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Storytel Valuation Multiples

Discover Storytel's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Viaplay, Saregama India, Zee Entertainment, Stingray Group and more.

Storytel Overview

About Storytel

Storytel AB operates in the book and publishing sector. The Storytel organization comprises two divisions: Streaming and Publishing. Within the Streaming division, the company provides a subscription service for audiobooks and e-books under the Storytel and Mofibo brands, currently in Sweden, Denmark, Finland, Netherlands, USA, and other countries. The Publishing division comprises Norstedts, Massolit, Kontentan, Telegram, the Danish publisher People's Press (adults), Raben and Sjogren and B. Wahlstroms (children and young adults), as well as Norstedts Kartor.


Founded

2005

HQ

Sweden

Employees

520

Financials (LTM)

Revenue: $454M
EBITDA: $89M

EV

$839M

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Storytel Financials

Storytel reported last 12-month revenue of $454M and EBITDA of $89M.

In the same LTM period, Storytel generated $208M in gross profit, $89M in EBITDA, and $52M in net income.

Revenue (LTM)


Storytel P&L

In the most recent fiscal year, Storytel reported revenue of $451M and EBITDA of $85M.

Storytel is profitable as of last fiscal year, with gross margin of 44%, EBITDA margin of 19%, and net margin of 12%.

See analyst estimates for Storytel
LTMLast FY202320242025202620272028
Revenue$454M$451M$378M$411M$435M
Gross Profit$208M$198M$135M$184M$198M
Gross Margin46%44%36%45%46%
EBITDA$89M$85M($22M)$62M$77M
EBITDA Margin20%19%(6%)15%18%
EBIT Margin12%11%(22%)7%10%
Net Profit$52M$54M($89M)$21M$52M
Net Margin12%12%(23%)5%12%

Financial data powered by Morningstar, Inc.

Storytel Stock Performance

Storytel has current market cap of $849M, and enterprise value of $839M.

Market Cap Evolution


Storytel's stock price is $10.99.

Storytel share price decreased by 0.7% in the last 30 days, and increased by 8.7% in the last year.

Storytel has an EPS (earnings per share) of $0.70.

See more trading valuation data for Storytel
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$839M$849M-0.7%-0.7%19.8%8.7%$0.70

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Storytel Valuation Multiples

Storytel trades at 1.8x EV/Revenue multiple, and 9.5x EV/EBITDA.

See NTM and 2027E valuation multiples for Storytel

EV / Revenue (LTM)


Storytel Financial Valuation Multiples

As of June 2, 2026, Storytel has market cap of $849M and EV of $839M.

Storytel has a P/E ratio of 16.3x.

LTMLast FY202320242025202620272028
EV/Revenue1.8x1.9x2.2x2.0x1.9x
EV/EBITDA9.5x9.9x(38.7x)13.6x10.9x
EV/EBIT15.9x17.5x(10.2x)30.7x19.0x
EV/Gross Profit4.0x4.2x6.2x4.6x4.2x
P/E16.3x15.7x(9.6x)39.9x16.2x
EV/FCF17.6x20.5x128.3x24.2x20.5x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Storytel Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Storytel Margins & Growth Rates

Storytel grew revenue by 1% and EBITDA by 11% in the last fiscal year.

In the most recent fiscal year, Storytel reported gross margin of 44%, EBITDA margin of 19%, and net margin of 12%.

See estimated margins and future growth rates for Storytel

Storytel Margins

Last FY202420252026202720282029
Gross Margin44%45%46%46%
EBITDA Margin19%15%18%21%
EBIT Margin11%7%10%13%
Net Margin12%5%12%11%
FCF Margin9%8%9%13%

Storytel Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth1%9%6%5%
Gross Profit Growth7%36%8%7%
EBITDA Growth11%(385%)25%22%
EBIT Growth23%(133%)61%34%
Net Profit Growth(9%)(124%)146%(5%)
FCF Growth46%429%18%46%

Data powered by FactSet, Inc. and Morningstar, Inc.

Storytel Operational KPIs

Storytel's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.3M for the same period.

Storytel's Rule of 40 is 26% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Storytel's Rule of X is 33% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Storytel
LTMLast FY202320242025202620272028
Rule of 4024%26%---
Bessemer Rule of X31%33%---
Revenue per Employee-$0.9M---
Opex per Employee-$0.3M---
S&M Expenses to Revenue21%22%18%16%16%
G&A Expenses to Revenue8%8%4%3%3%
R&D Expenses to Revenue5%5%9%7%5%
Opex to Revenue-34%57%38%35%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Storytel Competitors

Storytel competitors include Viaplay, Saregama India, Zee Entertainment, Stingray Group, Cover, HUYA, Nine Entertainment, iQIYI, TVZone Media and Bemobi.

Most Storytel public comparables operate across Streaming and Consumer SaaS.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Viaplay0.8x-(38.4x)-
Saregama India8.7x8.5x23.0x24.7x
Zee Entertainment0.8x0.8x11.7x13.8x
Stingray Group3.8x3.0x10.5x8.7x
Cover2.1x1.8x10.2x10.0x
HUYA0.1x0.1x(17.4x)30.9x
Nine Entertainment0.6x0.8x4.1x4.8x
iQIYI0.7x0.7x1.3x36.2x

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Storytel VC Funding History

Before going public, Storytel raised $3M in total equity funding, across 1 round.


Storytel Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Jun-16Seed-$3M--

Acquisitions by Storytel

Storytel has acquired 14 companies to date.

Last acquisition by Storytel was on May 18th 2026. Storytel acquired Overamstel Publishers for undisclosed valuation.

See M&A valuation multiples

Latest Acquisitions by Storytel

Overamstel Publishers
Audiobooks
Lind & Co
iCast
Description
Overamstel Publishers is a book publishing agency based in Belgium.
Audiobooks produces and distributes digital audio versions of books, enabling on-demand listening through apps and platforms.
Lind & Co is a Swedish publishing house based in Stockholm specializing in fiction, non-fiction, and children's books. The imprint releases literary novels, crime thrillers, military histories, handicraft guides, and fairy tale collections. It distributes titles through Bokus and Adlibris, with a catalog including works by Scandinavian authors and translated classics.
iCast is a Tel Aviv-based platform for podcast and audiobook distribution targeting Hebrew-speaking audiences. It hosts over 10,000 titles with production tools for creators, including recording studios and monetization via ads and subscriptions. Founded in 2015, iCast partners with Israeli publishers and offers RSS feeds compatible with Spotify and Apple Podcasts, reaching listeners through its app and smart speaker integrations.
HQ Country-CanadaSwedenIsrael
HQ City
-
Burlington
Stockholm
Jerusalem
Deal Date18 May 202612 Nov 202118 Mar 202131 Aug 2020
Valuationundisclosed$135M$13M$6M
EV/Revenue
EV/EBITDA

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About Storytel

When was Storytel founded?Storytel was founded in 2005.
Where is Storytel headquartered?Storytel is headquartered in Sweden.
How many employees does Storytel have?As of today, Storytel has over 520 employees.
Who is the CEO of Storytel?Storytel's CEO is Bodil Eriksson Torp.
Is Storytel publicly listed?Yes, Storytel is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Storytel?Storytel trades under STORY B ticker.
When did Storytel go public?Storytel went public in 2005.
Who are competitors of Storytel?Storytel main competitors include Viaplay, Saregama India, Zee Entertainment, Stingray Group, Cover, HUYA, Nine Entertainment, iQIYI, TVZone Media, Bemobi.
What is the current market cap of Storytel?Storytel's current market cap is $849M.
What is the current revenue of Storytel?Storytel's last 12 months revenue is $454M.
What is the current revenue growth of Storytel?Storytel revenue growth (NTM/LTM) is 4%.
What is the current EV/Revenue multiple of Storytel?Current revenue multiple of Storytel is 1.8x.
What is the current EBITDA of Storytel?Storytel's last 12 months EBITDA is $89M.
What is Storytel's EBITDA margin?Storytel's last 12 months EBITDA margin is 20%.
What is the current EV/EBITDA multiple of Storytel?Current EBITDA multiple of Storytel is 9.5x.
What is the current FCF of Storytel?Storytel's last 12 months FCF is $48M.
What is Storytel's FCF margin?Storytel's last 12 months FCF margin is 10%.
What is the current EV/FCF multiple of Storytel?Current FCF multiple of Storytel is 17.6x.
How many companies Storytel has acquired to date?As of June 2026, Storytel has acquired 14 companies.
What was the largest acquisition by Storytel?$135M acquisition of Audiobooks on 12th November 2021 was the largest M&A Storytel has done to date.
What companies Storytel acquired?Storytel acquired Audiobooks, Norstedts, Mofibo, Lind & Co, People'sPress, iCast, Forlagid, Ztory, Gummerus, Kontentan, and 4 other companies.
In how many companies Storytel has invested to date?Storytel hasn't invested in any companies yet (or none have been disclosed publicly).

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