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Storytel Valuation Multiples
Discover revenue and EBITDA valuation multiples for Storytel and similar public comparables like Zee Entertainment, Stingray Group, HUYA, Saregama India and more.
Storytel Overview
About Storytel
Storytel AB operates in the book and publishing sector. The Storytel organization comprises two divisions: Streaming and Publishing. Within the Streaming division, the company provides a subscription service for audiobooks and e-books under the Storytel and Mofibo brands, currently in Sweden, Denmark, Finland, Netherlands, USA, and other countries. The Publishing division comprises Norstedts, Massolit, Kontentan, Telegram, the Danish publisher People's Press (adults), Raben and Sjogren and B. Wahlstroms (children and young adults), as well as Norstedts Kartor.
Founded
2005
HQ

Employees
520
Website
Sectors
Financials (LTM)
EV
$853M
Storytel Financials
Storytel reported last 12-month revenue of $459M and EBITDA of $88M.
In the same LTM period, Storytel generated $209M in gross profit, $88M in EBITDA, and $53M in net income.
Revenue (LTM)
Storytel P&L
In the most recent fiscal year, Storytel reported revenue of $451M and EBITDA of $85M.
Storytel expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $459M | XXX | $451M | XXX | XXX | XXX |
| Gross Profit | $209M | XXX | $199M | XXX | XXX | XXX |
| Gross Margin | 46% | XXX | 44% | XXX | XXX | XXX |
| EBITDA | $88M | XXX | $85M | XXX | XXX | XXX |
| EBITDA Margin | 19% | XXX | 19% | XXX | XXX | XXX |
| EBIT Margin | 11% | XXX | 11% | XXX | XXX | XXX |
| Net Profit | $53M | XXX | $55M | XXX | XXX | XXX |
| Net Margin | 12% | XXX | 12% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Storytel Stock Performance
Storytel has current market cap of $854M, and enterprise value of $853M.
Market Cap Evolution
Storytel's stock price is $11.04.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $853M | $854M | -0.6% | XXX | XXX | XXX | $0.71 |
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Start Free TrialStorytel Valuation Multiples
Storytel trades at 1.9x EV/Revenue multiple, and 9.7x EV/EBITDA.
EV / Revenue (LTM)
Storytel Financial Valuation Multiples
As of April 18, 2026, Storytel has market cap of $854M and EV of $853M.
Equity research analysts estimate Storytel's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Storytel has a P/E ratio of 16.1x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $854M | XXX | $854M | XXX | XXX | XXX |
| EV (current) | $853M | XXX | $853M | XXX | XXX | XXX |
| EV/Revenue | 1.9x | XXX | 1.9x | XXX | XXX | XXX |
| EV/EBITDA | 9.7x | XXX | 10.1x | XXX | XXX | XXX |
| EV/EBIT | 16.5x | XXX | 17.8x | XXX | XXX | XXX |
| EV/Gross Profit | 4.1x | XXX | 4.3x | XXX | XXX | XXX |
| P/E | 16.1x | XXX | 15.5x | XXX | XXX | XXX |
| EV/FCF | 18.0x | XXX | 20.7x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Storytel Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Storytel Margins & Growth Rates
Storytel's revenue in the last 12 month grew by 7%.
Storytel's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.3M for the same period.
Storytel's rule of 40 is 29% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Storytel's rule of X is 43% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Storytel Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 7% | XXX | 6% | XXX | XXX | XXX |
| EBITDA Margin | 19% | XXX | 19% | XXX | XXX | XXX |
| EBITDA Growth | 14% | XXX | 14% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 29% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 43% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.9M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.3M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 22% | XXX | 22% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 8% | XXX | 8% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 5% | XXX | 5% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 34% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Storytel Public Comps
See public comps and valuation multiples for other Streaming comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Storytel | XXX | XXX | XXX | XXX | XXX | XXX |
| Zee Entertainment | XXX | XXX | XXX | XXX | XXX | XXX |
| Stingray Group | XXX | XXX | XXX | XXX | XXX | XXX |
| HUYA | XXX | XXX | XXX | XXX | XXX | XXX |
| Saregama India | XXX | XXX | XXX | XXX | XXX | XXX |
| Viaplay | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Storytel M&A Activity
Storytel acquired XXX companies to date.
Last acquisition by Storytel was on XXXXXXXX, XXXXX. Storytel acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Storytel
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialStorytel Investment Activity
Storytel invested in XXX companies to date.
Storytel made its latest investment on XXXXXXXX, XXXXX. Storytel invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Storytel
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Storytel
| When was Storytel founded? | Storytel was founded in 2005. |
| Where is Storytel headquartered? | Storytel is headquartered in Sweden. |
| How many employees does Storytel have? | As of today, Storytel has over 520 employees. |
| Who is the CEO of Storytel? | Storytel's CEO is Bodil Eriksson Torp. |
| Is Storytel publicly listed? | Yes, Storytel is a public company listed on Nasdaq Stockholm. |
| What is the stock symbol of Storytel? | Storytel trades under STORY B ticker. |
| When did Storytel go public? | Storytel went public in 2005. |
| Who are competitors of Storytel? | Storytel main competitors are Zee Entertainment, Stingray Group, HUYA, Saregama India. |
| What is the current market cap of Storytel? | Storytel's current market cap is $854M. |
| What is the current revenue of Storytel? | Storytel's last 12 months revenue is $459M. |
| What is the current revenue growth of Storytel? | Storytel revenue growth (NTM/LTM) is 7%. |
| What is the current EV/Revenue multiple of Storytel? | Current revenue multiple of Storytel is 1.9x. |
| Is Storytel profitable? | Yes, Storytel is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Storytel? | Storytel's last 12 months EBITDA is $88M. |
| What is Storytel's EBITDA margin? | Storytel's last 12 months EBITDA margin is 19%. |
| What is the current EV/EBITDA multiple of Storytel? | Current EBITDA multiple of Storytel is 9.7x. |
| What is the current FCF of Storytel? | Storytel's last 12 months FCF is $47M. |
| What is Storytel's FCF margin? | Storytel's last 12 months FCF margin is 10%. |
| What is the current EV/FCF multiple of Storytel? | Current FCF multiple of Storytel is 18.0x. |
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