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- mobli
mobli Valuation, Funding & Investors
mobli is valued at $1B as of November 2013.
Last mobli valuation
$1B
Series C · Nov 2013
Last mobli funding round
$60M
Series C · Nov 2013
Cumulative funding mobli raised
$60M
across 1 funding round
Key investors in mobli
Serena Ventures
Lance Armstrong
América Móvil
Carlos Slim
Tobey Maguire
About mobli
New York-based mobli is a visual media sharing platform organized into channels for people, places, and topics. Launched in 2012 with backing from Leonardo DiCaprio, it enabled real-time photo and video discovery via algorithmic feeds, attracting partnerships with Time Inc. and reaching 15 million users before pivoting.
Founded
2010
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Advertising
Valuation
$1B (Nov 2013)
mobli Valuation
mobli is currently valued at $1B, based on its Series C in November 2013.
The $60M round was led by Carlos Slim, with participation from Lance Armstrong, América Móvil, Serena Ventures and Tobey Maguire.
mobli valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Nov 2013 | Series C | $1B |
mobli Funding History
mobli has raised a total of $60M across 1 funding round.
mobli funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2013 | Series C | Carlos Slim (lead); Lance Armstrong; América Móvil; Serena Ventures; Tobey Maguire | $60M | $1B | Mobli is an Israel-based mobile picture and video sharing platform positioned as a competitor to Instagram, featuring visual search engine capabilities and an archive feature. In November 2013, it raised $60 million in a strategic funding round led by América Móvil, the Latin American telecom giant controlled by billionaire Carlos Slim, with participation from investors including Lance Armstrong, Serena Ventures (via Serena Williams), and Tobey Maguire. Prior to this round, Mobli had raised approximately $28 million, including $22 million from Kenges Rakishev and $6.5 million from celebrities like Leonardo DiCaprio and Tobey Maguire. The investment included a strategic partnership for distribution to América Móvil's over 246 million mobile subscribers across 18 countries, aiming to rapidly scale user base in Latin America. Founder and CEO Moshe Hogeg highlighted reaching millions of users through this alliance, while Carlos Slim praised Mobli's innovative technology for enhancing user experiences. Funds were earmarked for expanding the image search engine, archive features, and market scaling. Celebrity endorsements from figures like Leonardo DiCaprio underscored Mobli's mission to connect people via shared visual images. The deal positioned Mobli to challenge larger players like Instagram with enhanced discovery and sharing tools amid a growing mobile social media landscape. |
Who has invested in mobli?
5 investors have backed mobli across its funding rounds, including Serena Ventures, Lance Armstrong, América Móvil, Carlos Slim and Tobey Maguire.
Lead investors include Carlos Slim.
mobli Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Participant | Nov 2013 | ||
| 1 | Lead | Nov 2013 | ||
| 1 | Participant | Nov 2013 | ||
This data is available for Pro users. Sign up to see all 5 mobli investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by mobli
mobli has acquired 1 company to date.
Last acquisition by mobli was on January 1st 2014. mobli acquired Pheed for $40M.
Latest Acquisitions by mobli
| Description | Pheed is a Los Angeles-based social platform launched in 2012 that lets users share text, photos, videos, music, voice notes, and live broadcasts while retaining content ownership and monetizing through subscriptions or pay-per-view. Acquired by Mobli Media Group in 2014. |
| HQ Country | |
| HQ City | Los Angeles, CA |
| Deal Date | 1 Jan 2014 |
| Valuation | $40M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all mobli acquisitions and their M&A valuation multiples. Start Free Trial | |
mobli Competitors
mobli competitors include listed companies like DouYu and Yalla Group, and private ones like OneFootball, NewsBreak, SoundCloud and Glance.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Private | - | - | $1.1B | - | ||
| Private | - | - | $700M | - | ||
| Private | $34M | - | $1.7B | 50.0x | ||
| Publicly listed | $569M | ($5M) | $140M | - | ||
| Publicly listed | $342M | $128M | $827M | - |
mobli Public Comps
mobli is still privately-owned, but its public comps include Saregama India, MNC Digital Entertainment, Nextdoor, iQIYI, Storytel, FuboTV, Nine Entertainment, Yalla Group, Zee Entertainment and Stingray Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $100M | $36M | 9.7x | 8.6x | 26.8x | 24.6x | |||
| $216M | $73M | 4.7x | - | 14.0x | - | |||
| $258M | ($69M) | 2.4x | 2.2x | (8.8x) | 27.8x | |||
| $4.1B | $2B | 0.6x | 0.7x | 1.3x | 104.4x | |||
| $410M | $71M | 2.3x | 2.1x | 13.2x | 10.5x | |||
| $1.6B | ($122M) | 1.9x | 0.5x | (25.2x) | 23.6x | |||
| $1.6B | ($279M) | 1.3x | 1.3x | (7.2x) | 6.9x | |||
| $342M | $128M | - | - | - | - | |||
This data is available for Pro users. Sign up to see all mobli competitors and their valuation data. Start Free Trial | ||||||||
Common questions about mobli
| When was mobli founded? | mobli was founded in 2010. |
| Where is mobli headquartered? | mobli is headquartered in Tel Aviv, Israel. |
| Is mobli publicly listed? | No, mobli is a private, VC-backed company. |
| What is mobli's valuation? | mobli was last valued at $1B in its Series C in November 2013. |
| How much funding has mobli raised? | mobli has raised $60M across 1 funding round. |
| What was mobli's last funding round? | mobli's last funding round was a $60M Series C in November 2013, led by Carlos Slim. |
| Who are mobli's investors? | mobli's investors include Lance Armstrong, Carlos Slim, América Móvil, Serena Ventures and Tobey Maguire. |
| Which companies are comparable to mobli? | Companies comparable to mobli include OneFootball, NewsBreak, SoundCloud, Glance, DouYu and Yalla Group. |
| How many companies has mobli acquired? | mobli has acquired 1 company, including Pheed. |
| What was the largest acquisition by mobli? | The $40M acquisition of Pheed in January 2014 is the largest acquisition mobli has made to date. |
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