Fora Valuation, Funding & Investors

Fora is valued at $1B as of July 2026.

See full Fora profile

Last Fora valuation

$1B

Series D · Jul 2026

Last Fora funding round

$60M

Series D · Jul 2026

Cumulative funding Fora raised

$139M

across 5 funding rounds

Key investors in Fora

  • Forerunner
  • Heartcore Capital
  • Insight Partners
  • Thrive Capital
  • K5 Global
  • Tribeca Venture Partners

Fora Overview

About Fora

Fora is a New York-headquartered network empowering independent travel advisors. The platform equips advisors with booking tools, supplier partnerships, and marketing resources to curate personalized travel experiences for clients worldwide.


Founded

2021

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$1B (Jul 2026)

Fora Valuation

Fora is currently valued at $1B, based on its Series D in July 2026.

The $60M round was led by Forerunner and Tactile Ventures, with participation from Plus Capital, Heartcore Capital, Tribeca Venture Partners, BlackPines Capital Partners, Thrive Capital and 1 other investor.

Fora valuation by funding round

Fora valuation by funding round
DateStageValuation
Jul 2026Series D$1B

Fora Funding History

Fora has raised a total of $139M across 5 funding rounds.

Fora's first fundraising round was a $5M seed round in November 2021. The most recent completed round was a $60M Series D in July 2026.

Fora funding rounds

Fora funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2026Series DForerunner (lead); Tactile Ventures (lead); Plus Capital; Heartcore Capital; Tribeca Venture Partners; BlackPines Capital Partners; Thrive Capital; Insight Partners$60M$1BFora closed a $60 million Series D round at a $1 billion post-money valuation, with BlackPines Capital Partners joining as a new investor alongside Forerunner and Tactile Ventures who led the round . The capital will be used to deepen AI capabilities through Fora's Via assistant, expand into new markets and travel categories including cruises and flights, pursue enterprise investment opportunities, and support continued hiring . Fora, a New York-based platform empowering travel entrepreneurs founded in 2021 by Evan Frank, Henley Vazquez, Jake Peters, and Joe Essenfeld, has crossed $3 billion in bookings and now has total reported equity funding of $138.5 million .
Jan 2025Series CInsight Partners (lead); Thrive Capital (lead); Heartcore Capital; Forerunner$40M--
Jan 2023Series BInsight Partners (lead); Heartcore Capital; Forerunner; Thrive Capital$20M-Fora is a travel advisory platform. In January 2023, Fora closed a Series B funding round of $20 million. According to Skift reporting in April 2025, Fora has raised at least $73.5 million total across its funding history, which includes the $20 million Series B in 2023 and $13.5 million in an earlier seed round. The Series B investors included Forerunner Ventures, Insight Partners, Heartcore Capital, and Thrive Capital.
Aug 2022Series AForerunner (lead); Heartcore Capital (lead); K5 Global$14M-Fora is a tech-forward travel agency that empowers a new generation of independent travel advisors with an innovative platform. On August 11, 2022, Fora raised $13.5 million in a Series A funding round co-led by Heartcore Capital and Forerunner, bringing total funding to $18.5 million. The funds support development of a client and booking management system, marketing, business development, and training programs for advisors. At the time, Fora had nearly 500 advisors worldwide, 97 percent of whom had no prior travel sales experience, and over 30,000 people on its waitlist. The company aims to expand its advisor community significantly to participate in the travel industry resurgence post-pandemic.
Nov 2021SeedForerunner (lead); Uncommon Capital; Heartcore Capital; Ran Makavy$5M-Fora is a travel platform that empowers advisors, particularly women affected by the pandemic, to book travel for content creators and others using modern technology. The company soft-launched in August 2021 and announced a $5 million seed round on November 18, 2021, led by Forerunner Ventures with participation from Heartcore Capital, Uncommon Capital, and individual investors including Ran Makavy. Fora had booked $2 million in travel bookings since its soft launch by the time of the funding announcement. The capital supports onboarding new advisors from a waitlist exceeding 2,000 people, product development, and go-to-market efforts. Forerunner partner Brian O’Malley highlighted Fora’s approach of leveraging advisors’ existing networks for lower customer acquisition costs in the creator travel space.

Who has invested in Fora?

11 investors have backed Fora across its funding rounds, including Forerunner, Heartcore Capital, Insight Partners, Thrive Capital, K5 Global and Tribeca Venture Partners.

Lead investors include Forerunner, Tactile Ventures, Insight Partners, Thrive Capital and Heartcore Capital.


Fora Investors

Investors in Fora by funding rounds participated
InvestorHQRoundsRoleFirst check
Heartcore CapitalDenmarkCopenhagen5LeadNov 2021
ForerunnerUnited StatesSan Francisco, CA5LeadNov 2021
Thrive CapitalUnited StatesNew York City, NY3LeadJan 2023
Insight PartnersUnited StatesNew York City, NY3LeadJan 2023
K5 GlobalUnited StatesSan Francisco, CA1ParticipantAug 2022
Uncommon CapitalUnited StatesUnited States1ParticipantNov 2021
Plus CapitalUnited StatesLos Angeles, CA1ParticipantJul 2026
Tribeca Venture PartnersUnited StatesNew York City, NY1ParticipantJul 2026
Tactile VenturesUnited StatesSan Francisco, CA1LeadJul 2026

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Acquisitions by Fora

Fora has acquired 1 company to date.

Last acquisition by Fora was on August 7th 2025. Fora acquired Legends for undisclosed valuation.


Latest Acquisitions by Fora

Legends
Description
Legends is a consumer insights platform transforming phone and photo data into zero-party analytics for brands. Focused on travel and hospitality, its AI-powered LegendsDNA collects opt-in data to generate segments, predictive signals, and personalization recommendations. Legends processes data from 1 million users across 50 hotels and airlines, boosting revenue by 15% through targeted campaigns. The platform complies with GDPR and CCPA, replacing cookie-based tracking with consented mobile interactions.
HQ CountryUnited States
HQ City
New York City, NY
Deal Date7 Aug 2025
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Fora Competitors

Fora competitors include listed companies like Tripadvisor, Web Travel Group, Trainline and Ixigo, and private ones like SMARTSCORE and hi Inc.

Public and private companies comparable to Fora
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
TripadvisorUnited StatesUnited StatesPublicly listed$1.9B$160M$1B0.6x
Web Travel GroupAustraliaAustraliaPublicly listed$280M$86M$909M2.6x
TrainlineUnited KingdomUnited KingdomPublicly listed$608M$221M$904M1.9x
IxigoIndiaIndiaPublicly listed$128M$8M$736M4.5x
SMARTSCORESouth KoreaSeoulPrivate--$688M-
hi IncHong KongHong KongPrivate--$500M-

Fora Public Comps

Fora is still privately-owned, but its public comps include Tripadvisor, Voyageurs, Web Travel Group, Trainline, Luyuan Group Holding, China Travel International, Ixigo, UTour Group, Emei Shan Tourism and LuxExperience.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Tripadvisor$1.9B$160M0.6x0.6x6.8x4.2x
Voyageurs$904M$90M0.8x0.8x7.7x8.5x
Web Travel Group$280M$86M2.7x2.6x8.8x7.0x
Trainline$608M$221M1.9x1.9x5.3x4.8x
Luyuan Group Holding$881M$44M0.8x-16.8x-
China Travel International$519M$122M2.0x1.9x8.6x8.4x
Ixigo$128M$8M5.0x4.5x83.7x57.8x
UTour Group$1B$26M0.5x0.5x21.8x28.0x

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Common questions about Fora

When was Fora founded?Fora was founded in 2021.
Where is Fora headquartered?Fora is headquartered in New York City, NY, United States.
Is Fora publicly listed?No, Fora is a private, VC-backed company.
What is Fora's valuation?Fora was last valued at $1B in its Series D in July 2026.
How much funding has Fora raised?Fora has raised $139M across 5 funding rounds.
What was Fora's last funding round?Fora's last funding round was a $60M Series D in July 2026, led by Forerunner and Tactile Ventures.
Who are Fora's investors?Fora's investors include Heartcore Capital, Forerunner, Thrive Capital, Insight Partners, K5 Global, Uncommon Capital, Plus Capital, Tribeca Venture Partners, Tactile Ventures, Ran Makavy and 1 other.
Which companies are comparable to Fora?Companies comparable to Fora include Tripadvisor, Web Travel Group, Trainline, Ixigo, SMARTSCORE and hi Inc.
How many companies has Fora acquired?Fora has acquired 1 company, including Legends.

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