retaining control over sports organization and audiovisual rights commercialization. It provided financial relief post-COVID, amid stadium closures and liquidity issues for clubs like FC Barcelona. The valuation, based on independent financial advisors' business plan, exceeded similar deals and was benchmarked against Serie A. For 2020-2021, LaLiga reported operational results (EBITDA) of 1.61 billion euros, equating to 82.4% of managed income, with the deal at a 15.1x EBITDA multiple, in line with market comparables.

Who has invested in LaLiga?

1 investor has backed LaLiga across its funding rounds, including CVC Capital Partners.

Lead investors include CVC Capital Partners.


LaLiga Investors

Investors in LaLiga by funding rounds participated
InvestorHQRoundsRoleFirst check

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LaLiga Competitors

LaLiga competitors include listed companies like Liberty Media, Rogers and TKO, and private ones like Suning Sports, Maple Leaf Sports & Entertainment and Ligue de Football Professionnel.

Public and private companies comparable to LaLiga
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
Liberty MediaUnited StatesUnited StatesPublicly listed$4.5B$1.4B$23B5.9x
RogersCanadaCanadaPublicly listed$16B$10B$19B3.4x
Maple Leaf Sports & EntertainmentCanadaTorontoPrivate--$15B-
TKOUnited StatesUnited StatesPublicly listed$4.7B$1.3B$14B4.2x
Ligue de Football ProfessionnelFranceParisPrivate--$13B-

LaLiga Public Comps

LaLiga is still privately-owned, but its public comps include Liberty Media, Rogers, TKO, MSG Sports, Manchester United, Atlanta Braves Holdings, Juventus FC and Ollamani.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Liberty Media$4.5B$1.4B6.2x5.9x20.1x23.3x
Rogers$16B$10B3.5x3.4x5.3x7.7x
TKO$4.7B$1.3B4.9x4.2x17.5x11.1x
MSG Sports$1.2B$39M9.1x9.2x267.1x402.4x
Manchester United$895M$302M4.9x4.8x14.4x14.5x
Atlanta Braves Holdings$732M$98M5.6x5.3x42.0x62.0x

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Common questions about LaLiga

When was LaLiga founded?LaLiga was founded in 1984.
Where is LaLiga headquartered?LaLiga is headquartered in Madrid, Spain.
Is LaLiga publicly listed?No, LaLiga is a private, VC-backed company.
What is LaLiga's valuation?LaLiga was last valued at $28B in its undisclosed-stage round in August 2021.
How much funding has LaLiga raised?LaLiga has raised $3.2B across 1 funding round.
What was LaLiga's last funding round?LaLiga's last funding round was a $3.2B undisclosed-stage round in August 2021, led by CVC Capital Partners.
Who are LaLiga's investors?LaLiga's investors include CVC Capital Partners.
Which companies are comparable to LaLiga?Companies comparable to LaLiga include Suning Sports, Liberty Media, Rogers, Maple Leaf Sports & Entertainment, TKO and Ligue de Football Professionnel.

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