- Companies
- Fora
Last Fora valuation
$1B
Series D · Jul 2026
Last Fora funding round
$60M
Series D · Jul 2026
Cumulative funding Fora raised
$139M
across 5 funding rounds
Key investors in Fora
Forerunner
Heartcore Capital
Insight Partners
Thrive Capital
K5 Global
Tribeca Venture Partners
About Fora
Fora is a New York-headquartered network empowering independent travel advisors. The platform equips advisors with booking tools, supplier partnerships, and marketing resources to curate personalized travel experiences for clients worldwide.
Founded
2021
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$1B (Jul 2026)
Sectors
Fora Valuation
Fora is currently valued at $1B, based on its Series D in July 2026.
The $60M round was led by Forerunner and Tactile Ventures, with participation from Plus Capital, Heartcore Capital, Tribeca Venture Partners, BlackPines Capital Partners, Thrive Capital and 1 other investor.
Fora valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jul 2026 | Series D | $1B |
Fora Funding History
Fora has raised a total of $139M across 5 funding rounds.
Fora's first fundraising round was a $5M seed round in November 2021. The most recent completed round was a $60M Series D in July 2026.
Fora funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jul 2026 | Series D | Forerunner (lead); Tactile Ventures (lead); Plus Capital; Heartcore Capital; Tribeca Venture Partners; BlackPines Capital Partners; Thrive Capital; Insight Partners | $60M | $1B | Fora closed a $60 million Series D round at a $1 billion post-money valuation, with BlackPines Capital Partners joining as a new investor alongside Forerunner and Tactile Ventures who led the round . The capital will be used to deepen AI capabilities through Fora's Via assistant, expand into new markets and travel categories including cruises and flights, pursue enterprise investment opportunities, and support continued hiring . Fora, a New York-based platform empowering travel entrepreneurs founded in 2021 by Evan Frank, Henley Vazquez, Jake Peters, and Joe Essenfeld, has crossed $3 billion in bookings and now has total reported equity funding of $138.5 million . |
| Jan 2025 | Series C | Insight Partners (lead); Thrive Capital (lead); Heartcore Capital; Forerunner | $40M | - | - |
| Jan 2023 | Series B | Insight Partners (lead); Heartcore Capital; Forerunner; Thrive Capital | $20M | - | Fora is a travel advisory platform. In January 2023, Fora closed a Series B funding round of $20 million. According to Skift reporting in April 2025, Fora has raised at least $73.5 million total across its funding history, which includes the $20 million Series B in 2023 and $13.5 million in an earlier seed round. The Series B investors included Forerunner Ventures, Insight Partners, Heartcore Capital, and Thrive Capital. |
| Aug 2022 | Series A | Forerunner (lead); Heartcore Capital (lead); K5 Global | $14M | - | Fora is a tech-forward travel agency that empowers a new generation of independent travel advisors with an innovative platform. On August 11, 2022, Fora raised $13.5 million in a Series A funding round co-led by Heartcore Capital and Forerunner, bringing total funding to $18.5 million. The funds support development of a client and booking management system, marketing, business development, and training programs for advisors. At the time, Fora had nearly 500 advisors worldwide, 97 percent of whom had no prior travel sales experience, and over 30,000 people on its waitlist. The company aims to expand its advisor community significantly to participate in the travel industry resurgence post-pandemic. |
| Nov 2021 | Seed | Forerunner (lead); Uncommon Capital; Heartcore Capital; Ran Makavy | $5M | - | Fora is a travel platform that empowers advisors, particularly women affected by the pandemic, to book travel for content creators and others using modern technology. The company soft-launched in August 2021 and announced a $5 million seed round on November 18, 2021, led by Forerunner Ventures with participation from Heartcore Capital, Uncommon Capital, and individual investors including Ran Makavy. Fora had booked $2 million in travel bookings since its soft launch by the time of the funding announcement. The capital supports onboarding new advisors from a waitlist exceeding 2,000 people, product development, and go-to-market efforts. Forerunner partner Brian O’Malley highlighted Fora’s approach of leveraging advisors’ existing networks for lower customer acquisition costs in the creator travel space. |
Who has invested in Fora?
11 investors have backed Fora across its funding rounds, including Forerunner, Heartcore Capital, Insight Partners, Thrive Capital, K5 Global and Tribeca Venture Partners.
Lead investors include Forerunner, Tactile Ventures, Insight Partners, Thrive Capital and Heartcore Capital.
Fora Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Lead | Nov 2021 | ||
| 5 | Lead | Nov 2021 | ||
| 3 | Lead | Jan 2023 | ||
| 3 | Lead | Jan 2023 | ||
| 1 | Participant | Aug 2022 | ||
| 1 | Participant | Nov 2021 | ||
| 1 | Participant | Jul 2026 | ||
| 1 | Participant | Jul 2026 | ||
| 1 | Lead | Jul 2026 | ||
This data is available for Pro users. Sign up to see all 11 Fora investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Fora
Fora has acquired 1 company to date.
Last acquisition by Fora was on August 7th 2025. Fora acquired Legends for undisclosed valuation.
Latest Acquisitions by Fora
| Description | Legends is a consumer insights platform transforming phone and photo data into zero-party analytics for brands. Focused on travel and hospitality, its AI-powered LegendsDNA collects opt-in data to generate segments, predictive signals, and personalization recommendations. Legends processes data from 1 million users across 50 hotels and airlines, boosting revenue by 15% through targeted campaigns. The platform complies with GDPR and CCPA, replacing cookie-based tracking with consented mobile interactions. |
| HQ Country | |
| HQ City | New York City, NY |
| Deal Date | 7 Aug 2025 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Fora acquisitions and their M&A valuation multiples. Start Free Trial | |
Fora Competitors
Fora competitors include listed companies like Tripadvisor, Web Travel Group, Trainline and Ixigo, and private ones like SMARTSCORE and hi Inc.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $1.9B | $160M | $1B | 0.6x | ||
| Publicly listed | $280M | $86M | $909M | 2.6x | ||
| Publicly listed | $608M | $221M | $904M | 1.9x | ||
| Publicly listed | $128M | $8M | $736M | 4.5x | ||
| Private | - | - | $688M | - | ||
| Private | - | - | $500M | - |
Fora Public Comps
Fora is still privately-owned, but its public comps include Tripadvisor, Voyageurs, Web Travel Group, Trainline, Luyuan Group Holding, China Travel International, Ixigo, UTour Group, Emei Shan Tourism and LuxExperience.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.9B | $160M | 0.6x | 0.6x | 6.8x | 4.2x | |||
| $904M | $90M | 0.8x | 0.8x | 7.7x | 8.5x | |||
| $280M | $86M | 2.7x | 2.6x | 8.8x | 7.0x | |||
| $608M | $221M | 1.9x | 1.9x | 5.3x | 4.8x | |||
| $881M | $44M | 0.8x | - | 16.8x | - | |||
| $519M | $122M | 2.0x | 1.9x | 8.6x | 8.4x | |||
| $128M | $8M | 5.0x | 4.5x | 83.7x | 57.8x | |||
| $1B | $26M | 0.5x | 0.5x | 21.8x | 28.0x | |||
This data is available for Pro users. Sign up to see all Fora competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Fora
| When was Fora founded? | Fora was founded in 2021. |
| Where is Fora headquartered? | Fora is headquartered in New York City, NY, United States. |
| Is Fora publicly listed? | No, Fora is a private, VC-backed company. |
| What is Fora's valuation? | Fora was last valued at $1B in its Series D in July 2026. |
| How much funding has Fora raised? | Fora has raised $139M across 5 funding rounds. |
| What was Fora's last funding round? | Fora's last funding round was a $60M Series D in July 2026, led by Forerunner and Tactile Ventures. |
| Who are Fora's investors? | Fora's investors include Heartcore Capital, Forerunner, Thrive Capital, Insight Partners, K5 Global, Uncommon Capital, Plus Capital, Tribeca Venture Partners, Tactile Ventures, Ran Makavy and 1 other. |
| Which companies are comparable to Fora? | Companies comparable to Fora include Tripadvisor, Web Travel Group, Trainline, Ixigo, SMARTSCORE and hi Inc. |
| How many companies has Fora acquired? | Fora has acquired 1 company, including Legends. |
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