Storytel Valuation Multiples

Storytel is valued at $881M as of October 2026, a 2.1x revenue multiple. In the last 12 months, Storytel revenue was $437M and Storytel EBITDA was $89M.

Storytel Overview

About Storytel

Storytel AB operates in the book and publishing sector. The Storytel organization comprises two divisions: Streaming and Publishing. Within the Streaming division, the company provides a subscription service for audiobooks and e-books under the Storytel and Mofibo brands, currently in Sweden, Denmark, Finland, Netherlands, USA, and other countries. The Publishing division comprises Norstedts, Massolit, Kontentan, Telegram, the Danish publisher People's Press (adults), Raben and Sjogren and B. Wahlstroms (children and young adults), as well as Norstedts Kartor.


Founded

2005

HQ

Sweden

Employees

520

Financials (LTM)

Revenue: $437M
EBITDA: $89M

EV

$904M

Valuation Multiples

Start free trial

Valuation Multiples for 15K+ Public Comps

AdidasAirbnbAmazonCiscoCoca-ColaDellDropboxIBMIntelMcDonaldsNikeNVIDIASamsungSpotifyTeslaToyota
Browse Valuation Multiples

Storytel Financials

Storytel reported last 12-month revenue of $437M and EBITDA of $89M.

In the same LTM period, Storytel generated $182M in gross profit, $89M in EBITDA, and $50M in net income.

Revenue (LTM)


Storytel P&L

In the most recent fiscal year, Storytel reported revenue of $403M and EBITDA of $70M.

Storytel is profitable as of last fiscal year, with gross margin of 46%, EBITDA margin of 17%, and net margin of 12%.

See analyst estimates for Storytel
LTMLast FY202320242025202620272028
Revenue$437M$403M$366M$399M$403M
Gross Profit$182M$184M$131M$179M$184M
Gross Margin42%46%36%45%46%
EBITDA$89M$70M($21M)$60M$70M
EBITDA Margin20%17%(6%)15%17%
EBIT Margin13%10%(22%)7%10%
Net Profit$50M$48M($86M)$21M$48M
Net Margin11%12%(23%)5%12%
Net Debt-($10M)---

Financial data powered by Morningstar, Inc.

Storytel Stock Performance

Storytel has current market cap of $881M, and enterprise value of $904M.

Market Cap Evolution


Storytel's stock price is $11.54.

Storytel share price decreased by 2.6% in the last 30 days, and increased by 22.5% in the last year.

Storytel has an EPS (earnings per share) of $0.63.

See more trading valuation data for Storytel
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$904M$881M1.2%-2.6%3.9%22.5%$0.63

Benchmark Trading Valuation Multiples by Industry

Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.

Start Free Trial

Storytel Valuation Multiples

Storytel trades at 2.1x EV/Revenue multiple, and 10.1x EV/EBITDA.

See NTM and 2027E valuation multiples for Storytel

EV / Revenue (LTM)


Storytel Financial Valuation Multiples

As of October 17, 2026, Storytel has market cap of $881M and EV of $904M.

Storytel has a P/E ratio of 17.7x.

LTMLast FY202320242025202620272028
EV/Revenue2.1x2.2x2.5x2.3x2.2x
EV/EBITDA10.1x12.9x(43.0x)15.1x12.9x
EV/EBIT16.2x22.2x(11.4x)34.1x22.2x
EV/Gross Profit5.0x4.9x6.9x5.1x4.9x
P/E17.7x18.2x(10.2x)42.6x18.2x
EV/FCF18.3x23.8x142.5x26.9x23.8x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Storytel Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

FactSetMorningstar
Start Free Trial

Storytel Margins & Growth Rates

Storytel grew revenue by 7% and EBITDA by 29% in the last fiscal year.

In the most recent fiscal year, Storytel reported gross margin of 46%, EBITDA margin of 17%, and net margin of 12%.

See estimated margins and future growth rates for Storytel

Storytel Margins

Last FY202420252026202720282029
Gross Margin46%45%46%41%
EBITDA Margin17%15%17%21%
EBIT Margin10%7%10%13%
Net Margin12%5%12%11%
FCF Margin9%8%9%12%

Storytel Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth7%9%1%7%
Gross Profit Growth(4%)36%3%(4%)
EBITDA Growth29%(385%)17%29%
EBIT Growth42%(133%)54%42%
Net Profit Growth0%(124%)134%0%
FCF Growth38%429%13%38%

Data powered by FactSet, Inc. and Morningstar, Inc.

Storytel Operational KPIs

Storytel's revenue per employee in the last FY averaged $0.8M, while opex per employee averaged $0.3M for the same period.

Storytel's Rule of 40 is 28% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Storytel's Rule of X is 40% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Storytel
LTMLast FY202320242025202620272028
Rule of 4027%28%---
Bessemer Rule of X36%40%---
Revenue per Employee-$0.8M---
Opex per Employee-$0.3M---
S&M Expenses to Revenue21%16%18%16%16%
G&A Expenses to Revenue9%3%4%3%3%
R&D Expenses to Revenue5%5%9%7%5%
Opex to Revenue-35%57%38%35%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Storytel Competitors

Storytel competitors include FuboTV, iQIYI, Stingray Group, Saregama India, Zee Entertainment, Nine Entertainment, Cover, MNC Digital Entertainment, Bemobi and Viaplay.

Most Storytel public comparables operate across Streaming and Consumer SaaS.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
FuboTV$1.6B($122M)1.8x0.5x(23.9x)29.4x
iQIYI$4.1B$2B0.6x0.6x1.2x158.4x
Stingray Group$322M$28M3.6x2.9x41.8x8.4x
Saregama India$100M$36M9.8x8.5x27.0x24.5x
Zee Entertainment$851M$43M0.6x0.6x11.2x7.6x
Nine Entertainment$1.5B($273M)1.2x1.1x(6.7x)6.1x
Cover$312M$34M1.8x1.7x16.5x9.0x
MNC Digital Entertainment$214M$72M2.5x-7.3x-

This data is available for Pro users. Sign up to see all Storytel competitors and their valuation data.

Start Free Trial

Storytel VC Funding History

Before going public, Storytel raised funding across 1 round.


Storytel Funding Rounds

DateStageInvestorsRaisedValuationRev. MultipleDeal Summary
Oct-19SecondaryVitruvian Partners--Vitruvian Partners bought a block of shares in listed audiobook streaming company Storytel from its largest shareholder, Roxette Photo NV, taking roughly 3% of the company. Roxette Photo remained the largest holder with about 17% after the sale. Vitruvian said it intended to support Storytel's international expansion as a significant minority shareholder; the price was not disclosed.

Acquisitions by Storytel

Storytel has acquired 14 companies to date.

Last acquisition by Storytel was on May 18th 2026. Storytel acquired Overamstel Publishers for undisclosed valuation.

See M&A valuation multiples

Latest Acquisitions by Storytel

Overamstel Publishers
Audiobooks
Lind & Co
iCast
Description
Overamstel Publishers is a book publishing agency based in Belgium.
Audiobooks produces and distributes digital audio versions of books, enabling on-demand listening through apps and platforms.
Lind & Co is a Swedish publishing house based in Stockholm specializing in fiction, non-fiction, and children's books. The imprint releases literary novels, crime thrillers, military histories, handicraft guides, and fairy tale collections. It distributes titles through Bokus and Adlibris, with a catalog including works by Scandinavian authors and translated classics.
iCast is a Tel Aviv-based platform for podcast and audiobook distribution targeting Hebrew-speaking audiences. It hosts over 10,000 titles with production tools for creators, including recording studios and monetization via ads and subscriptions. Founded in 2015, iCast partners with Israeli publishers and offers RSS feeds compatible with Spotify and Apple Podcasts, reaching listeners through its app and smart speaker integrations.
HQ Country-CanadaSwedenIsrael
HQ City
-
Burlington
Stockholm
Jerusalem
Deal Date18 May 202612 Nov 202118 Mar 202131 Aug 2020
Valuationundisclosed$135M$13M$6M
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all Storytel acquisitions and their M&A valuation multiples.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

About Storytel

When was Storytel founded?Storytel was founded in 2005.
Where is Storytel headquartered?Storytel is headquartered in Sweden.
How many employees does Storytel have?As of today, Storytel has over 520 employees.
Who is the CEO of Storytel?Storytel's CEO is Bodil Eriksson Torp.
Is Storytel publicly listed?Yes, Storytel is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Storytel?Storytel trades under STORY B ticker.
When did Storytel go public?Storytel went public in 2005.
Who are competitors of Storytel?Storytel main competitors include FuboTV, iQIYI, Stingray Group, Saregama India, Zee Entertainment, Nine Entertainment, Cover, MNC Digital Entertainment, Bemobi, Viaplay.
What is the current market cap of Storytel?Storytel's current market cap is $881M.
What is the current revenue of Storytel?Storytel's last 12 months revenue is $437M.
What is the current revenue growth of Storytel?Storytel revenue growth (NTM/LTM) is 6%.
What is the current EV/Revenue multiple of Storytel?Current revenue multiple of Storytel is 2.1x.
What is the current EBITDA of Storytel?Storytel's last 12 months EBITDA is $89M.
What is Storytel's EBITDA margin?Storytel's last 12 months EBITDA margin is 20%.
What is the current EV/EBITDA multiple of Storytel?Current EBITDA multiple of Storytel is 10.1x.
What is the current FCF of Storytel?Storytel's last 12 months FCF is $49M.
What is Storytel's FCF margin?Storytel's last 12 months FCF margin is 11%.
What is the current EV/FCF multiple of Storytel?Current FCF multiple of Storytel is 18.3x.
How many companies Storytel has acquired to date?As of October 2026, Storytel has acquired 14 companies.
What was the largest acquisition by Storytel?$135M acquisition of Audiobooks on 12th November 2021 was the largest M&A Storytel has done to date.
What companies Storytel acquired?Storytel acquired Audiobooks, Norstedts, Mofibo, Lind & Co, People'sPress, iCast, Kontentan, Forlagid, Overamstel Publishers, Kitab Sawti, and 4 other companies.
In how many companies Storytel has invested to date?Storytel hasn't invested in any companies yet (or none have been disclosed publicly).

See public comps similar to Storytel

Lists including Storytel

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial