SMARTSCORE Valuation, Funding & Investors

SMARTSCORE is valued at $688M as of July 2022.

Last SMARTSCORE valuation

$688M

Undisclosed stage · Jul 2022

Last SMARTSCORE funding round

$138M

Undisclosed stage · Jul 2022

Cumulative funding SMARTSCORE raised

$182M

across 2 funding rounds

Key investors in SMARTSCORE

  • Korea Development Bank
  • NH Investment & Securities
  • Hyundai Motor Group
  • VIG Partners

SMARTSCORE Overview

About SMARTSCORE

SMARTSCORE Global is a Seoul-based IT firm pioneering digital solutions for the golf industry. The company connects golfers to over 400 courses worldwide through its app and platform, offering tee-time bookings, score tracking, and community features. As of 2023, subsidiaries operate in Singapore, Vietnam, Thailand, Indonesia, and Malaysia, expanding digital golf experiences across Southeast Asia and Greater China.


Founded

2014

HQ

South KoreaSeoul

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$688M (Jul 2022)

SMARTSCORE Valuation

SMARTSCORE is currently valued at $688M, based on its undisclosed-stage round in July 2022.

The $138M round was led by VIG Partners.

SMARTSCORE valuation by funding round

SMARTSCORE valuation by funding round
DateStageValuation
Jul 2022Undisclosed stage$688M

SMARTSCORE Funding History

SMARTSCORE has raised a total of $182M across 2 funding rounds.

SMARTSCORE's first fundraising round was a $45M undisclosed-stage round in April 2021. The most recent completed round was a $138M undisclosed-stage round in July 2022.

SMARTSCORE funding rounds

SMARTSCORE funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2022Undisclosed stageVIG Partners (lead)$138M$688MSmartScore is a South Korean company founded in 2014, specializing in golf course reservation agency services, golf tours, and score management services. The company experienced significant growth during the COVID-19 pandemic as golf popularity surged in Korea. Prior to the 2022 round, SmartScore raised a Series B of about 10 billion won in early 2019 led by IBK Capital and S2L Partners, followed by a 10 billion won Series C at the end of 2020 including KT and Woori Bank, increasing valuation from 41 billion won to 100 billion won. In 2021, it secured a 50 billion won investment from NH Investment & Securities PE and Korea Development Bank scale-up finance, marking the largest single venture investment in the golf industry. In June 2022, VIG Partners led a major Private Equity investment reported as 180 billion won (equivalent to approximately $138.51M), pushing the company's post-money valuation to 860 billion won. Post-investment, VIG Partners became the largest shareholder with about 22.33% equity as of end-2024, followed by founder Jeong Seong-hoon at 20.12%, NH Investment & Securities PE at 11.53%, and S2L Partners at 8.88%. The company has shown improving financials, with standalone operating loss narrowing from 9.2 billion won in 2023 to 1.1 billion won in 2024. As of 2025, SmartScore launched a new share issuance to attract additional investment via tapping, though details remain undecided.
Apr 2021Undisclosed stageKorea Development Bank (lead); NH Investment & Securities (lead); Hyundai Motor Group$45M-SMARTSCORE raised KRW 50 billion in a venture funding round in April 2021 from investors including Korea Development Bank, NH Investment & Securities, Hyundai Motor Company, and others. The company has continued raising capital, with total funding reaching $247.53M across 8 rounds by June 2022, including a $138.51M private equity round on June 29, 2022, and a January 2022 valuation of $670.52M.

Who has invested in SMARTSCORE?

4 investors have backed SMARTSCORE across its funding rounds, including Korea Development Bank, NH Investment & Securities, Hyundai Motor Group and VIG Partners.

Lead investors include VIG Partners, Korea Development Bank and NH Investment & Securities.


SMARTSCORE Investors

Investors in SMARTSCORE by funding rounds participated
InvestorHQRoundsRoleFirst check
NH Investment & SecuritiesSouth KoreaSeoul1LeadApr 2021
Korea Development BankSouth KoreaSeoul1LeadApr 2021

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Acquisitions by SMARTSCORE

SMARTSCORE has acquired 2 companies to date.

Last acquisition by SMARTSCORE was on October 8th 2023. SMARTSCORE acquired Jongshin Material for undisclosed valuation.


Latest Acquisitions by SMARTSCORE

Jongshin Material
Camjestime Korea
Description
Jongshin Material is a Gyeonggi Province-based producer of golf course turf, landscaping aggregates, and maintenance technologies in South Korea. The company supplies hybrid grasses, synthetic turf systems, soil stabilizers, and irrigation aids for fairways, greens, and bunkers. It develops antimicrobial coatings and drainage solutions for sports facilities, serving professional courses like those on the KPGA Tour and municipal parks nationwide.
Camjestime Korea is a South Korea-based manufacturer of custom golf clubs and fitting equipment. Located in Seoul, it produces drivers, wedges, driving irons, putters, and shafts tailored through proprietary fitting technology. Established in 2015, the company supplies professional golfers and retailers in Asia, with products featuring adjustable hosels and vibration-dampening inserts. Camjestime Korea operates under Zestaim brand, exporting to Japan and the United States through partnerships with golf academies.
HQ CountrySouth KoreaSouth Korea
HQ City
Seoul
Seoul
Deal Date8 Oct 202323 Feb 2023
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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SMARTSCORE Competitors

SMARTSCORE competitors include listed companies like Ixigo, Trainline, Web Travel Group and eDreams ODIGEO, and private ones like hi Inc and TripFactory.

Public and private companies comparable to SMARTSCORE
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
IxigoIndiaIndiaPublicly listed$128M$8M$736M4.5x
TrainlineUnited KingdomUnited KingdomPublicly listed$608M$221M$904M1.9x
Web Travel GroupAustraliaAustraliaPublicly listed$280M$86M$909M2.6x
eDreams ODIGEOSpainSpainPublicly listed$770M$161M$517M1.1x
hi IncHong KongHong KongPrivate--$500M-
TripFactoryIndiaBangalorePrivate--$500M-

SMARTSCORE Public Comps

SMARTSCORE is still privately-owned, but its public comps include Lotte Tour Development, Hello Group, Truecaller, VNG Corp., Emei Shan Tourism, UTour Group, Ixigo, Movida, China Travel International and H.I.S. Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Lotte Tour Development$476M$167M3.2x2.9x9.2x8.0x
Hello Group$1.5B$215M----
Truecaller$195M$61M3.2x3.4x10.2x11.8x
VNG Corp.$420M$23M1.4x-25.5x-
Emei Shan Tourism$139M$43M3.2x3.4x10.5x12.2x
UTour Group$1B$26M0.5x0.5x21.8x28.0x
Ixigo$128M$8M5.0x4.5x83.7x57.8x
Movida$2.9B$984M1.6x1.5x4.7x3.8x

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Common questions about SMARTSCORE

When was SMARTSCORE founded?SMARTSCORE was founded in 2014.
Where is SMARTSCORE headquartered?SMARTSCORE is headquartered in Seoul, South Korea.
Is SMARTSCORE publicly listed?No, SMARTSCORE is a private, VC-backed company.
What is SMARTSCORE's valuation?SMARTSCORE was last valued at $688M in its undisclosed-stage round in July 2022.
How much funding has SMARTSCORE raised?SMARTSCORE has raised $182M across 2 funding rounds.
What was SMARTSCORE's last funding round?SMARTSCORE's last funding round was a $138M undisclosed-stage round in July 2022, led by VIG Partners.
Who are SMARTSCORE's investors?SMARTSCORE's investors include NH Investment & Securities, Korea Development Bank, VIG Partners and Hyundai Motor Group.
Which companies are comparable to SMARTSCORE?Companies comparable to SMARTSCORE include Ixigo, Trainline, Web Travel Group, eDreams ODIGEO, hi Inc and TripFactory.
How many companies has SMARTSCORE acquired?SMARTSCORE has acquired 2 companies, including Jongshin Material and Camjestime Korea.

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