mobli Valuation, Funding & Investors

mobli is valued at $1B as of November 2013.

See full mobli profile

Last mobli valuation

$1B

Series C · Nov 2013

Last mobli funding round

$60M

Series C · Nov 2013

Cumulative funding mobli raised

$60M

across 1 funding round

Key investors in mobli

mobli Overview

About mobli

New York-based mobli is a visual media sharing platform organized into channels for people, places, and topics. Launched in 2012 with backing from Leonardo DiCaprio, it enabled real-time photo and video discovery via algorithmic feeds, attracting partnerships with Time Inc. and reaching 15 million users before pivoting.


Founded

2010

HQ

IsraelTel Aviv

Website

mobli.com

Status

Privately held

Customer focus

B2C

Revenue model

Advertising

Valuation

$1B (Nov 2013)

mobli Valuation

mobli is currently valued at $1B, based on its Series C in November 2013.

The $60M round was led by Carlos Slim, with participation from Lance Armstrong, América Móvil, Serena Ventures and Tobey Maguire.

mobli valuation by funding round

mobli valuation by funding round
DateStageValuation
Nov 2013Series C$1B

mobli Funding History

mobli has raised a total of $60M across 1 funding round.

mobli funding rounds

mobli funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2013Series CCarlos Slim (lead); Lance Armstrong; América Móvil; Serena Ventures; Tobey Maguire$60M$1BMobli is an Israel-based mobile picture and video sharing platform positioned as a competitor to Instagram, featuring visual search engine capabilities and an archive feature. In November 2013, it raised $60 million in a strategic funding round led by América Móvil, the Latin American telecom giant controlled by billionaire Carlos Slim, with participation from investors including Lance Armstrong, Serena Ventures (via Serena Williams), and Tobey Maguire. Prior to this round, Mobli had raised approximately $28 million, including $22 million from Kenges Rakishev and $6.5 million from celebrities like Leonardo DiCaprio and Tobey Maguire. The investment included a strategic partnership for distribution to América Móvil's over 246 million mobile subscribers across 18 countries, aiming to rapidly scale user base in Latin America. Founder and CEO Moshe Hogeg highlighted reaching millions of users through this alliance, while Carlos Slim praised Mobli's innovative technology for enhancing user experiences. Funds were earmarked for expanding the image search engine, archive features, and market scaling. Celebrity endorsements from figures like Leonardo DiCaprio underscored Mobli's mission to connect people via shared visual images. The deal positioned Mobli to challenge larger players like Instagram with enhanced discovery and sharing tools amid a growing mobile social media landscape.

Who has invested in mobli?

5 investors have backed mobli across its funding rounds, including Serena Ventures, Lance Armstrong, América Móvil, Carlos Slim and Tobey Maguire.

Lead investors include Carlos Slim.


mobli Investors

Investors in mobli by funding rounds participated
InvestorHQRoundsRoleFirst check
Lance ArmstrongUnited StatesAspen, CO1ParticipantNov 2013
Carlos SlimUnited StatesUnited States1LeadNov 2013
América MóvilMexicoMexico City1ParticipantNov 2013

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Acquisitions by mobli

mobli has acquired 1 company to date.

Last acquisition by mobli was on January 1st 2014. mobli acquired Pheed for $40M.


Latest Acquisitions by mobli

Pheed
Description
Pheed is a Los Angeles-based social platform launched in 2012 that lets users share text, photos, videos, music, voice notes, and live broadcasts while retaining content ownership and monetizing through subscriptions or pay-per-view. Acquired by Mobli Media Group in 2014.
HQ CountryUnited States
HQ City
Los Angeles, CA
Deal Date1 Jan 2014
Valuation$40M
EV/Revenue
EV/EBITDA

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mobli Competitors

mobli competitors include listed companies like DouYu and Yalla Group, and private ones like OneFootball, NewsBreak, SoundCloud and Glance.

Public and private companies comparable to mobli
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
OneFootballGermanyBerlinPrivate--$1B-
NewsBreakUnited StatesSan Francisco, CAPrivate--$1.1B-
SoundCloudGermanyBerlinPrivate--$700M-
GlanceIndiaBangalorePrivate$34M-$1.7B50.0x
DouYuChinaChinaPublicly listed$569M($5M)$140M-
Yalla GroupUAEUAEPublicly listed$342M$128M$827M-

mobli Public Comps

mobli is still privately-owned, but its public comps include Saregama India, MNC Digital Entertainment, Nextdoor, iQIYI, Storytel, FuboTV, Nine Entertainment, Yalla Group, Zee Entertainment and Stingray Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Saregama India$100M$36M9.7x8.6x26.8x24.6x
MNC Digital Entertainment$216M$73M4.7x-14.0x-
Nextdoor$258M($69M)2.4x2.2x(8.8x)27.8x
iQIYI$4.1B$2B0.6x0.7x1.3x104.4x
Storytel$410M$71M2.3x2.1x13.2x10.5x
FuboTV$1.6B($122M)1.9x0.5x(25.2x)23.6x
Nine Entertainment$1.6B($279M)1.3x1.3x(7.2x)6.9x
Yalla Group$342M$128M----

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Common questions about mobli

When was mobli founded?mobli was founded in 2010.
Where is mobli headquartered?mobli is headquartered in Tel Aviv, Israel.
Is mobli publicly listed?No, mobli is a private, VC-backed company.
What is mobli's valuation?mobli was last valued at $1B in its Series C in November 2013.
How much funding has mobli raised?mobli has raised $60M across 1 funding round.
What was mobli's last funding round?mobli's last funding round was a $60M Series C in November 2013, led by Carlos Slim.
Who are mobli's investors?mobli's investors include Lance Armstrong, Carlos Slim, América Móvil, Serena Ventures and Tobey Maguire.
Which companies are comparable to mobli?Companies comparable to mobli include OneFootball, NewsBreak, SoundCloud, Glance, DouYu and Yalla Group.
How many companies has mobli acquired?mobli has acquired 1 company, including Pheed.
What was the largest acquisition by mobli?The $40M acquisition of Pheed in January 2014 is the largest acquisition mobli has made to date.

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