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Storytel Valuation Multiples

Discover revenue and EBITDA valuation multiples for Storytel and similar public comparables like Meb Corporation, DouYu, and Seven West Media.

Storytel Overview

About Storytel

Storytel AB operates in the book and publishing sector. The Storytel organization comprises two divisions: Streaming and Publishing. Within the Streaming division, the company provides a subscription service for audiobooks and e-books under the Storytel and Mofibo brands, currently in Sweden, Denmark, Finland, Netherlands, USA, and other countries. The Publishing division comprises Norstedts, Massolit, Kontentan, Telegram, the Danish publisher People's Press (adults), Raben and Sjogren and B. Wahlstroms (children and young adults), as well as Norstedts Kartor.


Founded

2005

HQ

Sweden
Employees

520

Website

storytel.com

Financials

LTM Revenue $413M

LTM EBITDA $68.3M

EV

$752M

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Storytel Financials

Storytel has a last 12-month revenue (LTM) of $413M and a last 12-month EBITDA of $68.3M.

In the most recent fiscal year, Storytel achieved revenue of $397M and an EBITDA of $59.8M.

Storytel expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Storytel P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $413M XXX $397M XXX XXX XXX
Gross Profit $186M XXX $178M XXX XXX XXX
Gross Margin 45% XXX 45% XXX XXX XXX
EBITDA $68.3M XXX $59.8M XXX XXX XXX
EBITDA Margin 17% XXX 15% XXX XXX XXX
EBIT $36.9M XXX $26.4M XXX XXX XXX
EBIT Margin 9% XXX 7% XXX XXX XXX
Net Profit $26.9M XXX $20.6M XXX XXX XXX
Net Margin 7% XXX 5% XXX XXX XXX
Net Debt XXX XXX $2.8M XXX XXX XXX

Financial data powered by Morningstar, Inc.

Storytel Stock Performance

As of July 17, 2025, Storytel's stock price is SEK 92 (or $10).

Storytel has current market cap of SEK 7.1B (or $742M), and EV of SEK 7.2B (or $752M).

See Storytel trading valuation data

Storytel Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$752M $742M XXX XXX XXX XXX $0.40

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Storytel Valuation Multiples

As of July 17, 2025, Storytel has market cap of $742M and EV of $752M.

Storytel's trades at 1.9x EV/Revenue multiple, and 12.6x EV/EBITDA.

Equity research analysts estimate Storytel's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Storytel has a P/E ratio of 27.6x.

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Storytel Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $742M XXX $742M XXX XXX XXX
EV (current) $752M XXX $752M XXX XXX XXX
EV/Revenue 1.8x XXX 1.9x XXX XXX XXX
EV/EBITDA 11.0x XXX 12.6x XXX XXX XXX
EV/EBIT 20.4x XXX 28.5x XXX XXX XXX
EV/Gross Profit 4.0x XXX n/a XXX XXX XXX
P/E 27.6x XXX 36.0x XXX XXX XXX
EV/FCF 20.6x XXX 22.5x XXX XXX XXX

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Storytel Margins & Growth Rates

Storytel's last 12 month revenue growth is 9%

Storytel's revenue per employee in the last FY averaged $0.8M, while opex per employee averaged $0.3M for the same period.

Storytel's rule of 40 is 3% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Storytel's rule of X is 39% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Storytel Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 9% XXX 9% XXX XXX XXX
EBITDA Margin 17% XXX 15% XXX XXX XXX
EBITDA Growth 22% XXX n/a XXX XXX XXX
Rule of 40 3% XXX 24% XXX XXX XXX
Bessemer Rule of X XXX XXX 39% XXX XXX XXX
Revenue per Employee XXX XXX $0.8M XXX XXX XXX
Opex per Employee XXX XXX $0.3M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 16% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX 7% XXX XXX XXX
Opex to Revenue XXX XXX 38% XXX XXX XXX

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Storytel Public Comps

See public comps and valuation multiples for Streaming comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Kartoon Studios XXX XXX XXX XXX XXX XXX
Nine Entertainment XXX XXX XXX XXX XXX XXX
Seven West Media XXX XXX XXX XXX XXX XXX
DouYu XXX XXX XXX XXX XXX XXX
Meb Corporation XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Storytel M&A and Investment Activity

Storytel acquired  XXX companies to date.

Last acquisition by Storytel was  XXXXXXXX, XXXXX XXXXX XXXXXX . Storytel acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Storytel

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Storytel

When was Storytel founded? Storytel was founded in 2005.
Where is Storytel headquartered? Storytel is headquartered in Sweden.
How many employees does Storytel have? As of today, Storytel has 520 employees.
Who is the CEO of Storytel? Storytel's CEO is Mr. Johannes Larcher.
Is Storytel publicy listed? Yes, Storytel is a public company listed on STO.
What is the stock symbol of Storytel? Storytel trades under STORY B ticker.
When did Storytel go public? Storytel went public in 2005.
Who are competitors of Storytel? Similar companies to Storytel include e.g. Kartoon Studios, Nine Entertainment, Seven West Media, DouYu.
What is the current market cap of Storytel? Storytel's current market cap is $742M
What is the current revenue of Storytel? Storytel's last 12 months revenue is $413M.
What is the current revenue growth of Storytel? Storytel revenue growth (NTM/LTM) is 9%.
What is the current EV/Revenue multiple of Storytel? Current revenue multiple of Storytel is 1.8x.
Is Storytel profitable? Yes, Storytel is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Storytel? Storytel's last 12 months EBITDA is $68.3M.
What is Storytel's EBITDA margin? Storytel's last 12 months EBITDA margin is 17%.
What is the current EV/EBITDA multiple of Storytel? Current EBITDA multiple of Storytel is 11.0x.
What is the current FCF of Storytel? Storytel's last 12 months FCF is $36.5M.
What is Storytel's FCF margin? Storytel's last 12 months FCF margin is 9%.
What is the current EV/FCF multiple of Storytel? Current FCF multiple of Storytel is 20.6x.

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