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mixi Valuation Multiples

Discover revenue and EBITDA valuation multiples for mixi and similar public comparables like Tanwan, Yalla Group, Nazara Technologies, Strive and more.

mixi Overview

About mixi

mixi Inc is a Japanese company which provides social networking services. The company conducts its business activities mainly including the operation of websites and provision of native smartphone games on the Internet. It business segments include, Entertainment Business and Media Platform Business. mixi provides games mainly including native smartphone games through Entertainment Business, and operates business-to-consumer and consumer-to-consumer services utilizing the Internet and invests in operating companies of these services through Media Platform Business.


Founded

1999

HQ

Japan

Employees

1.0K

Website

mixi.co.jp

Financials (LTM)

Revenue: $1B
EBITDA: $180M

EV

$557M

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mixi Financials

mixi reported last 12-month revenue of $1B and EBITDA of $180M.

In the same LTM period, mixi generated $736M in gross profit, $180M in EBITDA, and $94M in net income.

Revenue (LTM)


mixi P&L

In the most recent fiscal year, mixi reported revenue of $1B and EBITDA of $217M.

mixi is profitable as of last fiscal year, with gross margin of 64%, EBITDA margin of 20%, and net margin of 11%.

See analyst estimates for mixi
LTMLast FY202320242025202620272028
Revenue$1B$1B$937M$976M$1B
Gross Profit$736M$677M$659M$671M$717M
Gross Margin68%64%70%69%68%
EBITDA$180M$217M$107M$180M$185M
EBITDA Margin17%20%11%18%18%
EBIT Margin12%17%14%16%13%
Net Profit$94M$121M$42M$96M$99M
Net Margin9%11%4%10%9%

Financial data powered by Morningstar, Inc.

mixi Stock Performance

mixi has current market cap of $1B, and enterprise value of $557M.

Market Cap Evolution


mixi's stock price is $16.61.

mixi share price increased by 2.6% in the last 30 days, and decreased by 20.8% in the last year.

mixi has an EPS (earnings per share) of $1.85.

See more trading valuation data for mixi
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$557M$1B-0.0%2.6%-1.7%-20.8%$1.85

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mixi Valuation Multiples

mixi trades at 0.5x EV/Revenue multiple, and 3.1x EV/EBITDA.

See NTM and 2027E valuation multiples for mixi

EV / Revenue (LTM)


mixi Financial Valuation Multiples

As of May 11, 2026, mixi has market cap of $1B and EV of $557M.

mixi has a P/E ratio of 11.5x.

LTMLast FY202320242025202620272028
EV/Revenue0.5x0.5x0.6x0.6x0.5x
EV/EBITDA3.1x2.6x5.2x3.1x3.0x
EV/EBIT4.2x3.1x4.2x3.5x3.9x
EV/Gross Profit0.8x0.8x0.8x0.8x0.8x
P/E11.5x9.0x25.7x11.3x10.9x
EV/FCF6.4x3.9x11.5x5.1x5.8x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified mixi Valuation Multiples

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mixi Margins & Growth Rates

mixi grew revenue by 2% but EBITDA decreased by 18% in the last fiscal year.

In the most recent fiscal year, mixi reported gross margin of 64%, EBITDA margin of 20%, and net margin of 11%.

See estimated margins and future growth rates for mixi

mixi Margins

Last FY202420252026202720282029
Gross Margin64%69%68%68%
EBITDA Margin20%18%18%17%
EBIT Margin17%16%13%12%
Net Margin11%10%9%8%
FCF Margin14%11%9%10%

mixi Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth2%4%8%6%
Gross Profit Growth8%2%7%7%
EBITDA Growth(18%)69%2%2%
EBIT Growth(28%)20%(10%)(8%)
Net Profit Growth(22%)127%3%(9%)
FCF Growth(43%)126%(13%)18%

Data powered by FactSet, Inc. and Morningstar, Inc.

mixi Operational KPIs

mixi's revenue per employee in the last FY averaged $1.0M, while opex per employee averaged $0.5M for the same period.

mixi's Rule of 40 is 23% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

mixi's Rule of X is 32% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for mixi
LTMLast FY202320242025202620272028
Rule of 4021%23%———
Bessemer Rule of X28%32%———
Revenue per Employee—$1.0M———
Opex per Employee—$0.5M———
S&M Expenses to Revenue17%11%—12%16%
Opex to Revenue—48%56%53%48%

Data powered by FactSet, Inc. and Morningstar, Inc.

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mixi Competitors

mixi competitors include Tanwan, Yalla Group, Nazara Technologies, Strive, Shift Up, Hello Group, Guangxi Xinxunda, Hubei Century Network, NHN Entertainment and GungHo Online.

Most mixi public comparables operate across Gaming - Mobile and Social Networks.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Tanwan1.3x—2.6x—
Yalla Group0.9x0.9x2.5x2.5x
Nazara Technologies5.2x4.8x45.6x34.7x
Strive341.7x159.1x(55.7x)(50.5x)
Shift Up4.3x4.8x5.3x7.8x
Hello Group(0.2x)(0.2x)(1.2x)(1.4x)
Guangxi Xinxunda45.2x—(49.6x)—
Hubei Century Network3.6x3.4x91.5x—

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mixi M&A Activity

mixi has acquired 6 companies to date.

Last acquisition by mixi was on May 31st 2024. mixi acquired picon for undisclosed valuation.

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Latest Acquisitions by mixi

picon
Net Dreamers
Sfidante
Compath Me
Description
Picon is a Japanese invention company producing consumer products across categories like home goods and gadgets. Headquartered in Tokyo, Picon focuses on practical innovations addressing everyday needs, such as ergonomic tools and space-saving devices, distributed through retail channels in Asia.
Net Dreamers is a Tokyo-based internet media company providing e-sports services and content. It operates platforms for gaming events, streaming, and community engagement in Japan.
—
Compath Me is a Tokyo-based mobile app developer offering KiDDY, a family photo-sharing diary for children's milestones. The iOS and Android application enables secure uploads, editing, and album creation with privacy controls. Founded in 2012, Compath Me targets Japanese parents with features like growth tracking charts and family group sharing.
HQ CountryJapanJapanJapanJapan
HQ City
Tokyo
Tokyo
—
Tokyo
Deal Date31 May 202420 Nov 201928 Jun 201928 Feb 2017
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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mixi Investment Activity

mixi has invested in 22 companies to date.

Latest investment by mixi was on April 22nd 2026. mixi invested in LightFury Games in their $11M Seed round (EV/Revenue multiple of ).

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Latest Investments by mixi

LightFury Games
THINGMEDIA
Gameramp
Million Production
Description
—
THINGMEDIA is a South Korean video production company creating corporate ads, branded content, and IP-driven short dramas, with strengths in gaming clients and digital distribution.
Gameramp is a San Francisco-headquartered funding platform that accelerates growth for mobile games and consumer apps through user acquisition loans and analytics tools. It advances ad spend budgets repaid via revenue share. The service targets hyper-casual developers on Unity and AppLovin networks. Since 2022, it has funded campaigns reaching hundreds of millions of impressions worldwide.
Million Production is a VTuber talent agency that develops virtual YouTubers and intellectual property for entertainment. Tokyo-based, it manages talents performing in Japanese, English, and other languages across streaming platforms like YouTube and Twitch. The agency produces original characters, music releases, merchandise, and live events. Million Production debuted its first generation in 2021, focusing on music-driven content with collaborations on Vocaloid tracks. It handles 3D modeling, motion capture, and fan engagement strategies.
HQ CountryIndiaJapanUnited StatesJapan
HQ City
Bangalore
—
San Francisco, CA
Fukuoka
Deal Date22 Apr 202618 Dec 20255 Aug 202513 Jun 2025
RoundSeedSeries APre-seedSeed
Raised$11M$1M$5M$1M
InvestorsBlume Ventures; Hardik Pandya; Jasprit Bumrah; Mahendra Singh Dhoni; mixi; ravindra jadeja; Sai Sudharsan; Shreyas Iyer; Tilak Varma; Gautam Sinha; V3 venturesDramaBox; mixi; PlaidBITKRAFT Ventures; DeVC; mixi; South Park CommonsBANDAI NAMCO Entertainment (021 Fund); mixi
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About mixi

When was mixi founded?mixi was founded in 1999.
Where is mixi headquartered?mixi is headquartered in Japan.
How many employees does mixi have?As of today, mixi has over 1K employees.
Is mixi publicly listed?Yes, mixi is a public company listed on Tokyo Stock Exchange.
What is the stock symbol of mixi?mixi trades under 2121 ticker.
When did mixi go public?mixi went public in 2006.
Who are competitors of mixi?mixi main competitors include Tanwan, Yalla Group, Nazara Technologies, Strive, Shift Up, Hello Group, Guangxi Xinxunda, Hubei Century Network, NHN Entertainment, GungHo Online.
What is the current market cap of mixi?mixi's current market cap is $1B.
What is the current revenue of mixi?mixi's last 12 months revenue is $1B.
What is the current revenue growth of mixi?mixi revenue growth (NTM/LTM) is 5%.
What is the current EV/Revenue multiple of mixi?Current revenue multiple of mixi is 0.5x.
Is mixi profitable?Yes, mixi is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of mixi?mixi's last 12 months EBITDA is $180M.
What is mixi's EBITDA margin?mixi's last 12 months EBITDA margin is 17%.
What is the current EV/EBITDA multiple of mixi?Current EBITDA multiple of mixi is 3.1x.
What is the current FCF of mixi?mixi's last 12 months FCF is $87M.
What is mixi's FCF margin?mixi's last 12 months FCF margin is 8%.
What is the current EV/FCF multiple of mixi?Current FCF multiple of mixi is 6.4x.
How many companies mixi has acquired to date?As of May 2026, mixi has acquired 6 companies.
What was the largest acquisition by mixi?$77M acquisition of Hunza on 20th March 2015 was the largest M&A mixi has done to date.
What companies mixi acquired?mixi acquired Hunza, Muse & Co, Compath Me, Sfidante, picon, and Net Dreamers.
In how many companies mixi has invested to date?As of May 2026, mixi has invested in 22 companies.
What was the last mixi investment?On 22nd April 2026 mixi invested in LightFury Games, participating in a $11M Seed round, alongside Blume Ventures, Hardik Pandya, Jasprit Bumrah, Mahendra Singh Dhoni, ravindra jadeja, Sai Sudharsan, Shreyas Iyer, Tilak Varma, Gautam Sinha, and V3 ventures.
In what companies mixi invested in?mixi invested in Allm, SmartNews, EloElo, Timee, TYFFON, LightFury Games, ProphetX, Welmo, SPORTS BULL, Plott, Utaite, Payme, Jiraffe, enpay, Gameramp, UniFa, Inspire High, Aplaca.Lab, THINGMEDIA, Million Production, and 2 other companies.

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