Yanolja Revenue, Valuation, Funding & Investors

Yanolja is valued at $9B as of July 2021.

Last Yanolja valuation

$9B

Undisclosed stage · Jul 2021

Last Yanolja funding round

$1.7B

Undisclosed stage · Jul 2021

Yanolja revenue

$126M

Series D · Jun 2019

Key investors in Yanolja

Yanolja Overview

About Yanolja

Yanolja is a Seoul-headquartered online travel platform specializing in bookings for hotels, resorts, flights, activities, and transportation across Asia, North America, and Europe. Founded in 2005, it connects travelers with over two million properties worldwide through its app and website, emphasizing markets like South Korea, Thailand, Indonesia, and Japan. The company partners with global chains such as Marriott and Hilton alongside local accommodations. Through its Yanolja Cloud division, it supplies property management systems, revenue tools, and digital marketing services to thousands of hospitality businesses in 20 countries.


Founded

2005

HQ

South KoreaSeoul

Website

yanolja.in

Status

Privately held

Customer focus

B2C & B2B

Revenue model

Commission, Subscription

Revenue

$126M (Jun 2019)

Valuation

$9B (Jul 2021)

Yanolja Valuation

Yanolja is currently valued at $9B, based on its undisclosed-stage round in July 2021.

The $1.7B round was led by SoftBank Group.

Yanolja's valuation has grown 9.0x from $1B at its Series D in June 2019 to $9B in July 2021, across 2 priced rounds.

Yanolja valuation by funding round

Revenue multiple
Yanolja valuation by funding round
DateStageValuationRevenue Multiple
Jul 2021Undisclosed stage$9B-
Jun 2019Series D$1B7.9x

Yanolja Revenue

Yanolja's latest recorded revenue is $126M, as of its Series D in June 2019. At a $1B valuation, that implies a 7.9x revenue multiple.

Yanolja revenue by funding round

Yanolja revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jun 2019$126M$1B7.9xSeries D

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Yanolja Funding History

Yanolja has raised a total of $2B across 7 funding rounds.

Yanolja's first fundraising round was a $9M Series A in July 2015. The most recent completed round was a $1.7B undisclosed-stage round in July 2021.

Yanolja funding rounds

Yanolja funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2021Undisclosed stageSoftBank Group (lead)$1.7B$9BYanolja, South Korea's leading travel and leisure platform operating as a Travel Super App, online booking company, global hospitality solutions provider with over 30,000 clients in 170 countries, and designer of hotels and showrooms, completed a $1.7 billion funding round on July 15, 2021, from sole investor SoftBank Vision Fund 2. The investment aims to scale operations, develop AI and big data technologies, and expand into global markets within the $3 trillion travel and hospitality industry. Yanolja plans to enhance its global travel platform and lead digital transformation in the sector. Local media reported Yanolja preparing for a US IPO, with unlisted shares on Seoul Exchange rising to 96,700 won.
Jun 2019Series DBooking Holdings (lead); GIC (lead); KT$180M$1BYanolja, South Korea's largest online travel platform, raised $180 million in a Series D funding round on June 10-11, 2019, led by GIC (Singapore sovereign wealth fund) and Booking Holdings (owner of Booking.com and Agoda). The investment valued the company at over $1 billion, marking it as a unicorn, following a prior valuation over $500 million in 2017 and total prior funding of around $60 million. The round included a strategic partnership with Booking Holdings, enabling Agoda to offer Yanolja's accommodations in Korea and vice versa globally. Originally founded in 2005 as an advertising platform for love hotels by former hotel worker Lee Su-jin, Yanolja reinvented short-term rentals for young people and travelers, expanding to over 200 hotels in Korea and overseas through a $15 million investment in Southeast Asia's Zen Rooms. It developed a leading cloud-based property management system, AI/IoT smart hotels (e.g., with KT in Jeju), and surpassed $100 million in monthly transactions with 20 million accumulated reservations. The company reported revenue of 188.5 billion KRW ($160 million) in 2018, nearly double the prior year, with annual growth over 70% for the past five years, though not yet profitable. Funds were earmarked for hospitality tech innovation, hotel operation automation, global expansion in travel and leisure, and digitalization. Subsequent developments included a 2021 $1.75 billion SoftBank Vision Fund 2 investment, boosting valuation potentially over 10 trillion KRW.
May 2018Series CHanwha Asset Management; SBI Investment KOREA$37M-Yanolja is a South Korean online travel platform providing cloud-based booking systems and management solutions for hotels, travel agencies, and leisure companies. The company went on to become a major player in travel technology across Southeast Asia and South Korea. SBI Investment made two investment rounds into Yanolja: one in 2016 during Series B (valued at approximately 400 billion won) and another in 2018 during Series C (valued at approximately 700 billion won). Hanwha Asset Management is mentioned as an investor in Yanolja by November 2020, alongside other venture capital and private equity firms. Later funding rounds are better documented: in June 2019, GIC and Booking Holdings invested $180 million at a valuation exceeding $1 billion; in 2021, SoftBank Vision Fund invested $1.7 billion at a valuation of approximately 8 trillion won. The company demonstrated strong operational momentum, swinging to profitability in 2020 with 16.1 billion won in operating profit and 192 billion won in revenue (up 44% year-over-year), serving over 9,000 hotels in South Korea and 6,000 in Southeast Asia.
Jun 2017Undisclosed stageSky Lake Investment (lead); AJU IB Investment Co$71M-Yanolja is South Korea's leading accommodation platform, founded in 2005, providing reservation services for motels, hotels, guest houses, and rental cottages, with over 9 million members using its mobile apps and website. It originally focused on improving the image of motels and expanded to other accommodations, offering space-based on-demand services for leisure activities. In 2017, Yanolja raised KRW 60 billion (approximately USD $53.2 million) from SkyLake Investment, described as the largest investment in an online-to-offline (O2O) service provider at the time, with involvement noted from AJU IB Investment Co aligning with the query. The company recorded KRW 100.5 billion in revenue that year. This 2017 funding followed an earlier $8.5 million investment from Partners Investment in 2015 and preceded later rounds, including a $180 million Series D in 2019 from Booking Holdings and GIC, valuing Yanolja at over $1 billion and marking its unicorn status. Yanolja has since expanded internationally, investing in platforms like Zen Rooms, and formed partnerships such as with Agoda. The company leverages technologies like AI and IoT for efficiency and geared up for an IPO as early as 2020, later pursuing dual listings including in the US, with brokerage valuations reaching 3-4 trillion won by 2021. It achieved decacorn status with a $1.7 billion SoftBank investment in 2021.
Oct 2016Series BSBI Investment KOREA (lead)$5M--
Apr 2016Series BPartners Investment; SL Investment$13M--
Jul 2015Series APartners Investment (lead)$9M--

Who has invested in Yanolja?

10 investors have backed Yanolja across its funding rounds, including Partners Investment, SBI Investment KOREA, SoftBank Group, GIC, AJU IB Investment Co and SL Investment.

Lead investors include SoftBank Group, Booking Holdings, GIC, Sky Lake Investment, SBI Investment KOREA and 1 other investor.


Yanolja Investors

Investors in Yanolja by funding rounds participated
InvestorHQRoundsRoleFirst check
Partners InvestmentSouth KoreaSeoul2LeadJul 2015
SBI Investment KOREASouth KoreaSeoul2LeadOct 2016
AJU IB Investment CoSouth KoreaSouth Korea1ParticipantJun 2017
SoftBank GroupJapanTokyo1LeadJul 2021
GICSingaporeSingapore1LeadJun 2019
Booking HoldingsUnited StatesNorwalk, CT1LeadJun 2019
Sky Lake InvestmentSouth KoreaSeoul1LeadJun 2017
KTSouth KoreaGyeongju1ParticipantJun 2019

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Acquisitions by Yanolja

Yanolja has acquired 16 companies to date.

Last acquisition by Yanolja was on May 15th 2023. Yanolja acquired Go Global Travel for undisclosed valuation.


Latest Acquisitions by Yanolja

Go Global Travel
Innsoft
Dodo Point
Dable
Description
-
-
Dodo Point is a Japanese loyalty solutions provider offering point membership systems, strategy consulting, sales support, and production services. Tokyo-based, it powers accumulation programs for retailers and brands across e-commerce and physical stores.
Dable is a Seoul-headquartered content discovery platform established in 2015, partnering with over 3,000 premium Asian media outlets reaching 5 billion monthly pageviews. It leads personalized recommendations in Indonesia, Vietnam, and Korea, with rapid growth in Taiwan and Malaysia, ranking first in media among Financial Times' top 500 Asia-Pacific high-growth companies.
HQ CountryIsraelUnited StatesSouth KoreaSouth Korea
HQ City
Tel Aviv
-
Seoul
Seoul
Deal Date15 May 20236 Apr 202327 Jan 202223 Nov 2021
Valuationundisclosed$8Mundisclosed$84M
EV/Revenue
EV/EBITDA

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Investments by Yanolja

Yanolja has invested in 9 companies to date.

Latest investment by Yanolja was on April 15th 2024. Yanolja invested in bizplay in their $2M Strategic investment round.


Latest Investments by Yanolja

bizplay
Redrob
KAFLIX
Nodit
Description
bizplay is a Seoul-based mobile payment solution that enables merchants to accept credit card transactions via smartphones. Launched for small businesses in South Korea, the app supports contactless payments, QR codes, and PIN verification without dedicated hardware. It processes transactions securely through partnerships with major card networks.
Redrob is a software development firm providing custom engineering and outsourcing services. Specializing in web and mobile applications, it serves clients in Europe and North America with agile teams delivering full-stack solutions in JavaScript, Python, and cloud architectures.
KAFLIX is a provider of mobility services including car rentals and travel products, operating fleets in multiple countries.
Nodit is a multi-chain Web3 infrastructure platform providing node hosting and indexed data for Ethereum, Arbitrum, Aptos, and others. Offering 99.9% uptime via Seoul-based Lambda256, it supports GraphQL queries for developers. The service covers Luniverse cloud blockchain alongside travel rule compliance solutions.
HQ CountrySouth KoreaSouth KoreaSouth KoreaSouth Korea
HQ City
Seoul
Seoul
Jeju
Seoul
Deal Date15 Apr 202419 Dec 202322 Mar 202215 Dec 2021
RoundStrategic investmentSeedSeries BSeries B
Raised$2M$4M$26M$59M
Investors-Murex Partners; MUSINSA; DS&Partners; Market Kurly-Chong Kun Dang Pharmaceutical Corp.; KB Investment; Daelim Corporation; Hanwha Systems; Dunamu; DSC Investment; VTI Partners; Woori Technology Investment; SBI Investment KOREA; Shinhan Venture Investment
Valuationundisclosedundisclosed$134Mundisclosed
EV/Revenue
EV/EBITDA

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Yanolja Competitors

Yanolja competitors include listed companies like MakeMyTrip, Travel+Leisure, Tongcheng Travel and Expedia, and private ones like Engine and Fora.

Public and private companies comparable to Yanolja
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
MakeMyTripIndiaIndiaPublicly listed$1B$171M$4.5B4.5x
Travel+LeisureUnited StatesUnited StatesPublicly listed$4B$684M$3.9B2.3x
Tongcheng TravelChinaChinaPublicly listed$2.9B$659M$3.2B0.7x
ExpediaUnited StatesUnited StatesPublicly listed$15B$2.5B$34B2.2x
EngineUnited StatesDenver, COPrivate$11M-$2.1B-
ForaUnited StatesNew York City, NYPrivate--$1B-

Yanolja Public Comps

Yanolja is still privately-owned, but its public comps include Amex GBT, MakeMyTrip, Travel+Leisure, TUI, Jet2, Tongcheng Travel, HBX Group, TBO.com, Trip.com and Amadeus.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amex GBT$2.7B$426M2.2x1.9x14.3x9.9x
MakeMyTrip$1B$171M5.0x4.5x30.3x25.7x
Travel+Leisure$4B$684M2.3x2.3x13.6x8.9x
TUI$28B$2.6B0.2x0.2x1.9x2.1x
Jet2$10B$1B0.1x0.1x0.8x0.9x
Tongcheng Travel$2.9B$659M0.7x0.7x3.0x2.6x
HBX Group$896M$218M3.0x3.3x12.4x5.7x
TBO.com$262M$41M6.7x5.2x43.2x34.3x

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Common questions about Yanolja

When was Yanolja founded?Yanolja was founded in 2005.
Where is Yanolja headquartered?Yanolja is headquartered in Seoul, South Korea.
Is Yanolja publicly listed?No, Yanolja is a private, VC-backed company.
What is Yanolja's valuation?Yanolja was last valued at $9B in its undisclosed-stage round in July 2021.
How much funding has Yanolja raised?Yanolja has raised $2B across 7 funding rounds.
What was Yanolja's last funding round?Yanolja's last funding round was a $1.7B undisclosed-stage round in July 2021, led by SoftBank Group.
Who are Yanolja's investors?Yanolja's investors include Partners Investment, SBI Investment KOREA, AJU IB Investment Co, SoftBank Group, GIC, Booking Holdings, Sky Lake Investment, KT, Hanwha Asset Management and SL Investment.
What is Yanolja's revenue?Yanolja's latest recorded revenue is $126M (June 2019).
What is Yanolja's revenue multiple?Yanolja's latest valuation implies a 7.9x revenue multiple ($1B valuation on $126M of revenue).
Which companies are comparable to Yanolja?Companies comparable to Yanolja include MakeMyTrip, Travel+Leisure, Tongcheng Travel, Expedia, Engine and Fora.
How many companies has Yanolja acquired?Yanolja has acquired 16 companies, including Go Global Travel, Innsoft, Dodo Point, Dable and Global Interpark.
What was the largest acquisition by Yanolja?The $357M acquisition of Global Interpark in October 2021 is the largest acquisition Yanolja has made to date.
How many companies has Yanolja invested in?Yanolja has invested in 9 companies, including bizplay, Redrob, KAFLIX, Nodit, Korea Exchange Systems, Triple, ONE DO and ZEN Rooms.
What was Yanolja's last investment?In April 2024, Yanolja invested in bizplay's $2M strategic investment round.

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