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Consensus Funding, Investors & Competitors
Consensus has raised $139M across 7 funding rounds, most recently a $110M undisclosed-stage round in March 2023.
Last Consensus funding round
$110M
Undisclosed stage · Mar 2023
Cumulative funding Consensus raised
$139M
across 7 funding rounds
Key investors in Consensus
Album VC
Select Venture Partners
Service Provider Capital
Albion Tech & Gen VCT
Riverside Acceleration Capital
Sumeru Equity Partners
H Capital Advance
Corporate Executive Board (CEB)
About Consensus
Consensus is a San Francisco-based SaaS provider automating personalized product demos for sales teams. Its platform generates interactive videos and documents tailored to prospect behaviors, featuring branching logic for feature spotlights in SaaS and enterprise tools. Integrated with Salesforce and HubSpot, it shortens sales cycles by 40 percent for clients like Gong and Outreach. Launched in 2019, Consensus supports 500 revenue organizations worldwide.
Founded
2013
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Consensus Funding History
Consensus has raised a total of $139M across 7 funding rounds.
Consensus' first fundraising round was a $100K pre-seed round in October 2014. The most recent completed round was a $110M undisclosed-stage round in March 2023.
Consensus funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Mar 2023 | Undisclosed stage | Sumeru Equity Partners (lead) | $110M | Consensus is an intelligent demo automation platform founded in 2013 that helps presales and sales teams scale by creating libraries of interactive video demos that sales can send on demand. The platform enables sales engineers and solution architects to reduce wasted demos from 50% to 5%, cut average demo wait time from 14 days to on-demand, and shorten sales cycles by up to 68%. On March 8, 2023, Consensus announced it had raised $110 million in funding from Sumeru Equity Partners, marking the company's largest funding round to date. The investment was led by Sumeru Managing Director Jason Babcoke, with fellow Sumeru leaders Randy Randleman and Nathan Stanley also joining the company's Board of Directors. Consensus had a strong track record of growth, with revenue increasing 60% in 2022, though the company did not disclose its post-money valuation or current revenue figures at the time of the funding announcement. The company's customer base spans 15 of the 30 largest software companies, including Autodesk, Atlassian, Dell, Oracle, Salesforce, SAP, and Coupa. As of the funding round, Consensus had raised over $139 million in total capital. The funding was intended to accelerate growth and position Consensus as a category leader in intelligent demo automation, a market increasingly important to enterprise software companies focused on efficiency and buyer enablement models in the post-COVID sales environment. |
| Jan 2022 | Series B | Frazier Group (lead); Riverside Acceleration Capital (lead) | $15M | Consensus develops software that enables sales teams to send automatically personalized video demos to buyers, with content tailored on-the-fly to individual interests and roles, facilitating consensus-building among decision-makers. The platform includes buyer engagement analytics and supports enterprise revenue teams in streamlining B2B sales processes. Consensus raised a $15 million Series B round in January 2022, led by Riverside Acceleration Capital with participation from The Frazier Group. Prior to this round, the company achieved 137% year-over-year annual recurring revenue growth and a 55% increase in its customer base throughout 2021. Riverside Acceleration Capital had made prior investments, including non-dilutive growth capital in 2017, 2020, and a Series A later in 2020. Following the Series B, Consensus raised $110 million in a private equity round in March 2023 from Sumeru Equity Partners to accelerate growth in the enterprise presales market. As of March 2023, it served half of the 30 largest software companies as enterprise customers. The company later acquired ReachSuite to expand its platform capabilities. |
| Dec 2020 | Series A | - | $5M | Consensus is a sales enablement platform that helps enterprise sales teams build buying consensus by delivering personalized experiences to multiple stakeholders simultaneously, shortening sales cycles and increasing close rates. The platform is used by companies including Microsoft, HP, and Autodesk. In December 2020, Consensus raised $5,192,622 in a Series Unknown round to support growth and development amid rising demand for digital sales solutions. Lead investors were not publicly disclosed. This followed earlier rounds including a $2.8M Seed in April 2015 led by Peak Ventures and a $1,575,000 Series Unknown in September 2016. The company continued raising capital, culminating in a $110M Private Equity round in March 2023 led by Sumeru Equity Partners to accelerate growth and achieve category leadership in enterprise presales. Total funding raised across all rounds reached approximately $138.9M. |
| Sep 2016 | Seed | Select Venture Partners; Steve Barham; Album VC; H Capital Advance; Corporate Executive Board (CEB) | $2M | - |
| Apr 2016 | Series A | Album VC (lead); Nobutaka Mutaguchi | $4M | - |
| Apr 2015 | Seed | Select Venture Partners; Service Provider Capital; Albion Tech & Gen VCT; Album VC; Seed Equity Venture Partners | $3M | - |
| Oct 2014 | Pre-seed | Seed Equity Ventures (lead); Select Venture Partners | $100K | - |
Who has invested in Consensus?
13 investors have backed Consensus across its funding rounds, including Album VC, Select Venture Partners, Service Provider Capital, Albion Tech & Gen VCT, Riverside Acceleration Capital and Sumeru Equity Partners.
Lead investors include Sumeru Equity Partners, Frazier Group, Riverside Acceleration Capital, Album VC and Seed Equity Ventures.
Consensus Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Oct 2014 | ||
| 3 | Lead | Apr 2015 | ||
| 1 | Participant | Sep 2016 | ||
| 1 | Lead | Jan 2022 | ||
| 1 | Lead | Jan 2022 | ||
| 1 | Participant | Apr 2015 | ||
| 1 | Lead | Mar 2023 | ||
| 1 | Participant | Apr 2015 | ||
| 1 | Participant | Apr 2015 | ||
| 1 | Participant | Sep 2016 | ||
| 1 | Lead | Oct 2014 | ||
This data is available for Pro users. Sign up to see all 13 Consensus investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Consensus
Consensus has acquired 3 companies to date.
Last acquisition by Consensus was on June 8th 2026. Consensus acquired Justin McDonald for undisclosed valuation.
Latest Acquisitions by Consensus
| Description | - | Peel is an AI-powered discovery platform that facilitates business-to-consumer conversations for sales and support. San Francisco-based, it deploys chat agents on websites to qualify leads, answer queries, and book appointments using natural language processing. Peel integrates with CRM systems like Salesforce and HubSpot, helping e-commerce and SaaS companies convert visitors at scale. | ReachSuite is a San Francisco-headquartered revenue operations platform for marketing, sales, and customer success teams. It features automated proof-of-concept sandboxes, demo personalization, segmentation tools, and analytics dashboards. The suite integrates with Salesforce, HubSpot, and ZoomInfo to streamline deal cycles. ReachSuite powers interactive buyer experiences and provides insights into pipeline health across B2B enterprises. |
| HQ Country | |||
| HQ City | - | Bend, OR | Norfolk, VA |
| Deal Date | 8 Jun 2026 | 21 Apr 2026 | 3 Sep 2024 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Consensus acquisitions and their M&A valuation multiples. Start Free Trial | |||
Consensus Competitors
Consensus competitors include listed companies like Rezolve AI, Litium and Bridgeline Digital, and private ones like Bloomreach, Automattic and Attentive.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $150M | - | $2.2B | 14.7x | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x | ||
| Publicly listed | $8M | $2M | $20M | 1.9x | ||
| Publicly listed | $15M | ($2M) | $11M | 0.7x | ||
| Private | $45M | - | $7.5B | - | ||
| Private | $125M | - | $6.9B | 55.2x |
Consensus Public Comps
Consensus is still privately-owned, but its public comps include Salesforce, Shopify, GoDaddy, HubSpot, Zeta Global, Pegasystems, Klaviyo, Lumine Group, Wix.com and Freshworks.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $42B | $13B | 5.5x | 5.2x | 17.8x | 12.2x | |||
| $12B | $1.2B | 13.9x | 11.3x | 132.9x | 61.9x | |||
| $5B | $1.3B | 3.1x | 2.9x | 11.7x | 8.9x | |||
| $3.1B | $140M | 3.3x | 2.9x | 73.7x | 12.1x | |||
| $1.3B | $39M | 5.8x | 4.5x | 191.0x | 20.3x | |||
| $1.7B | $294M | 3.2x | 3.1x | 19.2x | 11.3x | |||
| $1.2B | ($51M) | 3.1x | 2.6x | (74.0x) | 16.7x | |||
| $766M | $278M | 5.3x | 4.2x | 14.4x | 12.6x | |||
This data is available for Pro users. Sign up to see all Consensus competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Consensus
| When was Consensus founded? | Consensus was founded in 2013. |
| Where is Consensus headquartered? | Consensus is headquartered in Salt Lake City, UT, United States. |
| Is Consensus publicly listed? | No, Consensus is a private, VC-backed company. |
| How much funding has Consensus raised? | Consensus has raised $139M across 7 funding rounds. |
| What was Consensus' last funding round? | Consensus' last funding round was a $110M undisclosed-stage round in March 2023, led by Sumeru Equity Partners. |
| Who are Consensus' investors? | Consensus' investors include Select Venture Partners, Album VC, Steve Barham, Riverside Acceleration Capital, Frazier Group, Service Provider Capital, Sumeru Equity Partners, Albion Tech & Gen VCT, Seed Equity Venture Partners, H Capital Advance and 3 others. |
| Which companies are comparable to Consensus? | Companies comparable to Consensus include Bloomreach, Rezolve AI, Litium, Bridgeline Digital, Automattic and Attentive. |
| How many companies has Consensus acquired? | Consensus has acquired 3 companies, including Justin McDonald, Peel and ReachSuite. |
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