Strava Revenue, Valuation, Funding & Investors
Strava is valued at $1.5B as of November 2020, a 3.0x multiple on its last reported $500M revenue.
Last Strava valuation
$1.5B
Series F · Nov 2020
Last Strava funding round
$110M
Series F · Nov 2020
Strava revenue
$500M
Series F · Nov 2020
Key investors in Strava
Jackson Square Ventures
Sequoia Capital
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>)
Madrone Capital PartnersTCV
Dragoneer
Sigma Partners
About Strava
Strava is a San Francisco-headquartered mobile app for athletes tracking runs, bike rides, hikes, and swims via GPS, aggregating data on distance, elevation, and pace. The platform hosts 100 million user accounts, integrates with Garmin and Apple Watch devices, and organizes virtual challenges with leaderboards across segments in 190 countries.
Founded
2009
HQ
San Francisco, CAWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Revenue
$500M (Nov 2020)
Valuation
$1.5B (Nov 2020)
Strava Valuation
Strava is currently valued at $1.5B, based on its Series F in November 2020.
The $110M round was led by Sequoia Capital and TCV, with participation from Dragoneer, Go4it Capital, Jackson Square Ventures and Madrone Capital Partners.
Strava valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Nov 2020 | Series F | $1.5B | 3.0x |
Strava Revenue
Strava's latest recorded revenue is $500M, as of its Series F in November 2020. At a $1.5B valuation, that implies a 3.0x revenue multiple.
Strava revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Nov 2020 | $500M | $1.5B | 3.0x | Series F |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Strava Funding History
Strava has raised a total of $136M across 3 funding rounds.
Strava's first fundraising round was a $7M Series C in March 2013. The most recent completed round was a $110M Series F in November 2020.
Strava funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2020 | Series F | Sequoia Capital (lead); TCV (lead); Dragoneer; Go4it Capital; Jackson Square Ventures; Madrone Capital Partners | $110M | $1.5B | Strava, a San Francisco-based social fitness tracking platform for athletes focused on running, cycling, and other activities, raised $110 million in a Series F funding round on November 16, 2020, led by TCV and Sequoia Capital, with participation from Dragoneer Investment Group, Madrone Capital Partners, Jackson Square Ventures, and Go4it Capital. The round valued the company at $1.5 billion, according to Sacra estimates. Funds were intended to accelerate development of new features, expand user reach, and enhance community tools like virtual competitions and goal-setting. The platform emphasizes social networking aspects, with a free app on iOS and Android offering premium subscription features. In 2020, Strava experienced rapid growth amid COVID-19 lockdowns, adding over 2 million new users (athletes) per month and reaching 70 million total members across 195 countries. The company launched over 60 new features for subscribers and made Strava Metro—a service providing aggregated, anonymized user data to over 300 city governments and urban planners for safer pedestrian and cyclist infrastructure—free for public agencies. This period marked a shift from niche to mainstream appeal as outdoor activities surged with gym closures. Strava's asset-light model, centered on software without hardware dependencies, positioned it resiliently against competitors like Peloton. By 2020, it logged around 30 million activities per week, growing to 40 million by 2022. Later developments included a 2025 funding round at $2.2 billion valuation with Sequoia leading, alongside acquisitions like The Breakaway and Runna, and plans for a US public listing to fund further growth. |
| Oct 2014 | Series D | Sequoia Capital (lead); Jackson Square Ventures; Madrone Capital Partners | $19M | - | Strava is a San Francisco-based fitness tracking app and social platform for athletes that allows users to record, compare workouts, track progress, and share results. The company raised $18.5 million in a Series D funding round around 2014 from investors including Sequoia Capital, Jackson Square Ventures, and Madrone Capital Partners. Strava had previously raised Series A and B in 2011 and Series C in 2013 led by Sigma Partners and Jackson Square Ventures. Subsequent rounds included Series E in 2017 and a prominent Series F in 2020 raising $110 million led by TCV and Sequoia Capital with participation from Dragoneer, Madrone Capital Partners, Jackson Square Ventures, and Go4it Capital, valuing the company over $1.5 billion amid COVID-driven user growth of 35% in six months to around 70 million total users. Total funding accumulated exceeded $150 million by 2020 across seven rounds. Strava has expanded with offices in Denver, Hanover, NH, and Bristol, UK, employing around 200 in San Francisco at that time, growing to 4800 later. Recent developments include acquisitions of Recover Athletics and FATMAP in 2022-2023, IPO considerations, and a $2.2 billion valuation in May of a later year. |
| Mar 2013 | Series C | Jackson Square Ventures (lead); Sigma Partners | $7M | - | Strava raised $7.3 million in its Series C funding round in March 2013 from Jackson Square Ventures and Sigma Partners. The company, founded in 2009, operates as a social fitness platform for cyclists, runners, and endurance athletes, offering GPS-based tracking, performance analysis, and social features. This round contributed to Strava's overall funding, which has totaled between $151.9 million and $228.5 million across multiple rounds. |
Who has invested in Strava?
7 investors have backed Strava across its funding rounds, including Jackson Square Ventures, Sequoia Capital, Madrone Capital Partners, TCV, Dragoneer and Sigma Partners.
Lead investors include Sequoia Capital, TCV and Jackson Square Ventures.
Strava Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 3 | Lead | Mar 2013 | |
| San Francisco, CA | 2 | Lead | Oct 2014 | |
| Madrone Capital Partners | Menlo Park | 2 | Participant | Oct 2014 |
| San Francisco, CA | 1 | Participant | Nov 2020 | |
 São Paulo | 1 | Participant | Nov 2020 | |
This data is available for Pro users. Sign up to see all 7 Strava investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Strava
Strava has acquired 4 companies to date.
Last acquisition by Strava was on May 22nd 2025. Strava acquired The Breakaway for undisclosed valuation.
Latest Acquisitions by Strava
| Description | The Breakaway is a Boulder-based cycling training application that personalizes coaching through power and heart rate analysis from integrations with Strava, Garmin, Wahoo, Zwift, and Peloton. It evaluates twelve Power Skills across intervals from five seconds to twenty minutes, benchmarking against age, gender, and weight-adjusted norms. Cyclists access daily workouts, goal setting, challenges, and recovery insights via heart rate variability tracking. | Runna is a UK-based running coaching app offering personalized training plans for distances from 5K to marathons. Founded in London, it provides adaptive programs, progress tracking, and community support for runners worldwide. The platform integrates with wearables like Garmin and Strava, delivering expert-guided workouts to improve performance and prevent injuries. | FATMAP is a London-headquartered outdoor adventure platform featuring interactive 3D maps for hiking, skiing, and mountaineering. Its technology integrates terrain data, weather forecasts, and user-generated routes, serving professional athletes, guides, and recreational users worldwide. Strava acquired FATMAP in 2021 to enhance its mapping capabilities. | - |
| HQ Country | |  | | |
| HQ City | Truckee, CA | London | London | - |
| Deal Date | 22 May 2025 | 17 Apr 2025 | 23 Jan 2023 | 18 May 2022 |
| Valuation | undisclosed | $40M | undisclosed | undisclosed |
| EV/Revenue | ||||
| EV/EBITDA | ||||
This data is available for Pro users. Sign up to see all Strava acquisitions and their M&A valuation multiples. Start Free Trial | ||||
Strava Competitors
Strava competitors include listed companies like Grindr, Strive and Yalla Group, and private ones like IRL, mobli and Freechat.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| San Francisco, CA | Private | - | - | $1.2B | - | |
 Tel Aviv | Private | - | - | $1B | - | |
| United States | Publicly listed | $440M | $145M | $2.7B | 6.0x | |
| United States | Publicly listed | $4M | ($21M) | $2.7B | 316.5x | |
 UAE | Publicly listed | $342M | $128M | $827M | - | |
 Hong Kong | Private | $40M | - | $800M | 20.0x |
Strava Public Comps
Strava is still privately-owned, but its public comps include Kinepolis Group, DeNA, Ireader, EVT, Wondershare, Webtoon, Weibo, mixi, United Parks & Resorts and Opera.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $651M | $174M | 3.8x | 3.0x | 14.1x | 10.1x | |||
| $950M | $177M | 1.1x | 1.1x | 5.8x | 6.5x | |||
| $484M | ($16M) | 2.7x | 3.5x | (81.1x) | - | |||
| $850M | $208M | 2.9x | 2.6x | 11.9x | 18.6x | |||
| $229M | ($6M) | 6.3x | 6.4x | (231.3x) | (175.1x) | |||
| $1.4B | ($373M) | 0.6x | 0.6x | (2.4x) | 37.6x | |||
| $1.8B | $644M | 0.5x | 0.5x | 1.4x | 1.9x | |||
| $1.1B | $218M | 0.9x | 0.8x | 4.5x | 4.7x | |||
This data is available for Pro users. Sign up to see all Strava competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Strava
| When was Strava founded? | Strava was founded in 2009. |
| Where is Strava headquartered? | Strava is headquartered in San Francisco, CA, United States. |
| Is Strava publicly listed? | No, Strava is a private, VC-backed company. |
| What is Strava's valuation? | Strava was last valued at $1.5B in its Series F in November 2020. |
| How much funding has Strava raised? | Strava has raised $136M across 3 funding rounds. |
| What was Strava's last funding round? | Strava's last funding round was a $110M Series F in November 2020, led by Sequoia Capital and TCV. |
| Who are Strava's investors? | Strava's investors include Jackson Square Ventures, Sequoia Capital, Madrone Capital Partners, Dragoneer, Go4it Capital, Sigma Partners and TCV. |
| What is Strava's revenue? | Strava's latest recorded revenue is $500M (November 2020). |
| What is Strava's revenue multiple? | Strava's latest valuation implies a 3.0x revenue multiple ($1.5B valuation on $500M of revenue). |
| Which companies are comparable to Strava? | Companies comparable to Strava include IRL, mobli, Grindr, Strive, Yalla Group and Freechat. |
| How many companies has Strava acquired? | Strava has acquired 4 companies, including The Breakaway, Runna, FATMAP and Recover Athletics. |
| What was the largest acquisition by Strava? | The $40M acquisition of Runna in April 2025 is the largest acquisition Strava has made to date. |
See companies similar to Strava
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.